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1. October
2019
Evolving the
Double Diamond

2. 2
“To promote by all practicable means the improvement of design in the
products of British industry”

3. Where we are now
Making lives better
by design

4. WHAT we
make
happen

5. We offer services
across public service
design, architecture &
the built
environment, &
business innovation

6. We work from
grassroots to
Government via
world-class research

7. We run programmes for a
wide range of clients

8. And publish world leading
research like this

9. Influence government policy in
areas like this

10. We have a huge
network and convene
safe, impartial spaces

11. All underpinned by our
Framework for
Innovation, based on
the world famous
Double Diamond

12. Double
Diamond
2004
Creator and
Contributors
2000-2007
And many more Design Council staff and Associates, including Jeremy Walker, Neil Gridley,
Max Bielenberg, Anna Richell, Richelle Harun, Aviv Katz, Lesley Morris, Tamsin Smith and
others

13. Double
Diamond
2004

14. If I had an hour to solve a problem and
my life depended on the solution,
I would spend the first fifty-five
minutes determining the proper
question to ask, for once I know the
proper question, I could solve the
problem in less than five minutes.
Albert Einstein

15. Victor Papanek

16. The team put in the work trying to
define design, process, methods, etc.
What we did with the Double Diamond
was codify it, rename the steps and
popularise it. It was important work,
but we were certainly standing on the
shoulders of giants.
Richard Eisermann

17. Double
Diamond
2004

18. A focus on
discovery
before
analysis
Bruce Archer, 1963, Design magazine Stuart Pugh, 1990, Total Design
DesignCouncil (2007),Eleven Lessons:managing designin eleven companies.Deskresearchreport.

19. Intranet
2004

20. Double
Diamond
2004
Adding
more tools
and
techniques
2007

21. Method
Bank
2013-14

23. Value Simplifies the complexity
Makes an invisible design
process visible to non-designers

24. Campaign

25. A drive to demystify design process
and make it accessible to a non-design
audience of policy makers,
manufacturing CEOs, technologists
and educators. What was nice, though,
is that the design world embraced the
model as well.
Anna White

26. Critiques Simplifies the complexity (!)
Excludes messy-ness
and emotion
Non-linear
Design is more than a toolkit
Tells the story of a
process rather than impact

28. Yusaf Shuman
https://www.yosefshuman.com/index.php/2019/09/05/a-new-model-for-the-design-thinking-process/

36. © Design Council 2019

37. Framework
for
Innovation:
2019

38. We offer services
across public service
design, architecture &
the built
environment, &
business innovation

39. Reducing
violence
and
aggression
in A&E
Public
services

40. Improving
employment
and
investment
in Amble
Architecture
& Built
environment

41. Improving
sales at
James Heal
(textile
testing
company)
Product
design

42. Tomorrow's
workshops
To understand
• how service designers have
created value using the DD
process
• how service designers have
adapted it
• what processes/techniques
service designers are using now
(and how we might make these
visual/visible to non-design
audiences)

43. Add photo of napkinsand
pens

44. © Design Council 2019
cat.drew@designcouncil .org.uk
+44 (0) 207 420 5200
Design Council
Angel Building, 407 St John Street, London EC1V 4AB United Kingdom
Tel +44 (0) 207 420 5200 | Fax +44 (0) 207 420 5300 | info@designcouncil.org.uk | designcouncil.org.uk
Please contact Cat Drew, Chief Design Officer for further details:
Thank you!