NFC technology allows for sharing of information between devices in close proximity and is being utilized in retail to improve the customer experience. Tlick applications use NFC to (1) allow customers to access product information by tapping their phone on NFC tags, (2) act as a virtual salesperson providing reviews and opinions, and (3) collect customer insights to help sales managers. This virtual display, social media promotions, recommendations, and payments improve engagement and purchases.

1. NFC for Retail Industry
1

2. NFC
 NFC (Near field Communication) is mobile technology, it is very useful for sharing
data/information for small distance range devices.
 Now a days it is used as big business opportunity for sharing information and digital
marketing
 Mass adoption of smartphones and tablets (Android based ) act as a big bone for NFC
technology
 NFC plays a very crucial role in low cost digital marketing to educate customers about new
products and services of the company in this uncertain economic condition
2

3. Tlick applications to Retail Industry
3

4. 1.Virtual display to improve customer experience
Customer enters the car showroom ,can tap their Smart phones to NFC Tag attached with the
retail products, full information of the product will be displayed on customer smart phone.
 Customers check the price of the product
 Customers can view the latest promotional video of particular
 Customers can check the online reviews of the products
 Customers do online research of the products
 Can check Facebook and twitter page of that retail stores
4

5. 5

6. 2.Virtual sales man
 Tlick acts as a virtual sales for the customer by providing the required information on time by
single click.
 Customer can check online reviews and can seek online opinions by live tweets and
Facebook sharing for collecting friends and peers opinions .
 All this timely information encourages the customer to make quick purchase decision in the
store thus helping the retail store sales.
6

7. 3.Customers insights collection and share
 Tlick solutions track the no of customers checking the particular
product information by tapping NFC Phones
 Tlick also track the for which retail product customers spends
more time by viewing it’s videos, online review and checking
other information's.
 All this real time information shared to sales manager ,it helps
sales manager to sell the products to customers.
7

8. 4.social media promotions
 Tlick solution helps the customers to do research on retail product in social media , such as Twitter,
Facebook ,LinkedIn groups ,online forums and blogs
 Customer can seek the friends and peers opinions before buying the products and easily post the picture
of the Products in all social media.
 Tlick solution encourages the customers to share the information's in social media for this customer will
get coupons, it build a strong brand for the retail stores in social media.
 Once customer like the twitter or Facebook page , retailers can push all new arrival car information to
users. It helps to create buzz in the social media.
8

9. 5.Recommendation marketing
 Tlick solution build a strong brand to clients by encouraging customers
recommend a retail products in the Facebook , twitter ,Myspace and other social
media.
 For each time customer recommend a products and services in social media will
awarded a coupons to them.
9

10. 6.Instore marketing
 “Customers Can't Buy Your Product If They Don't Know It Exists In Your
Store"
 Tlick solution helps car dealers to run innovative new In store marketing
campaigns, to educate the customers about new arrivals and offers
 Customer can tap smartphones near billboard NFC tags to get the information
about campaigns and if they like can share to friends through Myspace
, Facebook ,twitter and pinterest.
10

11. 7.Easy payment
 Tlick solution supports Google wallet and credit cards payment systems. It helps
the customer to pay by single click.
 Customers no need of standing in queue thus customer experience in the store
will be increases.
11

12. Inotous Innovation
 Notous is a two year old startup company providing NFC solutions to different
industry segment such as Retail, restaurants, digital marketing,events
marketing , tourism and automobile industry.
 We having More than 10 years of rich experience in technology and also
worked with fortune 500 companies.
Management information
 Founder & CEO : Sampath Reddy
 VP Of Marketing : Shantan Reddy
12