IDEO is an internationally renowned design and innovation firm founded in 1978 by David Kelley. It has numerous locations worldwide and helps companies design products, services, and customer experiences. IDEO is considered one of the most innovative design consultancies, having won several awards for design and innovation. Some key aspects that make IDEO successful include its emphasis on creativity, diversity of perspectives, and human-centered design process.

1. Hello!

3. Case Study of

4. is

6. David Kelley
Design
1978
Merger: IDEO
1991
Palm Pilot
1996 march
Palm V: start
1996 fall
# T i m e l i n e

7. Visor: start
1998 summer
Palm V:
production
1998 fall
Palm V:
shipment
1999 february
Visor:
1999 october

8. David Kelley starts up
his own company,
David Kelley Design.
1987

9. IDEO
started through a
merger between David
Kelley Design, ID Two,
Moggridge Associates,
and Matrix.
in 1 9 9 1

10. Clients
IDEO has a lot of clients
worldwide including
Apple, Samsung, Toyota,
Hyundai, Gap, and more.

11. Cambridge
North America
Chicago
North America
New York
North America
Palo Alto
North America
Shanghai
Asia
Tokyo
Asia
London
Europe
Munich
Europe
Locations# T w o r l d w i d e

12. IDEO helps companies innovate.
We design products, services,
environments and interaction
“
”

13. The most innovative company
Businessweek
Serial winner of Red Dot Award
Red Dot Award
the 2016 Fast Company Innovation
Design Awards
And more…

14. What make IDEO
the world best
design company
are
“
”

15. Creativity

16. Creativity
Diversity

17. Donotlookridiculous
aboutyouremployees’
ideas.Itisaleader'sjobto
createanin-housesystem
thatallowsemployeesto
freelyexpressopinionsin
thefieldatmosphere.
“
”Tom K e l l e y

18. IDEO
give considerable
thought to diversity for
professionalism-based
cooperation.

19. 90
ANNUAL
5000
UNTILL NOW

20. Creating the
First Usable
Mouse

21. The ingenious
Aquaduct Mobile
Filtration Vehicle

22. Needless to say
Muji CD Player

24. 24
HowIDEOcould
designtheproduct
neededforpeople?

25. Founder
David Kelley

27. IDEO
INNOVATIVE PROCESS# STEP BY STEP
OBSERVATION1
2RESEARCH
VISUALIZATION3
4CHOOSE
IMPLEMENT5
6APPRAISAL

28. First meeting
Palm turned to IDEO to
fulfill Hawkins’ vision:
simplicity, female user.
in 1 9 9 6 FA L L

29. Dennis Boyle was a successful senior project leader
and studio manager already.
Dennis Boyle

30. #If you were Dennis Boyle,
would you accept Visor Project?

31. ACCEPT#Client’s goal
Gain market share in hand-held divices# P r o s
New design to IDEOʼs portfolio# P r o s
New design to IDEOʼs portfolio# C o n s

32. DECLINE#Innovation & Design
IDEOʼs brand & values# P r o s
Potential lost revenue# C o n s
Hawkinsʼ relationship at stake# C o n s

33. DELAY#Have both merits and demerits
More time for design prototypes# P r o s
Better quality# P r o s
Lowered projected Visor sales# C o n s

34. #If you were Dennis Boyle,
would you accept Visor Project?

35. #Results in the real world