This document discusses the importance and impact of mobility and mobile applications. It covers several topics:
- Mobility is different than mobile as it refers to the context in which mobile devices are used rather than just the devices themselves.
- Mobile applications and ecosystems are driving major changes in businesses, industries and skills needed. They are also generating billions in revenue.
- Mobility is shifting how organizations think about processes, control, productivity and defining business value. The focus is more on context, interactions and relationships rather than just products and features.
- Metrics like usage patterns, social graphs and behavior can provide insights into how mobile applications are influencing users and how businesses can improve. Case studies on applications like Giffgaff and
These slides analyze the value propositions for the members (more than 140) of Wall Street Journal's Billion Dollar Startup Club. Value propositions are important, because they are a major reason for the success of a product or a service. Many of these value propositions involved multiple dimensions of performance and large changes in user behavior. Young entrepreneurs should look for these types of value propositions.
Presentation by the Chief Product and Marketing Officer of Yodle.com, Louis Gagnon, going over the state of the hyperlocalized marketing industry, how Yodle is playing in the market, and the implications for success in the marketplace.
These slides analyze the value propositions for the members (more than 140) of Wall Street Journal's Billion Dollar Startup Club. Value propositions are important, because they are a major reason for the success of a product or a service. Many of these value propositions involved multiple dimensions of performance and large changes in user behavior. Young entrepreneurs should look for these types of value propositions.
Presentation by the Chief Product and Marketing Officer of Yodle.com, Louis Gagnon, going over the state of the hyperlocalized marketing industry, how Yodle is playing in the market, and the implications for success in the marketplace.
Mobile Analytics (Mobile BI) - A Game Changer Jitender Aswani
Big Data - According to IDC, data is doubling every two years and is expected to reach 1.8 ZB (a trillion GB) in 2011.
Eight mobility related mega trends are locked in a virtuous cycle and will be the bedrock for growth and adoption of Mobile BI solutions and for the overall Enterprise Mobility.
According to Gartner, more than 33% of Analytics will be consumed using mobile devices, a prediction well supported by the 8 mobility related mega trends discussed here.
Mobile BI market could grow at 20% plus CAGR over the next 5 years and could likely become over a $2 billion market by 2015.
Therefore, by 2015 more than 15% of Analytics revenues could come from Mobile Analytics solutions. This should be a serious strategic priority for every Analytics vendor if not already.
New Services, No Silos: The Next 15 YearsPeter Coffee
The cloud is now the mainstream. Congratulations. That means it’s no longer special to be cloudy. What’s needed now is a re-thinking of what IT does. Let legacy IT incumbents relocate the past century’s silos to the past decade’s server farms. The salesforce.com community is already re-inventing business processes, around the informed and elevated expectations of cloud-native collaborative customers and their connected things. Peter Coffee shares a global perspective on present facts, near-term implications, and the opportunities and challenges of continued leadership above the cloud.
Presented as opening keynote at Midwest Dreamin' 2014 in Chicago by Peter Coffee of salesforce.com inc.
Continuous innovation is an imperative for any hospitality business as their customers and vendors rapidly adapt to an evolving technology landscape. Emerging technologies supporting seamless integration across channels, mobility, socially-aware applications, big-data, and real time predictive analytics are all contributing to profound transformations of today’s business models. During this presentation, you will learn best practices for remaining innovative and asking critical organizational questions as you consider similar efforts in your own business.
Move from Business Intelligence to Advanced Analytics by Integrating IBM SPSS...Perficient, Inc.
Standard business intelligence reports and dashboards are effective tools to describe the state of your organization or department. However, there are many questions that these tools cannot address, such as:
Why is this happening?
How will my organization be impacted if these trends continue?
What will happen next?
How can we change the outcome of this situation?
Advanced analytics tools are necessary to accurately and quickly address these questions through statistical analysis, forecasting, predictive modeling and intelligent optimization. By integrating advanced analytics solutions with existing business intelligence platforms, your organization will be better positioned to extract actionable insight from your data to gain a true competitive advantage.
Learn how your organization can extend its business intelligence investments in IBM Cognos TM1 by integrating with IBM's leading advanced analytics platform, SPSS. We'll discuss the capabilities of TM1 and SPSS, integration methodologies and strategies, and demo an integrated analytics environment.
Let's see how Enterprise Mobility Management Suite offers consistent security, performance, compliance, and support across the mobile enterprise. How it simplifies Managing devices, applications, content, BYOD, and emails while driving employee productivity and satisfaction & HowAffle Enterprise offers Enterprise Mobility Management services with a unique blend of talent and framework to Enterprise Mobility projects to ensure the best possible solutions by offering flexible and scalable enterprise mobility software solutions
A review of the major business models in use in the consumer technology market, and the keys to success for consumer technology companies. This deck is a shortened version of a longer deck which I regularly present to consumer technology companies and which includes analysis and advice on how they should evolve their businesses given the trends outlined in the deck. A customized presentation is one of the paid services Jackdaw Research offers: please contact me if you would like to know more about this.
Mobile Analytics (Mobile BI) - A Game Changer Jitender Aswani
Big Data - According to IDC, data is doubling every two years and is expected to reach 1.8 ZB (a trillion GB) in 2011.
Eight mobility related mega trends are locked in a virtuous cycle and will be the bedrock for growth and adoption of Mobile BI solutions and for the overall Enterprise Mobility.
According to Gartner, more than 33% of Analytics will be consumed using mobile devices, a prediction well supported by the 8 mobility related mega trends discussed here.
Mobile BI market could grow at 20% plus CAGR over the next 5 years and could likely become over a $2 billion market by 2015.
Therefore, by 2015 more than 15% of Analytics revenues could come from Mobile Analytics solutions. This should be a serious strategic priority for every Analytics vendor if not already.
New Services, No Silos: The Next 15 YearsPeter Coffee
The cloud is now the mainstream. Congratulations. That means it’s no longer special to be cloudy. What’s needed now is a re-thinking of what IT does. Let legacy IT incumbents relocate the past century’s silos to the past decade’s server farms. The salesforce.com community is already re-inventing business processes, around the informed and elevated expectations of cloud-native collaborative customers and their connected things. Peter Coffee shares a global perspective on present facts, near-term implications, and the opportunities and challenges of continued leadership above the cloud.
Presented as opening keynote at Midwest Dreamin' 2014 in Chicago by Peter Coffee of salesforce.com inc.
Continuous innovation is an imperative for any hospitality business as their customers and vendors rapidly adapt to an evolving technology landscape. Emerging technologies supporting seamless integration across channels, mobility, socially-aware applications, big-data, and real time predictive analytics are all contributing to profound transformations of today’s business models. During this presentation, you will learn best practices for remaining innovative and asking critical organizational questions as you consider similar efforts in your own business.
Move from Business Intelligence to Advanced Analytics by Integrating IBM SPSS...Perficient, Inc.
Standard business intelligence reports and dashboards are effective tools to describe the state of your organization or department. However, there are many questions that these tools cannot address, such as:
Why is this happening?
How will my organization be impacted if these trends continue?
What will happen next?
How can we change the outcome of this situation?
Advanced analytics tools are necessary to accurately and quickly address these questions through statistical analysis, forecasting, predictive modeling and intelligent optimization. By integrating advanced analytics solutions with existing business intelligence platforms, your organization will be better positioned to extract actionable insight from your data to gain a true competitive advantage.
Learn how your organization can extend its business intelligence investments in IBM Cognos TM1 by integrating with IBM's leading advanced analytics platform, SPSS. We'll discuss the capabilities of TM1 and SPSS, integration methodologies and strategies, and demo an integrated analytics environment.
Let's see how Enterprise Mobility Management Suite offers consistent security, performance, compliance, and support across the mobile enterprise. How it simplifies Managing devices, applications, content, BYOD, and emails while driving employee productivity and satisfaction & HowAffle Enterprise offers Enterprise Mobility Management services with a unique blend of talent and framework to Enterprise Mobility projects to ensure the best possible solutions by offering flexible and scalable enterprise mobility software solutions
A review of the major business models in use in the consumer technology market, and the keys to success for consumer technology companies. This deck is a shortened version of a longer deck which I regularly present to consumer technology companies and which includes analysis and advice on how they should evolve their businesses given the trends outlined in the deck. A customized presentation is one of the paid services Jackdaw Research offers: please contact me if you would like to know more about this.
A Practical Guide for Integrating Mobile into your B2B Business Strategy & Marketing Mix. Presented by Will Keible, Manager of Digital Sales and Marketing for WCNC.com, the digital arm of Charlotte’s NBC affiliate, WCNC-TV.
Κεντρική Ομιλία: Κωστής Χλουβεράκης, Επικεφαλής Γενικής Διεύθυνσης Digital Banking, Eurobank
Τίτλος Ομιλίας: «Καινοτομία στην σημερινή Τράπεζα: Προκλήσεις, Τάσεις και Προοπτικές»
Mobile Bootcamp - Building Mobile ApplicationsEnola Labs
Atomic Axis teaches you the process of building a mobile application. From discovery to design to development to deployment, you will be provided with a basis of information on exactly how to begin to turn your idea for a mobile application into a viable product.
Overview of major factors in big data, analytics and data science. Illustrates the growing changes from data capture and the way it is changing business beyond technology industries.
Nabata Technology
With the capability of measuring data from digital, all data available can be transformed into information and seed them to a Business Intelligent. In the dynamic change of digital world, every action taken should be able to measured for the effectiveness of communication, benefit, engagement and experience. We can provide a continuous campaign-able digital activities for the Brand on the digital.
Kevin Benedict, Senior Analyst for Digital Transformation and Mobility at Cognizant, and Susan Miller, Chief Strategy Officer at AnyPresence, explore the ways companies can achieve an information advantage through digital and organizational transformation.
A revolution is under way where businesses and their systems are connecting to digital communities of existing and potential partners. In this world:• Sellers quickly find new business opportunities with a network of purchase-ready prospects
• Buyers efficiently discover new sources of supply and coordinate orders across their supply chains — all in real-time
• Companies can have transparency into payables and receivables to make better working capital decisions
In this session we will investigate the key elements that allow the emerging leaders to embrace the new world of Networked Business, and what steps you must take to continue to flourish.
Going Digital helps you in your digital transformation journey.
We simplify the four technology pillars for an organization's digital transformation.
Founded by Sandeep Raut, a top 10 global digital transformation thought leader, influencer, and keynote speaker, GOING DIGITAL offers a wide range of digital transformation consulting services with the necessary tools and practical expertise to help grow your business.
Support for the keynote "Data, Ethics and Health Care,”, Keynote, Creating Value in Health Care through Innovation Management, May 16,2019, Deusto, San Sebastien
Support for the presentation • “Does AI Improve Managerial Decision-Making?”at the International Conference Airport Operational Excellence, Jan. 28-30 2019
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
2. Focus : what does the
organisation look like ?
Target : what are your trying to
improve ?
Knowledge : what do you need to
know ?
Leverage : what “tools” can you
leverage ?
Value : how do you measure
success ?
Objectives Information
Systems
The
Internet
Data and
Information
The
Problem
The
Challenges
5. • Giffgaff - gaelic for mutual giving
reflected in their manifesto
• Social CRM : member gets
member, eVouchers, goodybags
• Customer service is member
driven
• Giffgaff labs – crowdsourcing
product testing
• Payback for miles, cash or
charities
Intro Value CasesImpact
6. • In 97 countries around the world, there are
now more mobile devices than there are
people.
• There were 158.1 million mobile payment
users worldwide in 2011 and the numbers
should reach 1 billion in 2016.
• IDC predicts that by 2014 there will have
been over 76 billion mobile
apps downloaded
• By 2015, 500 millions smartphones and 200
millions tablets will be in circulation
'Forecast: Mobile Application
Stores, Worldwide, 2008-2014
Intro Value CasesImpact
7. Mobility rather than Mobile
• Mobility is radically different from the
"desktop" experience
• Mobility is a "lean back" experience like
sitting in the metro watching a video
• It is also "lean forward" — like shopping
at the FNAC during a lunch break
• In many cases, it's "lean free" when
you're scanning news headlines or
photos from friends in class
• Mobile is nuts, bolts, and infrastructure,
while mobility is the context which
determines customer value
David Armano
Intro Value CasesImpact
8. • US app industry has been
found to have more
than 466,000 jobs
• The app development industry
is providing more jobs than
software publishing and the
telecom carriers
• The industry produced $20
billion in revenue, with Apple’s
App Store alone registered as
having 124,475 active
publishers adding content to it.
Intro Value CasesImpact
9. • Entreprise mobile solutions will
generate $40 billion in sales
• Manufacturing is the largest
vertical market
• Mobile payments is a major
market
• Perceived benefits include
operational efficiency, sales,
compliance and security
Intro Value CasesImpact
11. • Context over process
• What does productivity mean?
• Ecosystems rather than products
• A loss of corporate control
• Rethinking computing
• Giving an application new meaning
• Changing IT skills
• Revenue models
• Defining business value
Intro Application MetricsImpact
12. • Context : The setting (circumstances) in
which an event occurs
• Process : A structure of activities and
tasks in response to customer demands
• Processes are models whereas context
reflects patterns of interaction
• Context has geographical and social
dimensions
Saavedra
Intro Value CasesImpact
13. • The Smartphone isn’t a consumer product
but an ecosystem
• Brands are becoming platforms
• Customer experience is the foundation of
value
• Passions and connections are more
important than features and functions
Greg Satell, Innovation Excellence
Intro Value CasesImpact
14. ?
• An era of “continuous productivity” -
Stephen Sinofsky
• Strategy is execution-centric.
• Productivity depends on collaboration
• Individuals own devices, organizations
develop and manage IP.
• Everyone uses the tools of
management
Intro Value CasesImpact
15. A loss of corporate control
• Who is in charge of the
physical device?
• Who controls the software on
the device(including the OS)
?
• Who controls the way the
device connects?
• How secure are the back
end systems that are
accessed through mobile
apps?
Intro Value CasesImpact
17. • Aesthetic, convenient user
interface
• Asynchronous Communication
• Always-on network connectivity
• Critical personal data
• Built-in interactivity
Intro Value CasesImpact
18. • Analyse the user experience and the
context in which they « work »
• Design applications essentially from web
services
• Understand how the various mobile
platforms are built
• Develop mobile strategies that match the
underlying business models
Intro Value CasesImpact
19. • Advertising revenue
• Brand Takeovers
• Download fees (and upgrades)
• In-app purchases
• Subscriptions
• Two-sided model (the app as a platform)
Paulina Delgado Soots
Intro Value CasesImpact
20. • Use patterns
• Funnel analysis
• Consumer behaviour
• Social graphs
• Behavioural economics
Nolan Wright
Intro Value CasesImpact
21. • Zaarly is a buyer-powered
market - focus on what people
want than what they have
• Creates a broad, transparent,
and social marketplace
• 43 percent of the items are
requests for "stuff, 40 percent for
services, and 17 percent for
"access to experiences“
• Business model based on
transactional sales
Intro Value CasesImpact
22. • A mobile work marketplace connecting
businesses to their communities
• Crowdsourcing model – Users are paid to
collect, capture and report real-world data
• Work includes verify a street name,
photograph a menu, report on red-light
cameras, confirm product placements in
stores
• The company currently targets real-
estate, local, travel, government,
consumer research, and retail « Gigwalk connects people
with businesses to get work
done anywhere “
Intro Value CasesImpact
23. • Shopkick, lancée en août 2010 à Palo
Alto
• C’est une application de géolocalisation
permettant de gagner des points et
recevoir des coupons promotionnels
• Plus de 2,3 millions de consommateurs
ont téléchargé l’application générant
ainsi plus de 2 millions d’entrées
physiques en magasin
• Une fois en magasin, des taux de
conversion en clients de 15 à 20%.
• Au total, plus 700 millions de produits
ont été consultés via l’application dont 7
millions ont été scannés durant une
visite en magasin.
Intro Value CasesImpact
24. • Productivity is the ability
transform data into action
• Roambi changes raw business
data into interactive graphics
• Connects to Excel, Salesforce,
Microsoft SQL…
• Push, pull, slice and dice the
data
Intro Metrics SpecsUse
Scenarios
25. • Peek can diagnose retinal and optic
nerve diseases.
• The phone’s screen is used to
conduct various vision tests, and all
the data is geolocated using the
phone’s built-in GPS.
• The patient record, the application
is then sent to a clinic for analysis.
• This mobile solution costs around
350 Euros compared to more than
115 000 Euros for traditional
laboratory equipment.
Intro Metrics SpecsUse
Scenarios
26. • Sales assiTurns your phone or
tablet into a cash register.
• Flat 2.75% per swipe fee
• Shop assistants become
personal sales assistants
• Mobile workers become cashier
free
Intro Metrics SpecsUse
Scenarios
27. • City1Tap aggregates real-time
information on city services, news,
shopping and entertainment with
loyalty programs
• The interface allows users to
search for services and alerts
• The app’s behavioral engine uses a
proprietary algorithm to analyze
user’s activities and deliver
targeted, personalized content.
Intro Metrics SpecsUse
Scenarios
28. • Giffgaff - gaelic for mutual giving
reflected in their manifesto
• Social CRM : member gets
member, eVouchers, goodybags
• Customer service is member
driven
• Giffgaff labs – crowdsourcing
product testing
• Payback for miles, cash or
charities
Intro Value CasesImpact
30. • Why are users are failing to complete proposed
activity?
• Monitor conversion rate using unique visitors
and click-through rates.
• Landing pages provide the biggest challenge to
digital challenges.
• Reduce number of steps to facilitate
engagement.
• Reduce the number of fields that require user
input.
• Check for leaks: visitors might not be dropping
completely but using other routes.
Cian O' Sullivan
Intro Value CasesImpact
31. • What aspects of your app are influencing the
mindset of your users?
• Monitor the « stickiness » of your message
through number of visits, time spent per
visit, citations and redirects.
• What customer challenges/opportunities are
you addressing?
• What skills and knowledge are you targeting?
• How does your application fit into the story
that your customers are trying to tell?
Intro Value CasesImpact
32. • Why your user base does what it does?
• Tracking time and location to map out
the spaces where "what's going on"
happens.
• Context is a means of measuring the
extent to which a vision (product,
service, idea) can be shared
• Social spaces are constructed from a
vision, “actors”, repeatable events, and
outcomes.
Intro Value CasesImpact
33. • How does your data elucidate user
behavior?
• Social graphs are the global mapping
of your customer base and how
they're related
• Capture and monitor identity, quality
and structure of relationships with
others
• Emergent behaviors – what new
business opportunities might be
explored?
Alex Iskold
Intro Value CasesImpact
Programmability
Potential for creating more responsive applications (combats bad perception left by WAP)
Critical personal data
Every application will access personal user profile in some form
Customizations, preferences, authentication information, personal information (contacts, tasks, appointments, etc.)
Mobile payments (credit cards, account information, e-tickets)
Asynchronous Communication
Most applications are best described as event-based―core of the application logic is to react to some external events.
Aesthetic, convenient user interface
Applications need pleasing, simple and responsive user interfaces
Always-on network connectivity
Almost all applications heavily rely on network connectivity. Integration of data from the desktop (office, enterprise, school) to mobile device. Access anytime, anywhere is what increases utility of the mobile applications.
Programmability
Potential for creating more responsive applications (combats bad perception left by WAP)
Critical personal data
Every application will access personal user profile in some form
Customizations, preferences, authentication information, personal information (contacts, tasks, appointments, etc.)
Mobile payments (credit cards, account information, e-tickets)
Asynchronous Communication
Most applications are best described as event-based―core of the application logic is to react to some external events.
Aesthetic, convenient user interface
Applications need pleasing, simple and responsive user interfaces
Always-on network connectivity
Almost all applications heavily rely on network connectivity. Integration of data from the desktop (office, enterprise, school) to mobile device. Access anytime, anywhere is what increases utility of the mobile applications.