OOH media is known to be ubiquitous, accountable and bold, however the medium continues to evolve further as we see convergence across all media. This means we need to redefine what we mean by OOH and use new language to reflect the capabilities and effect of OOH.
With "Why OOH?" Martin Porter, VP Director, Marketing and Integrated Planning explains how OOH fits into the larger convergent ecosystem and why it is important that the medium be included in the media mix to help reach the constantly connected audience.
Call To Action: Bridging the Gap Between Mobile & OOHPosterscope
As we see the number of connected devices and technologies continue to increase, the phenomena of the once spectatorial culture is now rapidly evolving into a participatory culture. Key drivers such as mobile, social and digital OOH have created a constantly connected consumer who has high expectations and more control over what he/she is willing to listen to, take away
and act upon. This has forced a collaboration of OOH with mobile, creating a new communication ecosystem that is revolutionizing how we interact with media while out of home.
Here we discuss how mobile technologies such as QR, SMS, AR, Bluetooth and NFC are changing the OOH advertising landscape, allowing brands to engage with consumers on a platform that never leaves their side.
Posterscope 2016 out of-home predictionsPosterscope
Outdoor advertising is evolving faster than ever before. Never before has new technology been driving such massive change, not only in how we display ads, but also in how we plan OOH campaigns. Here are Posterscope’s predictions for what 2016 holds in store for the out-of-home industry...
Location-based Marketing (LBM) - Global Media Trends Havas Media
Creating Meaningful Connections through Location Based Marketing. How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments. The presentation provides an overview of the technology, media and strategy fueling the opportunities of location-based marketing for global and regional brands.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Havas Global Media trends series also includes other reports on slideshare such as: Progressive Screens (multi-screens), Social Shopping and Life Tracking.
Call To Action: Bridging the Gap Between Mobile & OOHPosterscope
As we see the number of connected devices and technologies continue to increase, the phenomena of the once spectatorial culture is now rapidly evolving into a participatory culture. Key drivers such as mobile, social and digital OOH have created a constantly connected consumer who has high expectations and more control over what he/she is willing to listen to, take away
and act upon. This has forced a collaboration of OOH with mobile, creating a new communication ecosystem that is revolutionizing how we interact with media while out of home.
Here we discuss how mobile technologies such as QR, SMS, AR, Bluetooth and NFC are changing the OOH advertising landscape, allowing brands to engage with consumers on a platform that never leaves their side.
Posterscope 2016 out of-home predictionsPosterscope
Outdoor advertising is evolving faster than ever before. Never before has new technology been driving such massive change, not only in how we display ads, but also in how we plan OOH campaigns. Here are Posterscope’s predictions for what 2016 holds in store for the out-of-home industry...
Location-based Marketing (LBM) - Global Media Trends Havas Media
Creating Meaningful Connections through Location Based Marketing. How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments. The presentation provides an overview of the technology, media and strategy fueling the opportunities of location-based marketing for global and regional brands.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Havas Global Media trends series also includes other reports on slideshare such as: Progressive Screens (multi-screens), Social Shopping and Life Tracking.
Posterscope’s ‘Media Digest’ features in-depth analysis of the market, including a broad economic review and forecast, and featuring key learnings from a wide range of recent interactive and brand-building campaigns.
We cover all you need to know about the latest edition of our insight tool, Out-of-Home Consumer Survey 5, as well as how our partnership with Sysomos can benefit the social side of campaigns. Moreover, we deep-dive into mobile insights and provide a glimpse into the latest tools and projects recently launched by our media partners, and much more.
Mobile Social Networks And Location Based Services Meng Seminar Claudio Sch...Claudio Schapsis
Mobile Social Networks And Location Services What Marketers need to know now - An introduction to Location Based Services applied to Marketing Intelligence and Marketing & Branding Location implementation and strategies. by Claudio Schapsis TW @schapsis
Havas Media Global Trends: Location-based marketing Havas Media
In the past few years, there has been significant worldwide growth in the number of people using location-based services and corresponding marketer investment in geo targeted advertising and media. We expect this trend to increase exponentially as the ability to deliver on the promise of highly relevant, real-time personal connections between brands, people and communities becomes further realized. In this POV, we explore the technology, media and strategy fueling the opportunities of location-based marketing.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
WiFi based localization of client devices is the new battlefront of wireless applications. Accuracy and easiness of implementation are the key success factors. Ruckus SPoT technology is the very first cloud-based LBS system. It limits the hassle of implementation (no additional hardware or APs needed) and improves the precision of positioning. It also opens doors for 3rd party LBS applications, like in-store navigation or museum self-guides.
Mobile World Congress 2014 - Key TakeawaysHavas Media
This year at the MWC, manufacturers, telcos and content providers all seemed to share a common goal: to bring technology and Internet access to every corner in the world. Beyond the bigger and better screens, faster processors, and integration of new functionalities in mobile devices, there was a notable shift in focus from high-end devices to less expensive and more accessible technology.
This document contains the five key areas of focus for 2014 in the mobile industry.
[ See live footage from Mobile World Congress at http://www.youtube.com/watch?v=_dyLKbZxMNo ]
Global Mobile - A World-view by Havas DigitalHavas Media
This insights piece reflects on consumer trends and practical opportunities in mobile marketing.
The mobile platform boasts a dizzying number of options avaiable to marketers. The irony of mobile marketing is the enormous penetration of mobile and the enormous flexibility, with the ability for personal even tailored, communication.
As we see the number of connected devices and technologies continue to increase, the phenomena of the once spectatorial culture is now rapidly evolving into a participatory culture. Key drivers such as mobile, social and digital OOH have created a constantly connected consumer who has high expectations and more control over what he/she is willing to listen to, take away
and act upon. This has forced a collaboration of OOH with mobile, creating a new communication ecosystem that is revolutionizing how we interact with media while out of home.
Here we discuss how mobile technologies such as QR, SMS, AR, Bluetooth and NFC are changing the OOH advertising landscape, allowing brands to engage with consumers on a platform that never leaves their side.
Discover our New Belgian Edition (v2) of our Guide to Convergent Out-of-Home.
Enjoy and don't hesitate to share it!
For further information, don't hesitate to contact valerie.decoster@posterscope.com
Location based services-2013_goldmedia_short_report_enGoldmedia Group
A recent study commissioned by the Bavarian Regulatory Authority for Commercial Broadcasting (BLM) and carried out by strategy consultant Goldmedia has found that location-based services in Germany are providing a wide variety of offers, have an increasing user base and are also likely to experience high rates of growth.
At the end of 2012, there were 181 location-based services (LBS) providers in Germany. That number is expected to increase, with experts predicting that almost every app will incorporate an LBS function in the future. One in four Germans are already using a service of this kind.
Out-of-Home is present in every market with strength in the ability to target by specific geographic location. Add in the fact that it gives advertisers a big, bold canvas to showcase their creative and you get a medium that can deliver huge brand stature. However, this view of OOH is one-dimensional in the current world we live in. The medium is evolving, and as we see convergence across all media and the increased importance of audience engagement over pure awareness, we are challenged to redefine the OOH landscape and explore its extended capabilities and effects.
Find out the many reasons why OOH should be included in your next media plan.
This deck explains what does the trending topic of DOOH -Digital Out Of Home media stand for and its placement in the business structure along with a few case studies
6 students of IIPM final year have done a research on what is OOH. the industry metrics have been presented and and the various factos on which the growth of this industry will depend upon. the numerous examples of media vehicles under OOH and the pricing factors of each have been presented in this powepoint presentation.
Posterscope’s ‘Media Digest’ features in-depth analysis of the market, including a broad economic review and forecast, and featuring key learnings from a wide range of recent interactive and brand-building campaigns.
We cover all you need to know about the latest edition of our insight tool, Out-of-Home Consumer Survey 5, as well as how our partnership with Sysomos can benefit the social side of campaigns. Moreover, we deep-dive into mobile insights and provide a glimpse into the latest tools and projects recently launched by our media partners, and much more.
Mobile Social Networks And Location Based Services Meng Seminar Claudio Sch...Claudio Schapsis
Mobile Social Networks And Location Services What Marketers need to know now - An introduction to Location Based Services applied to Marketing Intelligence and Marketing & Branding Location implementation and strategies. by Claudio Schapsis TW @schapsis
Havas Media Global Trends: Location-based marketing Havas Media
In the past few years, there has been significant worldwide growth in the number of people using location-based services and corresponding marketer investment in geo targeted advertising and media. We expect this trend to increase exponentially as the ability to deliver on the promise of highly relevant, real-time personal connections between brands, people and communities becomes further realized. In this POV, we explore the technology, media and strategy fueling the opportunities of location-based marketing.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
WiFi based localization of client devices is the new battlefront of wireless applications. Accuracy and easiness of implementation are the key success factors. Ruckus SPoT technology is the very first cloud-based LBS system. It limits the hassle of implementation (no additional hardware or APs needed) and improves the precision of positioning. It also opens doors for 3rd party LBS applications, like in-store navigation or museum self-guides.
Mobile World Congress 2014 - Key TakeawaysHavas Media
This year at the MWC, manufacturers, telcos and content providers all seemed to share a common goal: to bring technology and Internet access to every corner in the world. Beyond the bigger and better screens, faster processors, and integration of new functionalities in mobile devices, there was a notable shift in focus from high-end devices to less expensive and more accessible technology.
This document contains the five key areas of focus for 2014 in the mobile industry.
[ See live footage from Mobile World Congress at http://www.youtube.com/watch?v=_dyLKbZxMNo ]
Global Mobile - A World-view by Havas DigitalHavas Media
This insights piece reflects on consumer trends and practical opportunities in mobile marketing.
The mobile platform boasts a dizzying number of options avaiable to marketers. The irony of mobile marketing is the enormous penetration of mobile and the enormous flexibility, with the ability for personal even tailored, communication.
As we see the number of connected devices and technologies continue to increase, the phenomena of the once spectatorial culture is now rapidly evolving into a participatory culture. Key drivers such as mobile, social and digital OOH have created a constantly connected consumer who has high expectations and more control over what he/she is willing to listen to, take away
and act upon. This has forced a collaboration of OOH with mobile, creating a new communication ecosystem that is revolutionizing how we interact with media while out of home.
Here we discuss how mobile technologies such as QR, SMS, AR, Bluetooth and NFC are changing the OOH advertising landscape, allowing brands to engage with consumers on a platform that never leaves their side.
Discover our New Belgian Edition (v2) of our Guide to Convergent Out-of-Home.
Enjoy and don't hesitate to share it!
For further information, don't hesitate to contact valerie.decoster@posterscope.com
Location based services-2013_goldmedia_short_report_enGoldmedia Group
A recent study commissioned by the Bavarian Regulatory Authority for Commercial Broadcasting (BLM) and carried out by strategy consultant Goldmedia has found that location-based services in Germany are providing a wide variety of offers, have an increasing user base and are also likely to experience high rates of growth.
At the end of 2012, there were 181 location-based services (LBS) providers in Germany. That number is expected to increase, with experts predicting that almost every app will incorporate an LBS function in the future. One in four Germans are already using a service of this kind.
Out-of-Home is present in every market with strength in the ability to target by specific geographic location. Add in the fact that it gives advertisers a big, bold canvas to showcase their creative and you get a medium that can deliver huge brand stature. However, this view of OOH is one-dimensional in the current world we live in. The medium is evolving, and as we see convergence across all media and the increased importance of audience engagement over pure awareness, we are challenged to redefine the OOH landscape and explore its extended capabilities and effects.
Find out the many reasons why OOH should be included in your next media plan.
This deck explains what does the trending topic of DOOH -Digital Out Of Home media stand for and its placement in the business structure along with a few case studies
6 students of IIPM final year have done a research on what is OOH. the industry metrics have been presented and and the various factos on which the growth of this industry will depend upon. the numerous examples of media vehicles under OOH and the pricing factors of each have been presented in this powepoint presentation.
OOH is on the cusp of a new evolution: how it’s
planned, bought and it’s interaction with people.
Mixing all of these ingredients together moves OOH
into an unseen and largely untested realm – meaning
many of our pre-existing rules, recommendations and
benchmarks will be re-examined. Read about our predictions for 2017.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
Unlocking the value of real-time for OOH advertisersPosterscope
This report has been published following qualitative and quantitative research conducted by Posterscope into real-time out-of-home (OOH) capabilities and understanding.
‘Real-time’ advertising provides the ability to automatically activate and / or update advertising using live data or content. It has become an area of increasing interest for
the OOH industry and advertisers as access to data and digital out-of-home (DOOH) inventory has become more prevalent.
Posterscope held a roundtable with industry leaders – including 20th Century Fox, British Gas (Hive Active Heating), Microsoft, Movember, Doddle, Clear Channel,
Ocean Outdoor, AOL, Trigger Buzz, M&C Saatchi, Starcom MediaVest Group and Dentsu Aegis Network – to understand the challenges the industry faces in realising
DOOH’s real-time potential. Posterscope also surveyed more than 100 UK marketing leaders to determine current
attitudes towards real-time in DOOH campaigns and industry readiness for adoption.
Location - The growing importance for marketers - presented by PosterscopePosterscope
Location, and especially consumer location data, is becoming increasingly important for the marketing industry to connect with audiences and build brand recognition. Location’s role in marketing planning has been augmented by advances in
technology, infrastructure increases and new data sources.
Following qualitative and quantitative research into location’s evolving role, Posterscope published this report to share the audience targeting opportunities behavioural insight creates for business.
Posterscope White Paper: Location; The growing importance of location for mar...Posterscope Belgium
Location, and especially consumer location data, is becoming increasingly important for the marketing industry to connect with audiences and build brand recognition. Location’s role in marketing planning has been augmented by advances in
technology, infrastructure increases and new data sources.
Following qualitative and quantitative research into location’s evolving role, Posterscope published this report to share the audience targeting opportunities behavioural insight creates for business.
Telecom and employability skills for indiaRishi Kapal
Indian Telecom Sector needs infusion of fresh minds but the employability skills need to be honed in the classrooms for a proper corporate transition.
visit www.mindactiv.co.in
Presentation made for the 2nd edition of Paris2.0, on March 2010.
Marketers currently address very little touchpoints along the consumer experience lifecycle. Mobile internet with location-based or augmented reality services relying on smartphone sensors open many opportunities.
In a new COVID-19 world, what do consumers think, feel and do with regards to the OOH space? And what is their perception of brands currently using OOH? We aimed to find.
“The Mobility Mindset”, a new research study conducted by Posterscope, has revealed that almost two-thirds of people are feeling more appreciative of their local community and have a heightened emotional connection to their out of home environment since the pandemic, and this is having a “knock on” effect on noticeability and positivity towards OOH advertising.
Research was conducted by Dipsticks Research Group using its online panel, Panelbase, amongst 1,025 nationally representative adults aged 18-55. Fieldwork took place from Thursday 24th to Sunday 27th September, directly after the new national measures were introduced on September 24th.
Now we are a few months into the Government’s recovery strategy, we are fully aware that our time at play will not be returning to the way it was for some time yet.
Much like other parts of Europe, we have seen a staggered re-opening of shops, leisure and entertainment venues over the last couple of months, with recent announcements from the UK Government further relaxing lockdown restrictions.
This piece ‘Playing Safe' looks at the current situation and that of the near future of key areas of play; food, drinking and socialising, street parties, festivals and sporting events, and how OOH can be used in the most effective way to reach people during their leisure time.
Posterscope's piece Working out the Wold of Work looks into the changing face of work now and in the near future as a result of Covid-19. From regional differences working from home, mobility trends, new behavioral patterns , and what this means for Out of Home.
In Posterscope's Audience and Brands Head Out of Home we look at the increase in audience mobility (now 70.8 versus pre-Covid baseline of 100), the effect on retail as people flock back to the shops, and the automotive market. And we take a look at how OOH is perfectly placed to help brands capitalise on this moment.
Psi global ooh predictions post covid19Posterscope
With the sharp adoption of new technologies blurring the balance between an increasingly virtual way of living, how will the way we navigate the world change in the new normal? PSI, outline their predictions for travel and the out of home ( OOH) industry.
Since the Government published its Coronavirus recovery strategy, we have been moving quickly through the relaxation of lockdown in ‘steps’ and are now celebrating the large milestone at which non-essential businesses are permitted to reopen, if they can become “Covid Secure”. Now at Step 2, it is starting to feel like the return to normality of sorts, albeit with one-way systems, queues to enter shops and Perspex screens.
But how do we expect the high street and retailers to fare? what role will local communities play in the near future? and how will the role and behaviours that brands have taken during the pandemic affect consumer behaviour?
Posterscope’s latest article ‘All Hail Retail’ looks at SHOP in the NEAR, focusing on all these questions along with the role OOH can play in reaching these shoppers in the right locations in a dynamic, agile and relevant way.
There is no doubt that shopping as we know it, will remain changed for some time yet. Appetite is of course there; we will simply see retailers adapting and evolving to ensure customer safety.
One thing for certain, is that while there will be both winners and losers on the high street, more importantly, there will be opportunities for new businesses to develop and succeed – let’s not forget that after crisis follows a period of rapid innovation… and so we should be positive in expecting new businesses, new approaches, and new experiences on our High Streets.
To help provide a picture of people's return to the broader OOH space, Posterscope has collaborated with our mobile data partner Three UK, to analyse every postcode sector up and down the country. Last week’s mobility index was 66.9 up from 65.7 the previous week, versus the pre-Covid baseline of 100
The OOH industry is governed by human movement, and human movement is the touch-paper of global pandemics. Where it goes, so viruses go too. We find ourselves in a new and likely forever-changed world of human movement, meaning OOH must evolve to remain relevant.
To help provide a headline picture of the return of audiences into the broader OOH space, we have collaborated with our telecoms data partner Three mobile, to analyse every postcode sector up and down the country to understand the journeys people are taking to supermarkets, retail areas or trips on major roads – providing Posterscope with the most detailed understanding of mobility in the UK, and with no ‘lag’ time.
Flexibility agility relevancy will be key ingredients in post lockdown advert...Posterscope
Reflecting and respecting the mood of the country has been a key theme for advertisers during this Pandemic, with the brands that have, seeing their work shared and celebrated. What happen next with lock-down is still unclear, however it does seem certain though is that no one will be going back to what is already becoming the “old” normal for a long time, if ever. It is also clear that this will affect how advertisers communicate with customers moving forward. Flexibility, agility and relevance will be key ingredients in designing communications in the coming months, if not years.
Effectively and efficiently travelling through towns and cities has always been key to keeping a city moving in terms of business, shopping and our social lives. How we do that, and the effect it has on the environment, our bank accounts and stress levels, has been a growing debate over the last few years.
The OOH industry is built to capitalise on the movement of people with much of the industry’s infrastructure coming from transport networks. In recent weeks however all of this has been interrupted. Normal travel behaviours have been disrupted, and with changes to travel patterns comes changes to out of home advertising too.
Here we consider what a post-lockdown society might look like, and how we might travel through it, from the potential increase in car usage, to returning to public transport and the reappraisal of the rush hour commute.
Home is where the work is - WORK in the NOWPosterscope
In this edition we focus on WORK in the NOW. It’s probably fair to say that over the last two months just about every one of the 32.6 million people employed in the UK (ONS, 2019) has experienced unprecedented changes to their working lives, following the government’s lockdown announcement on the 23rd of March. In ‘Home is where the work is’ we look at the change in commuter activity, the effect on Supermarket sales figures, different audience behaviours as city workers go suburban, and relevant OOH touchpoint to address the new now.
Posterscope: Supermarket Peep: A Glimpse at UK Shopping Behaviours in the NowPosterscope
Analysis of major GB data sources for grocery retail illustrates the significant changes we have seen in shopping behaviour over the last 6 weeks. It demonstrates when these changes were most profound, where they were happening and indicates that in the most recent weeks that overall retail spend is starting to stabilise. This edition of Posterscope’ Now, Near, Next series looks at Shop in the Now, focussing on the retail winners and losers, the UK as a nation of baking and beer, the change to shopping locally and the need for advertising to be more aware of itself than ever.
PSI: The Global Travel & OOH industries in 2020 and beyond Posterscope
2019 proved to be another rollercoaster year for the global travel industry, and 2020 promises to be no different, as fluctuations in the economy, technology and politics continue to affect the way that people navigate the world. This is evident across all industries, not least in the global travel and international OOH sector. As the year is beginning to unfold, PSI has looked into what the rest of the year behold from the increase in hyper personalised travel experience, the global transformation through OOH automation and being connected at 35,000 feet
PSI: The Global Travel & OOH industries in 2020 and beyond Posterscope
2019 proved to be another rollercoaster year for the global travel industry, and 2020 promises to be no different, as fluctuations in the economy, technology and politics continue to affect the way that people navigate the world. This is evident across all industries, not least in the global travel and international OOH sector. As the year is beginning to unfold, PSI has looked into what the rest of the year behold from the increase in hyper personalised travel experience, the global transformation through OOH automation and being connected at 35,000 feet
With advances in data, technology and inventory, along with strong growth, OOH remains in great health. And that’s great news, but what we’re really excited about is what’s yet to come.
Posterscope has gazed into the future to unearth what will help shape the 2020 OOH landscape, in what promises to be another thrilling year.
Four key factors that will accelerate air travel in 2019Posterscope
Renovation and expansion of airports all over the world continues at a rapid pace as flyer demands grow and change. As a result, we’ve seen an increased drive for more integrated advertising within the airport environment, focused on reflecting passenger journeys and enhancing these through service provision.
James McEwan, Managing Director, PSI, looks at four factors enabling more engaging and timely advertising from operators throughout the travel sector:
2018 looks set to be another roller-coaster year for the global travel industry. Here PSI identify some of the political, economic and technological factors that will impact the way consumers travel this year.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
2. What is OOH?
Creative
opportunity
Location specific
Stature
Ubiquity
Better
Accountability
3. Evolution of OOH Advertising
TV
Radio Search Share
Website Play Contribute
Poster Game Consul Buy Participate
Storefront Redeem Champion
Soap Box
AWARE CONSIDER ACTIVE PROACTIVE
Connecting people through their daily journeys
4. Drivers of OOH Convergence
Digitized & Sophisticated Connectivity Consumer
Networked OOH Devices Adoption
TV
Radio Search Share
Website Play Contribute
Poster Game Consul Buy Participate
Storefront Redeem Champion
Soap Box
36% of
55% of mobile 3G/4G Smartphone
1m+ screens in 64% of
AWAREUSA CONSIDER
subscribers ACTIVE PROACTIVE made
users
subscriptions mobile payment
Posterscope Prism Screen Informa Informa / KBCA Nielsen
11. Offline to Online
Driving Driving
Driving Enabling
Website Social
Search Sharing
Traffic Media
12. Mobile Behaviors
Search Shop
23% 26% 26%
of 18-34s search while on of 18-34s search while of 18-34s shop while on
street travelling on bus/train/car mobile
Source : Posterscope USA OOH Consumer Survey
13. Mobile Behaviors
17 in
search queries is
on mobile
60%
of mobile search
is location specific
32% of smartphones owners have
made a purchase after receiving
a promo message on mobile
SOURCES : Google, OCS
15. Driving Search
OOH lead medium OOH
campaign
Searches for Absolut Miami
Credit: Google Insights- ABSOLUT MIAMI
16. Driving Search
Mobile
100% of media
budget
Google searches for “voice search” in London more than doubled versus the
rest of the country – the biggest proportion coming from smart phones
Credit: OMG / Posterscope UK
17. Driving Social Media
12,600 likes on Facebook 500,000 impressions on
and 49,500 YouTube views Facebook page
Credit: Posterscope USA / Carat
18. Enabling Sharing
107,120 photos taken, 126,985 photos shared with
21,837 shared by email over 88,000 individual
interactions
Credit : Posterscope UK / Mindshare
31. Augmented Reality
56,659 3D scans,
31,082 card scans
Credit: Posterscope USA
32. Real Time Controlled Online
21,000 new fans 50,000 downloads in one hour
Equivalent to 0.2% of 16m people through earned media
population of Belgium
Credit: Posterscope Belgium, TBWA/Agency.com, Ogilvy and Mather
33. The Opportunities for OOH
Gateways to
Contextual
Mobile
Relevance
Content
Offline to
Online
OOH is the oldest medium and one that you are probably familiar with to some extent, after all we all see it everyday in some capacity and most of you will have an opinion on what OOH is.If you had to list the key strengths it wouldn’t be difficult to list some off:OOH is ubiquitous – with multi formats OOH exists virtually anywhere where consumers are out of their homeIt’s grounded in the fact that you can pin point exact locations and geographiesIt continues to offer up big, bold creative canvases And it now has stronger measurement in the form of TAB ratings, allowing better accountability and can be planned and bought against target ratings, making it easier to measure against other media that may be in your plan
So, OOH continues to be all of those things. However the medium is evolving further as we see convergence across all media which means we need to redefine what we mean by OOH and use some new language to reflect the capabilities and effect of OOH. But what does convergence in media really mean? In a simple form its about the fact that due to technology different media channels increasingly share the same characteristics. So we can watch TV on our phone or connect online through a Smart TV.So how has this affected OOH? OOH advertising was primarily an awareness driver in the form of posters. Digital screens has allowed us to view video, website or become a storefront to increase consideration. We have then seen interactivity being overlaid to create an active consumer experience where they can search, play or even buy through the use of touch screens and other engaging interfaces. Finally digital screens can be linked up to other media and allow users to share, contribute through social media and even champion your brand in a proactive way. But what has driven this evolution?
The first driver of this OOH convergence is scale and the digitization and networking of OOH. There are now over 1m screens in the USA in ever more wide ranging environments. Consumers are also continuing to have more and more sophisticated devices in their hand. 55% of mobile subscribers now have a smartphone and this number will continue to increase into 2013 and beyondOver 64% of US subscribers have a 3G or 4G connection meaning they have the ability to download and view content at fast speeds while they are out and aboutFinally and possibly the most important is that consumers are adopting convergent technologies. Mobile payments are really taking off and a few years ago the notion of putting your credit card details into your phone was a scary prospect for a lot of consumers. Online suffered in a similar way in its early days and now most of us make online purchases with frequency
Despite all of this OOH still doesn’t get the recognition it deserves and this is largely due to where OOH has been positioned in the pastOOH is generally perceived as being one dimensional – some posters and screens that you put an ad on to reach people. As we discussed at the beginning of the presentation this is still important but it doesn’t position the medium as being a vital and sophisticated part of today’s connected economy and it isn’t going to help OOH get involved in more strategic planning conversations
Instead we are now describing the OOH infrastructure differently and including all of the things that people are exposed to in different places/locations.This includes much of clients owned media (e.g. delivery trucks or store windows), experiential spaces, buildings, retailer partnerships as well as the mobiles, tablets and laptops which of course people use OOH.
And with that there’s an enormous range of things that brands can do with this infrastructure.It can provide services such as public wi-fi or local information on touch screensBroadcast branded content on DOOH screensBring mobile and screens together to provide gamingAllow people to connect to coupons or even purchase products straight from poster sitesApply all kind of technologiesAnd generate loads of data in the process.We call all of this the OOH ecosystem as it’s full of interconnected, interdependent parts and in today’s increasingly complex world we need a much more advanced positioning that helps keep us relevant and competitive. If we think of some of the other media eco-systems such as Apple where they bring together technology (iPads and iPods), Advertising (iAds) and content and platforms (iTunes) they have a very sophisticated positioning. If we think of all the major global eco-systems such as Google, Facebook and Apple they all have properties that overlap with what we can do within the OOH infrastructure making the OOH ecosystem even more fundamental
So, to sum up this section as convergence transforms the medium we strive to understand the connections between OOH, technology, content, media and platforms that we can operate across both from bought media to owned assets and earned media to transform brand communication capabilities OOH
So what does this actually mean the opportunities are for OOH?There are many different roles that OOH can play but we have grouped them under 3 key sections to take you through today.
This section looks at how OOH can influence Digital behaviors but that doesn’t mean that this can only be achieved through digital OOH. In fact one of the misconceptions about OOH is that static billboards can only drive awareness but we have got some examples to show that static OOH can also be particularly effective at motivating people to do something online.This isn’t purely about prompting people to use their mobile or tablet but of course they are becoming much more important.
This can manifest itself into 4 areas. Driving website trafficDriving searchDriving Social MediaEnabling Sharing
But first off let’s take a look at how mobile behaviors are affected while consumers are out of home.As consumers are now more mobile, with more connected devices they are searching and shopping while on the move. 23% of 18-34s search daily or most days while on street and 26% search daily or most days while commuting.26% of 18-34s also shop daily or most days while on mobile
1 in 7 search queries is done on mobileAnd mobile searches have quadruped in the last 2 years and it’s predicted to overtake desktop search by 2015.And people are doing this while on the move
So there are lots of good arguments as to why OOH is valuable but we need to be able to demonstrate success.In this example above we ran a campaign for the TheUnited Nations Foundation and they saw a 30% increase in website traffic during their campaign that ran across 18 DOOH networks with no other media support.For a campaign that ran for the South Carolina Tourism Board in shopping malls website traffic rose by an astonishing 329% as well as 72,000 games played and virtual tours from interactive installations in just 3 malls
OOH is also proven to drive search as this example for Absolut Vodka shows. They ran a campaign for Absolut Miami where OOH was the lead medium through a combination of formats included wrapped buses, customized street furniture, taxi tops and wallscapes. As you can see from the above search for Absolut Miami peaked while the OOH campaign was running
And in fact the best media campaign in world as voted by the judges at the Cannes Lions was a poster campaign that drove search. Google spent 100% of their UK budget on OOH and used creative with phonetic spellings that related to the location of each site to encourage people to download and use their voice recognition search app.That says Piccadilly Circus in an English accent.
OOH also drives social media. A campaign we planned for Nivea in Times Square saw us create a Nivea kissing booth for the run up to New Years Eve. Consumers had their picture taken and photos were posted up to facebook and then back down to nearby screens netting nearly half a million impressions on facebook
OOH can also facilitate sharing in real time with this example from Reebok. Users had their picture taken, became one of the Reebok Flax Buddies by being integrated into the bottom of the shoe which you then could email directly to friends or post on social media.Over 100,000 photos were taken and 21,000 photos were shared. 8,127 people then clicked through to the Reebok Flex website via a link in the email. 20% of people shared via email and 38% via FB or social media site.For HTC a campaign ran in SF and NY to showcase the abilities of their new tablet. In this instance you could have your picture taken and then manipulate it by adding on layers of your own art, words or color schemes. Over 88,100 individual interactions took place with nearly 127,000 photos shared.
Our nextsection looks at Real Time OOH. With data increasingly flowing in real time the future for OOH is rapidly evolving
This can manifest into 3 areas. Firstly we can take real time data and use it as content itself, secondly using real time data to optimize creative execution; and finally using data that was gathered in real time to inform planning and media optimization;
Rokk Vodka ran a real time campaign when New York legalized same sex marriage counting the number of couples who had tied the knot since the legislation changed. The kiosks were chosen for proximity to City Hall or Chelsea.This example for Marriott hotels offers public utility, and these type of utility applications will be a real driver of future growth.Here the weather shown on the screen was linked to the flight that was leaving that gate. When that plane left and the next destination appeared the weather report changed to match it.Carnival Cruises ran a campaign where creative changed in real time. Firstly by showing the current temperature in Carnival destinations; seoncdly by having a GPS tracked taxi that showed exact miles to the nearest port to tempt people to book a cruise vacationIn Taiwan Nokia have allowed people to book taxis from NFC enabled ads with the poster being used to determine the person’s location as the next step in public utlity
Asics used personalization for the New York marathon to create real time messaging. Consumers could upload a personal message of support for runners they knew either in advance or on the day which were then displayed in real time as runners went past to boost morale. The ads were triggered by RFID tags on the runners shoes (which are also used to measure their time as they run)They replicated this across 17 different marathons and had over 7000 personal messages uploaded
This next example is not an actual ad but shows how we can use real time data as an aid to planning media rather than just creative rotation.Audi and MIT created a real time driver frustration index for different areas.It pulled in weather, traffic info and keywords from twitter to create the index and this could be a great way to determine when and where to run digital billboard ads for brands that claim to make life less frustrating for people.
This section looks at using OOH as a gateway to content and commerce.
Content and commerce is a key area across media overall as there is a balance between what content brands may make free and what do they charge for and also what the opportunities are for opening up a new revenue stream or retail channel.There are lots of technologies that can enable content but the hot topic is NFC, near field communications and to illustrate the range of things that brands can use NFC for we’ve crammed them all into a single video.
This technology is picking up momentum. Samsung Galaxy 3 have just run a campaign that used NFC chips embedded into the poster to offer users free music content. Sony have done a similar campaign in the UK.We are starting to see more mobile manufacturers incorporating NFC chips into their phones. Some of you may have an NFC phone already but don’t know about it (or your provider has yet to release the activation software)
Unfortunately there’s not a huge amount of forecasting around the likely adoption of this amongst consumers so we carried out some research amongst an early adopter audience in both the UK and USA and found out that the majority of people have no idea whether they have a special NFC enabled phone and even those that do don’t realise it so there is a big education job for brands and media owners.
But when they were shown what’s possible people where massively positive and agreed that it would be an important thing on their next phone
This is anNFC campaign we ran for VH1 in the US whereby people could connect straight to video content and click a big facebook like button. The research also showed that 88% of smart phone owners would consider using NFC to interact with a posterAlthough NFC is burgeoning we can’t forget that QR codes already exist and work in a similar way.A recent ScanLife report showed that QR code scanning in Q2 2012 was 5 times higher than Q2 2011.Additionally the single largest QR code campaign of Q2 2012 generated over 2mm scans vs the largest campaign the previous year at only 30,000.(Scanlife are the biggest QR code generators and managers)
Another example of a technology to deliver content is Augmented Reality.This is for Cadillac ATS launch. During the 2012 Summer Olympics, in “Cadillac ATS vs. the World,” the new Cadillac ATS model was tested on some of the most challenging roads in the world to demonstrate its most compelling features. Afterward, Cadillac wanted to drive the experience home in a way that would put those invigorating experiences directly into the palms of consumers. The role of OOH was to bring the ATS vs the world campaign home to America. Cadillac took the ATS to Patagonia, Morocco, Monaco and China, there the ATS was tested against some to the toughest roads in the world. The 3D chalk murals brought those adventures to life by physically but also virtually through the download of an app that when held up against the murals showed the car driving across the terrain. There were over 56,000 virtual ‘test drives’ from the 3D murals. Additionally printed cards were distributed so that the experience could be recreated elsewhere of which there were over 31,000 views.
One of the current big themes seems to be allowing people to use online or mobile to control something physical in the real world.For MINI in Belgium every facebook like triggered a blast from a bunsen burner placed underneath a rope holding a real car. If your like burns through the rope you won the car and as you can see this generated over 20,00 new facebook fans which is enormous given the small population of Belgium.This sort of activity helps maximize exposure and engagement of experiential which often is hard to achieve on a large scale where multiple executions are cost prohibitiveVideo: http://www.youtube.com/watch?feature=player_embedded&v=pluOo5n0-0EIn Columbia Coca Cola Columbia hosted a live concert where a band was suspended 50m above ground. Every time someone downloaded the bands song the cage was lowered until they reached the ground. Within an hour there were 50,000 downloads of the song and over 16m were exposed through social media channels, YouTube etc earning a huge amount of earned media
Of course all of these elements don’t have to be in isolation. This example for Coke in Australia used their Share a Coke platform to create personalized advertising in real time which drove a huge amount of earned media across multi-channels.Consumers could have a can printed with the name of a friend they wanted to share a coke with and this was displayed across huge billboards and their facebook page. Users could also nominate their favorite names which were then put into mass production and were on store shelves.
And with all of these development what is the future for OOH?We are going to start seeing even more connected people with highly sophisticated devices which will allow more transactions to be able to happen in real time on mobile.We’re starting to see trading desk integration where digital OOH can be traded in a similar way to online. Digital OOH will form another play out vehicle for video content alongside mobile, online and social media.And the huge increase in data that we will see from this mobile behavior will be able to better inform our planning for OOH, making it even more targeted and smarter.Plus technology is advancing that we now have much more intuitive targeting opportunities starting to emerge. For example Gas Station pumps can read some basic data from your credit card and then make assumptions on your HHI, gender, car you drive and when you are next likely to be in the market for a new car and then serve you an appropriate ad.Likewise, facial recognition is improving and is much better at estimating age than previously. In summary you see that OOH forms a critical ecosystem and is not just a media channel that is planned and bought in isolation