Transformed media landscape - and how we can make best use of it


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Presentation on key social trends related to digital technologies, presented at the infoactivism workshop organized by Centrum Cyfrowe Projekt: Polska for the Trust for Civil Society in Central and Eastern Europe.

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  • These volunteers have taken an admitedly substandard map and using available satellite imagery have created a precise map of the city. In 48 hours. Nothing new was built, but something very useful was constructed in parallel.
  • Wikipedia is not a crowd it is a community, a dedicated group of volunteers - a platform of collaboration
  • Wikipedia is not a crowd it is a community, a dedicated group of volunteers - a platform of collaboration
  • Transformed media landscape - and how we can make best use of it

    1. 1. Transformed media lansdcape And how can we make the best use of it
    2. 2. <ul><li>What is technological change ? </li></ul><ul><li>Can we follow it? Shape it? </li></ul><ul><li>Can we fully understand its consequences? </li></ul>
    3. 3. <ul><li>&quot;There is no reason anyone would want a computer in their home.&quot; Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977. </li></ul>
    4. 4. <ul><li>“ Television won’t last. It’s a flash in the pan.” </li></ul><ul><li>Mary Somerville, pioneer of radio educational broadcasts, 1948. </li></ul>
    5. 5. <ul><li>„ There is no chance the iPhone is going to get any significant market share. No chance.” </li></ul><ul><li>Steve Balmer, Microsoft CEO 2007 </li></ul>
    6. 6. <ul><li>One of the problems of writing, and working, and looking at the Internet is that it's very hard to separate fashion from deep change. </li></ul><ul><li>… but </li></ul>
    7. 7. <ul><li>„ It is too soon to say .” </li></ul><ul><li>Zhou Enlai , asked about his opinion on the French Revolution </li></ul>
    8. 8. <ul><li>The media landscape that we knew – of professionals broadcast ing messages to amateurs is gone </li></ul>
    9. 9. Transformed media lanscape <ul><li>the internet as a first medium in history that has native support for groups and conversations at the same time; </li></ul><ul><li>media is increasingly social ; </li></ul><ul><li>innovation is happening widely; </li></ul><ul><li>g roups can gather around media and content ; </li></ul><ul><li>many-to-many pattern; </li></ul><ul><li>consumers become produce r s . </li></ul>
    10. 10. Mass-self communication Manuel Castells <ul><li>A n ew form of communication : </li></ul><ul><li>based on interactive horizontal networks that convey messages from many to many , from local to global to local , in real time or chosen time </li></ul><ul><li>communication power is diffused through society and becomes a personal tool for everybody with access to the Internet. </li></ul>
    11. 11. <ul><li>with the development of social software tools, the so-called Web 2.0 has constituted a new form of civil society </li></ul><ul><li>because of the connection to wireless communication and its ubiquitous power of communication, under the new system of communication, images, sounds, news and ideas diffuse as fire in the prairie before any deliberate control can stop it . </li></ul>
    12. 12. /example/
    13. 13. Commons based peer production Yochai Benkler <ul><li>a new model of economic production </li></ul><ul><li>the creative energy of large numbers of people is coordinated (usually with the aid of the Internet) into large, meaningful projects mostly without traditional hierarchical organization </li></ul><ul><li>often without financial compensation . </li></ul>
    14. 15. 1. Web 2.0 <ul><li>From portal to platform </li></ul><ul><li>From passive consumption to participation and creation </li></ul><ul><li>Always on, real time communication </li></ul><ul><li>End-to-end principle </li></ul><ul><li>Tim O ’ Reilly: harnessing collective intelligence </li></ul>
    15. 16. 2. Amateur production <ul><li>Easy access to tools enabling creation </li></ul><ul><li>New possibilities of sharing content </li></ul><ul><li>Gift economy / DYI culture </li></ul><ul><li>Examples: </li></ul><ul><ul><li>OpenStreetMap </li></ul></ul><ul><ul><li>Citizen Science </li></ul></ul><ul><ul><li> </li></ul></ul>
    16. 18. Map: OpenStreetmap, CC BY-SA
    17. 20. 3. Smart mobs <ul><li>N30 protest in Seattle, 1999 </li></ul><ul><li>Howard Rheingold : a group that behaves intelligently or efficiently because of network links to information and others </li></ul><ul><li>Adhocracy (Toffler, Doctorow): rule based , ephemeral associations that “capture opportunities, solve problems, and get results” </li></ul>
    18. 21. 4. Crowdsourcing <ul><li>„ One thing that makes the current age remarkable is that we can now treat free time as a general social asset that can be harnessed for large, communally created projects.” </li></ul><ul><li>Clay Shirky </li></ul>
    19. 24. 5. Long tail <ul><li>&quot;We sold more books today that didn't sell at all yesterday than we sold today of all the books that did sell yesterday.” </li></ul><ul><li>Amazon employee </li></ul>
    20. 26. <ul><li>„ A society where everyone has some kind of access to the public sphere is a different kind of society than one where citizens approach media as mere consumers” </li></ul><ul><li>Clay Shirky </li></ul>
    21. 27. <ul><li>As organizations move toward the new collaborative model, institutions are going to come under increasing pressure and the more rigidly managed and the more they rely on information monopolies, the more pressure they will be under. </li></ul>
    22. 28. <ul><li>Conversely, loosely coordinated groups are going to be given increasingly high leverage. The more those groups forgo traditional institutional imperatives like deciding in advance what’s going to happen and the profit motive, the more leverage they will have.  </li></ul>