We created this slideshow to describe systematically the services and their utilization for the event and how the awareness for Event can be spread dynamically.
Mobile Marketing proposal for The Coffee Bean & Tea LeafIvon Basterrechea
Mobile Marketing lecture Final assignment for the Digital Media Marketing at NYU-SPCS.
Request for proposal in the mobile marketing space for The Coffee Bean & Tea Leaf company
Digital marketing proposal for a cakeshop describing their target audience, the services we would provide as a digital marketing agency and why they need them
We created this slideshow to describe systematically the services and their utilization for the event and how the awareness for Event can be spread dynamically.
Mobile Marketing proposal for The Coffee Bean & Tea LeafIvon Basterrechea
Mobile Marketing lecture Final assignment for the Digital Media Marketing at NYU-SPCS.
Request for proposal in the mobile marketing space for The Coffee Bean & Tea Leaf company
Digital marketing proposal for a cakeshop describing their target audience, the services we would provide as a digital marketing agency and why they need them
Digital Marketing Services In Pune, Digital Marketing Agency In IndiaBrandperl
Social Media Marketing Company In Pune, SEO, SMM, SEM Services, Digital Marketing Agency In Pune, Service Branding Agency In India, Brand Consultants In Pune, Best Web Design Company In India, Content Marketing Services India
Through this PPT we want our Clients to know the process we would follow to make their web platform's digital promotion and hence, they would easily see a plan in the form of a proposal.
360° Digital marketing an online marketing firm, we combine advanced technology with smart talent to deliver our clients quality digital solutions that work for them. Providing a rich array of services that, we aim at creating suitable digital strategy that helps in attracting the target audience and increasing conversion figures. As a one-stop digital solutions provider, we cater to businesses of all shapes and sizes, and diverse industry verticals, helping them improve their web presence, optimize websites for better search results and sell more through marketing campaigns.
360° Digital Marketing delivers you the experience, technical know-how coupled with creativity to take your business a notch higher!
Our in-house services include:
• Search Engine Optimization (SEO)
• Social Media Marketing
• Paid Marketing
• Web Design & Development
• Data analytics
• YouTube Videos & Promotions
• E-mail marketing
• SMS Marketing
• Reputation Management
• Mobile App development
• Telemarketing
In today’s digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in real-time. 360 ° Digital Marketing combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
Digital Marketing Plan Template 2016 - UPDATEDBe Dynamic
Need help creating a digital plan for 2016? Download the digital marketing plan template to help you plan and implement your digital marketing strategy and activity for 2016. #digitalmarketing #strategy
How to create a Digital Marketing PlanEder Holguin
Step by step process to creating your digital marketing plan. Research, create, distribute, analyze and optimize. For more info or help with your digital marketing projects visit www.ederholguin.com
A Complete Digital Marketing Plan for a medical equipement supplierSayan Dasgupta
A complete plan on how you can market medical equipment through SEO and Google Adwords as a medium.
Using Google Analytics and Google Search Console is primary to identify the keywords and move forward.
Digital marketing Plan for Food Processing CompanyKavish Arora
Hello Everyone!
This is a Digital Marketing Plan made while working with DigiStreet Media that contains an overhaul of the strategies suggested to Kerry Foods (a food processing company) that could help them to stand out well in Indian Markets.
This digital road map would help you to analyze how can you do a competitive analyses and suggest the client best possible mediums and ways to market themselves.
Interested in making yours ?
Leave a message here - www.digistreetmedia.com
Neuronimbus is committed to being the bridge between brands and the power of social media. We bring together our staunch belief in organic social media marketing campaigns and our expertise and experience with 16+ years of successful legacy behind us. From identifying the audience that can be targeted to understanding their social media behavior, and formulating a strategy that is more than just guesswork, we deliver the experience and resources you need.
We created this venue marketing plan template for a large event venue in Orlando in 2016. The same exact venue marketing plan stragegy works flawlessly today in 2021. If you are looking to attract group events to your venue, please contact me.
Integrated Marketing Proposal for CitiBike - BIC Class ProjectAlexandra Suazo
CCNY's BIC foundational Idea Development course, taught by Gerardo Blumenkrantz, challenged students to learn the basics of idea generation, how to recognize “big ideas,” and how to critique them in order to keep the message on strategy and make the work better.
For the final project, we had the opportunity to develop a multi-media integrated marketing campaign (including a "creative curveball") for NYC’s bike sharing program, CitiBike. As a class, we brainstormed and agreed on one mutual creative brief to work from. Once finalized, each team then worked independently on their creative solution to the communications objective.
The final product was a 15-minute presentation detailing our multi-media campaign, including print, radio, digital and guerrilla marketing, along with foam board prints of the ads.
As team leader, I managed the production (visual design and formatting) and writing/editing of the final PPT presentation, and the development and curation of the digital strategy (the digital hub/#SOSCitiBike).
www.SOSCitiBike.tumblr.com - password: ideadevelopment
Print Ads designed and Photographed by Edward Arredondo.
Copywriting on Print Ads: group effort
Radio Ads Recordings, Guerilla Marketing and Media Plan by Maxime Menant.
Semester: Fall 2013
Digital Marketing Services In Pune, Digital Marketing Agency In IndiaBrandperl
Social Media Marketing Company In Pune, SEO, SMM, SEM Services, Digital Marketing Agency In Pune, Service Branding Agency In India, Brand Consultants In Pune, Best Web Design Company In India, Content Marketing Services India
Through this PPT we want our Clients to know the process we would follow to make their web platform's digital promotion and hence, they would easily see a plan in the form of a proposal.
360° Digital marketing an online marketing firm, we combine advanced technology with smart talent to deliver our clients quality digital solutions that work for them. Providing a rich array of services that, we aim at creating suitable digital strategy that helps in attracting the target audience and increasing conversion figures. As a one-stop digital solutions provider, we cater to businesses of all shapes and sizes, and diverse industry verticals, helping them improve their web presence, optimize websites for better search results and sell more through marketing campaigns.
360° Digital Marketing delivers you the experience, technical know-how coupled with creativity to take your business a notch higher!
Our in-house services include:
• Search Engine Optimization (SEO)
• Social Media Marketing
• Paid Marketing
• Web Design & Development
• Data analytics
• YouTube Videos & Promotions
• E-mail marketing
• SMS Marketing
• Reputation Management
• Mobile App development
• Telemarketing
In today’s digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in real-time. 360 ° Digital Marketing combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
Digital Marketing Plan Template 2016 - UPDATEDBe Dynamic
Need help creating a digital plan for 2016? Download the digital marketing plan template to help you plan and implement your digital marketing strategy and activity for 2016. #digitalmarketing #strategy
How to create a Digital Marketing PlanEder Holguin
Step by step process to creating your digital marketing plan. Research, create, distribute, analyze and optimize. For more info or help with your digital marketing projects visit www.ederholguin.com
A Complete Digital Marketing Plan for a medical equipement supplierSayan Dasgupta
A complete plan on how you can market medical equipment through SEO and Google Adwords as a medium.
Using Google Analytics and Google Search Console is primary to identify the keywords and move forward.
Digital marketing Plan for Food Processing CompanyKavish Arora
Hello Everyone!
This is a Digital Marketing Plan made while working with DigiStreet Media that contains an overhaul of the strategies suggested to Kerry Foods (a food processing company) that could help them to stand out well in Indian Markets.
This digital road map would help you to analyze how can you do a competitive analyses and suggest the client best possible mediums and ways to market themselves.
Interested in making yours ?
Leave a message here - www.digistreetmedia.com
Neuronimbus is committed to being the bridge between brands and the power of social media. We bring together our staunch belief in organic social media marketing campaigns and our expertise and experience with 16+ years of successful legacy behind us. From identifying the audience that can be targeted to understanding their social media behavior, and formulating a strategy that is more than just guesswork, we deliver the experience and resources you need.
We created this venue marketing plan template for a large event venue in Orlando in 2016. The same exact venue marketing plan stragegy works flawlessly today in 2021. If you are looking to attract group events to your venue, please contact me.
Integrated Marketing Proposal for CitiBike - BIC Class ProjectAlexandra Suazo
CCNY's BIC foundational Idea Development course, taught by Gerardo Blumenkrantz, challenged students to learn the basics of idea generation, how to recognize “big ideas,” and how to critique them in order to keep the message on strategy and make the work better.
For the final project, we had the opportunity to develop a multi-media integrated marketing campaign (including a "creative curveball") for NYC’s bike sharing program, CitiBike. As a class, we brainstormed and agreed on one mutual creative brief to work from. Once finalized, each team then worked independently on their creative solution to the communications objective.
The final product was a 15-minute presentation detailing our multi-media campaign, including print, radio, digital and guerrilla marketing, along with foam board prints of the ads.
As team leader, I managed the production (visual design and formatting) and writing/editing of the final PPT presentation, and the development and curation of the digital strategy (the digital hub/#SOSCitiBike).
www.SOSCitiBike.tumblr.com - password: ideadevelopment
Print Ads designed and Photographed by Edward Arredondo.
Copywriting on Print Ads: group effort
Radio Ads Recordings, Guerilla Marketing and Media Plan by Maxime Menant.
Semester: Fall 2013
Kapasche is an online shoe store, based on the drop-ship model, with a wide variety of traditional Pakistani shoes, called Kolhapuris. This model uses channel integration, across a website using keywords, e-mail integration and social media platforms to increase engagment and drive traffic back to the main website.
A mock social media proposal for Vancouver based company Oak + Fort created for a Social Media class (September 2014) at Blanche Macdonald Centre. Provides suggestions and ideas to increase the company's social media presence, reach and follower engagement.
*Images were pulled from Oak + Fort's Social Media pages. I do not own any images.
**Was not presented to Oak + Fort or any of its representatives
*** This slide show provides the bare minimum information, as details were more thoroughly explained during presentation.
Engaging Millennials: An Integrated Marketing Campaign Proposal for St. Jude ...Bethany Luck-Hutson
This Integrated Marketing Campaign Proposal was prepared for St. Jude Children's Research Hospital through West Virginia University's Integrated Marketing Communications Master's Capstone class.
I will reveal the "8 Steps to Creating A Proposal that wins clients like AT&T, Legal Zoom and Hitachi." Writing a winning marketing proposal is key to winning new business. Over the years, I have written many bad and good ones, but learned over time how to write winning proposals. This video training will give you all the elements to have in your winning proposal. From the logical progression, to the best way to tell your story. For more information on growing your business, go to http://JasonSwenk.com/playbook/
If you would like the EXACT MARKETING PROPOSAL TEMPLATE that I used, go here... http://jasonswenk.com/get-proposal-template/
A profile of Think Digital Services including Social media, marketing, social media management and as well as SEO and other optimization that we offer.
OUR
SERVICES
SEARCH
ENGINE
MARKETING
Our Search Engine Marketing (SEM) practice is focused on ensuring that the clicks you pay for translate to customer actions that you actually care about.
SHOPPING &
DYNAMIC PRODUCT AD
CAMPAIGNS
Whether you want to sell on Amazon, Google Shopping or implement Dynamic Product Ad remarketing campaigns, we have experience across platforms and industries.
Whether it's providing real insight into digital campaign performance or helping you navigate the complexities of a cross-channel, segmented customer acquisition effort, we can help.
From newsfeed to video to programmatic display, our team has deep experience buying, tracking and optimizing paid media for some of the largest brands in the nation.
Performance-focused SEO is about making sure your site ranks on the terms that drive business value through smart content and disciplined technical execution.
How to Swing the Needle on Your Content MarketingKevin Gibbons
What really makes the difference to content marketing? This presentation shares how you can maximise coverage and ultimately business results from your efforts...
With the automotive market being extremely competitive, Glyn Hopkin were struggling to obtain the amount of online exposure that they required to boost brand awareness. The main objectives for the brand’s SEO campaign were to increase overall site traffic and to rank in top positions for car model and location-based keywords. The dealership wanted to compete against the manufacturers whose cars they were selling, in the online landscape.
Pilani Pixels is a digital marketing agency that provides comprehensive online marketing solutions to start-ups. Their goal is to help new businesses grow their online presence and reach their target audience effectively. With years of experience in the industry and a team of highly skilled professionals, we offer a range of services that includes search engine optimization (SEO), social media marketing, pay-per-click advertising, email marketing, and content marketing.
How can you use creative tools to increase your conversion rates? What can we learn from the tools Hubspot, New York Times, Ikea, L'Oreal and Nike have built? How can our marketing team better generate ideas and build graders, calculators, quizzes, recommendations and AR apps?
Keeping Our Seat At The Table: A Marketing Report CardPardot
The modern marketing organization aspires to drive revenue, function as a strategic center of influence and provide leadership to the entire organization. How is it doing? In a benchmarking study sponsored by Pardot, a salesforce.com company, and Demand Metric seeks to find out.
Join Jerry Rackley and Alison Gooch as they present and discuss the results of this study. The data provides a perspective - sometimes encouraging and other times sobering - that every modern marketer needs to understand.
Growth Hack Your Way to Startup Traction by @rocketshpRocketshp
Got $4,000 lying around and dying to grow your startup? Look no further, we share lesser-known methods to blast through obstacles and get traction fast. Dive in.
Digital Marketing Strategy for Small to Large Business in central Kentucky & Nationwide. Expanding your business online and improving overall web presence.
We start with building a customer journey to understand how customers think and feel in each touch point. Digital is our weapon to improve customer experiences in every touch point and connect them all together seamlessly under a strategic approach. And that’s what we call Creative Digitalized Marketing or marketing in a digital world.
How can you use creative tools to increase your conversion rates? What can we learn from the tools Hubspot, New York Times, Ikea, L'Oreal and Nike have built? How can our marketing team better generate ideas and build graders, calculators, quizzes, recommendations and AR apps?
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. THIS COMPANY WAS!
ESTABLISHED IN 2007!
DIGITAL SIGNAGE!
CHICAGO, NEW YORK,!
DENVER!
MENU BOARDS, TOUCH
SCREENS, VIDEO WALLS!
INDUSTRY!
PRODUCTS!
LOCATIONS!
3. PING HD WEBSITE!
PROBLEM!
• Low conversion rate!
• Lacking of performance analytics!
• Zero optimization!
• Inactive in social media!
• Traditional marketing only!
4. ONLINE CAMPAIGN!
GOAL. To increase market share within the digital signage industry.!
To increase targeted
search and referral
traffic to the website
by 50% !
To increase brand
awareness of !
products and services!
To increase
conversion rate and
lead generation by 30%!
6. HIGHWAY TO SUCCESS!
1 Organic or paid traffic!
2
Engagement!
3 Inbound links!
4
Open and response rates!
5
Share of voice!
LEADS !
FOR OUR SALES TEAM!
ROI
7. COST / BUDGET!
$18,180 !
Internal staff!
Marketing manager!
Project Manager!
Tools & Tactics!
Paid search ads !
Benchmark Email !
3rd party business list !
Sproutsocial !
Outsourcing!
SEO Agency!
SEO and PPC!
Management!
$20,758!
$23,000!
$61,945!
$0.00
$1,000.00
$2,000.00
$3,000.00
$4,000.00
$5,000.00
$6,000.00
$7,000.00
$8,000.00
8. MITIGATION PLAN!
Content or design
changes and more calls-
to-action!
Alternative keywords/
retargeting!
A/B testing for ads and
website!
Promotion or pricing
strategy like loss leader!
Test several hours and
types of posts !
1
2
3
4
5
$0.00
$20,000.00
$40,000.00
$60,000.00
$80,000.00
$100,000.00
$120,000.00
$140,000.00
Break even point!
10. KEY TAKEAWAYS!
• Outsourced execution: faster ROI,
eliminates risk factors (testing and
optimization of the strategies).!
• Internal execution: communications, nobody
know the brand as its employees.!
• Expecting to double our initial investment at
the end of the campaign.!
• Targeted and engaged visitors will facilitate
conversion = leads!