For the complete report, get in touch with us at: info@netscribes.com The Dry Fruit Market in India is showing remarkable growth owing to the growing gift culture during various festivals and occasions along with the rising health awareness among the consumers. Consumers are becoming aware about the health benefits associated with dry fruit consumption and this is leading to its increased consumption. Moreover, the user industries of dry fruits are also growing steadily leading to its increased demand from these sectors. This is further aided with the penetration and availability of dry fruits in different packaging formats at various retail points along with the increased disposable income amongst the consumers. All these factors are indicating towards the bright future of the Indian dry fruit industry in the coming years. The report begins with the introduction section which segregates the overall food processing industry into its sub segments, one of which is the fruits and vegetables segment and dry fruit is one of the sub segments of this group. It then moves into the market overview section, which provides an overview of the global dried fruit and nut market with details regarding its current market scenario, its overall production and consumption during the last five years. Then the segmental shares of overall tree nuts and dried fruits both in terms of global production and consumption are shown. In addition to this, production and consumption shares of individual nuts and dried fruits are also shown. The next section provides an insight about the Indian dry fruit industry, its characteristics along with details regarding its current market size and growth in the coming years. Segmental share of the market in terms of organized and unorganized sector is also provided. After this, overall consumption share of various dry fruits along with zone specific segmentation and consumption pattern segmentation is also included. Next, details regarding the dry fruits which are mostly grown in India and those which are imported along with the names of the chief importing nations are provided. This is followed by the production volume of some major dry fruits along with India’s rank in the global market in terms of production of those dry fruits. The next section elaborates on the value chain analysis of the sector.

1. Dry Fruit Market – India
February 2013

2. Executive Summary
Market  Indian dry fruit market is valued at INR X bn in 20__ and is estimated to reach INR Y bn by 20__
Drivers Challenges
—Festivals and Gifting Culture —Rise in Packaging Costs
—Increasing Health Awareness —Shortage of Cold Storage
Drivers & —Growth of User Industries Units
Challenges —Booming Retail Market —Deficit in Power Supply
—Rising Income and Consumption —Under‐invoiced Imports
—Rapid Urbanization
 Exhibitions and Events
PL E
AM
 Innovative Packaging
Trends
 Organic Dry Fruits
 Dry Fruit Nankhatais
 Gaining Special Space in Retail
 Postal Dry Fruit Delivery from Kashmir
S
 Usage of Mainline Container Vessels for Cashew Imports
Major Players
Competition
Company A Company B. Company C
DRY FRUIT MARKET IN INDIA 2013.PPT 2

3. •Introduction
LE
•Market Overview
MP  Global
S A  India
•Import & Export
•Drivers & Challenges
•Government Rules & Policies
•Government Participation
•Trends
•Competitive Landscape
•Strategic Recommendations
•Appendix
DRY FRUIT MARKET IN INDIA 2013.PPT 3

4. Food processing can be sub‐segmented into numerous
categories including dried fruits
LE Market Segmentation
MP Food Processing
Fruits &
S A Meat & Marine Consumer
Dairy Grains
Vegetables Poultry Products Food
Jams,
Ready‐to‐
Fruit Pulps Canned/ Mushroom Squashes, Dried
serve Dried Fruits Others
and Juices Frozen Fruits Products Pickles, Vegetables
Beverages
Chutneys
• The Food Processing sector is segmented into multiple categories including fruits and vegetables
• Among the various types of processed fruit and vegetable products ‐ juices, dry fruits etc are becoming
more popular among the consumers due to the health benefits associated with them
DRY FRUIT MARKET IN INDIA 2013.PPT 4

5. The changing mindset of people toward healthy food habits
is going to…
Global Market – Overview (1/4)
• Dry fruits refer to those fruits which are devoid of any moisture content either naturally or those which
had been dried artificially using machines such as dehydrators
• Globally a wide variety of dry fruits are consumed which includes almond, brazil nut, cashew, raisin, pecan,
peanut etc among others
• It is estimated that during 20__, total global dry fruit production was around A5 mn tonnes and
consumption around B5 mn tonnes
Production & Growth
LE
Consumption & Growth
mn tonnes
X%
MP mn tonnes
SA
60 A5 60 Y% B5
A4 B4
50 A1 A3 50
A2 B1 B3
40 40 B2
30 30
20 20
10 10
0 0
20__ 20__ 20__ 20__ 20__ 20__ 20__ 20__ 20__ 20__
DRY FRUIT MARKET IN INDIA 2013.PPT 5

6. …boost the global dry fruit industry in the ensuing years
Global Market – Overview (2/4)
Globally the different types of dry fruits are divided into two segments
Tree Nut Dried Fruit
Globally, tree nuts hold
the major share both in
terms of production as
well as consumption
Segmental Share – Production (20__)
LE Segmental Share – Consumption (20__)
X1%
MP Y1%
X2%
SA Tree Nut Dried Fruit
DRY FRUIT MARKET IN INDIA 2013.PPT
Y2%
6

7. The Indian dry fruit industry will witness robust growth in
the coming years…
Indian Market – Overview (1/5)
• India is considered to be the biggest producer of fruit in the world
 Under the food processing industry, fruits & vegetables processing is one of the largest in terms of production,
consumption, export etc and has good growth potential
• The Indian dry fruit industry, which is a part of this fruit and vegetable processing industry is also growing
rapidly mainly due to the increasing awareness among people about the benefits of dry fruit consumption
• The market is primarily dominated by the unorganized sector accounting for around X1% of the overall
market
• During 20__, the Indian dry fruit market was found to be around INR A3 bn and is expected to reach INR
A8 bn by the year 20__, growing at a CAGR of P%
LE
Market Size & Growth
MP Market Segmentation (2012)
SA
INR bn Organized Sector Unorganized Sector
200 A8
P% A7 X2%
150 A6
A5
100 A4
A2 A3
A1
50
0 X1%
20__ 20__ 20__ 20__ 20__ 20__ 20__ 20__
DRY FRUIT MARKET IN INDIA 2013.PPT 7

8. …with increased consumption amongst consumers
LE
P
Indian Market – Overview (2/5)
M
SA
Dry Fruit Consumption – Segmental Shares (20__)
• In general, the major type of dry fruits F%
E% Cashew
consumed in India includes cashew,
D% Almonds
raisin, walnut, almond, pistachio, fig,
Walnuts
apricot and date
C% Pistachio
A%
Raisin
Others
B%
Cashew accounts for the major share in
the overall consumption of dry fruits • The food processing industry is the
because it itself is one of the major largest consumer of dried fruits
ingredients in food products such as the where they are used as raw material
popular Indian sweet kaju barfi, inputs for different products such as
whereas other dry fruits are mostly used
as an additive or for garnishing purpose breakfast cereals, bakery, desserts
and confectionery products
DRY FRUIT MARKET IN INDIA 2013.PPT 8

9. Household consumption of dry fruits play a vital role in
driving the demand
Indian Market – Overview (3/5)
Segmental Shares of Dry Fruit Consumption Pattern –
• In India, apart from industrial Direct and as Additive (20__)
consumption, household
consumption of dry fruits also play
an important role in driving the
demand
• Dry fruits such as pistachios, Direct Consumption
almonds, dried plums, chilguzas Additive
LE
(pine fruit), dried apricots etc are X2%
either consumed directly or used as X1%
an additives for Indian sweets
MP
Major consumption of dry
fruits take place in the
Northern regions of India
Y3%
Y4%
Y1%
`
S A Region Wise Dry Fruit
Consumption (20__)
North South
Y2%
West East
DRY FRUIT MARKET IN INDIA 2013.PPT 9

10. Import of Major Types of Dry Fruits (1/6)
Shelled Hazelnuts Major Importing Nations – Value Wise (20__)
Volume Value A D
INR mn ‘000 unit A5% B E
15 25 A2% A3% C
C 20 A4%
10
B 15
Z 10
5
LE
A N.A. 5 A1%
Y
0 X 0
Pistachios
20__ 20__ 20__ 20__
(Apr‐Sep)
MP Major Importing Nations – Value Wise (20__)
4,000
3,000
INR mn
D
Volume
E
F
Value
‘000 unit
10,000
8,000
S A B5%
B3%
B6%
P
Q
R
S
T
U
B4%
G 6,000 B1%
2,000
P R 4,000
Q B2%
1,000 2,000
S
0 0
20__ 20__ 20__ 20__
(Apr‐Sep)
Note: HS Code 080222 (Shelled hazelnuts, fresh or dried ), HS Code 080250 (Pistachios fresh or dried)
DRY FRUIT MARKET IN INDIA 2013.PPT 10

11. Drivers & Challenges – Summary
Drivers
Challenges
Festivals and Gifting Culture
Rise in Packaging Costs
Increasing Health Awareness
Shortage of Cold Storage Units
Growth of User Industries
P LE
Deficit in Power Supply
M
Booming Retail Market Under‐invoiced Imports
Rising Income and Consumption
Rapid Urbanization
S A
DRY FRUIT MARKET IN INDIA 2013.PPT 11

12. Trends – Summary
LE
MP Exhibitions and Z
S A Innovative Y
A Dry Fruits
Key Trends
` Dry Fruit X
Gaining Special Space in Retail
Postal Dry Fruit Delivery from S
Usage of Mainline Container Vessels for SS
DRY FRUIT MARKET IN INDIA 2013.PPT 12

13. Private: Domestic – Company A (1/3)
Company Information
Offices and Centres – India
LE
P
Company A
Street A
Corporate Address
M
City B
SA
State C
91‐11‐32314433/ 91‐9311001260/ 91‐ City B
Tel No.
9871629292
Fax No. N.A.
Website www.company.co.in
Year of Incorporation 2009 Head Office
Products and Services
Category Products/Services
Raw, salted, roasted, black pepper, Key People
Almond
jaggery, honey almonds
Name Designation
Raw, salted, black pepper, chilli, chilli
Cashew
garlic, fresh mint, hing jeera cashew Person A Director
Pistachio Regular, salted and roasted pistachios Person B. Director
Person C Director
Raisin Regular raisins
Person D Director
DRY FRUIT MARKET IN INDIA 2013.PPT 13

14. Private: Domestic – Company A (2/3)
Financial Snapshot
LE Key Ratios
INR mn
Total Income
MPNet Profit/Loss
INR mn
Particulars
Profitability Ratios
y‐o‐y change
(2012‐11)
2012 2011 2010
SA
Y1 Operating Margin 5.63 16.79% 11.16% ‐10.82%
60 Y2 0.8
Net Margin ‐0.41 1.45% 1.86% 0.61%
0.6 Profit Before Tax Margin ‐0.41 1.45% 1.86% 0.74%
Y3
40 Return on Equity ‐56.39 29.56% 85.95% 77.39%
X1 0.4 Return on Capital Employed 29.86 ‐43.24% ‐73.10% 45.21%
20 Return on Working Capital 37.96 ‐10.49% ‐48.45% ‐18.53%
X2 0.2 Return on Assets ‐53.87 28.75% 82.61% 72.27%
X3
Return on Fixed Assets ‐22.85 7.69% 30.54% 15.02%
0 0.0 Cost Ratios
20__ 20__ 20__ Operating costs (% of Sales) ‐5.61 83.20% 88.82% 112.24%
Administration costs (% of Sales) 0.00 0.00% 0.00% 5.59%
Financial Summary Interest costs (% of Sales) 0.04 0.09% 0.05% 0.00%
• The company incurred a net profit of INR Y3 mn in FY 20__, as Liquidity Ratios
Current Ratio ‐12.24% 0.68 0.78 0.87
compared to net profit of INR Y2 mn in FY 20__
Cash Ratio ‐78.83% 0.05 0.22 0.24
• The company reported total income of INR X3 mn in FY 20__, Leverage Ratios
registering a decrease of P% over FY 20__ Debt to Equity Ratio N.A. 0.00 0.00 0.00
Debt to Capital Ratio N.A. 0.00 0.00 0.00
• The company earned an operating margin of C% in FY 20__, an Interest Coverage Ratio ‐17.65% 196.67 238.81 N.A.
increase of D percentage points over FY 20__ Efficiency Ratios
• The company reported interest coverage ratio of E in FY 20__, Fixed Asset Turnover ‐67.60% 5.30 16.35 21.92
Asset Turnover ‐55.21% 19.81 44.23 105.47
a decrease of F% over FY 20__
Current Asset Turnover ‐54.42% 3.33 7.30 4.11
Working Capital Turnover ‐72.12% ‐7.23 ‐25.94 ‐27.04
Capital Employed Turnover ‐55.72% 20.38 46.02 112.94
Improved Decline
DRY FRUIT MARKET IN INDIA 2013.PPT 14

15. Private: Domestic – Company A (3/3)
Business Highlights
LE
Description
MP News
A
• The company A is primarily engaged in the business of importing and trading dry fruits and spices in India
Overview
S • It operates as a sister company of California Agri Nuts Corporation (CANC), which is considered as one of
the top importers of dry fruits in the country
• In addition to the various daily usage packs of dry fruits, the company has a separate range of dry fruit
gift packs especially prepared for various gifting occassions
• The company imports various dry fruits such as almonds, pistachios, cashews, walnuts, raisins,
Import cardamom, aniseed etc. from USA, Australia, Spain, Middle East, Iran, Turkey, and South‐east Asia
• The company has ISO 9001:2008 certification and its manufacturing and packaging facilities are HACCP
Quality Assurance (Hazard Analysis and Critical Control Points) Certified
• The products are available at all modern retails such as Bharti‐Walmart, Aditya Birla Retail, Jubilant
Retail Presence Retail, Hypercity, Natures Basket, Ruci and Idoni, and In ‘n’ Out, and institutions such as Indian Navy
Services, DT Cinemas, Indian Railways, Mumbai and Delhi Airports and Barista Lavazza
• Premium dry fruit gift packs for all occasions under a brand name of ‘Nutty Gritties Shubhkamnayen’
• In 2011, launched three new varieties of dry fruits – Roasted and salted almonds, roasted and salted
Recent Launches
cashews and fresh mint cashews
 Launched its dry fruit brands in Cafe Buddy's outlets located at metro stations across Delhi to increase brand presence
• The company has future plans of associating with Trent Ltd, Marche Foods, Spencers, Big Bazaar and
Upcoming Plans other supermarkets on state level to increase the reach and availability of the products
DRY FRUIT MARKET IN INDIA 2013.PPT 15

16. Appendix
Ratio Calculations Ratio Calculations
(Operating Current Assets / Current
Operating Margin Current Ratio
Income/Revenues)*100 Liabilities
Net Margin (Net Profit / Revenues) *100 {(Cash & Bank Balance +
Cash Ratio Marketable Securities) / Current
(Income Before Tax / Revenues Liabilities)}
Profit Before Tax Margin
*100
Total Liabilities / Shareholders
Debt to Equity
(Net Income / Shareholders Equity
Return on Equity (ROE)
Equity)*100
{Total Debt / (Shareholders
Debt to Capital Ratio
EBIT / (Total Assets – Current Equity + Total Debt)}
Return on Capital (ROCE)
Liabilities)*100
Interest Coverage Ratio EBIT / Interest Expense
Return on Working Capital (EBIT / Working Capital) *100
Fixed Asset Turnover Sales / Fixed Assets
Return on Assets (EBIT / Total Assets)*100
Asset Turnover Sales / Total Assets
Return on Fixed Assets (EBIT / Fixed Assets) *100
(Operating Expenses / Sales) Current Asset Turnover Sales / Current Assets
Operating Costs (% of Sales)
*100
Administration Costs (% of (Administrative Expenses / Sales) Working Capital Turnover Sales / Working Capital
Sales) *100
Sales / (Shareholders Equity +
Capital Employed Turnover
Interest Costs (% of Sales) (Interest Expenses / Sales) *100 Total Debt)
DRY FRUIT MARKET IN INDIA 2013.PPT 16

17. Sources of Information
Secondary Research Primary Research
Print Medium Interviews
Leading Newspapers Leading Industry Vendors
Journals / Magazines Industry Stakeholders
Business Magazines Industry Experts
Electronic Medium Surveys Conducted in Social / Technology Focused
Forums
Company Websites
Government Websites / Resources
Online Magazines
Online Journals / Articles
Premium Databases
Social Networking Space
DRY FRUIT MARKET IN INDIA 2013.PPT 17

18. Thank you for the attention
Dry Fruit Market – India report is part of Netscribes’ Food and Beverage Series.
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