Futad Advertising provides digital media screens installed in taxi headrests as an innovative advertising solution. The screens allow advertisers to engage a captive audience for the duration of the taxi ride through video, banner, and offer advertisements. Taxi media advertising delivers measurable and focused engagement to passengers in an undistracted environment, providing advertisers a way to solidify their brand and draw in new customers through a unique advertising channel.

1. TAXIADSM E D I A K I T

2. In a world as competitive as today's, businesses like yours always
need to come up with innovative ways to capture your audience's
attention. That's where a taxi digital media screen comes in. Placed
at the back of the headrest of front row seats, a taxi screen
provides focused and uninterrupted advertising to passengers who
have nothing but engagement as an audience.
Futad Advertising provides an innovative advertising solution to
engage passengers and operators and create a lasting impression
of your brand. By using a combination of state-of-the-art hard-
ware and software, you can provide an exclusive experience to
your audience in a private, undistracted space.
So, whether you're aiming to solidify your brand imprint or draw in
new customers, a taxi media screen is an excellent and trending
advertising tool you don't want to miss out on.
I n t r o d u c t i o n t o Ta x i M e d i a

3. Target Limousine audience who pays a premium than regular
taxi fares, through their 20 minutes ride across Qatar
Engage a Premium Audience in Qatar

4. An opportunity to build
awareness and engagement
for a longer time frame than
any other channel.
WHY IN RIDE
ADVERTISING?
Billboard Print Ad
Mall Poster Taxi Ride
2 seconds 15 seconds
2 seconds 15 - 20 seconds
Taxi
Media
Delivers…

5. Engage
Your
Audience
Passengers spend a significant portion of their taxi-time doing
nothing. Thus, this is the perfect opportunity to deliver your
brand's message to your target audience.

6. Fresh &
Innovative
Opportunity
for Recall
Uninterrupted
Focus
Measurable
As an advertiser, you want to know how
your ad is performing. Taxi media screen
advertising provides you with playback
stats and viewer counts to determine
whether the ad is successful or not.
QR code placements help measure interest
in ads.
Due to these ads' private and
unfocused nature, there's a greater chance
your audience will remember your ad for a
long time to come.
Lack of distractions inside the taxi ensures
passengers will be interacting with your
advertisements..
Taxi media screen advertising is an innova-
tive way to engage your audience. There
are many creative ways you can show-
case your brand on a screen inside the
taxi.

7. Video Ads
There's nothing more impactful than a
high-quality video to convey a strong
message for your brand.
Most effective, when used in
combination with video, visual
banner ads are an excellent
way to convey your branding.
Effective medium
to promote cam-
paigns,sale and
offers when used
along with QR
codes.
TEMPLATE
Banner Ads
Offers
www.futad.qa

8. Artworks Resolutions
Video Ads
Banner Ads
1600 x 900px
1600 x 180px
Offers &
Products
320x1080px
www.futad.qa

9. CURRENT REACH STATION POINT
WEST BAY
60Limousines
120Screens
50 Limousines
Stationed
in CityCenter
Average Ride Duration : 15 mins
Average Daily Trips per Limousine : 18 trips
Average Passengers : 18 trips x 1.5 passenger = 28.5 passengers
22 passengers per taxi : (60x30x28.5) = 51,300 Taxi Passengers
18 viewers per day : (60x30x20) = 36,000 Direct Viewers
350k to 600k Impressions
One video is viewed minimum 4 times on a average trip.

10. CONTACTUS
www.futad.qa
Futad Advertising
Office Number 1 ,11st Floor, Building 70
D Ring Road Doha - Qatar.
info@futad.qa
MAKING
YOURS T O R Y
FUTURE
READY