At Mocapay we spend a lot of time looking at what is happening within the mobile payments industry. This is your one stop shop of what the happenings are, feel free to reach out to us to discuss in more detail. @mocapay www.mocapay.com
SITEC eCommerce Class
Module: eCommerce Process 202
Title: Why Customer Engagement matters in this Digital Era?
Presenter: Salil Seth, Business Associate (Mitosis)
Date: 24 May 2016
Venue: Selangor Digital Creative Centre (SDCC)
In the last decade, the most significant change in the communications industry has been in the area of “mobile,” a landscape filled with devices and apps that keep us connected 24/7, 365.
These slides explore a handful of facts and figures; trends that will give you a sense of just how big the mobile market is and how it’s expected to explode over the next few years.
SITEC eCommerce Class
Module: eCommerce Process 202
Title: Why Customer Engagement matters in this Digital Era?
Presenter: Salil Seth, Business Associate (Mitosis)
Date: 24 May 2016
Venue: Selangor Digital Creative Centre (SDCC)
In the last decade, the most significant change in the communications industry has been in the area of “mobile,” a landscape filled with devices and apps that keep us connected 24/7, 365.
These slides explore a handful of facts and figures; trends that will give you a sense of just how big the mobile market is and how it’s expected to explode over the next few years.
The Accelerating Growth of Frictionless Commerce | A.T. KearneyKearney
Traditional payments are being replaced by new "frictionless" options that use customer-provided data to make a purchase without an explicit customer decision.
The key to building a more convenient future is to streamline service, automate as much as possible and use connectivity - as and where it makes sense - to provide additional utility.
This deck presents data from the 2015 Inmar Coupon Trends Reportand Inmar shopper behavior research -- examining critical topline couponindustry activity and coupon-related shopper behavior.
A white-label set of slides that mobile marketers can freely use to show how smartphones, tablets and mobile devices are used more and more every day to search online, make purchase decisions and do business.
Global Commerce: The World Beyond the Buy ButtonFastSpring
Check this SlideShare to learn more about some of the trends shaping global ecommerce, the potential impact they have on businesses, especially those selling software and digital goods, as well as the often-overlooked complexities created and how they can be avoided.
Free infographic from our report "Singapore B2C E-Commerce Market 2019".
Find it here: https://www.ystats.com/infographic-singapore-b2c-e-commerce-market-2019/
Find the report available for purchase here: https://www.ystats.com/market-reports/singapore-b2c-e-commerce-market-2019/
Global eCommerce now accounts for more than 10% of total retail sales and is growing at 19% annually.
Read our 2018 handbook to get the most relevant industry insights focusing on Mexico and Latin America.
Retail Seeks a Digitally Connected Supply ChaineTailing India
Retail Startups, who had bet big on vegetable and fruit Retail — like RainCan, DailyNinja and Ninjacart have seen an uptick in their orders even as management of their supply chain got tough with demonetization.
Infographic: Global Mobile Payment Methods: First Half 2016yStats.com
Free infographic from our report "Global Mobile Payment Methods: First Half 2016"
Find it here: https://www.ystats.com/infographic-global-mobile-payment-methods-first-half-2016/
Find the report available for purchase here: https://www.ystats.com/product/global-mobile-payment-methods-first-half-2016/
A set of slides you can freely embed and re-use to the latest trends in mobile commerce stats and the growing number of people using their smartphones and other portable devices to search and make purchases on the mobile web
Complete presentation on the latest mobile web and marketing stats.
Very useful to show your prospect customers and leads how important it is for them to have a mobile presence and use your services to start and implement a full-fledged mobile marketing campaign.
Totally white-label, use it at will in your website, blog and anywhere else.
There is much talk in the industry about consumers use of second screens (laptops, desktops, tablets, smartphones) while watching television and the relationship between second screen and viewer behavior.
By 2015 mobile search queries will overtake desktop queries while over 70% of people worldwide use their smartphones to search for products, shops and information. Find these stats and much more in this complete and free to use presentation about mobile search growth and penetration.
NFC Auto Tlick is a customer engagement solution, which will be used in auto showroom to engage customers in better way and also increases the Customers WOW experience in the Auto-showroom.
Also NFC Auto Tlick will address the Auto-showroom Business challenges
1> Customer engagement in the store.
2> Customers wow experience in the showroom
3> Customer On demand information sharing.
4> Build a strong brand for automobile showroom.
5> Effective Marketing Promotional strategy
The Accelerating Growth of Frictionless Commerce | A.T. KearneyKearney
Traditional payments are being replaced by new "frictionless" options that use customer-provided data to make a purchase without an explicit customer decision.
The key to building a more convenient future is to streamline service, automate as much as possible and use connectivity - as and where it makes sense - to provide additional utility.
This deck presents data from the 2015 Inmar Coupon Trends Reportand Inmar shopper behavior research -- examining critical topline couponindustry activity and coupon-related shopper behavior.
A white-label set of slides that mobile marketers can freely use to show how smartphones, tablets and mobile devices are used more and more every day to search online, make purchase decisions and do business.
Global Commerce: The World Beyond the Buy ButtonFastSpring
Check this SlideShare to learn more about some of the trends shaping global ecommerce, the potential impact they have on businesses, especially those selling software and digital goods, as well as the often-overlooked complexities created and how they can be avoided.
Free infographic from our report "Singapore B2C E-Commerce Market 2019".
Find it here: https://www.ystats.com/infographic-singapore-b2c-e-commerce-market-2019/
Find the report available for purchase here: https://www.ystats.com/market-reports/singapore-b2c-e-commerce-market-2019/
Global eCommerce now accounts for more than 10% of total retail sales and is growing at 19% annually.
Read our 2018 handbook to get the most relevant industry insights focusing on Mexico and Latin America.
Retail Seeks a Digitally Connected Supply ChaineTailing India
Retail Startups, who had bet big on vegetable and fruit Retail — like RainCan, DailyNinja and Ninjacart have seen an uptick in their orders even as management of their supply chain got tough with demonetization.
Infographic: Global Mobile Payment Methods: First Half 2016yStats.com
Free infographic from our report "Global Mobile Payment Methods: First Half 2016"
Find it here: https://www.ystats.com/infographic-global-mobile-payment-methods-first-half-2016/
Find the report available for purchase here: https://www.ystats.com/product/global-mobile-payment-methods-first-half-2016/
A set of slides you can freely embed and re-use to the latest trends in mobile commerce stats and the growing number of people using their smartphones and other portable devices to search and make purchases on the mobile web
Complete presentation on the latest mobile web and marketing stats.
Very useful to show your prospect customers and leads how important it is for them to have a mobile presence and use your services to start and implement a full-fledged mobile marketing campaign.
Totally white-label, use it at will in your website, blog and anywhere else.
There is much talk in the industry about consumers use of second screens (laptops, desktops, tablets, smartphones) while watching television and the relationship between second screen and viewer behavior.
By 2015 mobile search queries will overtake desktop queries while over 70% of people worldwide use their smartphones to search for products, shops and information. Find these stats and much more in this complete and free to use presentation about mobile search growth and penetration.
NFC Auto Tlick is a customer engagement solution, which will be used in auto showroom to engage customers in better way and also increases the Customers WOW experience in the Auto-showroom.
Also NFC Auto Tlick will address the Auto-showroom Business challenges
1> Customer engagement in the store.
2> Customers wow experience in the showroom
3> Customer On demand information sharing.
4> Build a strong brand for automobile showroom.
5> Effective Marketing Promotional strategy
Traversing Millennials: How to Market Outdoor Adventures to the Future of TravelSandra Jordan
If a millennial hikes up a mountain and doesn’t take a selfie, did the trip actually happen? While there are still many questions to be asked about the youngest generation of travelers, the verdict on outdoor adventures is in. Join Simpleview SEM Analyst Sandee Jordan and CRM Analyst Aaron Pickering as they examine how outdoor adventures drive revenue to a destination. Learn how to leverage online tools like Periscope and Pinterest to capture the millennial market and create champions for your destination.
The Whole Trick to SUCCESS in the SEO BUSINESS is..HubShout, LLC
Chris, a guy who has sold SEO to thousands of clients, is going to tell the secrets to his success, when you come to the webinar on June 25th at 3 PM EDT.
Chris is absolutely fearless in going after new business. He’s passionate about what he does. You can’t help but be inspired by Chris’ story, from his days as national sales director for yp.com, to his foray into SEO when he and his team landed huge clients (like Home Depot and Walgreens) to now when he is so busy, he barely has time to do this webinar!
Chris will inspire you to go out and do better! He’ll tell you about:
- Resources you can tap into locally and creative ways to use those resources to make yourself the SEO expert - in your local community.
- The big problems he’s run into with the big money accounts and why he prefers working with small, local businesses.
- How to identify which local businesses you should approach.
- Why it’s important to have a strong infrastructure in place so you can stay in “sales mode.”
- What he knows about selling SEO that makes potential clients come to him.
2016 Place Conf: Elements of a Successful Beacon Marketing ProgramLocalogy
Unacast’s Thomas Walle will discuss the operational and practical factors to consider in setting up a beacon program and how it fits into the broader marketing mix.
VISIONFC – an NFC Forum event: The future of NFC in Marketing & Brand present...NFC Forum
At the recent VISIONFC sessions hosted by the NFC Forum, Purple Deck, ArjoWiggins, Cellotape, and Cell Soul shared their perspective on what the future holds for NFC and brand marketing. Visit http://nfc-forum.org/ to learn more about NFC.
Presentation Abstracts:
Purple Deck - Connecting the Physical with the Virtual
Over the last four years, Purple Deck has been working with a variety of verticals on implementing NFC technology to bridge the gap between the physical and the virtual. In this presentation, real life examples are used to illustrate why an NFC enabled world is needed to advance society forward and enable rapid access to information, in addition to why standardization of NFC marking is important.
ArjoWiggins - Creative Papers: Sharing your Story with Smart Paper
This presentation explores printed electronics and NFC tags embedded directly into paper enables valuable and engaging communication opportunities between brand owners, innovators, and customers by bridging the gap between the physical medium and the digital story in packaging, magazines, business cards, signs and displays, and more.
Cellotape - How to Engage with your Audience using NFC
The presentation included live examples of ways that NFC can engage your audience, such as a custom NFC smart tattoo and interactive, gamified products.
Cell Soul - Proximity-Enabled Digital Gesture Tracking
Digital gestures performed by user-interfaces operating on smartphones, tablets, and other hand-held devices and computers may be identified and confirmed for proximity and a relative degree of relevancy. Validation of proximity of a user device can be used to gain the lost value of social media based gestures and messages.
Visit http://nfc-forum.org/ to learn more about NFC.
Discover our New Belgian Edition (v2) of our Guide to Convergent Out-of-Home.
Enjoy and don't hesitate to share it!
For further information, don't hesitate to contact valerie.decoster@posterscope.com
Laura Davis-Taylor, leader of BBDO and Proximity's ShopWork shopper marketing practice, examines the drivers and potential impact of the emerging technology known as Near Field Communication, or NFC. The case for...
Integrated Marketing Communication Proposal - Make-A-Wish Michigan Rebecca Sidles
Integrated marketing campaign built for my capstone class (IMC636) of West Virginia University's IMC Masters Program. Our class client was Make-A-Wish Michigan and our target audience was Millennials, 21 - 30.
Integrated Marketing Communications Proposal Kate LaCorte
Inspiring and Engaging Millennials to Join Make-A-Wish Michigan's Wish Granting Mission with an Integrated Marketing Communication Campaign. Created as a final Master's capstone project at West Virginia University.
Integrated Marketing Proposal for CitiBike - BIC Class ProjectAlexandra Suazo
CCNY's BIC foundational Idea Development course, taught by Gerardo Blumenkrantz, challenged students to learn the basics of idea generation, how to recognize “big ideas,” and how to critique them in order to keep the message on strategy and make the work better.
For the final project, we had the opportunity to develop a multi-media integrated marketing campaign (including a "creative curveball") for NYC’s bike sharing program, CitiBike. As a class, we brainstormed and agreed on one mutual creative brief to work from. Once finalized, each team then worked independently on their creative solution to the communications objective.
The final product was a 15-minute presentation detailing our multi-media campaign, including print, radio, digital and guerrilla marketing, along with foam board prints of the ads.
As team leader, I managed the production (visual design and formatting) and writing/editing of the final PPT presentation, and the development and curation of the digital strategy (the digital hub/#SOSCitiBike).
www.SOSCitiBike.tumblr.com - password: ideadevelopment
Print Ads designed and Photographed by Edward Arredondo.
Copywriting on Print Ads: group effort
Radio Ads Recordings, Guerilla Marketing and Media Plan by Maxime Menant.
Semester: Fall 2013
Yext provides local cloud-computing services for marketers to manage their geodata and content to connect it everywhere. Over 200,000 businesses, including dozens of Fortune 500 companies and top retailers.
A Safe Haven - Integrated Marketing Communications Campaign Proposal for Mark...ShakespearePost
The final presentation for my Integrated Marketing Communications class at the Quinlan Graduate School of Business, The challenge was to create a marketing campaign that would ultimately lead to increased corporate donations for A Safe Haven, a non-profit that provides housing, treatment, education, and jobs for the homeless of Chicago. My team members on the project were Ivory Chang and Hadeel Al-Hindi.
OOH media is known to be ubiquitous, accountable and bold, however the medium continues to evolve further as we see convergence across all media. This means we need to redefine what we mean by OOH and use new language to reflect the capabilities and effect of OOH.
With "Why OOH?" Martin Porter, VP Director, Marketing and Integrated Planning explains how OOH fits into the larger convergent ecosystem and why it is important that the medium be included in the media mix to help reach the constantly connected audience.
The Future of Mobile Payments – Role of mobile wallets in consumer purchase j...Data N Charts
This report will look into why US consumers aren’t warming up to mobile payment services and how mobile wallets can integrate shopping and peer-to-peer transfers to make payments relevant with smartphone owners for wider adoption.
Mobile Wallet Consumer Report Non-payment opportunities for marketers Sophie Descarrega
@Vibes 2013. All Rights Reserved.
The non-payment side of mobile wallet is the new marketing frontier, creating green field opportunities for marketers. With one in three shoppers already using mobile wallets for non-payment, this unveils the vast potential for retailers to increase in-store traffic, enhance customer engagement and improve brand perception.
To help marketers better understand this new opportunity, Vibes fielded the industry's first consumer study focused on the non-payment side of mobile wallet. This definitive research reveals consumer attitudes and behaviors related to this emerging mobile marketing technology.
In this report you will learn about:
• Benefits of the non-payment side of mobile wallet
• The mobile wallet disconnect
• High consumer demand
• Preferred distribution and frequency of mobile wallet content
• 5 tips to execute successful mobile wallet programs
The Fiserv Consumer Trends Survey is one of the industry's longest running surveys of consumer financial habits. It highlights opportunities for financial institutions to better understand and expand their digital reach to all consumer segments.
The non-payment side of mobile wallet is a true game changer for marketers. This new marketing frontier empowers marketers to run mobile wallet programs that take advantage of time, location and interaction. To help marketers better understand this new opportunity, Vibes fielded the industry's first consumer study focused on the non-payment side of mobile wallet.
The banking and finance industry has been transformed since the inception of mobile banking and payments. From checking your bank balance on your mobile device to being able to host your entire POS on an iPad, mobile commerce is continually evolving. Here are a few of the most recent trends and the future of mobile and commerce.
India is a fast becoming country of mobile and internet. Government of India initiative such as “Digital India”, in future our country will become cashless economy. Due to advancement of technology, man becomes more convenient and comfortable. Mobile Wallet is a platform for making payment through mobile. There are various
applications available like google pay, paytm citrus, etc. by using of such platforms payment can become more easy for online shopping, money transfer, utility bill payment, etc. Through mobile payment is very convenient and more secure to the public. Here, is an attempt to make a study on how the mobile wallet used by the consumers and their perception and satisfaction level towards using of such m-wallet payment gateways.
Overview of the mobile commerce market across the US and China, including its relationship to social, mobile payments and offline retail plus the key trends to watch.
E marketer mobile_content_activities_roundupIrene Ventayol
The audiences for mobile content are huge—from video and games to social
networking, apps and retail, more than 100 million US consumers are doing it on mobile phones. The smartphone hasn’t replaced the PC, but as more people consume more mobile content, they all expect an excellent mobile experience.
21 Mobile Commerce Statistics Every Consumer Brand Should KnowMobStac
Mobile commerce accounted for nearly one-fourth of all e-commerce sales in 2013. Yet, many brands fail to realize the potential of mobile. Here are 21 recent stats on how mobile is changing the way people research and buy.
Mobile Wallets In China: What You Need To Know Mark Opao
Sooner or later, mobile wallets will become a norm rather than a trend in the way we do payments in China, online or offline. In this report we have gathered relevant research to assess the current state and future potential of mobile wallets in China that marketers should know- including the prominent wallet types, usage trends, key challenges and future prospects.
An overview of the mobile wallets in China, we have gathered relevant research to assess the current state and future potential of mobile wallets in China that marketers should know-including the prominent wallet types, usage trends, key challenges and future prospects.
2. Pairing Rewards with Payments
Of consumers who already make mobile
payments 60 percent would do so more often if
they received instant coupons as a result
Reference(s):
http://www.cmo.com/articles/2014/12/9/15_stats_mobile_payments.html
36 percent of
consumers said they
provide personal
information in
exchange for rewards
3. Consumer Confidence in Mobile Payments
More than half of US internet users
believed mobile payments would
“probably” become widely used
in the next five years; 23.2% were
certain about widespread
adoption of mobile payments
Two-thirds of those surveyed
said they were interested in
learning more about
switching to a mobile wallet
Most consumers would be willing to use mobile wallets only if at least
75% of retailers, hospitals and other relevant entities accepted them
Mobile Payment Users
Use mobile to pay at retailers 14%
Receive payments from individuals 6%
Reference(s):
http://knowledge.wharton.upenn.edu/article/consumers-arent-buying-mobile-wallets-yet/
http://www.emarketer.com/Article/Consumers-Bullish-on-Mobile-Payments-Future/1011265
4. Ease of Use (if they* use it)
84% Doesn’t
Use Mobile
Payments
16% Use Mobile
Payments**
No
Yes
Mobile
payments
was easier
than
traditional
methods
Reference(s):
http://www.emarketer.com/Article/Consumers-Bullish-on-Mobile-Payments-Future/1011265
*Mobile Users in US, Canada, UK, France, and Germany
** Used mobile payments in the last 3 months
5. Preferences and Awareness
56%of respondents prefer making
purchases from within an app to
making them on a mobile website
Then consumers, 51%, prefer to have a unified mobile
payment app that can be used in multiple stores while
integrating individual store coupons and loyalty
But, 34% of consumers aren’t even
aware if their favorite stores offered
mobile payments or not
Reference(s):
http://loyalty360.org/resources/article/customer-engagement-via-mobile-wallets
6. Mobile Payment Market Size Potential
Today, the total
transaction is
above $50
billion when
including all
transactions
done with a
mobile phone
including in-app
payments and
mobile websites
1.59
3.5
8.95
27.47
64
84.4
142
2013 2014 2015 2016 2017 2018 2019
US Mobile Payment
Transaction Value in
Billions($) 2013-2019*
*2015 to 2019 estimated value
Reference(s):
http://bits.blogs.nytimes.com/2014/11/17/u-s-mobile-payments-market-to-boom-by-2019-research-firm-says/?_r=1
7. Alternative Payment Methods and
Mobile Payment Adoption
Smartphone
conversion rates
are much higher
when retailers offer
alternative
payment methods,
such as PayPal,
Amazon Payments,
Google Wallet, or
Apple Pay.
Of purchases on
smartphones 23% use
alternative payment
methods. Users cite the
reason for using
alternative payment
methods is because
they find it more
convenient.
Reference(s):
http://www.cmo.com/articles/2014/11/19/retailers_with_digit.html
8. Starbucks
Of those using mobile payments 29% are exclusive to the Starbucks app
And they care about
q Speed of checkout (66%)
q Automatic points earned (65%)
q Special offers (59%)
q Not having to carry credit cards (38%)
13 million mobile users are making
7 million transactions a week or
16% of all transactions at Starbucks
Why 29% matters:
Apple Pay and Goggle Wallet
only account for between 4%
to 6% of mobile payments
Reference(s):
http://loyalty360.org/resources/article/customer-engagement-via-mobile-wallets
http://www.forbes.com/sites/roberthof/2015/01/22/once-again-starbucks-shows-google-and-apple-how-to-do-
mobile-payment/
9. Apple Pay
Who Is Using it
23.5% of Apple Pay users are 16- to 24-years old
35% of Apple Pay users are 25- to 34-years old
But of iPhone 6 users that say “no, my credit works just fine”
36.6% of those are 25- to 34-years old
Nearly the same as the over-50s iPhone 6 user who will not use Apple Pay, 32.5%
Of iPhone6* users 15% have tried Apple Pay, only
6% said they continued to use it
*Apple Pay is only offers to iPhone 6 and 6 Plus for in-store purchases
Reference(s):
http://thefinancialbrand.com/52265/apple-mobile-payment-tipping-point-research/
http://www.pymnts.com/apple-pay-adoption/#.VbZqxMZVhBd
10. Bottom Line:
Mobile Payment Needs to be Secure and Convenient and
part of your loyalty marketing strategy
Reference(s):
http://newsroom.mastercard.com/press-releases/13-million-social-media-conversations-show-what-consumers-
think-about-mobile-payments/mastercard_prime_infographic_final-2/
http://www.creditcards.com/credit-card-news/mobile-payment-statistics-1276.php
53% of American say they will
never use mobile payments
because of the lack of security
97% of merchants cite that
customer adoptions driven by
convenience of use