Byju's is an Indian educational technology company that provides online video-based learning programs. It uses a freemium business model and has experienced rapid growth and revenue increases. Byju's strategically uses data by collecting information on how students engage with educational videos to improve content. It also uses data science techniques like behavioral analytics and association analysis to provide personalized learning experiences and tackle challenges in the education sector like standardization. Data allows Byju's to track student perception, predict engagement, evaluate content tagging, and take actions like feedback and customized learning paths. This individualization has improved the learning experience through adoption of data science.

1. Analytics in Action
Case Study
EDUCATION-BYJU’s
February 2019
Group-2
Monish.S – 17069
Yadunandan.C.S - 17146
http://DSign4.education

2. ©2016 L. SCHLENKER
AGENDA
Education sector in India- Overview
Byju’s- Overview
Byju’s Business Model and strategic use of data
Challenge in the industry and Data science technique
Decision making and lessons learned

3. Education sector in India-
Overview
Technology
• The population of India is 1.3 Billion, where 30% of
the population goes to school.
• Nearly 25% of the students in India are not going to
school regularly. Reason behind this is the students are
unable to understand the concepts.
• In rural side, many untrained teachers are been
appointed, where their teaching method is not up to the
mark.

4. Contd… Technology
• In order to provide the best education, Indian parents are
sacrificing their needs and spending their income majority
on their children.
• Indian parents have concluded that providing education in
big schools makes their children to learn and understand the
concepts easily.
• Apart from schooling, many Indian parents are forcing their
children to attend tuition classes where they think that
attending tuition classes helps them to score more marks.
Education sector in India- Overview
Contd…

5. .Contd… Technology
Cross Country Comparisons on Parent’s Attitude to
Education

6. .. Technology
Cross Country Comparisons on Parent’s Attitude to
Education

7. . Technology
• It was founded and started by Byju Raveendran in 2011
& was first Asian company to be funded by Chan
Zuckerberg Initiative.
• Its major competitor was Khan’s Academy, who were
following the same services provided by Byju’s.
• The main aim is to provide quality education to K-12
students.
BYJU’S- Overview

8. .. Technology
• He realized that Indians follow traditional method of
learning, which was more emphasized by teachers and their
parents.
• Indian education system was given much importance to the
students studying in 10th & 12th Standard, which was
thought to be changing path in their education.
• Raveendran realized the opportunity to bring the new way
of teachings in the Indian education system.
• This made him to footmark his business in USA.
BYJU’S- Overview contd..

9. . Technology
BYJU’S- Video Clippings
https://www.youtube.com/user/byjusclasses
https://www.youtube.com/watch?v=YbUjixeNoJI

10. • .. Technology
Questions & Answers
1. What is the organization’s business model?
• Byju’s is following Freemium business model.
• Freemium allows users to access the company essentials for
free at a given days.
• After certain amount of days it requests users to choose the
premium plans to further continue the services.
• This business model is mainly followed by the start-ups to
grab the customers towards them, it’s a kind of indirect
marketing by the company.

11. .. Technology
BYJU’S- Growth Trajectory

12. ... Technology
BYJU’S- Sales Growth

13. .... Technology
BYJU’S- Revenue & Market Expenditure

14. .• .. Technology
Questions & Answers
2. How does the organization use data strategically?
• Byju’s used to teach lessons to the students through their innovative videos,
which helped them to learn and understand quickly.
• Here the data collected by the Byju’s was till what time the video was viewed
properly by the student without of rewinding back.
• Upon this the students had access to comment on those videos whether they liked
or disliked the video.
• This made them to improvise in further videos, chatbots were used in the app
where the 24/7 helpline was provided to the students to clarify the doubts.
• Hence Byju’s used to collect and use the data strategically.

15. 3. Challenge in the sector
• With multiple players in the industry,
providing effective individualized learning is
a challenge
• Standard questions and a set of standard
solutions are very common
• How did Byju’s make use of Data Science to
tackle the same?
IntroductionQuestions & Answers
https://www.youtube.com/watch?v=RTo0d6UcXVU

16. 4. Data science techniques
• Behavioral analytics
• Association analysis
• Regression analysis
IntroductionQuestions & Answers

17. 5. Data science and Decision
making
• Perception- retention of all the contents
• Prediction- app data is used as the primary
data, backed by web usage information
• Evaluation- Content is tagged at sub-micro
concept level and algorithms create smooth
learning curve
• Action- Corrections, actionable feedback,
recommendations and customized learning
paths to every user
Questions & Answers

18. Lessons Learned
• Customisation and individualisation couldn’t have
been possible without data science
• Establishing pattern from the primary data source
was a huge plus in designing the business process
• Learning and hence user experience have only got
better with the adoption of data science
Lessons learned

19. https://www.analyticsindiamag.com/look-byjus-
personalization-engine-driving-one-one-learning-
experience/
http://analyticsindiamag.com/
https://www.researchgate.net/publication/322027907_Imp
lementation_of_Big_data_analytics_in_Education_Indust
ry
https://towardsdatascience.com/4-ways-ai-is-changing-
the-education-industry-b473c5d2c706
https://www.hbs.edu/faculty/Pages/item.aspx?num=52474
Bibliography

20. .