Getting Social: How Social Mediais Changing the Business ofConflict ResolutionCOREMay 11, 2011Ben Ziegler (Collaborative J...
Agenda1.   Intro to social media2.   Why it matters3.   New expectations4.   Building “social capital”5.   Products and se...
About me•   Freelance mediator & business consultant since 2001•   Mediator & mentor in BC Court Mediation Program•   Onli...
About you?
Media (R)Evolution
What is social media?Internet & mobile tools for sharing &      discussing information *                          (* bwest...
Why should you care about      social media?
Change happens through conversations
Be there
New Town Squares Facebook: “the mall” – 600 million users (18 million in Canada) Twitter: “the street” – 125 million (half...
Social media= new expectations
Photo: chimothy27 on flickr
Seniors are fasting growing segment    of internet users in Canada                         Photo credit: Mhofstrand on Fli...
Broadcast  Conversation
Consumer  Prosumer                Photo : Showbizsuperstar on Flickr
Scarcity  abundance
Where shall we meet?Photo: kessblog on Flickr
Law of accelerating returnstechnology in mass use                         1                         10years before new    ...
Power Law (aka Long Tail)             HeadPopularity                               Long Tail                    Products
Source: Business Insider March 31, 2011
Building “Social Capital”    The Trust Factor
The magic relationship ratio
Twitter rule10    :   1
Good things to doPay it forward (Golden Rule)Add valueParticipate in conversationsBuild communityBe yourself
@TammyLenski
@CINERGYCoaching
@jasondyk
@txconflictcoach
@CatherineMorris
@mediatorJeff
“We are entering a new world. Digitaltechnology and social media are changinghow we view privacy, public records, andthe p...
Social media +conflict resolution expertise       = new services
Mobile Power
$4.99
$4.99
EducationandTraining
Online Dispute Resolution3rd Partyneutral             4th Party (tools)
Going to the  people               Photo : andrewcparnell on Flickr
Social Media Strategies
Outposts
1.Listen/monitor   2.Engage   3.Publish
Measure/Tweak
Learn as you go              Sunlight of               thought             Sea of activity
Getting started
5 things you can doSign up on TwitterJoin LinkedInSubscribe to interesting people/contentShare/learn with others; onli...
Have fun, too!Photo : nattu on Flickr
Thank YouBen Ziegler250.516.3936twitter: @benziegleremail: ben@collaborativejourneys.com
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
CORE presentation - May 11 2011
Upcoming SlideShare
Loading in …5
×

CORE presentation - May 11 2011

2,019 views

Published on

Presentation given to CORE (Conflict Resolution) Clinic in Vancouver, on May 11, 2011

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,019
On SlideShare
0
From Embeds
0
Number of Embeds
877
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

CORE presentation - May 11 2011

  1. 1. Getting Social: How Social Mediais Changing the Business ofConflict ResolutionCOREMay 11, 2011Ben Ziegler (Collaborative Journeys Mediation Services)
  2. 2. Agenda1. Intro to social media2. Why it matters3. New expectations4. Building “social capital”5. Products and services6. Strategies7. Getting started
  3. 3. About me• Freelance mediator & business consultant since 2001• Mediator & mentor in BC Court Mediation Program• Online Dispute Resolution (eBay, BC government)• Volunteer Advisor on Canadian Executive Service Organization (NGO) projects• Past employee Accenture, Sierra Systems
  4. 4. About you?
  5. 5. Media (R)Evolution
  6. 6. What is social media?Internet & mobile tools for sharing & discussing information * (* bwest.ca)
  7. 7. Why should you care about social media?
  8. 8. Change happens through conversations
  9. 9. Be there
  10. 10. New Town Squares Facebook: “the mall” – 600 million users (18 million in Canada) Twitter: “the street” – 125 million (half in U.S.) LinkedIn: site for professionals – 100+ million users YouTube: 500 million people visit the site every month
  11. 11. Social media= new expectations
  12. 12. Photo: chimothy27 on flickr
  13. 13. Seniors are fasting growing segment of internet users in Canada Photo credit: Mhofstrand on Flickr
  14. 14. Broadcast  Conversation
  15. 15. Consumer  Prosumer Photo : Showbizsuperstar on Flickr
  16. 16. Scarcity  abundance
  17. 17. Where shall we meet?Photo: kessblog on Flickr
  18. 18. Law of accelerating returnstechnology in mass use 1 10years before new 12 24 60 1850 1900 1950 2000 2050 New technologies erupt at increasingly rapid pace
  19. 19. Power Law (aka Long Tail) HeadPopularity Long Tail Products
  20. 20. Source: Business Insider March 31, 2011
  21. 21. Building “Social Capital” The Trust Factor
  22. 22. The magic relationship ratio
  23. 23. Twitter rule10 : 1
  24. 24. Good things to doPay it forward (Golden Rule)Add valueParticipate in conversationsBuild communityBe yourself
  25. 25. @TammyLenski
  26. 26. @CINERGYCoaching
  27. 27. @jasondyk
  28. 28. @txconflictcoach
  29. 29. @CatherineMorris
  30. 30. @mediatorJeff
  31. 31. “We are entering a new world. Digitaltechnology and social media are changinghow we view privacy, public records, andthe permanence of what used to beephemeral. We believe this is the futureand that news media and the court systemneed to work together to find a way toensure the public has access to publicproceedings.” opencourt.us blog, May 6, 2011
  32. 32. Social media +conflict resolution expertise = new services
  33. 33. Mobile Power
  34. 34. $4.99
  35. 35. $4.99
  36. 36. EducationandTraining
  37. 37. Online Dispute Resolution3rd Partyneutral 4th Party (tools)
  38. 38. Going to the people Photo : andrewcparnell on Flickr
  39. 39. Social Media Strategies
  40. 40. Outposts
  41. 41. 1.Listen/monitor 2.Engage 3.Publish
  42. 42. Measure/Tweak
  43. 43. Learn as you go Sunlight of thought Sea of activity
  44. 44. Getting started
  45. 45. 5 things you can doSign up on TwitterJoin LinkedInSubscribe to interesting people/contentShare/learn with others; online & in-personStart a blog
  46. 46. Have fun, too!Photo : nattu on Flickr
  47. 47. Thank YouBen Ziegler250.516.3936twitter: @benziegleremail: ben@collaborativejourneys.com

×