Crowdsourcing donations: getting free
money for your startup in Europe
an epic slideshare brought to you by
Crowdsourcing or crowdfunding?

SAME!
Press release (Oct. 2013): Crowdfunding in the
EU - exploring the added value of potential EU
action

Commissioner for Int...
US >vs< EU
“While the U.S. currently leads the world in volume of
crowdfunding transactions (estimated by the 2013
Crowdfu...
Crowdsourcing
in Europe
– or
should I
say, UK
and
Netherlands!

Source:
crowdcafe.com
Is crowdsourcing a good choice?
• Bypass banks, venture capital firms and angel
investors (and save asking more from your ...
Crowd sauce
– if you are
successful,
it’s also an
awesome
way of
validating
your idea
Pebble raised HOW MUCH??!!

Source: Kickstarter
Most common types of crowdsourcing
…and since money doesn’t grow on
trees for startups…
•
•
•
•
•
•
•
•
•
•
•
•
•

Here’s a list of the most budget-friendly
options in Europe!
CroFun
RocketHub
IndieGogo
KissKis...
Cool, so I know the
platforms. What’s next?
An ass-kickin’,
mind-blowin’
campaign design!
And then a marketing campaign. Yay.
Choose the appropriate platform

Image credits: quickmeme.com and museumvictoria.com.au
Pick the right time of the year – avoid
major holidays and when people are
generally broke
Create a compelling theme/message
Seth Godin’s “The Icarus Deception” campaign
Create a short video and supporting images
reflecting the core message of your idea
TechJect’s Dragonfly Robot: http://www...
Offer attractive rewards for contributors
– that you can realistically do

Source: jewcer.com
Leverage
the shit out
of your
network in
advance
and during
the
campaign
(it helps if
you have an
engaged
following on
soc...
Reach out to those who have successfully
raised and ask for tips and endorsements
Keep the excitement
rolling with regular
updates on social
media, your blog,
email list

Tom Woodward
Mention it on forums full of people who
you identify as the right contributors
Top 5 mistakes when doing
crowdsourcing (from the owners of
IndieGoGo)
•
•
•
•
•

“Crowdfunding is not a lottery”
“Setting...
The article that inspired this
Slideshare is available on Pitch.rs
Got questions? Find us here!
Crowdsourcing donations: getting free money for your startup in Europe
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Crowdsourcing donations: getting free money for your startup in Europe

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Crowdsourcing donations: it's tough getting invested in in the first place, so startups have to look at more than just the usual options of getting an investor, getting a bank loan or getting help from family and friends. Crowdsourcing (or crowdfunding), if done right, can be a great, budget-friendly way of accessing capital. This slideshare tells you what it is, where to get it in Europe and how to do a successful campaign (with some awesome examples).

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Crowdsourcing donations: getting free money for your startup in Europe

  1. 1. Crowdsourcing donations: getting free money for your startup in Europe
  2. 2. an epic slideshare brought to you by
  3. 3. Crowdsourcing or crowdfunding? SAME!
  4. 4. Press release (Oct. 2013): Crowdfunding in the EU - exploring the added value of potential EU action Commissioner for Internal Market and Services Michel Barnier said: "Crowdfunding – this alternative form of fundraising that is collective, participatory and interactive – is becoming increasingly important. It has the potential to bridge the financing gap many start-ups face and to stimulate entrepreneurship.
  5. 5. US >vs< EU “While the U.S. currently leads the world in volume of crowdfunding transactions (estimated by the 2013 Crowdfunding Industry Report for this year to be at 72%), a sizable chunk will come from Europe, at 26%, and 2% from the rest of the world.” “Crowdfunders generally fall into different categories: equity, donation, reward, and debt. The last is also known as microfinancing — and commonly referred to in Europe as “peer-to-peer lending.” – David Drake, Forbes, 2013
  6. 6. Crowdsourcing in Europe – or should I say, UK and Netherlands! Source: crowdcafe.com
  7. 7. Is crowdsourcing a good choice? • Bypass banks, venture capital firms and angel investors (and save asking more from your family and friends) • Have control over the rules of investment (depending on which website you choose) • Market your startup on popular crowdsourcing platforms • Fast setup i.e. It’s the path with the least strings attached
  8. 8. Crowd sauce – if you are successful, it’s also an awesome way of validating your idea
  9. 9. Pebble raised HOW MUCH??!! Source: Kickstarter
  10. 10. Most common types of crowdsourcing
  11. 11. …and since money doesn’t grow on trees for startups…
  12. 12. • • • • • • • • • • • • • Here’s a list of the most budget-friendly options in Europe! CroFun RocketHub IndieGogo KissKissBankBank Ulule Zequs Booomerang 100-days Start Next Verkami Goteo Eppela MassiveMov *note* There may be many more – a lot of crowdsourcing sites are specific to an industry, charity, or country. Check out www.crowdsunite.com for more options
  13. 13. Cool, so I know the platforms. What’s next?
  14. 14. An ass-kickin’, mind-blowin’ campaign design! And then a marketing campaign. Yay.
  15. 15. Choose the appropriate platform Image credits: quickmeme.com and museumvictoria.com.au
  16. 16. Pick the right time of the year – avoid major holidays and when people are generally broke
  17. 17. Create a compelling theme/message Seth Godin’s “The Icarus Deception” campaign
  18. 18. Create a short video and supporting images reflecting the core message of your idea TechJect’s Dragonfly Robot: http://www.youtube.com/watch?v=c9lM-vM2dk8
  19. 19. Offer attractive rewards for contributors – that you can realistically do Source: jewcer.com
  20. 20. Leverage the shit out of your network in advance and during the campaign (it helps if you have an engaged following on social media)
  21. 21. Reach out to those who have successfully raised and ask for tips and endorsements
  22. 22. Keep the excitement rolling with regular updates on social media, your blog, email list Tom Woodward
  23. 23. Mention it on forums full of people who you identify as the right contributors
  24. 24. Top 5 mistakes when doing crowdsourcing (from the owners of IndieGoGo) • • • • • “Crowdfunding is not a lottery” “Setting a goal that is too damn high” “Jumping the gun with marketing” “Dry, business-like pitch” “Perks that don’t work”
  25. 25. The article that inspired this Slideshare is available on Pitch.rs
  26. 26. Got questions? Find us here!

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