Ideo case study 케이스 스터디
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IDEO is an internationally renowned design and innovation firm founded in 1978 by David Kelley. It has numerous locations worldwide and helps companies design products, services, and customer experiences. IDEO is considered one of the most innovative design consultancies, having won several awards for design and innovation. Some key aspects that make IDEO successful include its emphasis on creativity, diversity of perspectives, and human-centered design process.
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enquiries: hello@matteocurcio.com
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Ideo case study 케이스 스터디
- 1. Hello!
- 4. is
- 6. David Kelley Design 1978 Merger: IDEO 1991 Palm Pilot 1996 march Palm V: start 1996 fall # T i m e l i n e
- 7. Visor: start 1998 summer Palm V: production 1998 fall Palm V: shipment 1999 february Visor: 1999 october
- 8. David Kelley starts up his own company, David Kelley Design. 1987
- 9. IDEO started through a merger between David Kelley Design, ID Two, Moggridge Associates, and Matrix. in 1 9 9 1
- 10. Clients IDEO has a lot of clients worldwide including Apple, Samsung, Toyota, Hyundai, Gap, and more.
- 11. Cambridge North America Chicago North America New York North America Palo Alto North America Shanghai Asia Tokyo Asia London Europe Munich Europe Locations# T w o r l d w i d e
- 12. IDEO helps companies innovate. We design products, services, environments and interaction “ ”
- 13. The most innovative company Businessweek Serial winner of Red Dot Award Red Dot Award the 2016 Fast Company Innovation Design Awards And more…
- 14. What make IDEO the world best design company are “ ”
- 15. Creativity
- 18. IDEO give considerable thought to diversity for professionalism-based cooperation.
- 21. The ingenious Aquaduct Mobile Filtration Vehicle
- 22. Needless to say Muji CD Player
- 27. IDEO INNOVATIVE PROCESS# STEP BY STEP OBSERVATION1 2RESEARCH VISUALIZATION3 4CHOOSE IMPLEMENT5 6APPRAISAL
- 28. First meeting Palm turned to IDEO to fulfill Hawkins’ vision: simplicity, female user. in 1 9 9 6 FA L L
- 29. Dennis Boyle was a successful senior project leader and studio manager already. Dennis Boyle
- 30. #If you were Dennis Boyle, would you accept Visor Project?
- 31. ACCEPT#Client’s goal Gain market share in hand-held divices# P r o s New design to IDEOʼs portfolio# P r o s New design to IDEOʼs portfolio# C o n s
- 32. DECLINE#Innovation & Design IDEOʼs brand & values# P r o s Potential lost revenue# C o n s Hawkinsʼ relationship at stake# C o n s
- 33. DELAY#Have both merits and demerits More time for design prototypes# P r o s Better quality# P r o s Lowered projected Visor sales# C o n s
- 34. #If you were Dennis Boyle, would you accept Visor Project?
- 35. #Results in the real world