Marketing Plan For Android App

1. RENTIECARZ
A NEW GENERATION
ANDROID APP

2. MARKETING PLAN FOR ANDROID APP

3.  Executive Summary
 SituationAnalysis
 Goal
 Tactics and Strategy
 Implementation
 Performance Evaluation
 Exhibits

5. • “RENTIECARZ” is a new
generation app which helps
customers to satisfy their
necessity of using a self
driven cars when they travel
to a new place.
• It’s a boon to people who
are passionate of driving
vartiety of cars.
• Other apps like Zoomcar
offer such services but here
the risk and investment is
reduced since the cars are
originally owned by the third
party, we just help the owner
to find a suitable person to
rent his car.

6. Everything “RENTIECARZ” do revolves
around the obsession with providing the
customers an ultimate driving experience.
“RENTIECARZ” staff work round the
clock to personally make sure that the
services are just awesome.

10.  Constant innovation and
technological competence.
 Advance advertising and
Promotion.
 Multiple Payment Method.
 24*7 Customer support service.
 Inventory Management.
 New market entry.
 Less knowledge in
small cities.
 Only available in
major cities
 Good market potential
 Wide discounts to
attract customers.
 Coverage of all parts of
India.
 Low internet
penetration.
 Small value orders in
remote areas with
high delivery costs.
 Less usage of online
buying.

11. POINTS OF PARITY POINTS OF DIFFERENCE
• Discount on purchase.
• Gifting Services.
• Cash after services.
• Outstanding Service.
• Cash Back offer.
• GPS tracker to identify the
place easily.
There exists a strong threads with local taxi services and other
famous online giants like Zoomcar.

12. What makes it unique?
The procurement model is the main reason of
‘RENTIECARZ’ success, as most delays or troubles
occur in this part of business. ‘RENTIECARZ’
employed consignment model
i.e. procurement based on demand. It is the robust
logistics at ‘RENTIECARZ’ that sets it apart from
other wannabe app. Well sophisticated and
technologically unique services offers a huge range
of titles which really sets them apart from the rest
of the competitors.

14. The main objective is to design a
marketing mix that precisely
matches the expectations of
customers in the targeted segment.
RENTIECARZ segment’s market on the
basis of :
 Travelers
 Young Generation

15. An effort to influence consumer perception of a service relative to the
perception of competing service.
The generation of this app is to occupy a clear, unique, and advantageous
position in the consumer's mind.

16. MARKET‘s ENTRY
• This app will be launched into the market
world by Google Play and Apple APP Store for
IOS. At the same time there are various other
app stores on the online market such as follows
Can upload the app such as:  Opera Mobile Store
 SlideME
 Get Jar
 Amazon App Store
 App Brain

18. • There are good number of people who are in the
need of self driven cars, the ‘RENTIECARZ’ en cashes
this demand for such cars.
• This idea is still in the processing stage and when it
releases into the market it’s surely going to create a
boom.
• Customer satisfaction is our main motto and the
whole staff of ‘RENTIECARZ’ strives for that.
• We are struggling continuously to enhance it’s brand
value.

20. The company’s main goal is to create ultimate driving
experience to the customer. It required a product
portfolio to get registered as a merchant on
'RENTIECARZ’. Product is placed depending on the
category of the cars. The car undergoes a Quality check
by the company itself before getting live.
 The company main objective is to
attract users to the site of Family,
Friends, Brand Building.
 Provide selection which make it easy to
Find & Discover new cars.
 Price well have to be competitive to
the most obvious options
 Brand presence on social networking
sites.

22. The good intentions of ‘RENTIECARZ’
is providing high-quality customer
service. There are several internet
blogs that suggest about its service
quality. A major reason for this could
be the growth in number of customer
service executives not keeping pace
with the increase in business volume.
This strategy make the customers
aware about this app generation.

24. The new entry of the product with the same
features will eventually create a potential
competitors. Initially the company present
in the Google play and APP store such as
Zoomcar etc. will surely study about their
drawbacks and aims to raise their profit
and try to improve their apps reviews and
ratings.

25. Working towards customer delight will obtain
customer loyalty gradually. Mobile internet
usage is increasing there by chances of
increase in number of customers using the app
based services increases.
Development of m-commerce in the e-market.
Target social media to reach young population.
Customer value

26. The company value is to
create a memorable
experience for driving and
thus established their
strategy of building
dominant shares in all the
categories they operate
in. This will strengthen
the position of
'Rentiecarz’ in Indian
market.
Company value

28. The invention of this app will create a
milestone in the travel segment and
social media will help this app to get
connected with many people and has
given many choices to their consumers
for their selection of the type of cars.

30.  Free version of the app will help to find
the services for free based on the
consumer likes and dislikes but it wont
be specific.
 Premium version of the app would look for
the consumers choice of cars and get
paid once for their subscribed app and
continue the usage of app till end.
 The premium amount is calculated on the
bases of consumer visiting this app to
avail their services and they need to pay
10% amount of money from the purchased
car service rate.

32. Numerous way of communicating with consumers
includes the app will get featured in
 Official Blogs
 featuring emails
 featuring in Social Media groups and
communities,
 promote the app through promo video
 Shout out on social channels
 Contact Tech and app Review bloggers
 Ask user to rate and share
are all some of the promotions for this app
which will be a part of business tactics.

34. Selection Criteria at ‘RENTIECARZ’ are;
While years of experience are always beneficial
for a candidate, ‘RENTIECARZ’ focus is to hire
those who are able to consistently raise the bar
and introduce a variety of innovation to move this
organization forward. As ‘RENTIECARZ’ grows, it
feels as absolutely necessary that this company
employees are also able to grow professionally
with the organization.
INFRASTRUCTURE

36.  The final stage of marketing is to
evaluate the performance and extend
which level the app has been reached.
 This application is evaluated by
number of apps downloaded by the
user and their reviews towards this
application.
 Thus performance evaluation is done
by considering these facts.

38.  Create An Eye Catching App Icon.
 Create a product video and make it creative,
funny, thought-provoking. Tell the story, but in
a way people can identify.
 Create a landing page but make sure to always
create an official landing page for your app with
strong visualizations and focus, so that users and
the media can trust this app.
 Join Developers & Entrepreneurs Groups on Social
Media to increase your visibility on social media
groups & communities, especially LinkedIn, Google+
and Facebook, to enhance the reputation.
 Get Featured On Mobile App Review Sites.

39.  Executive Summary
 SituationAnalysis
 Goal
 Tactics and Strategy
 Implementation
 Performance and
Evaluation
 Exhibits

40.  Text book on Marketing Management by
Philip Kotler.
 Various HBR articles on Marketing Plan.
 www.wikkipedia.com
 www.google.com/images
 Google Play Store and Chrome to analyse the
competitors.

41. These slides were created by
P SAI PRANAV RAO (CBIT
Hyderabad) as part of an
internship under the
guidance of Prof. Sameer
Mathur (IIM Lucknow).