CASE STUDY BEHIND THE SUCCESS OF PARLE – G BISCUITS IN INDIAVARUN KESAVAN
Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits.[2]
Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G means Genius".[3]
In 2013, Parle- G became India's first domestic FMCG brand to cross the ₹ 5,000 crore mark in retail sales.
A Study of the Sales and Distribution System at AMULRAJAT GARG
- Evolution of the dairy industry in India
- Milk Production and Consumption Patterns in India
- Prevalent Business Models in the Dairy Industry
- Major Players, Operating Margins, ROCE, Prices and Ratings
- Growth Drivers, Key Risks and Porters 5 Forces Analysis
- Analysis of Sales and Distribution Systems of AMUL at distributor, retailer and hypermarket level
- Comparison of Amul with Sanchi
- Recommendations
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
CASE STUDY BEHIND THE SUCCESS OF PARLE – G BISCUITS IN INDIAVARUN KESAVAN
Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits.[2]
Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G means Genius".[3]
In 2013, Parle- G became India's first domestic FMCG brand to cross the ₹ 5,000 crore mark in retail sales.
A Study of the Sales and Distribution System at AMULRAJAT GARG
- Evolution of the dairy industry in India
- Milk Production and Consumption Patterns in India
- Prevalent Business Models in the Dairy Industry
- Major Players, Operating Margins, ROCE, Prices and Ratings
- Growth Drivers, Key Risks and Porters 5 Forces Analysis
- Analysis of Sales and Distribution Systems of AMUL at distributor, retailer and hypermarket level
- Comparison of Amul with Sanchi
- Recommendations
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
This paper is focused on Packaging; one of the relatively long-term component in the many tools of shopper marketing. The more interesting observation is that it is right at the center of brand’s consumer proposition and brand’s shopper proposition – therefore an essential component in communication mix. A good packaging design not just motivates shoppers to choose, but it also builds brand equity and supports what is advertised.
Business Case: Rebranding a struggling Bangladeshi beverage brand to increase...shaika_jannat
Uro Cola is a struggling beverage brand in Bangladesh that is yet to garner a strong market share in the local population. In this proposal we analyze it's brand presence and competition and provide a unique way to lift up the struggling market presence that it has at the moment.
Nature Touch Beverage Company” offers best quality juices with different packages to customers at a very competitive price. Depending on the market researcher’s information and considering the growing demand of different juices, we are going to launch a new juice named “Nature Touch Date Juice” in the market. Our main aim is to reach our product to the near of every people at lower prices with new flavor who belong in different classes in our society.
RUNNING HEAD Strategic Plan Part 11Strategic Plan Part 1.docxtoltonkendal
RUNNING HEAD: Strategic Plan Part 1 1
Strategic Plan Part 1
Strategic Plan Part 1BUS/475
October 11, 2016
Introduction
Diageo is a renowned global leader and powerhouse, famous for its range and collection of alcoholic beverages. In addition to the top-notch beer brands, the company looks to come up with a non-alcoholic beverage drink to tap into the ever-growing market in this sector to meet new customer needs. The new product line is backed with the vision of being the best producers of high quality, healthy non-alcoholic products that are natural, to enable and retain worldwide market leadership in the product line, and a mission of producing high quality and natural products ensuring consistency in high quality production, Diageo has promised to ensure customer satisfaction whilst maintaining a high quality product.
Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.
Diageo, best known for its top-notch beers and liquors, it has been dealing widely with alcoholic drinks of various types. Being a global market leader, Diageo has a huge market to tap into, and with the dynamics of consumer tastes there is always an opportunity to improve on services that are offered. Due to increased need and use of non-alcoholic beverages by customers, there is a need for establishment of a division to deal with production of such beverages, so as to meet customer expectations. Since there are numerous non-alcoholic beverages in the market, the division’s endeavor to come up with a unique beverage that will guarantee a fulfillment like no other to consumers. These drinks will include exotic flavors; Atemoya flavor will give our customers a sweet and tart taste which in essence is a combination of pineapple, coconut and vanilla. Jackfruit flavor will give our customers a tarter taste with the sweetness of a banana. The new and exotic flavors, backed with attractive packaging, a great competitive edge is ensured, given the fact that it’s completely new product. The production of our products will be customer-centric, with numerous tasting sessions to ensure we get the right mix for our product.
The product will retail in the right market after thorough research and market segmentation while ensuring that the new beverage meets the required standards set, for both health and environmental aspects. This means all our packaging will be environmentally friendly. The beverage will retail affordably in economical packages with a price range that cuts across income levels to ensure that no customer is left out. Besides, it will be consumable in a wide range of events such as weddings and other social gatherings as well as accompanying any meal.
The mission of the new product division shall be: To always produce high quality, healthy and natural beverages for all people.
Describe how the division addre ...
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Model Attribute Check Company Auto PropertyCeline George
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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
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A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2. • Introduction to the process of innovation, diffusion and the role of culture
in the product innovation.
• How a company can tap culture to create a new product that can quickly
gain acceptance among consumer.
• Factors a company should take into account when developing a product
• Parvesh Debuka-Marketing Head wanted to use consumer behaviour
aspect that had supported the positioning of Paper Boat.
• The case deal with experiential and self- brand aspect beside other factors
that are instrumental in the effective positioning of any soft drink brand.
About Case
3. • Hector Beverages was founded in 2009 by Neeraj Kakkar, Neeraj Biyani, Suhas Misra and James Nuttall.
• The company's first product was a protein drink called Frissia, following which the energy drink brand, Tzinga
was launched in 2011.
• In March 2013, the company launched Paper Boat, a fruit pulp based beverage brand and shifted its focus to
the ethnic drinks segment.
• Paper Boat is a brand of traditional Indian beverages and foods produced and marketed by Hector
Beverages, which is headquartered in Bengaluru, India.
• The company aims to preserve traditional recipes while using innovation to make the ethnic Indian drinks
accessible to an urban market
•
• Paper Boat offers a range of fruit based ethnic drinks.It also has a range of milk
• Paper Boat produces two seasonal drinks associated with Indian festivals.
• The drinks are manufactured in ultra-hygienic production facilities.
Introduction
4. 1. What are the various dimensions of experiential marketing? Refer exhibit 1
There are five types of customer experiences that form the basis of the experiential marketing
framework are as follows :
Sense – It appeals to the senses with the objective of creating sensory experience, through sight,
sound , taste and smell.
Feel – It appeals to customers feelings and emotions.
Think – It appeals to the intellect with the objective of creating cognitive, problem solving
experiences.
Act – It enriches customers lives by Targeting their physical experiences showing them alternative
ways of doing things.
Relate – It contains aspects of sense, feel, think, and act marketing.
5. Exhibit 1
It measures the mean score obtained from respondents on various aspects of
experiential marketing. It was been compared with its competitor brands Real and
Tropicana. 7-point scale was used to measure respondents perception about the brands.
Decision areas involve an option between many alternatives as follows :
Paper boat could continue the existing positioning on cultural nostalgia.
Paper boat can consider how well the present positioning fits in with the lifestyle and
psychographics of consumers.
Paper boat can strengthen the ways in which self-branding connects in its ads.
Paper boat can enhance the involvement with respect to the product category and link
it up with the involvement levels of the brand.
6. 2. What was differentiating factor in the marketing mix of Paper boat?
Product
• Paper boat drinks hinge around Nostalgia & simplicity
with the unique tag line “Drinks and Memories”
• Most of ingredients used are naturally found spices &
condiments which differentiates it from other brands
• Paper boat is a traditional Indian drink launched to target
customers of primarily urban India
• It has total 9 different products and some unique flavors
which were not provided by it’s competitors
Packaging
• Stands out with its beautiful packaging-sleek, matte finish
doypacks, flat color, is hard to miss among similar looking
bottles
• The design on the packaging, successfully echoes the
theme of scorching sun summer holidays by using bright
colors, graphics and bold fonts
• It is available in 3 categories : 250ml, 500ml & 1 ltr
• The doypacks are one of the reasons which differentiates
Paper boat from its competitors brands
7. Price
Paper boat being a pioneer in traditional drink
space has advantage & eyes the grown in revenue
and share market
The resultant positioning of Paper boat was highly
quality and healthy beverage that’s why Paper
boat had to be priced at a premium
Place
Paper boat has 2 level distribution channel
It has distributors in all metropolitan cities
Collaboration with Indo nissin food has helped paper boat
strengthen it’s distribution channel
Also exports overseas to Indian stores of USA, UK &
Canada
Promotion
Story telling approach
Customer Centricity
Multimedia Campaign
#floatboat Campaign
8. 3. Should the brand reposition itself? Why or why not?
Managed to establish core competitive strategy in the market.
Competes in the premium sector.
Does not engage in competition with other cost groups.
Worked towards improving the service of premium target groups.
Consumers understand and perceive the brand as a high quality and premium.
The brand is appreciated for its focused strategy and standing.
The brand is appreciated and engaged in for its offerings.
9. 4. Is Paperboat for kids, adult or family? Can you infer from the case?
• Target Segment- 15-35 years old
• Students and working people
• Living in metro and urban areas
• Kids- taste
• Youngsters- memories
• Families- Festivals (thandai, pankam)
10. 5. Compare the three storyboards given in Exhibit 7,8,9.
What is the unique factor that you find in the storyboard of Paperboat?
Exhibit
• In the first ad its shows the memories of the childhood , kid tears a paper from his notebook
makes a paperboat floats down a river and many another scene related to child memories .At
the end paperboat comes with slogan “drink and memories” to sell their product.
• Second ad shows A kid is refused to eat fruits and wasted all over the house then his mom
starts giving him juice rather than eat fruits . Dabur is trying to show that his product “Real fruit
power” with “No added preservatives” through his advertisement.
• Third ad shows various scenes radio jockey having juice before his morning show , family
members drinking Tropicana on breakfast table . It is clearly visible pepsico is giving message to
consumer with a tagline “ its good to be alive” to consume Tropicana to be fresh and active.
11. Unique factors in the storyboard of paper boat:
Emotional connection.
The whole storyboard is created by using the memories from childhood (paper boat, Holi, kite, rain
etc.).
The grandparents play an important role in the whole ad, the company want to show the love and
care what they used to give us when we are small the same love and care are keep in mind while
making the paper boat drinks.
The term paisa worth chocolate signifies that all money what we spent while purchasing the
product will feel total worthy while we drink it.
The last line drink and memories clearly justify that the company want to make the customer feel
that they are enjoying the same freshness what where they used to use to enjoy when they were
young.
12. “It’s strange how memories work.
They are not time bound.
Our childhood is a memory,
This morning is already one,
All of it, just an arm’s length away.”