This document outlines a business plan for marketing and selling dry fruits from Gilgit-Baltistan. The plan introduces the region's potential for natural and indigenous dry fruits and other products. It aims to utilize local resources, provide easy access to these natural tastes, improve export, and offer high quality affordable products while increasing cultural interaction. Objectives are to be clearly defined and a plan made to measure progress. Initial costs are estimated at Rs 6,91,000. Various dry fruits are listed with costs. Categories include almonds, walnuts, apricot kernels, dried apricots, and kilao. Risks include seasonal demand fluctuations and poor packaging. Strengths are high quality local products available year-round. We

1. Dry Fruits
business/Soghat-e-
Gilgit/Baltistan
Leo 2014

2. Introduction
 Gilgit/Baltistan has great potential of its natural and
indigenous resources, like delicious fresh and dry
fruits, and many other things.
 Due to extreme cold climate and far- flung area, cut off
from main stream from national and international
markets, these resources are not being introduced yet.
 Although these resources have high market demand in
the national and international market.
 Health conscious people want to buy organic and
indigenous products for their use.

3. Mission
 To utilize our recourses
 To give easy access to Natural Taste
 To improve export
 To offer high quality products at a affordable price
 To increase cultural interaction between Gilgit and rest of
the provinces.

4. Objectives
 Business objectives are the stated, measurable targets
of how to achieve business aims.
 Objectives provide the business with a clearly defined
target. It is advisable to prepare a plan to achieve these
objectives and follow the plan in order to measure the
progress towards to its stated aims.

5. Cost Analysis
 Initial investment = Rs 5,00,000
 Transportation = Rs 60,000 – 70,000
 Labors = Rs 1000 x 3 = 3000/labors/truck
 Shop rent = Rs 100,000
 Misc expense = 10,000
 Helpers = Rs 8000
Total 6,91,000

6. Cost of dry fruits in Gilgit-
Baltistan
 Dry Apricot Single@180/kg
 Dry Apricot Double@220/kg
 Apricot Soft (Export Qulity)@350/kg
 Almond Kagazi No 1@550/kg
 Almond Kagazi No 2@350/kg
 Almond Kagazi No 3@300/kg

7. Cost Cont…
 Kernel Walnut@900/kg
 Dry Mulberry @150/kg
 Apricot Candy@300/kg
 Dry Grapes@400/kg

8. Cost Cont…
 Almond Kahata@160/kg
 Walnut Kagzai@220/kg
 Walnut Kahata@200/kg
 Kernel Apricot Sweet@400/kg
 Kernel Apricot Bitter@270/kg
 Kernel Almond@850/kg

9. Categories
 Almond:Almonds are the most valuable cash crops
of district Ghizer.It is found in tons of tons every year.
Almonds are of two types "hard and soft".
 Walnuts:Walnuts are found a huge quantity every year.
There are two types of walnuts "soft and hard" and can
be stored for long time. Walnuts are specially used for
making kilao.
 Apricot kernels:Apricot kernels are found in all tehsils
in a huge quantity. There are two types of apricot
kernels sweet and bitter. The sweet kernels are used for
making kilao and bitter for oil extraction.

10. Cont…
 Dried Apricot The dried apricot are of two colours red
and white and some are also mixed. Dried apricots are
the dry form of apricots and are mostly used in winters.
 Kilao Kilao is the most famous product of Punial. It is
made in the tehsil Punial of District Ghizer as well as
Gilgit Baltistan. There are two kinds of kilaofirst one is
almond kernels and second one is apricot kernels.
 The ingredients of kilao are "grape juice+almond
kernels and grape juice+apricot kernels"

11. Risks
 Seasonal demand
 The increase in the prices is due to heavy transport
charges and export of dry fruits is also another factor
 Poor packaging may damage the products

12. SWOT Analysis
Strengths
 The business offers the high-quality product which
produced in the country famous in dried fruits and nuts.
 One of the advantages of the product is that it is
available all year.
 The business’s owner has proper
education, background, language skills and more
important motivation and desire to be an entrepreneur
and succeed in the market.

13. weaknesses
 As a small and new business naturally has competitors
who are larger and well-known in the marketplace.
 The building of a good image and reputation and also
obtaining new customers will take a longer time
compare to the company’s competitors.
 It will take time to obtain suitable customers and
convince them to buy the products.

14. Opportunities
 The business is striving to sell the goods at an affordable
price benefiting from economies of scale.
 One of the most important issues is taking into
consideration the needs and requirements of the
customers and developing the services according to
them.

15. Threats
 Possible general threats for the business includes
geopolitical conflicts, incidents of terrorism, health
related risks, natural disasters and possible changes in
regulations.
 unexpected market factors (for example, possible
changes in customer preferences).

16. Thanks