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The Shortest Path to Value for 
Business Mobile Apps
State of Business Mobility 
Corporate- 
Owned, 
Personally 
Enabled 
(COPE) 
Bring Your 
Own Device 
(BYOD) 
Mobile Device 
Management 
(MDM) 
Enterprise 
Mobility 
Management 
(EMM) 
Apps
2003: Mobility as a Hybrid Device 
• In 2003, Blackberry devices were 
introduced with physical keyboards 
• COPE (Corporate-Owned, 
Personally Enabled) 
• Consumers had the ability to text 
message and e-mail from a mobile 
device for the first time
2007: The BYOD Revolution 
• In 2007, Apple introduced the first 
iPhone 
• One-to-two function apps were 
launched 
• Changed the way we viewed 
software—lighter, quicker and gets 
out of the way when you’re done 
with it
The Implementation of MDM 
• The introduction of Android 
devices saw the beginning of 
different operating systems 
• Unpredictable landscape for mobile 
device security 
• Corporate IT departments 
responded with implementing 
MDM to secure corporate data
The Shift Away from MDM 
• Forward thinking IT departments 
began to move away from MDM 
and towards EMM in the late 
2000’s 
• Management of data and apps 
began on corporate back ends, 
rather than on the user’s device
The Shift Towards Managing Apps 
• Today, the focus is shifting away 
from managing devices towards 
managing apps 
• By implementing apps, 
organizations provide new 
opportunities for maximizing 
operational excellence and 
modernizing business processes
Applications vs. Apps 
Applications Apps 
Serve a Full Business Function 
Examples: 
Sales Order Management 
CRM 
Time and Attendance 
Focused on One Use Case 
Examples: 
Quick Quote Entry 
360 Degree Customer View 
Check Employee Time Cards
How to Shorten the Path? 
Think Small
Small Apps, Big Impact 
Delta App 
Time saved using the 
Delta app at check-in: 
3 Minutes 
Enplaned Passengers 
in 2013: 
120,000,000 
(Source: DOT)
Small Apps, Big Impact 
What if everyone “went mobile” with the 
Delta App? 
Extrapolate the Impact: 
320,000,000 minutes saved 
Over 5 Million Hours 
Over 200,000 Days 
Over 547 Years
No App is Too Small 
Where ideas come from: 
• Application vendors 
• Business users 
• Operations 
• Process improvement 
Where apps come from: 
• Procured from vendors 
• Built by IT 
• In house 
• Contracted 
Why it’s so expensive: 
• Cost of development 
• iOS & Android & Windows & … 
• Maintenance (20% annually) 
Why it takes so much time: 
• Development approach 
• App stores 
• Consumerization
“App Starvation” 
Only a trickle of 
apps are delivered 
Only the highest 
ROI projects get 
approved 
IT believes it’s 
providing good 
support 
Business users 
quit asking
Unleash App Ideas 
Strategic 
Important 
Convenient 
Each offers similar: 
• Expense 
• Challenge 
• Opportunity
Small is Not the Same as Simple 
Mobile apps offer: 
• Dashboards 
• Operations monitors 
• Time approvals 
• Document views 
• Find a conference room
If unencumbered by the 
process, how many apps 
would you create?
The App Opportunity 
Process 
Improvement 
Informed 
Decision 
Making 
Reduce Manual 
Steps to Get Job 
Done 
Added 
Productivity 
Remote and On- 
Site 
The benefits:
The App Opportunity 
Manual, 
Cumbersome 
Processes 
Usage of 
Paper a Red 
Flag 
Start Small, 
but 
Significant 
Improve 
Visibility for 
Management 
Address the challenges:
Go Lean by Going Mobile 
Identify Customer 
Value 
(Responsiveness) 
Map the Value Stream 
(Optimize Processes) 
Create Flow 
(Track Metrics, 
Eliminate Waste) 
Pursue Perfection 
(Use an Agile, Iterative 
Dev. Approach) 
Establish Pull 
(Determine Optimal 
Materials/Labor)
1. Identify Customer Value 
• Define value from the perspective of your final customer 
and meeting their needs 
• Focus on responsiveness and the need for high 
functionality 
• Analyze data to determine what your customers want and 
needs
2. Map the Value Stream 
• Optimize your current processes 
• Your value stream lists all the specific actions required to 
deliver 
• Create a map of your current state of operations and the 
desired future for your organization 
• Mapping the value stream is a crucial part of lean 
implementation of mobile apps
3. Create Flow 
• Tracking metrics from any place, at any time allows your 
managers to make operations decisions more quickly 
• Ensure your mobile apps flow smoothly through each step 
of your manufacturing process in the least lead-time 
possible 
• Eliminate unnecessary operational waste
4. Establish Pull 
• Determine optimal materials & eliminate labor costs 
• Let your team take a role in determining what is needed 
from your mobile apps 
• Use mobile analytics to locate orders and materials more 
easily 
• Track labor costs as they occur
5. Pursue Perfection 
• Maximize efficiencies in production, labor, cost and 
revenue 
• Make changes & innovate consistently to maintain a 
competitive advantage in the market 
• Use an agile, iterative development approach to 
implementing mobile apps in your organization
So What’s Important? 
Stick to 1 
function apps 
App should be 
hyper-relevant 
to the user 
Keep users 
close to 
development 
Code as little 
as possible 
Adoption is 
best measure 
of ROI 
Be prepared to 
make 100
Ready to learn more? 
Click here to visit the Catavolt Resource 
Center for demo videos, white papers and 
eBook downloads

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The Shortest Path to Value for Business Mobile Apps

  • 1. The Shortest Path to Value for Business Mobile Apps
  • 2. State of Business Mobility Corporate- Owned, Personally Enabled (COPE) Bring Your Own Device (BYOD) Mobile Device Management (MDM) Enterprise Mobility Management (EMM) Apps
  • 3. 2003: Mobility as a Hybrid Device • In 2003, Blackberry devices were introduced with physical keyboards • COPE (Corporate-Owned, Personally Enabled) • Consumers had the ability to text message and e-mail from a mobile device for the first time
  • 4. 2007: The BYOD Revolution • In 2007, Apple introduced the first iPhone • One-to-two function apps were launched • Changed the way we viewed software—lighter, quicker and gets out of the way when you’re done with it
  • 5. The Implementation of MDM • The introduction of Android devices saw the beginning of different operating systems • Unpredictable landscape for mobile device security • Corporate IT departments responded with implementing MDM to secure corporate data
  • 6. The Shift Away from MDM • Forward thinking IT departments began to move away from MDM and towards EMM in the late 2000’s • Management of data and apps began on corporate back ends, rather than on the user’s device
  • 7. The Shift Towards Managing Apps • Today, the focus is shifting away from managing devices towards managing apps • By implementing apps, organizations provide new opportunities for maximizing operational excellence and modernizing business processes
  • 8. Applications vs. Apps Applications Apps Serve a Full Business Function Examples: Sales Order Management CRM Time and Attendance Focused on One Use Case Examples: Quick Quote Entry 360 Degree Customer View Check Employee Time Cards
  • 9. How to Shorten the Path? Think Small
  • 10. Small Apps, Big Impact Delta App Time saved using the Delta app at check-in: 3 Minutes Enplaned Passengers in 2013: 120,000,000 (Source: DOT)
  • 11. Small Apps, Big Impact What if everyone “went mobile” with the Delta App? Extrapolate the Impact: 320,000,000 minutes saved Over 5 Million Hours Over 200,000 Days Over 547 Years
  • 12. No App is Too Small Where ideas come from: • Application vendors • Business users • Operations • Process improvement Where apps come from: • Procured from vendors • Built by IT • In house • Contracted Why it’s so expensive: • Cost of development • iOS & Android & Windows & … • Maintenance (20% annually) Why it takes so much time: • Development approach • App stores • Consumerization
  • 13. “App Starvation” Only a trickle of apps are delivered Only the highest ROI projects get approved IT believes it’s providing good support Business users quit asking
  • 14. Unleash App Ideas Strategic Important Convenient Each offers similar: • Expense • Challenge • Opportunity
  • 15. Small is Not the Same as Simple Mobile apps offer: • Dashboards • Operations monitors • Time approvals • Document views • Find a conference room
  • 16. If unencumbered by the process, how many apps would you create?
  • 17. The App Opportunity Process Improvement Informed Decision Making Reduce Manual Steps to Get Job Done Added Productivity Remote and On- Site The benefits:
  • 18. The App Opportunity Manual, Cumbersome Processes Usage of Paper a Red Flag Start Small, but Significant Improve Visibility for Management Address the challenges:
  • 19. Go Lean by Going Mobile Identify Customer Value (Responsiveness) Map the Value Stream (Optimize Processes) Create Flow (Track Metrics, Eliminate Waste) Pursue Perfection (Use an Agile, Iterative Dev. Approach) Establish Pull (Determine Optimal Materials/Labor)
  • 20. 1. Identify Customer Value • Define value from the perspective of your final customer and meeting their needs • Focus on responsiveness and the need for high functionality • Analyze data to determine what your customers want and needs
  • 21. 2. Map the Value Stream • Optimize your current processes • Your value stream lists all the specific actions required to deliver • Create a map of your current state of operations and the desired future for your organization • Mapping the value stream is a crucial part of lean implementation of mobile apps
  • 22. 3. Create Flow • Tracking metrics from any place, at any time allows your managers to make operations decisions more quickly • Ensure your mobile apps flow smoothly through each step of your manufacturing process in the least lead-time possible • Eliminate unnecessary operational waste
  • 23. 4. Establish Pull • Determine optimal materials & eliminate labor costs • Let your team take a role in determining what is needed from your mobile apps • Use mobile analytics to locate orders and materials more easily • Track labor costs as they occur
  • 24. 5. Pursue Perfection • Maximize efficiencies in production, labor, cost and revenue • Make changes & innovate consistently to maintain a competitive advantage in the market • Use an agile, iterative development approach to implementing mobile apps in your organization
  • 25. So What’s Important? Stick to 1 function apps App should be hyper-relevant to the user Keep users close to development Code as little as possible Adoption is best measure of ROI Be prepared to make 100
  • 26. Ready to learn more? Click here to visit the Catavolt Resource Center for demo videos, white papers and eBook downloads