A review of the major business models in use in the consumer technology market, and the keys to success for consumer technology companies. This deck is a shortened version of a longer deck which I regularly present to consumer technology companies and which includes analysis and advice on how they should evolve their businesses given the trends outlined in the deck. A customized presentation is one of the paid services Jackdaw Research offers: please contact me if you would like to know more about this.
70% of data center outages are directly attributable to human error according to the Uptime Institute’s analysis of their “abnormal incident” reporting (AIR) database1. This figure highlights the critical importance of having an effective operations and maintenance (O&M) program. This paper describes unique management principles and provides a comprehensive, high-level overview of the necessary program elements for operating a mission critical facility efficiently and reliably throughout its life cycle. Practical management tips and advice are also given.
Cooling Optimization 101: A Beginner's Guide to Data Center CoolingUpsite Technologies
As new personnel enter the industry, they are often bombarded with a slew of buzz words and marketing messages that would lead them to believe that data centers almost run themselves. And while monitoring and DCIM solutions are improving the management of power and cooling, an understanding of the fundamental science is crucial to both see through the hype and get the most out of management systems. More so, as the veterans in our industry start to retire, much of the basic knowledge around power and cooling is often overlooked when training their successors. This session will provide that basic knowledge and give a fundamental understanding of the power and cooling infrastructure in a data center, with an emphasis on cooling optimization. In this session, you’ll learn how to recover stranded cooling capacity, reduce operating costs, improve IT equipment reliability, and prolong the life and capacity of the data center.
Pattern Language 3.0: A New Generation of Pattern LanguagesTakashi Iba
Takashi Iba's Invited Talk at SugarLoafPLoP2014 conference (10th Latin American Conference on Pattern Languages of Programs), Ilha Bela, São Paulo, Brazil, Nov, 2014.
Since the late 1990s, pattern languages began to be applied to an increasing range of fields to encompass creative human actions such as education and innovation. To distinguish this new generation of pattern languages that describe patterns for creative human actions, Iba have named it "Pattern Language 3.0." As pattern language domains have expanded, so have its uses. Pattern languages have been used as media for dialogue to allow the exchange of personal experiences. In this talk, I present the idea of Pattern Language 3.0, and show examples of pattern languages as well as new uses for them.
Data Center Infrastructure Management Powerpoint Presentation SlidesSlideTeam
Introducing Data Center Infrastructure Management PowerPoint Presentation Slides. You can present key drivers for sustainable infrastructure by using our readily available PPT slide deck. The PowerPoint slide deck helps to illustrate the market size, key funding areas of infrastructure, key technology trends in infrastructure in a presentable manner. Further, the slideshow also showcases the asset management process with lifecycle and framework. Utilize our visually-attention-grabbing asset infrastructure PowerPoint templates to mention inventory assets for manufacturing companies. Showcase the deterioration modeling and the types of deterioration modeling such as asset and risk assessment deterioration modeling with the help of asset infrastructure PPT visual. With this infrastructure management PPT slide deck, explain each deterioration modeling in detail using this PPT slideshow. It is possible to depict asset management decision journey, and performance and cost functions by downloading this PPT presentation. https://bit.ly/3c8cORj
70% of data center outages are directly attributable to human error according to the Uptime Institute’s analysis of their “abnormal incident” reporting (AIR) database1. This figure highlights the critical importance of having an effective operations and maintenance (O&M) program. This paper describes unique management principles and provides a comprehensive, high-level overview of the necessary program elements for operating a mission critical facility efficiently and reliably throughout its life cycle. Practical management tips and advice are also given.
Cooling Optimization 101: A Beginner's Guide to Data Center CoolingUpsite Technologies
As new personnel enter the industry, they are often bombarded with a slew of buzz words and marketing messages that would lead them to believe that data centers almost run themselves. And while monitoring and DCIM solutions are improving the management of power and cooling, an understanding of the fundamental science is crucial to both see through the hype and get the most out of management systems. More so, as the veterans in our industry start to retire, much of the basic knowledge around power and cooling is often overlooked when training their successors. This session will provide that basic knowledge and give a fundamental understanding of the power and cooling infrastructure in a data center, with an emphasis on cooling optimization. In this session, you’ll learn how to recover stranded cooling capacity, reduce operating costs, improve IT equipment reliability, and prolong the life and capacity of the data center.
Pattern Language 3.0: A New Generation of Pattern LanguagesTakashi Iba
Takashi Iba's Invited Talk at SugarLoafPLoP2014 conference (10th Latin American Conference on Pattern Languages of Programs), Ilha Bela, São Paulo, Brazil, Nov, 2014.
Since the late 1990s, pattern languages began to be applied to an increasing range of fields to encompass creative human actions such as education and innovation. To distinguish this new generation of pattern languages that describe patterns for creative human actions, Iba have named it "Pattern Language 3.0." As pattern language domains have expanded, so have its uses. Pattern languages have been used as media for dialogue to allow the exchange of personal experiences. In this talk, I present the idea of Pattern Language 3.0, and show examples of pattern languages as well as new uses for them.
Data Center Infrastructure Management Powerpoint Presentation SlidesSlideTeam
Introducing Data Center Infrastructure Management PowerPoint Presentation Slides. You can present key drivers for sustainable infrastructure by using our readily available PPT slide deck. The PowerPoint slide deck helps to illustrate the market size, key funding areas of infrastructure, key technology trends in infrastructure in a presentable manner. Further, the slideshow also showcases the asset management process with lifecycle and framework. Utilize our visually-attention-grabbing asset infrastructure PowerPoint templates to mention inventory assets for manufacturing companies. Showcase the deterioration modeling and the types of deterioration modeling such as asset and risk assessment deterioration modeling with the help of asset infrastructure PPT visual. With this infrastructure management PPT slide deck, explain each deterioration modeling in detail using this PPT slideshow. It is possible to depict asset management decision journey, and performance and cost functions by downloading this PPT presentation. https://bit.ly/3c8cORj
معيار وصف المصادر الجديد في المكتبات و خارجها / ترجمة محمد عبد الحميد معوضMuhammad Muawwad
يقدم هذا العرض فكرة عن معيار RDA الجديد في المكتبات وغيرها من المجتمعات الأخرى. كما يتناول فكرة عن
- سجل وصف وإتاحة المصادر RDA Registry
- تأثر التدويل بالمعيار الجديد
- تأثر مجتمعات غير المكتبات بالمعيار الجديد
- كيانات وعناصر RDA
- طرق تسجيل بيانات مصدر
How to document campus IT infrastructuresRobert Cowham
In this presentation we look the issues required to document a campus wide IT infrastructure, perhaps consisting of many buildings. Understand your communications racks, networks and servers.
Understand dependency mapping and impact analysis, for example best practice use of a CMDB.
What visualization techniques are best suited to showing data from racks and servers to services maps.
Data Center Cooling Efficiency: Understanding the Science of the 4 Delta T'sUpsite Technologies
While the term Delta T may be commonly used in the industry, there is much misunderstanding about where and why temperatures are changing in computer rooms. While two ΔT’s are commonly known, there are actually four different ΔT’s which contribute to the health of the data center. Understanding the sources of these differences and measuring them in your site provides insight about how to further improve the efficiency and capacity of computer room cooling.
Presented by:
Lars Strong, P.E., Senior Engineer, Upsite Technologies
This Slide's will help those guys who are looking for to study the Data Center Design . In these Slide's, you can understand the concept of raised floor, importance of raised floor, why raised floor is needed in a Data Center, and many more concepts ..
Hope it will gave you the good understanding to related topic.
Presentation given at the Association of Moving Image Archivists Conference, November 14, 2009 in Savannah, GA. Part of the panel PBCore: What is it good for?
A breakdown of data center tier standards based on the Uptime Institute data center tier ratings. Find out which data center will be the right fit for your business. Whether you're a small, medium, or enterprise level business, understanding data center tiers will better prepare you to make the right hosting decision.
US Cable, Satellite and Telco Trends for Q1 2014Jan Dawson
An overview of key figures for the consumer wireline businesses of the major cable, satellite and telecoms providers in the US, for Q1 2014. KPIs, financials and other metrics, including an analysis of the impact of the Comcast-Time Warner Cable and AT&T-DirecTV mergers
A review of key financial and operating metrics for the five largest wireless operators in the US: AT&T, Sprint, T-Mobile, Tracfone and Verizon Wireless.
An analysis of some of the slides is available on FierceWireless at:
http://www.fiercewireless.com/special-reports/how-verizon-att-sprint-t-mobile-and-tracfone-stacked-q3
Overview of key financial and operating metrics for Netflix, up to and including Q2 2016. This is part of the Jackdaw Research Quarterly Decks Service, which offers similar decks on other major consumer technology companies too. Visit https://jackdawresearch.com/quarterly-company-decks/ to sign up.
Cable, Satellite and Telco Trends for Q3 2014Jan Dawson
A review of major operational metrics for the largest public cable, satellite and wireline telco players in the US market, focused on three key consumer-facing services: TV, broadband and voice telephony. A review of total subscriber numbers and yearly and quarterly subscriber growth per provider, by the major categories (cable, satellite and telco) and overall. The deck provides insight into the growth rates in these three areas (yes, TV is still growing, though not as fast as broadband, while voice is shrinking steadily), and revenues derived from these services.
Apple Operating and Financial Metrics Review – July 2014Jan Dawson
This deck is a review of Apple's major financial and operating metrics, dated July 2014. The underlying data is available for purchase from Jackdaw Research on either a one-off basis or an annual subscription with quarterly updates, along with other data products.
This deck offers a brief overview of Jackdaw Research, a research and consulting firm focused on the consumer technology market. We differentiate ourselves by taking a big-picture, strategic approach to the consumer technology market, the companies which compete in it, and their business models. This allows us to see trends and predict future developments much more effectively than the traditional siloed analyst firms.
This deck covers Google's finances, up to and including its Q1 2015 numbers. It is part of the Jackdaw Research Quarterly Decks service, which you can sign up for here: https://jackdawresearch.com/quarterly-company-decks/
Similar decks are available for Amazon, Apple, Facebook, Microsoft, Samsung, Twitter, and many others each quarter as part of the subscription. Accompanying analysis can often be found at http://www.beyonddevic.es
Please direct any questions to Jan Dawson at jan@jackdawresearch.com
An overview of trends in the US wireless market in Q2 2014, covering AT&T, Sprint, T-Mobile, Tracfone and Verizon Wireless. Includes analysis of financials, subscribers, net adds, ARPU and churn. Also, the impact of device installment billing on both the carriers and OEMs.
Analysis of the content in this deck is available here: http://www.beyonddevic.es/2014/08/12/analysis-of-q2-2014-us-wireless-market/
This deck is a sample from the Jackdaw Research Quarterly Decks Service, which includes similar deck for around a dozen companies and industry sectors. You can learn more and sign up for the service at: https://jackdawresearch.com/quarterly-company-decks/.
معيار وصف المصادر الجديد في المكتبات و خارجها / ترجمة محمد عبد الحميد معوضMuhammad Muawwad
يقدم هذا العرض فكرة عن معيار RDA الجديد في المكتبات وغيرها من المجتمعات الأخرى. كما يتناول فكرة عن
- سجل وصف وإتاحة المصادر RDA Registry
- تأثر التدويل بالمعيار الجديد
- تأثر مجتمعات غير المكتبات بالمعيار الجديد
- كيانات وعناصر RDA
- طرق تسجيل بيانات مصدر
How to document campus IT infrastructuresRobert Cowham
In this presentation we look the issues required to document a campus wide IT infrastructure, perhaps consisting of many buildings. Understand your communications racks, networks and servers.
Understand dependency mapping and impact analysis, for example best practice use of a CMDB.
What visualization techniques are best suited to showing data from racks and servers to services maps.
Data Center Cooling Efficiency: Understanding the Science of the 4 Delta T'sUpsite Technologies
While the term Delta T may be commonly used in the industry, there is much misunderstanding about where and why temperatures are changing in computer rooms. While two ΔT’s are commonly known, there are actually four different ΔT’s which contribute to the health of the data center. Understanding the sources of these differences and measuring them in your site provides insight about how to further improve the efficiency and capacity of computer room cooling.
Presented by:
Lars Strong, P.E., Senior Engineer, Upsite Technologies
This Slide's will help those guys who are looking for to study the Data Center Design . In these Slide's, you can understand the concept of raised floor, importance of raised floor, why raised floor is needed in a Data Center, and many more concepts ..
Hope it will gave you the good understanding to related topic.
Presentation given at the Association of Moving Image Archivists Conference, November 14, 2009 in Savannah, GA. Part of the panel PBCore: What is it good for?
A breakdown of data center tier standards based on the Uptime Institute data center tier ratings. Find out which data center will be the right fit for your business. Whether you're a small, medium, or enterprise level business, understanding data center tiers will better prepare you to make the right hosting decision.
US Cable, Satellite and Telco Trends for Q1 2014Jan Dawson
An overview of key figures for the consumer wireline businesses of the major cable, satellite and telecoms providers in the US, for Q1 2014. KPIs, financials and other metrics, including an analysis of the impact of the Comcast-Time Warner Cable and AT&T-DirecTV mergers
A review of key financial and operating metrics for the five largest wireless operators in the US: AT&T, Sprint, T-Mobile, Tracfone and Verizon Wireless.
An analysis of some of the slides is available on FierceWireless at:
http://www.fiercewireless.com/special-reports/how-verizon-att-sprint-t-mobile-and-tracfone-stacked-q3
Overview of key financial and operating metrics for Netflix, up to and including Q2 2016. This is part of the Jackdaw Research Quarterly Decks Service, which offers similar decks on other major consumer technology companies too. Visit https://jackdawresearch.com/quarterly-company-decks/ to sign up.
Cable, Satellite and Telco Trends for Q3 2014Jan Dawson
A review of major operational metrics for the largest public cable, satellite and wireline telco players in the US market, focused on three key consumer-facing services: TV, broadband and voice telephony. A review of total subscriber numbers and yearly and quarterly subscriber growth per provider, by the major categories (cable, satellite and telco) and overall. The deck provides insight into the growth rates in these three areas (yes, TV is still growing, though not as fast as broadband, while voice is shrinking steadily), and revenues derived from these services.
Apple Operating and Financial Metrics Review – July 2014Jan Dawson
This deck is a review of Apple's major financial and operating metrics, dated July 2014. The underlying data is available for purchase from Jackdaw Research on either a one-off basis or an annual subscription with quarterly updates, along with other data products.
This deck offers a brief overview of Jackdaw Research, a research and consulting firm focused on the consumer technology market. We differentiate ourselves by taking a big-picture, strategic approach to the consumer technology market, the companies which compete in it, and their business models. This allows us to see trends and predict future developments much more effectively than the traditional siloed analyst firms.
This deck covers Google's finances, up to and including its Q1 2015 numbers. It is part of the Jackdaw Research Quarterly Decks service, which you can sign up for here: https://jackdawresearch.com/quarterly-company-decks/
Similar decks are available for Amazon, Apple, Facebook, Microsoft, Samsung, Twitter, and many others each quarter as part of the subscription. Accompanying analysis can often be found at http://www.beyonddevic.es
Please direct any questions to Jan Dawson at jan@jackdawresearch.com
An overview of trends in the US wireless market in Q2 2014, covering AT&T, Sprint, T-Mobile, Tracfone and Verizon Wireless. Includes analysis of financials, subscribers, net adds, ARPU and churn. Also, the impact of device installment billing on both the carriers and OEMs.
Analysis of the content in this deck is available here: http://www.beyonddevic.es/2014/08/12/analysis-of-q2-2014-us-wireless-market/
This deck is a sample from the Jackdaw Research Quarterly Decks Service, which includes similar deck for around a dozen companies and industry sectors. You can learn more and sign up for the service at: https://jackdawresearch.com/quarterly-company-decks/.
Short excerpt of a study of management students and their potential impact created in just one year, if they would donate e.g. just 5% of their expected annual income to the High Impact/effective charities becoming Effective Altruists.
---
Effective altruism is a philosophy and social movement that applies evidence and reason to determine the most effective ways to improve the world. Effective altruists aim to consider all causes and actions, and then act in the way that brings about the greatest positive impact.
We are like that only understanding the logicDipesh Sans
Understanding the Indian consumers and how difficult it is for an marketers to carter to the Indian market to satisfy and meet their wants and demands. This presentation is based on a book by Rama Bijapurkar who has brilliantly highlighted facts which one would have never thought of. No matter how simple it seems to launch a product in India because India is a huge market but it has problems which many marketers tend to ignore.
Original workshop to brainstorm different ways of generating engagement on social media. Created for staff and faculty members at Laurentian University.
10 Tips For Businesses On How To Use SnapchatTony Shap
Tips for businesses using Snapchat in the most effective way. Enjoy these 10 tips for SnapChat in the context of marketing. Snapchat marketing guide for brands.
ISVs & the Commercial Transition to the CloudInishTech
Presentation to the Microsoft UK partner Group outlining the commercial opportunities of transitioning business models to the cloud, the monetization challenge and how smart licensing can help.
Presentation to the Microsoft UK partner Group outlining the commercial opportunities of transitioning business models to the cloud, the monetization challenge and how smart licensing can help.
Generating Income for Telecentres: [Bridging] E-Commerce Services to Small an...tistalks
Open Entry provides an e-commerce free platform to support small entrepreneurs in the community served by the telecentres. Starting is simple… just watch this webinar!
How can you best put technology to work for your business? Used correctly, it should provide greater efficiencies, increased productivity, and lower overall costs. This presentation explores core areas—including mobility, collaboration, sales and marketing, and emerging technologies—where you can leverage current applications for business growth.
Everyone is talking about cloud computing and Software-as-a-Service (SaaS) these days. Almost every technology vendor has announced a cloud strategy – even the traditional software zealots. But what do cloud computing and SaaS mean for product managers? The impacts are more significant than you may think. From pricing and profitability measurement to sales and marketing, cloud is having a noteworthy influence on the day-to-day activities of product managers.
Webinar - Office Productivity in the Cloud - 2016-08-18TechSoup
Visit http://www.techsoup.org for donated technology for nonprofits and libraries!
Interested in using office productivity tools in the cloud, but not sure where to begin? You can replace or add to many desktop-installed tools to create documents, spreadsheets, presentations, and more by folding cloud productivity applications into your daily routine.
Access documents from anywhere, collaborate on that budget report with remote board members, share files with your development staff on the road so you can meet those grant deadlines!
In this free webinar with Tech Impact and Amazon Web Services, learn about the ins and outs of using cloud office productivity tools, the benefits and limitations, and get help deciding whether your organization should make the switch. We also highlight the office productivity toolset from Amazon Web Services, so you can get a peek at what one looks like in real-time.
Exercise on How to strengthen your business model?
WOMEN ENTREPRENEURS’ WORKSHOP
Organized by Mount Carmel College
(in Association with National Entrepreneurship Network)
“ BUILDING A BETTER MARKET AND MANAGING FINANCE”
Enterprise mobility challenges and opportunitesAlgarytm
Organizations need to understand the challenges and opportunities involved in adopting enterprise mobility. This presentation provides a clear idea on the challenges an organization must overcome when implementing mobile apps. By learning about opportunities, managers can get funding easily and extract the full value of mobile solutions. This presentation is applicable to SAP ERP customers, Oracle EBS customers of any size. For more information, please contact Algarytm's Mobile advisory team at rajp@algarytm.com
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Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
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GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
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https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
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• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
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DevOps and Testing slides at DASA ConnectKari Kakkonen
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The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
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Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
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But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
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And...
Speakers:
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After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
2. About this deck
• This deck is a shortened and simplified version of a longer deck that I present in
person to consumer technology companies and others
• It is based on the work and analysis I do at Jackdaw Research in advising major
consumer technology companies, some of which I share through:
• My personal blog: www.beyonddevic.es
• My Techpinions columns: https://techpinions.com/author/jandawson
• I’m open to presenting the longer deck in person for a fee – please contact me
for pricing (contact details on the title slide)
• You may embed and download this deck as you wish, but please attribute it to
Jan Dawson, Chief Analyst at Jackdaw Research and link to
www.jackdawresearch.com
3. Key ideas
• Successful consumer technology companies increasingly share these
characteristics:
• A highly profitable core business
• Competition across several key domains and the creation of ecosystems
• Successful use of monetized and non-monetized business models to
create value across domains
• Despite all this, it is possible for small, focused consumer technology
companies to be successful, though the pull of ecosystem creation is strong
over time
• Major companies have created profitable cores around very different markets
4. Six major domains in consumer
technology
Content Comms ConnectivitySoftwareHardware
Smartphone
Tablet/PC
Console
Smart TV/STB
Wearables
Operating
system
Productivity
Anti virus
Mobile apps
Other
Video
Music
Books
Search
Games
Text
Audio
Video
Social
Photo sharing
Wired
Cellular
WiFi
Satellite
Digital layer
Commerce
Payments
Transport
Hotels
HomeOther
5. Category definitions
• Hardware: the smart devices we use to make use of the rest of the categories
• Software: operating systems, pre-installed and installable software that runs
on smart devices
• Content: the digital content consumers create and consume on their devices
• Communications: the ways in which consumers communicate on their devices
• Connectivity: the wired and wireless connections that allow devices to
engage in the other categories
• Digital layer: products and services which add a digital layer to real-world
products and services, whether commerce, transportation or payments
6. The importance of highly
profitable core businesses
• Successful major consumer technology companies need
highly profitable core businesses, for two reasons:
• These allow the company to invest in its ecosystem by providing
other products and services on a non-monetized (or simply lower
margin) basis while maintaining good overall margins
• They allow the company flexibility to innovate and invest in new
businesses while maintaining good overall margins
• Companies which lack a highly profitable core are unable to
create viable ecosystems and to invest without damaging
profitability
7. Examples of profitable cores
Highly profitable
core
Lower margin
activities
Subsidized
activities
Apple
Hardware, especially
the iPhone
Other hardware,
iTunes, iCloud
OS X, iOS, iWork, iLife,
iMessage
Carriers Voice, SMS Data
Devices, voicemail,
directories
Facebook
Display ads in news
feed
Other ad products
Messenger, Instagram,
Whatsapp, Oculus
Google Search advertising Display advertising
Google Docs, Gmail,
Hangouts, Android
Microsoft Office, Windows
Cloud, Lumia, Xbox,
Surface, Bing
OneNote, Windows
Phone, Cortana
8. Cores are different for different
companies
• Even though each company needs a highly
profitable core, the core doesn’t need to be in the
same area
• Different major tech companies have established
hardware, software, content, communications and
connectivity as their cores
• All have also diversified beyond those cores
9. Expanding from core
Hardware Software Connectivity Comms Content
Apple
Microsoft
Google
Facebook
Digital layer
Amazon
10. Amazon – odd man out
Retailer gross margins, annual
10%
20%
30%
40%
2006 2007 2008 2009 2010 2011 2012 2013
Amazon Wal-Mart Target Kroger
Costco Home Depot Walgreen
Amazon’s core is e-commerce -
essentially retail. But this is an
inherently low-margin business.
Amazon’s gross margins have risen
lately, but only because of non-
retail activities like third-party
sellers and AWS. Amazon’s core
simply isn’t highly profitable, which
is why recent investments and
experiments (such as Fire Phone)
have hurt its overall profitability so
badly.
11. Two basic categories of
business models
• The business models for every consumer tech
company’s products and services may be divided
into two broad categories:
• Those where the product or service is directly monetized
• Those where no revenue is generated from the product or
service directly
• Each of these two categories may be further
subdivided as shown on the next two slides
12. Monetization models
Direct Platform Advertising
Definition
Sell 1st party products
to end users
Sell 3rd party products
to end users
Sell eyeballs to
advertisers
User
Customer
Alignment
100% 50/50 0%
Amazon Kindles E-commerce IMDB
Apple iPhone, iPad, Mac iTunes, App Stores iTunes Radio
Facebook – Payments Core product
Google Google Business Apps Google Play Search
Microsoft Office Windows Store Bing
13. Two flavors of direct
monetization
• Even within the direct monetization model, there are two
distinct charging mechanisms:
• One-off, where a customer makes either single or infrequent
purchases for ownership of a product
• Subscription, where a customer pays a fee on a regular basis (typically
annual or monthly) to rent a product or service (or access to it)
• Across consumer technology, subscription models are
taking over as both customers and providers gravitate
towards them
14. The move to subscription
business models
Old Models:
One-off
New Models:
Subscriptions
Software
Licence purchases, made every
few years, e.g. Windows, Office,
Photoshop
Software-as-a-service, e.g.
Office 365, Adobe Creative
Cloud, Evernote Premium
Devices
Subsidized or in-full purchases
of phones, tablets etc.
Devices purchased on
installment plans through
carriers (or potentially OEMs)
Content
Album, TV show or movie
purchases
Subscription services such as
Netflix, Hulu, Spotify
15. Non-monetized models
Bundling Data Channel
Definition
Part of a broader
product / service
which is monetized
Generates data which
is used to improve
products or sell ads
Provides ways to get
monetized products in
front of end users
User
Customer
Alignment
100% 50/50 0%
Amazon Prime Instant Video Goodreads –
Apple OS, iLife, iWork – –
Facebook Messenger Graph Search Facebook Home
Google Hangouts Google Maps Android
Microsoft Internet Explorer Cortana Windows Phone
16. What is becoming pervasively
non-monetized?
Monetized Non-monetized
Cloud storage Dropbox, Box
OneDrive, Google Drive,
iCloud Drive
Messaging Carriers
iMessage, Hangouts, Skype,
Whatsapp
Operating systems Windows
Chrome OS, Android, iOS, OS
X
Productivity software Office iWork, Google Docs
Photo sharing Flickr
iPhoto, iCloud Photo Streams,
Google+
The companies in the Monetized column need to provide increasingly
strong differentiation to justify charging or shift to other business models
17. User/customer alignment
• Different business models have different degrees of
alignment between users and customers
• Direct business models and bundling have fairly complete
alignment between customers and users: they are one and
the same
• But advertising business models often put users and the
paying customers (advertisers) and their needs in conflict
• Platform, Channel and Data business models can also
create tension between the needs of users and others
18. Where does the money come
from?
Revenue split by business model, last four quarters
0%
25%
50%
75%
100%
Amazon Apple Facebook Google Microsoft
Direct Platform Advertising
19. Business model map: Google
Monetized Non-monetized
Direct Platform Advertising Bundling Data Channel
Google Apps
Nexus devices
Chromecast
Drive
Play Store
Search
Gmail
Maps
YouTube
Calendar
Android
Android Wear
Android Auto
Note: The longer version of this presentation includes similar maps for other companies
20. Is software eating the world?
• Marc Andreessen famously said software is eating the
world, and in a sense that’s true
• More and more things are delivered through software
rather than dedicated hardware
• However, almost all of that software is monetized through
things other than software – whether hardware, associated
services or advertising
• Almost all the “software” being directly monetized on app
stores is made up of games
21. Software eating the world but
being monetized elsewhere
Monetization
Instagram In-app advertising
Office Office 365 subscriptions
Netflix Netflix subscription
Uber Car rides
AirBnb AirBnb accommodations
LinkedIn Recruitment and advertising fees
Pandora Ads and subscriptions
Skype Ads and subscriptions
22. Where’s the revenue?
Content
$650bn
Comms
$1.2tn
Connectivity
$400bn
Software
$100bn
Hardware
$800bn-$1tn
Smartphones
$200bn
Tablet/PC
$400bn
Consoles
$10bn
Smart TV/STB
$150bn
Wearables
<$10bn
OS
$20bn
Mobile apps
$30bn
Productivity
$30bn
Anti-virus
$5bn
Other
$5bn
Video
$500bn
Music
$9bn
Books
$9bn
Search
$60bn
Games
$20bn
Text
$170bn
Audio
$930bn
Video
<$10bn
Social
$20bn
Photo sharing
<$10bn
Wired
$200bn
Cellular
$180bn
WiFi
<$10bn
Other
Digital layer
$1.5 trillion
Commerce
$1.4tr
Payments
~$1bn
Transport
<$5bn
Hotels
<$1bn
Home
<$5bn
Satellite
<$10 bn
Note: These numbers are intended to be ballpark only – I have more detailed breakdowns
23. Where’s the margin?
Content Comms ConnectivitySoftwareHardware
Smartphones
<5%
Tablet/PC
<5%
Consoles
<5%
Smart TV/STB
<5%
Wearables
<5%
OS
30% or n/a
Mobile apps
very variable
Productivity
30% or n/a
Anti-virus
10-15%
Other
–
Video
20-30%
Music
10%
Books
10%
Search
5-25%
Games
5-20%
Text
30-40%
Audio
30-40%
Video
<10%
Social
20-30%
Photo sharing
10%
Wired
20%
Cellular
30%
WiFi
10%
Other
–
Digital layer
Commerce
10%
Payments
5%
Transport
?
Hotels
?
Home
<5%
Satellite
20%
Note: These numbers are intended to be ballpark only – I have more detailed breakdowns
24. Where the money is
Scale
$1.5 trillion
$1 trillion
$500 billion
Operating margins
0% 10% 20% 30%
Hardware
Software
Content
Comms
Connectivity
Digital layer
Note: the dimension not shown here is future changes in both size and profitability
26. A word on ecosystems
• Most of the major consumer technology companies have
built or are building ecosystems
• Ecosystems provide value across domains, devices and
potentially platforms
• They create true synergies – buying into the ecosystem is
better than buying into the sum of its parts because things
work better together
• This means competing across domains, and recognizing
erstwhile partners as potential competitors
27. Competing across the six
categories
Hardware Software Content Comms Connectivity Digital Layer
Amazon
Kindle, Fire
Phone, TV
Fire OS
Instant Video,
MP3, Kindle
–
AT&T 3G/4G
in devices
E-Commerce
Payments
Apple
iPhone, iPad,
Mac, Watch
OS X, iOS,
iLife, iWork
iTunes, App
Stores
iMessage,
FaceTime
–
Payments
HomeKit
Facebook
Oculus, HTC
First
Parse
Auto-play
videos,
photos
Messenger,
Whatsapp
Internet.org Payments
Google
Motorola,
Nexus
Android,
Chrome OS
Play Store,
YouTube
Hangouts,
Google Voice
Google Loon
Google
Shopping
Microsoft
Surface,
Lumia, Xbox
Windows,
Office
Windows
Store, Xbox
Skype – –
29. Competition across four
domains
Microsoft Google Apple
Computing
Windows Phone
Windows 8
Android
Chrome OS
iOS
OS X
Body
Band
Health
Android Wear
Fit
HealthKit
Apple Watch
Car
Windows
Embedded?
Android Auto CarPlay
Home
Xbox
Insteon
Nest
Android TV
HomeKit
Apple TV
30. How big is your ecosystem?
User numbers, billions
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
Q3 2008 Q2 2009 Q1 2010 Q4 2010 Q3 2011 Q2 2012 Q1 2013 Q4 2013 Q3 2014
Facebook monthly active users
Amazon active customer accounts
Twitter monthly active users
iOS installed base
Android installed base
31. The pull of ecosystems
• There are obviously successful single-product
companies out there today
• But in order to continue to grow, they inevitably
expand into adjacent markets
• This then causes them to compete with former
partners, and they end up building category,
rather than product, companies and eventually
ecosystems
32. The pull of ecosystems
Content Comms ConnectivitySoftwareHardware
Smartphone
Tablet/PC
Console
Smart TV/STB
Wearables
Operating
system
Productivity
Anti virus
Mobile apps
Other
Video
Music
Books
Search
Games
Text
Audio
Video
Social
Photo sharing
Wired
Cellular
WiFi
Satellite
Digital layer
Commerce
Payments
Transport
Hotels
HomeOther
Text
Audio
Video
Payments
Video
Music
Photo sharing
Apple’s slow transformation into an ecosystem
Tablet/PC
Operating
system
Productivity
Smartphone
Smart TV/STB
Books
Search
Home
Mobile apps
Other
1
2
3 4
56
7
8
9
10
11
12
13
14
15
16
1 These numbers denote the rough order in which Apple has expanded into these areas
33. Key takeaways
• Successful consumer tech companies build
ecosystems around highly profitable cores
• This means competing across multiple categories and
domains to remain successful
• Software may be eating the world, but it’s monetized
through other categories
• There are only a few highly profitable niches out
there, and much else will become free to the user