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Public relations, public affairs: digital methods


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Short presentation by Champollion digital from the 2012 eCampaigning Forum.

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Public relations, public affairs: digital methods

  1. 1. Public affairs, publicrelations: digital methodseCampaigning Forum 2012Sho Konno Ben West
  2. 2. What game are weplaying?
  3. 3. CharitiesTrade Businesses Thinkunions Tanks
  4. 4. “There are about 500 of us listening toeach other, aren‟t there?”– Paul Staines (Guido Fawkes)
  5. 5. Case study: Pension Parity• Issue: Arbitrarily frozen pensions• Precedent: „Natwest‟ campaign• Challenge: Geography, demography• Atypical, but ideal, eCampaigners
  6. 6. What happened E-petition / Offline press EDM coverage Online communities & local blogs
  7. 7. Lessons learned• Prepare for success: what can people do next?• Make volunteers an asset• Don‟t wait for the perfect website
  8. 8. What‟s different?• Strategy• Understanding your targets• Recruiting third-party supporters• Counter-intuitive angles• A way with words
  9. 9. Some things never change