Company presentation on the research carried out to give insight on how crowd sourcing can be harnessed to promote growth in an organization.

1. Make it Real
November 27, 2017
Mercy Akinseinde
(Operations)
CAVIDEL Limited
1004 Housing Estate
Victoria Island
Lagos
Website: www.cavidel.com
The Idea ofCrowdsourcing

2. Make it Real
Table
of
Contents
2
Definition
History
Misconception
Why it works Examples
Users
Platform
Present
achievement
Types
Benefits
Business value
Strategies Software
Making money
Issues
End

3. Make it Real
Definition
3
crowd
outsourcing
Crowdsourcing
A new way of sourcing people or
crowds who are willing to help with or
work on a project in the form of an
open call.
“Crowdsourcing” was coined by Jeff
Howe in 2006 in a wired article titled
“the rise of crowdsourcing”
• Using many disparate individuals to perform services, generate
ideas or opinions or information
• Practice of engaging a ‘crowd’ or group for a common goal —
often innovation, problem solving, or efficiency.
• Distributed problem solving. The basic idea is to tap into the
collective intelligence of the public at large to complete business-
related tasks that a company would normally either perform itself
or outsource to a third-party provider.
Selected Definitions

4. Make it Real
Misconceptions
Crowdsourcing Wisdom of Crowds Outsourcing Co-Creation
Collaboration Tops an audience. A brand’s
employees and customers are
sources of labor, ideas, support.
Sporadic interaction and
feedback. Decentralization .
Its smarter and tougher to
organize. Needs community
and moderation.
Solicits labor by choosing
group outside an
organization to work on a
project.
Builds a community. A
brand’s employees and
customers form a
community of creative
peers. Always on
collaboration.
Democratization.
Creativity Distributed task. Presents a
problem to the public, hoping it
sends back a viable solution.
Digital suggestion box. Quantity
objective is key.
Needs a clear action e.g let’s
solve this problem together
Rigid workforce Networked creativity and
innovation. Engage
participants in a creative
process to co develop an
optimal solution. Quality
objective is key.
Engagement Promoted events. Transactional.
A relationship with the brand. It
can enable wisdom of the crowd.
Key conditions: diversity of
opinion, Independence,
decentralization and
aggregation.
Meaningful. Varity drives
regular participants. The
relationship is the brand.
Insight Short-term feedback on past and
present.
Long term feed back is
given to monitor progress
and get quality.
Longitudinal research
confidence. Observational,
tacit insights to fuel
innovation.
Results Rewards for efforts. Popularity
votes. Outsources products and
promotions task to the public.
Temporary interest and social
sharing.
Aims at less, but better output.
Aggregates individual
knowledge. E.g. wikihow,
google
Rewarding experience and
recognition. Deep brand
loyalty and advocacy are
outcomes. Mitigates
products and promotions
development risks.
Examples

5. Make it Real
History
of
the
concept
“Crowdsourcing”
Rebirth of amateurs
• These are people that
are skilled n solving the
problem but lack the
academic qualification
to be recognized as a
professional.
• Empowered the crowd
to take part in a process
long dominated by
companies.
Open source software
development
• Its emergence provides
a blueprint.
• The use of open source
code, is completely open
for anyone to see, copy
or modify as they see fit.
• The availability of the
Internet is a worthwhile
building block.
Tools/means of
production
• The increase availability
of these tools enables
crowdsourcing to be
freely available to
everyone.
• People have gained
access to cheap
equipment, user-friendly
software and cost-free
distribution channels for
publishing, filmmaking,
photography, music, etc.
People’s shared interest
• Rise of vibrant self-
organized communities
focused on people’s
shared interest.
• The emergence of online
communities with the
capacity to organize
people into
economically productive
units is what breathes
life and vitality into
these components
These fundamental developments created the environment where crowdsourcing is
feasible and unavoidable.

6. Make it Real
ReasonsWhy
ItWorks
Crowdsourcing draws from a global
pool of talent, much of which has never
before been tapped effectively.
Crowdsourcing allows genuine ideology to
emerge – where people are acknowledged for
the quality of their ideas rather than for their
formal academic qualifications.
Uses the power of today’s communication
technologies to liberate the potential which
exists in large pools of people.
Offering cash prizes for best ideas, asking
for new product ideas, running prediction
markets

7. Make it Real
Present
Achievements
Collective intelligence
The idea a crowd of people acting in
concert can make a better decision
than any individual could ever have
managed.
People voted to elect their
governments.
The Internet, however, facilitates
collective intelligence very efficiently
e.g. Internet-based suggestion box.
Production of mass creative works
User generated contents e.g
Wikipedia, you tube.
In Africa, we have ushahidi.com
that was used to monitor the
2002 Kenya elections.
Crowd’s collective pocketbook
Progress to crowdfunding. People
can also come together to pool
their money and do interesting
things.

8. Make it Real
Platform
• Mobile
devices
• Social
media
• Operating
System
• Internet
 Technology is making everything
cheaper, faster, smaller and easier to
use.
 All of this is having the combined
effect of placing creative power in the
hands of the crowd rather than in the
hands of professionals.
 Mobile platforms are perfect for
crowdfunding.
 The ubiquity of smart phones and the
relative ease with which apps can be
created and shared makes mobile a
natural platform.
 Increasing number of companies,
nonprofits, and individuals have been
integrating crowdsourcing platforms
into daily life and business models
alike.

9. Make it Real
Users
and
Applications
Software development- collaboration to work on a project(s)
Designers Developers Software testing
People creating and posting videos on YouTube or the power of communities that come together behind political
campaigns . Online job services for any work to be done
YouTube Campaigns/Elections Freelancers, Individuals
Often practice this technique – trying to get to the real story by reaching the masses as opposed to a few
Journalists Researchers Authors Students Advocacy
Reach out to the general public to call in and report events, allowing them to quickly report on things they otherwise
could never hope to cover
Weather forecasters Traffic reporters Crisis response Market Prediction

10. Make it Real
Examples
Online job/work services
Freelancer.com, Upwork, Scriptance, Guru, 99designs and so on.
Software usability testing
Feedback army, utest. Feedback Army offers to test your website with the use of crowds.
Software development – Linux, Github,
Websites
Amazon Mechanical Turk- One of the most popular crowdsourcing sites, useful for simple tasks
like tagging photos, categorizing products.
Myspace, Quora, Google,YouTube, Academia, Research gate,Wikipedia

11. Make it Real
Crowdsourcing
Crowdfunding
Self organized
crowds
Crowd
contests
Macro task
Micro task
Wisdom of
crowd
Crowd voting
Open innovation
Crowd content
Crowd testing
Crowd reporting
Others
Recognized
Types
&
Usage

12. Make it Real
Self organized
crowdsMacro taskCrowdfundingMicro taskCrowd contest
Pooling of money and
resources for specific
causes.
In the form of
donations or actual
equity.
Creates messages and
videos to promote
request.
Used to support NGOs,
entrepreneurs.
E.g. Grow VC,
Crowdcube, Kickstarter
Enables you to get
specific skill for a job or
project.
Hire worker from crowd
for single task.
Used for general
business work.
For web design and
other forms of design.
Assistance with writing
and editing.
Other freelancing jobs
Divides big jobs into
small units.
Let members of the
crowd do tasks.
All workers get paid.
Used to transcribe
business cards, medical
records and other
documents.
Used to find business
information.
Enables you to identify
the best worker for
your job.
Only pays one person.
Used for graphics
design, answering
questions, testing
software, creating films
and other creative
projects
Post a challenge on the
internet.
Recruit crowd to work
on the challenge.
Crowd forms a team and
they compete to provide
the best answer.
Winning team
compensated and
decides how to divide
the compensation.
Used for innovation-
creating new products
or services.
Used for finding,
collecting, processing
information.

13. Make it Real
Benefits
Crowdsourcing is a powerful business marketing tool as it allows an organization to leverage the creativity and
resources of its own audience in promoting and growing the company for free. An efficient way of getting relevant
information, ideas, feedbacks on your business and services by engaging with current and potential customers.
Powerful resource with very nominal costs involved, it makes good business sense for all of us to think in terms of
how we can tap into these global crowds of creativity. This allows a company to drive innovation through mass
collaboration and innovation is at the heart of remaining competitive.
Enables managers to expand the size of their talent pool while also gaining deeper insight into what customers really
want.
Fee labor. Improve the creative process and increases the productivity of a company while minimizing labor and
research expenses.
crowdsourcing itself can help achieve an effective SEO process. Enables organizations to accumulate massive banks
of data from which they can sift through and choose the best which apply to their needs.
A great way to engage people. A great way for small businesses to make a customer feel valued. A market research
technique.
It drives and seeds enthusiasm among the willing participants and creates an eagerness or anticipation for upcoming
products.
Gives recognition for customers opinion and effort.
With numerous people offering their best ideas, skills and support, one can only expect quality results. In terms of
information, it will be most comprehensive. In terms of design, it will be the most conceptualized. In terms of micro
tasks, it will be the most detailed.
It’s adaptability and flexibility makes it so strong. Thus, certain to produce many applications.
The Internet is a time-proven strategy for soliciting feedback from an active and passionate consumer base. It is an
incredibly effective tool to enable customers be involved in the companies they buy from

14. Make it Real
Business
Value
Gives access to an essentially unlimited pool of talent and increases capabilities. Particularly relevant to research &
development teams looking to develop new ideas or gather efficiency and sustaining ideas
Serves as a competitive edge for organizations that use their skills and competencies to draw on external crowd,
tapping the best ideas from their internal crowds compares to those organizations that rely solely on their
internal resources and traditional services.
Increase flexibility. Offers a chance to develop new software and data management strategies aimed at
assisting other companies looking for stronger solutions to manage crowdsourcing projects on their own.
Important for startups or companies about starting new ventures. They can draw on the resources they need
to establish the project, of which if it works can be scalable else dropped.
Reduce costs: Substituting expensive professional service firms with lower cost service providers, ensuring
simple, low-level tasks are not being done by high-cost internal staff, and lowering the costs involved in
innovation and product development
For a variety of supportive tasks, such as testing new software or previewing training manuals for clarity,
crowdsourcing provides a wide array of helpful feedback to make new products or services. Turns users to
product ideas by skillfully leveraging on user engagement.
Software developers could engage clientele who use their product most for ideas related to new features that would help
the company address user needs more effectively.

15. Make it Real
Strategies
 Pick the right model - Before you launch anything,
first figure out what you’re trying to achieve and
then look at what is the best way to do that.
 Pick the right crowd - You’ll probably need only
about five thousand active users over the billion of
people with internet access. to make your business
model work. Therefore, be choosy.
 Offer the right incentives - Understand what
people want when they agree to get involved and
give them precisely that – whether it’s personal
glory, the chance to interact with like-minded peers,
the opportunity to acquire new skills, cash rewards is
the key to keeping the crowd happy.
 The community is always right.
 Find benevolent dictators - Provide your online community
someone to provide direction and guidance to keep things on
track. A good thought leader.
 Keep things simple- People are busy. You will increase their
likelihood of participating if what’s required is
straightforward and can be fitted into a few spare minutes.
 Split big jobs into smaller task.
 Be prepared for fluff - Anticipate most of the stuff that
comes in will be below acceptable standards.
 Look for diamonds in the rough- Make it feasible for the
crowd to help you find the diamonds in the rough which will
exist in all the material you receive.

16. Make it Real
Rank Features Pricing
Ideascale.com Pre-launch: strategic planning, stages, single sign-on, custom content & fields,
responsive, notification tools.
Collect: idea submit & merge. Gamification, campaign management, vote & comment,
integration, section 508 compliance, UGC translation.
Engage: Group moderation, team build, smart tagging, workflow, process
management, proposals.
Review: review scale, assessment tool, testing, polling, advanced reporting & analytics.
Implement: SharePoint integration, community infographic, long-term guidance, API
access, proposal funding.
Individual Packages
Collect: $4,999
Engage: $12,999
Develop: $34,999
Yearly - $2500/year
Free version
Free trial
Communifire Ideal for growing companies and organizations. Flexible, customizable, seamless ,
intranet based, article & new manager, wiki, site wide search, photo, video & document
sharing, API access, activity streams, polls & survey, task management, notification,
issues & case tracking, idea submission. Free license.
Starter: Minimum of 15 users. Up to 100 users
100 gb space.
Enterprise: over 100 users, have a quote, up to unlimited gb space.
14 days free trial.
Starter: $10 per user/m
$1/m per 1GB (additional storage
space)
Enterprise: custom pricing
Ushahidi.com Mapper- put your cause on the map. Unlimited post, 1 survey, 1 admin, notifications,
map mode, brand deployment, collect data via web and email.
Surveyor-collect and monitor data.Unlimited posts, 5 surveys and admins. collect data
via web, email, sms &Twitter, data visualization, import & export data.
Responder: Unlimited post & surveys, 25 admins, all surveyor features, custom roles &
permissions, private deployment.
Enterprise: enterprise service from data crowdsourcing experts. Includes all features of
other plans, unlimited admins, secure private server, design-thinking set-up process,
training & customized material, dedicated account management.
Mapper-free
Surveyor-$99/month, $10/month per
additional admin.
Responder- $499/month, $10/month
per additional admin.
Enterprise- Contact the company
Software

17. Make it Real
Issues
•Intellectual property and copyright issues commonly arise in crowdsourcing.
•Crowdsourcing organizations must also remain vigilant against potential violations of third party content that is
submitted to crowdsourcing competitions.
•Quality control/ data quality- trust, reliability, spam detection.
•Needs critical mass, motivation, ownership and authorship.
•Vandalism, hidden agendas
•Labor exploitation, unpaid labor.
•Presumed as digital slavery.
•Feasibility, desirability and usefulness
•A crowd dissatisfied with a crowdsourcing organization is free to leave, and a large enough exit can cause the
crowdsourcing application to collapse entirely.
•Participants are often in competition with one another for the work, there may not be great communication
among participants without significant planning on the part of the organization providing the work.
•Task that requires sophisticated knowledge and intense time management can become a burden and might not
be ideal for crowdsourcing.
•Crowdsourcing is not yet widely adopted by researchers for generating, processing or analyzing research data.
•Crowdsourcing is a nascent tool for streamlining the process of gathering, processing and analyzing research data
in many fields. Researchers have concerns for process, data, knowledge, delegation and quality uncertainties.

18. Make it Real
Conclusion
 Crowdsourcing software is an online platform that allows for the
collection of great ideas and for collaboration around their idea
development.
 It automates the parts of the crowdsourcing process that no longer
require manually sorting.
 There are several crowdsourcing software with a variety of feature set.
 Businesses make money from selling the crowdsourcing software
they develop through different pricing plans and not from the
crowd.
 Overall idea of a business interested in having a crowdsourcing platform is to
generate ideas for developing innovative products which will eventually yield
profit.
 While it is good to build a crowdsourcing platform, it is preferable to first
leverage on existing platforms to study their features. Variety of feature set for
different platforms based on needs. Understanding this can later help us in
building ours.

19. Make it Real
ThankYou
For
Listening
Contact Information
Name: Mercy Akinseinde
Phone:
Email: Ife.akinseinde@cavidel.com
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