HOPE IT WOULD BE USEFUL.....

1. BY—
PRIYANKA SINGH
HR 6001
SRIYA HALDER
HR 6003

3. Lux is geographically expanding its
self-day by day lux being a brand of
unilever is targeting India, Thailand
South Africa, Pakistan, China, Brazil,
Canada, North America, Western
Europe, Srilanka, Bangladesh, the
Middle East.
Lux is the market leader of India,
Thailand, Brazil, South Africa.

4. Lux soap was launched in India in 1929 .
Three in every five Indian consumers enjoy the
luxurious bathing pleasure of Lux during the course
of a year.
Target Area: Urban and Sub urban – Upper middle
and middle class people.
Highest selling beauty soap in urban area (Rural
area: Lifebuoy).

5. Demographic segmentation is dividing the
market according to age, gender, occupation,
education, religion, income ,nationality, social
class, race, family lifecycle.

6. Demographically lux has targeted people all around
the world of almost all ages because lux has a vast
range of beauty soaps, age miracle, whitening
soaps, cleansing, and many more so lux is targeting
everyone.
Gender: Female
Age: 16-35
Expensive – Affordable.
Income: Middle income group (Rs.15 to 20)
People of almost all ages plus lux is so affordable so
women of any occupation (income) can easily buy lux.

8. Market segmentation is done according to the
occasions, benefits, user status, loyalty status
and attitude towards product.

9. Lux basically focus on inter-market
segmentation (forming segments of
consumers who have similar needs
and buying behavior even though they
are located in different countries).
Lux is trying to satisfy the needs of
buyers who have similar needs.
LUX IS ALWAYS RELIABLE &
TRUSTWORTHY.

10. Psychographic segmentation is
dividing the market according to
social class, life style and personality.
Lux has targeted almost all the classes
because of its affordable price.
LUX IS A BRAND THAT APPRECIATES
BEAUTY AND GLAMOUR.