The Lafarge campaign aims to showcase the company's eco-friendly processes and quality products under the theme 'How Smart is Your City,' promoting its role in developing smart cities and infrastructure in India. It emphasizes sustainable building practices, reduced carbon emissions, and innovative materials to support efficient construction and environmental compliance. The campaign positions Lafarge as a preferred partner across various construction sectors by highlighting its advanced solutions and commitment to green initiatives.

1. LAFARGE

2. Campaign Objective
The campaign aims at highlighting LAFARGE’s strengths
while addressing two key parameters powering the Brand
initiative, namely its Environment-friendly processes and
the Quality of its applications.
The central theme “ HOW SMART IS YOUR CITY” sums up
the brand’s mission of spearheading the development of
Smart Cities and smart infrastructure all across India and
its vision of being acknowledged as a leading contributor
towards this end.
The campaign establishes LAFARGE’s strength in every
product and industry segment highlighting the brand’s
status as the preferred vendor partner while
implementing complex residential, commercial as well as
infrastructural projects.

3. HOW SMART IS
YOUR CITY ?
ENVIRONMENT APPLICATION

4. #How Smart Is Your City
Success in limiting climate change, lies in reducing
carbon emissions during cement production processes.
ARE YOU GOING GREEN, WITH US ?
Environment Application

5. #How Smart Is Your City
The key to creating sustainable green infrastructure lies in
producing less carbon-intensive blended cements.
ARE YOU GOING GREEN, WITH US ?
(or) We are on course for you.
Environment Application

6. #How Smart Is Your City
The key to creating sustainable green infrastructure lies in using
slag, fly ash and pozzolan to produce less carbon-intensive
blended cements.
ARE YOU ON COURSE, WITH US ?
Environment Application

7. #How Smart Is Your City
The key to creating sustainable green infrastructure lies in using building
materials made with the help of industrial, household and agricultural
waste.
We are innovating, for you to go Green ?
(or) We are green …for you.
Environment Application

8. #How Smart Is Your City
The key to creating sustainable green infrastructure lies in using building
materials produced in energy efficient plants,
employing the world-class POM 2.0 operating model.
Are You going Green, with us ?
(or) On our way, for you.
Environment Application

9. #How Smart Is Your Office
Ingenuous Cement & Concrete based solutions reduce
energy consumption by 60-80%.
We are Green. So are you, with us.
Environment Application

10. #How Smart Is Your Facade
The key to creating luminous exteriors lie in applying pure white
cement made using the choicest raw materials and a
technologically superior production process
We have upgraded, for you to build better?
Environment Application

11. #How Smart Is Your Facade
The key to building high-quality façade elements lie in
using colour and shape-friendly white cement concrete
PROCESS UPGRADATION IS THE KEY.
Environment Application

12. #How Smart Is Your Project
The key to enhancing a project’s thermal insulation, lies in using
cutting edge building solutions comprising adapted cement,
concrete and aggregates.
Process enhancement is the key.
Environment Application

13. #How Smart Is Your Project
The key to maximising construction speed and reducing cost lie in
using cutting edge building solutions comprising adapted cement,
concrete and aggregates.
The difference lies in Faster project execution. ?
Environment Application

14. #How Fast Is Your Project
The key to putting your commercial spaces in the market in
record time, lies in using cutting edge building solutions
comprising adapted cement, concrete and aggregates.
Time-defying solutions for you.
(or) We are defying time, for you.
Environment Application

15. #HowSmartIsYourProject
The key to acquiring reputed green building LEEDS, BREEAM, HQE
certifications for your office hi-rise, lies in using adapted cement,
concrete and aggregates.
Our solutions are acknowledged. So are yours, with us.?
(or) Cutting-edge solutions for you.
Environment Application

16. #How Smart Is Your Office
The key to ensuring the best environment and thermal performance
standards for your commercial project, lies in using adapted cement,
concrete and aggregates.
Our solutions are cutting-edge. So are yours, with us ?
(or) Cutting-edge solutions for you
Environment Application

17. #How Smart Is Your Transport
The key to building efficient, durable and aesthetic rail transport
infrastructure lie in using ballast aggregates or concrete based slippers
and tracks.
We are on track. So are you, with us ?
(or) We are on track for you
Environment Application

18. #How Smart Is Your Infrastructure
The key to building high performance nuclear plants, dams and
mines lie in applying cost-effective solutions that range from
shaft construction and backfill to mine closure.
Unearthing real value for you.
Environment Application

19. #How Smart Is Your Well
The key to building secure and environmentally-compliant onshore &
offshore infrastructure, lie in our high sulphate resistant API-certified
cement solutions
We are water tight on this. So will you be, with us ?
(or) We are water tight on this for you.
Environment Application

20. #How Smart Is Your Well
The key to building secure and environmentally-compliant onshore & offshore
infrastructure, lie in our high sulphate resistant API-certified cement solutions
We are water tight on this. So will you be, with us ?
(or) We are water tight on this for you.
Environment Application

21. #How Smart Is Your Well
The key to expediting the building of secure and environmentally-
compliant onshore & offshore infrastructure, lie in sourcing from the
largest network of 11 API-certified cement plants located in 8 countries.
We are water tight on this. ARE YOU ?
(or) We are water tight on this for you.
Environment Application

22. BUILDING BETTER
WITH US
This series of messages will feature Lafarge product innovations the
worldover. The products may not necessarily be applicable to the
Indian market, but will definitely highlight the brand’s depth and
mastery in the field.

23. Colourful decorative concrete Artevia
(Image of application)
Building Better with us

24. Decorative sands and aggregates for exterior landscaping.
(Image of application)
Building Better with us.

25. Our rapid strength concrete Chronolia to build
upper floors quicker.
(image and caption of application)
Building Better with us.

26. Duraclime, our aggregate based road surface reduces fossil
fuel consumption and green house emissions by 30% over a 15
year life cycle.
Image of Application
Building Better with Us