Drive Quality Conversions for Your Brand with Facebook AdsHanapin Marketing
In this new live webinar, Hanapin’s Chadd Powell and DialogTech’s Blair Symes show you how to optimize the customer journey by using Facebook ads to drive the online conversions and offline phone conversations that drive revenue.
The first rule in digital marketing is that content needs a purpose: to stimulate, engage, convert and build a buzz around a brand. It’s got to be useful, visible, desirable, engaging and provide a platform to position the hotel as a socially-connected brand.
It was an awesome opportunity to be able to share the social media and digital marketing insights the last 3 days in Philippines, Manila.
During the talk, I shared about what an Integrated Digital Marketing Strategy is, where are the gaps companies (especially in the Tourism Industry) needs to consider and fill as we embrace technology and the evolution of marketing in 2020 and beyond.
This presentation also covers a brief overview of what a potential tourist goes through in their buyer's journey prior to purchasing / deciding on a flight booking, hotel booking, and holiday tours.
Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
This outlines our goals for our social media strategy for 2010. With this medium changing all the time this will start as a guideline and be updated frequently. We share this with you in an effort to be transparent in our goals as it pertains to pet parents, veterinary partners, industry partners and even competitors.
This deck covers using different ad formats, targeting and using different types of custom audiences, what metrics to look out for, and how to segment your audiences.
Drive Quality Conversions for Your Brand with Facebook AdsHanapin Marketing
In this new live webinar, Hanapin’s Chadd Powell and DialogTech’s Blair Symes show you how to optimize the customer journey by using Facebook ads to drive the online conversions and offline phone conversations that drive revenue.
The first rule in digital marketing is that content needs a purpose: to stimulate, engage, convert and build a buzz around a brand. It’s got to be useful, visible, desirable, engaging and provide a platform to position the hotel as a socially-connected brand.
It was an awesome opportunity to be able to share the social media and digital marketing insights the last 3 days in Philippines, Manila.
During the talk, I shared about what an Integrated Digital Marketing Strategy is, where are the gaps companies (especially in the Tourism Industry) needs to consider and fill as we embrace technology and the evolution of marketing in 2020 and beyond.
This presentation also covers a brief overview of what a potential tourist goes through in their buyer's journey prior to purchasing / deciding on a flight booking, hotel booking, and holiday tours.
Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
This outlines our goals for our social media strategy for 2010. With this medium changing all the time this will start as a guideline and be updated frequently. We share this with you in an effort to be transparent in our goals as it pertains to pet parents, veterinary partners, industry partners and even competitors.
This deck covers using different ad formats, targeting and using different types of custom audiences, what metrics to look out for, and how to segment your audiences.
Optimizing for conversions means your ads are more likely to be shown to people likely to convert. Learn what advertiser controls and how choosing the right goals influence who sees your ads.
Turn Insights into Action: Social Media, SEO, and Your WebsiteGrow Socially, Inc.
Now more than ever associations and non-profit organizations look to online marketing efforts to reach their prospects and customers. This session will tap into the combined power of social media, search engine optimization (SEO) and website analytics. Use this super-power concept to learn more about your community, target marketing efforts in the right direction and advance your mission. Attendees will gain actionable guidance on how a comprehensive online strategy can grow engagement. Let’s find the lurkers, convert them to evangelists and promote brand ambassadors!
Using Facebook Advertising To Get Butts In Seats | Restaurant MarketingAngelsmith, Inc.
Best practices and opportunity for advertising bid strategies on Facebook for optimizing restaurant marketing budgets. Presented by Carin Oliver at the Western Foodservice Expo in Los Angeles.
Multi-Channel and Cross-Media Marketing for Business [John Foley, Jr. at Cust...interlinkONE
On June 23rd, 2011, interlinkONE and Grow Socially's CEO John Foley, Jr. presented "Multi-Channel and Cross-Media Marketing for Business" at CustomXM's Lunch and Learn.
This presentation covers best practices and strategies to help companies improve their marketing efforts through integrated, multi-channel efforts.
The Future of Facebook and Instagram Advertising
New Data on Facebook and Instagram Ad Trends in North America,
Europe, Asia Pacific, and Latin America
How To Build A Winning Social Media Strategy For Your HotelLeonardo
Social media has become a standard part of hoteliers marketing mix. However many hoteliers don't focus on social media ROI. Darlene Rondeau, VP, Best Practices for Leonardo is joined by Greg Bodenair, Area Marketing Manager at Kimpton Hotels of Boston & Cambridge to discuss how to build an effective social media strategy and track its ROI.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Mastering the Hotel Marketing Ecosystem at the Property LeveleCornell
Today’s hotel visitors have never been more connected. With multiple devices and countless online resources to consult during each phase of the guest lifecycle – from the point they make their booking decisions to well after they check-out – travelers’ hotel expectations have shifted.
Long gone are the days when the hotel marketing tactics were all deployed pre-stay and offline. Today, easier access to guest preference data, past purchase behavior and social media profiles has made the hotel marketing discipline a multi-phase and multi-channel practice that requires involvement from many different key stakeholders at the brand and hotel-property level.
In this webinar, Greg Bodenlos, social media and digital marketing hospitality consultant, walks us through this complex hotel marketing ecosystem. In the process, Greg reveals strategies and tactics for mastering the innumerable amount of hotel marketing priorities. The following are just a few of the questions that will be addressed:
- What are the most important marketing focus areas at the property level?
- How has the definition of hotel marketing evolved in the hospitality industry?
- Where should hotel marketing live in the overall hotel operation ecosystem?
- Who are the various key stakeholders to involve in hotel marketing initiatives?
- What new hotel marketing challenges are on the horizon?
Greg Bodenlos is a passionate hospitality marketing consultant and HSMAI leader based in Boston, Massachusetts. With a passion for digital trends, social media and innovation – and over five years of hotel and technology work experience – Greg possesses a unique perspective on the hospitality digital marketing landscape. Playing digitally-focused marketing roles at the destination resort, luxury independent property, and now city center hotel has allowed Greg to play an active role in shaping hotel marketing best practices at the property-level as well as help bring hoteliers closer to creating more meaningful, personalized travel experiences for their guests. It was in his marketing role at Revinate – a SaaS start-up in Silicon Valley that designs and develops technology to improve the guest experience – where Greg was able to help hoteliers and academics better understand the power of leveraging consumer intelligence to drive better service and maximize revenue streams across the entire guest lifecycle.
Greg is a proud graduate of Cornell University’s School of Hotel Administration and has been featured as a hotel marketing expert on National Public Radio. Greg has been featured as a contributor in Crowdcentric Media’s Social Media Week New York blog, eCornell’s Blog and HotelMarketing.com, as well as played a co-authored role in an award-winning piece for Cornell University’s Center for Hospitality Research with Chris Anderson entitled Best Practices in Search Engine Marketing and Optimization.
Greg can be reached by phone at +1 781 686 2177, email at gr
By maximizing use of Facebook’s unique targeting, ad and measurement capabilities, today’s disruptors can reach the right audiences with the right message to drive true business growth.
2019 SITEC E-Commerce Class 301: Social Media Marketing by David Hositecmy
SITEC E-COMMERCE CLASS THIRD MODULE START WITH EC 301: SOCIAL MEDIA MARKETING
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Company :Navigator Digital Academy
Coach : David Ho
Amiro Consulting is a leading Cloud Marketing Solutions provider. We deliver scalable products and on-demand professional services to help enterprises accelerate their adoption of cloud applications and platforms.
Our world-class portfolio proves that we bring innovation and best practices to every project. From demand generation to marketing automation, CRM implementation and cloud strategy, we guarantee that our Solutions deliver the increased productivity, revenues and ROI that you expect.
Optimizing for conversions means your ads are more likely to be shown to people likely to convert. Learn what advertiser controls and how choosing the right goals influence who sees your ads.
Turn Insights into Action: Social Media, SEO, and Your WebsiteGrow Socially, Inc.
Now more than ever associations and non-profit organizations look to online marketing efforts to reach their prospects and customers. This session will tap into the combined power of social media, search engine optimization (SEO) and website analytics. Use this super-power concept to learn more about your community, target marketing efforts in the right direction and advance your mission. Attendees will gain actionable guidance on how a comprehensive online strategy can grow engagement. Let’s find the lurkers, convert them to evangelists and promote brand ambassadors!
Using Facebook Advertising To Get Butts In Seats | Restaurant MarketingAngelsmith, Inc.
Best practices and opportunity for advertising bid strategies on Facebook for optimizing restaurant marketing budgets. Presented by Carin Oliver at the Western Foodservice Expo in Los Angeles.
Multi-Channel and Cross-Media Marketing for Business [John Foley, Jr. at Cust...interlinkONE
On June 23rd, 2011, interlinkONE and Grow Socially's CEO John Foley, Jr. presented "Multi-Channel and Cross-Media Marketing for Business" at CustomXM's Lunch and Learn.
This presentation covers best practices and strategies to help companies improve their marketing efforts through integrated, multi-channel efforts.
The Future of Facebook and Instagram Advertising
New Data on Facebook and Instagram Ad Trends in North America,
Europe, Asia Pacific, and Latin America
How To Build A Winning Social Media Strategy For Your HotelLeonardo
Social media has become a standard part of hoteliers marketing mix. However many hoteliers don't focus on social media ROI. Darlene Rondeau, VP, Best Practices for Leonardo is joined by Greg Bodenair, Area Marketing Manager at Kimpton Hotels of Boston & Cambridge to discuss how to build an effective social media strategy and track its ROI.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Mastering the Hotel Marketing Ecosystem at the Property LeveleCornell
Today’s hotel visitors have never been more connected. With multiple devices and countless online resources to consult during each phase of the guest lifecycle – from the point they make their booking decisions to well after they check-out – travelers’ hotel expectations have shifted.
Long gone are the days when the hotel marketing tactics were all deployed pre-stay and offline. Today, easier access to guest preference data, past purchase behavior and social media profiles has made the hotel marketing discipline a multi-phase and multi-channel practice that requires involvement from many different key stakeholders at the brand and hotel-property level.
In this webinar, Greg Bodenlos, social media and digital marketing hospitality consultant, walks us through this complex hotel marketing ecosystem. In the process, Greg reveals strategies and tactics for mastering the innumerable amount of hotel marketing priorities. The following are just a few of the questions that will be addressed:
- What are the most important marketing focus areas at the property level?
- How has the definition of hotel marketing evolved in the hospitality industry?
- Where should hotel marketing live in the overall hotel operation ecosystem?
- Who are the various key stakeholders to involve in hotel marketing initiatives?
- What new hotel marketing challenges are on the horizon?
Greg Bodenlos is a passionate hospitality marketing consultant and HSMAI leader based in Boston, Massachusetts. With a passion for digital trends, social media and innovation – and over five years of hotel and technology work experience – Greg possesses a unique perspective on the hospitality digital marketing landscape. Playing digitally-focused marketing roles at the destination resort, luxury independent property, and now city center hotel has allowed Greg to play an active role in shaping hotel marketing best practices at the property-level as well as help bring hoteliers closer to creating more meaningful, personalized travel experiences for their guests. It was in his marketing role at Revinate – a SaaS start-up in Silicon Valley that designs and develops technology to improve the guest experience – where Greg was able to help hoteliers and academics better understand the power of leveraging consumer intelligence to drive better service and maximize revenue streams across the entire guest lifecycle.
Greg is a proud graduate of Cornell University’s School of Hotel Administration and has been featured as a hotel marketing expert on National Public Radio. Greg has been featured as a contributor in Crowdcentric Media’s Social Media Week New York blog, eCornell’s Blog and HotelMarketing.com, as well as played a co-authored role in an award-winning piece for Cornell University’s Center for Hospitality Research with Chris Anderson entitled Best Practices in Search Engine Marketing and Optimization.
Greg can be reached by phone at +1 781 686 2177, email at gr
By maximizing use of Facebook’s unique targeting, ad and measurement capabilities, today’s disruptors can reach the right audiences with the right message to drive true business growth.
2019 SITEC E-Commerce Class 301: Social Media Marketing by David Hositecmy
SITEC E-COMMERCE CLASS THIRD MODULE START WITH EC 301: SOCIAL MEDIA MARKETING
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Company :Navigator Digital Academy
Coach : David Ho
Amiro Consulting is a leading Cloud Marketing Solutions provider. We deliver scalable products and on-demand professional services to help enterprises accelerate their adoption of cloud applications and platforms.
Our world-class portfolio proves that we bring innovation and best practices to every project. From demand generation to marketing automation, CRM implementation and cloud strategy, we guarantee that our Solutions deliver the increased productivity, revenues and ROI that you expect.
How To Prepare Your 2014 Hotel Marketing BudgetKen Jones
Adrian Caruso, James Hacon and Ken Jones from Fastrack Group share their tips for planning your marketing budget for 2014. Together they cover the best ways to leverage your brand, build your reputation on social media and how to make the most of SEO and PPC Marketing in the year ahead.
Future of Digital Marketing.
Marketers and management should focus on a long-term, integrated/holistic online marketing approach instead of a short-term, direct response driven ROI calculation.
In this presentation we round up important market data about internet usage, online shopping and use of social media in The Netherlands and provide tips for successful online marketing strategies in 2009.
Top 10 'MUST DO' Hotel Strategies to Boost Direct BookingsTA Fastrack
Listen to Adrian Caruso, Australia's leading hotel business improvement and marketing expert share with you the top 10 'MUST DO' strategies to drive more direct bookings and instantly boost revenue.
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
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Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
Similar to Digital Marketing Guide for Hotels (20)
The average consumer experiences them about 150 times a day. Research shows that on average, people spend an astonishing one-third of their waking time on their mobile devices. About 55 percent of this time is spent in short bursts of 30 seconds or less. These gaps of time are known as micro-moments, and have become the newest frontier for marketers.
Here is how do we take advantage of these micro-moments in our marketing strategy.
Next In Practice - Practice Next Methodology PracticeNext
Here as Practice Next, Design Processes are an integral part of our system. This presentation charts the methods we use as a consultancy to arrive at business solutions that actually matter. Design for relevance, not for rhetoric.
If one looks at the media ecosphere today, the traditional media is at odds with newsfeed. No longer are people stopping to look at billboards. Nor are they cutting out print ads for future reference. And they are definitely not waiting for commercial breaks to entertain them. The average consumer on the street looks at advertisements as distractions that need to be done away with. Quick and fast.
So where and how does the marketer ‘connect’ with his consumer? Where is the value addition? And why should a consumer leave his preference for a particular brand and switch to another?
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
2. The New Marketing Challenge
The Drivers
• Self educating consumer powered by search
• Conversations powered by Social Media
• Perpetual connectivity powered by Smartphones
Lead us to an environment where
“Social is how consumers hear about us, search is how they find
us and content is how they remember us”
3. The Key Success Factors in this environment are:
• Win in Mobile & Search
• Meaningful conversations in Social Media
• Create a personalized experience
• Content that is contextual and useful
Let’s look at some of the opportunities that Hotels can
benefit from.
6. Mobile, Local Overlap
Mobile refers to a device and/or the
method that a consumer is using to
find information
Local refers to the type of
information or search query they are
looking for
Google officially says that 40% of
mobile queries are local in nature
Microsoft has said this number is
roughly 53%
7. Mobile Search Opportunities & Best Practices
Many of the fundamentals for local/mobile search optimization have not
changed
It’s still important to:
• Have an address in the city that’s being searched
• Have an address close to the city center
• Associate your business with complete and proper categories.
• Have a mobile website
• Ensure your data is accurate and complete across the Local
Ecosystem
• Focus on Google + Local
8. Google + Local Ranking Factors
The number, authority and velocity of +1’s
on a hotel website.
Google provides ‘+’ badges and widgets that
you can place on your site.
Getting more follows and “+’s” for your website can
help you rank better in local search.
9. Google + Local Ranking Factors
The number, authority and
velocity of Adds/Shares on
Google+
Setup your Google+ profile,
post often, interact with others
10. Google + Local Ranking Factors
Google is heavily pushing
their reviews product
They are not promoting third
Parties like TripAdvisor,
Expedia, MakeMyTrip and
Cleartrip any more
Find ways to encourage
customers to leave reviews
on Google+
11. Thoughts for Local & Mobile Search
Ensure your data is accurate and complete across the
Local Ecosystem
Setup and ensure your Google+ Local page is optimized
Get more involved with the Google+ environment, add a
link from your website to your Google+ profile
Optimizing for Google+ is not a “silver bullet” for Local
SEO, but it matters
13. Meta Search Marketing
Meta search marketing in hospitality is online
advertising that requires real-time room availability
and pricing feed. This new “hybrid” digital marketing
format, the result of the convergence of hotel online
distribution and online advertising, it requires:
Real-time hotel inventory availability + pricing
Marketing campaign, budget and bid management by
property
14. Meta Search Marketing
The most popular meta search sites and features in the hospitality
and travel space include:
Google Hotel Finder (HPA pricing drop-downs): Google Hotel
Finder beta, Google Maps, Google search engine results pages
(SERPs), etc.
TripAdvisor Meta Search
Kayak.com
Trivago.com (Europe)
WeGo.com (Asia Pacific)
16. Meta Search Marketing: The Google Example
Hotel Location: The best mapping service on the web
Hotel Information: There is more information about any hotel, its
location, destination, local attractions, etc. than anyone could
possibly read in a lifetime
Customer reviews: Google provides Zagat’s Reviews plus a summary
of reviews from all reviewing sites, including TripAdvisor
Real Time Availability and Rate Comparison: With Google Hotel
Finder, Google has “closed the loop” and now provides 360-degree
hotel stay research with easy planning and booking
17. Thoughts for Meta Search
Meta search marketing is a great way to level the playing
field with OTAs throughout the fast growing meta search
eco-system.
Not only does meta search marketing help hoteliers
compete against the OTAs and shift share from the OTAs to
the direct online channel, it generates cost-effective
incremental bookings at great ROAS levels.
19. How to leverage FB strategically
Opportunities for engagement: Fan Photos, Videos and Contests
Opportunities for Exposure: Staff Speak, Photo/Videos from events
Showcase your personality and win social proof
Always be in the context of current times and location
Make the best of Facebook Platform through apps ….
20. Hotel Information App
Give travelers an online
view of what your hotel
has to offer.
You can include property
images and videos and a
list of the best and finest
amenities available at
your property.
21. Special Offer App
Increase your hotel’s fan
base and online bookings
by sharing current specials
and offers on your
Facebook App
22. Book Now App
Increase your hotel’s
online revenue by offering
them a way to book a
room on the channel they
frequent most.
23. Contest Apps
Generate buzz and
increase social reach and
engagement by hosting a
contest or sweepstakes.
24. Polls and Surveys
Improve your hotel’s
social engagement score
by integrating a poll or
survey on your Facebook
App. Gamify the survey to
make users want to share
it, by giving the user a
reason to complete it –
like providing unique
insight into attractions to
visit in your area based on
their specific interests.
25. Thoughts for Facebook
Facebook can do three things: inspire, convert, and retain,
Your website is the official space on the web, whereas your Facebook
is your more relaxed home.
Be the most authentic source of tourist information for the cities you
operate in
Make the most of FB Platform to build engagement through apps
27. Twitter for Hotels
Connect and engage customers and prospects in conversations
Give followers the information they care about
Create buzz about special events and deals
Real time Q&A with followers
Use Twitter integration with YouTube / Vine to share video content
29. Thoughts for Twitter
Create a main account and a local account for each property
Listen on keywords or what people are talking about Keys and
competition
Broadcast, offers, events and promotion
Engage guests in one on one conversation
Ask for suggestions and feedback
31. What is Pinterest?
It’s a place to bookmark
(Pin) images and videos
you find from around the
web
Your “pins” are visible to
other Pinterest users
and you can see the pin
boards of others.
Search for topics and
ideas that are of interest
Pinterest Business
Pages
33. How Can It Benefit Hotels?
Visually show off your property and brand through images and video
34. How Can It Benefit Hotels?
Demonstrate local area expertise, itineraries
35. How Can It Benefit Hotels?
Target specific business segments like weddings, meetings, family/kids,
romance, etc.
36. How Can It Benefit Hotels?
Adopt early – differentiate from competitors
SEO
- No direct inbound link benefit but strong social signal
- Optimize pins for search on Pinterest
Add Pinterest integration to your site through follow buttons & pin
buttons
Pinterest for Business
- Post case studies & tips for success
- Eventually – Buy now button, targeted ads and business analytics
may be in the works for businesses on Pinterest
39. Why Search Remarketing?
Leverage information you have about a consumer to impact you’re
messaging and bidding strategy within your SEM campaigns to improve
performance.
Maximize your PPC ad copy
Manage CPCs better – Spend more to get the click from the consumer
that already knows your brand
More personalized landing pages
41. Why Display Advertising?
eMarketer projects that
display will overtake
search as the largest
online ad spending
category by 2015.
Google reports that the
average travel shopper
uses 10.2 information
sources before buying.
Being present on as many
of these channels as
possible is becoming more
critical.
$26.04
$31.30
$36.80
$41.20
$45.50
$49.50
$9.91
$12.22
$14.82
$17.06
$19.66
$21.99
$12.00
$14.38
$17.03
$18.85
$20.19
$21.53
$-
$10.00
$20.00
$30.00
$40.00
$50.00
$60.00
2010 2011 2012 2013 2014 2015
US Online Display and Search Ad Spending, 2010-2015 (billions)
Total Online Ad Spending
Display
Search
42. Retargeting Case Study – Spruce Point Inn
Situation
- Spruce Point Inn had two months before they closed for the
season
- They had select inventory available to fill during the
remaining 8 weeks
Strategy
- Developed a Autumn Romance package to target couples
looking to escape for a weekend
- Decided retargeting would be a perfect opportunity to
message previous website visitors with targeted message
about the package
43. Display Case Study – The Creative
Creative set 1 – Getaway, romance, memories
Creative set 2 – Getaway, autumn, Botanical Gardens, memories
45. Considerations for Hotels
Consider budgeting some additional advertising spend for display
opportunities
Display opportunities can help differentiate and shift-share
What segments can you create? Broadly retargeting everyone, or
targeting people based on certain actions?
Budgets can start as low as $50/week and can easily turned off/on
47. Conversion Rate Optimization
As everyone gets familiar and comfortable with marketing tactics like email,
SEO and PPC, everyone now knows how to do a better job of getting people to
their site
The next phase of this evolution is how to better convert those people once you
get them to your site. Enter Conversion Rate Optimization.
Conversion rate is impacted by many factors:
– Site usability
– Site content
– SEO keyword strategy
– Paid search keyword strategy
– Rate
– Occupancy
– Targeted content
48. Personalization is What We Need to Do
Many hospitality companies and hotels around the world have perfected
personalization at a property level
Personalizing and customizing things like:
- Room preferences
- Rate preferences
- Meal/snack preferences
- And more
This level of service does wonders for guest service and makes guests come
back
Technologies exist that allow us to bring this same level of service to our
website
52. Considerations for Hotels
Think about how you can
better convert the visitors
you are already getting to
your website
Look at targeted content
methods to deliver the right
message to the right
customer at the right time
Create a glossy lifestyle
magazine style blog
54. Takeaways
1. Think about what you need to do with your mobile strategy
1. Get ahead of competition through channels like Google+ and Pinterest
2. Make the most of FB Platform to build engagement through apps
3. Use Twitter to Listen and Respond in real time
1. Consider retargeting and remarketing to differentiate and shift share
2. Bring personalization philosophies to the web through targeted content
3. Setup a authority Travel Blog
56. Who We Are
Marketers with deep operational experience in growing business
globally, designers who can code and engineers who have developed
award winning products for the modern web/mobile. Together we
deliver exceptional digital results.
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Typically, it’s the ladies of the house that plan family vacations: they do the research; book the plane tickets and find the perfect hotels. If Pinterest’s user are predominantly women with the means to travel, hotels need to take advantage of this emerging market.
They will pin the hotel they want to stay at, the airline they plan to use and all of the activities they plan to do while away; so it’s only natural that this new medium would be a great fit for hoteliers.
Minimize presentation and go to http://www.personalizemedia.com/garys-social-media-count/
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