Next In Practice - Practice Next Methodology
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Here as Practice Next, Design Processes are an integral part of our system. This presentation charts the methods we use as a consultancy to arrive at business solutions that actually matter. Design for relevance, not for rhetoric.
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Next In Practice - Practice Next Methodology
- 1. Design Processes NEXT IN PRACTICE
- 2. Why do We Even Need Design Processes ?? Sir George Cox, former Chairman of the UK’s Design Council defines design - “Design is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for users or customers. Design may be described as creativity deployed to a specific end.”—Sir George Cox
- 3. The Problem
- 4. The Next Level How Do We ake Our Ideas o
- 5. The Double Diamond Of Design The double diamond diagram was developed through in-house research at the Design Council, UK, in 2005 as a simple graphical way of describing the design process. The idea was to chalk out a streamlined design method that used divergence and convergence to solve a problem taken through different stages of evolution of an idea. The 4D’s of design Define Develop 1 2 Discover Deliver
- 6. Phase One : Discover Research & reference Annalise Given Information Initial Inspirations Competitor Analysis Stakeholder Study New Information Usefulness Challenges
- 7. Phase One : Discover Research & reference Annalise Given Information Initial Inspirations Competitor Analysis Stakeholder Study New Information Usefulness Challenges Limited divergence may result in lost opportunities ( ). A well explored beginning (Wide convergence) is the key
- 8. Research & reference Annalise Given Information Initial Inspirations Competitor Analysis Stakeholder Study Phase Two : Define Project Development, Management & Signoff Key Findings interpreted and allied with Business Objectives Brand Guidelines Align all resources Assess Environment
- 9. Phase Three : Develop Testing and Prototyping Brainstorming / Scenario Tests Virtual Management Focus Group Tests Multidisciplinary Dept.
- 10. Testing and Prototyping Brainstorming / Scenario Tests Virtual Management Focus Group Tests Multidisciplinary Dept. Phase Three : Deliver Learn and Evolve Feedback Loop Final Testing Launch & Evaluation
- 11. Investigate ConstructRecognise Ship Finally In Practice……. We employee the process of ‘thinking by design’ to arrive at solutions that are well explored, accurately documented, built to perfection and designed to achieve business goals. We create intervention that force brands to introspect and innovate sustainably
- 12. Until We Meet Again… © PracticeNext 2016 | http://www.practicenext.com/