This document presents a marketing plan for a new toothpaste brand called Ultra Protect. It includes 3 variants targeted at smokers, coffee drinkers, and stain removal. The plan discusses segmentation, targeting, positioning, pricing, packaging, labeling, sales forecast, and promotional strategies including using a brand ambassador. Financial projections estimate startup expenses of 2,00,000 taka and initial inventory of 10,00,000 taka. Sales are forecasted to gradually increase over the first 3 years from 32,41,000 to 32,59,000 taka. A variety of supporting services are also discussed to improve the customer experience.

1. Marketing Plan for New
Toothpaste Brand
Presented By,
Muntasir Ahmed
Tipu Sultan
Tahmidur Rahman
Md. Taijul Islam
Nazmul Hasan Khan Badhon Presented To,
Fahana Habib
Zinnia(FHZ)

3. Introduct
ion Affordable Price
 The Consumers and their Perspective
 Healthy Smile = Confidence
• Current Market Analysis: Introducing New Product:
Brand Name: ULTRA PROTECT
Tagline: Keep always
smiling
Vision
3Variants: The smokers’
whitening
Toothpaste, Coffee
Drinkers’ whitening
Toothpaste, Extra
Whiteners Remove Stain
Fast.

4. Customer Driven Marketing
Strategy
Segmentation
Geographic: Dhaka, Chittagong and
Sylhet
Psychographic: Working Class People,
Lifestyle, Social Class
Demographic: Income, Education
Targeting
Selecting Group
Niche Targeting
Positioning
3 ways: Attributes, Benefits, Beliefs
and Values

5. Marketing Strategy
Product Attributes
 Product Quality
 Style
 Design
Packaging
 Environmental Friendly
 5g, 25g, 50g, 100g
Labeling
 retail price,
 manufacture date
 expire date

6. Marketing Strategy
Based on Buying Power
Penetration Pricing
Affordable Pricing
Offering Captive
Product(Toothbrush)
Brand Name
UltraProtect
Size Price
1. UltraProtect
The smokers’ whitening
Toothpaste
25g 15tk
50g 32tk
100g 48tk
2. UltraProtect Coffee
Drinkers’ whitening
Toothpaste
25g 17tk
50g 34tk
100g 49tk
3. UltraProtect Extra
Whiteners Remove Stain
Fast
25g 19tk
50g 36tk
100g 52tk
#Above all will be available in 5g 4tk

7. Financial Project
Startup Expense:
Purpose Period Items Total cost
Rent Advance for 6 months 1,50,000
Insuran
ce
1 year 15,000
Legal
Fees
25,000
Others 10,000
Total 2,00,000

8. Startup Asset:
Purpose cost
Cash in hand
Start-up Inventory
Computer
Decoration
Other current assets
1,00,000
10,00,000
50,000
1,00,000
50,000
Total 13,00,000

9. A sales forecast for the
fiscal year
Description Year 1 Year 2 Year 3
Sales Revenue
Less sales Discount
36,50,000
3,65,000
36,80,000
3,82,000
37,10,000
3,99,000
Less: sales returns and allowance
32,85,000
44,000
32,98,000
47,000
33,11,000
52,000
Not sales 32,41,000 32,51,000 32,59,000

10. Product Support Services
We provide supporting services for our product that’s why
the customer’s overall experience about
our brand is increasing.
Brand Name
we come with our new product “UltraProtect Toothpaste”. Our
motto or tagline is,“Keep always smiling”.
• Most important features
• Strong brand value
• Developing brand

11. Marketing Strategy
Indirect Market Channel
Selective Distribution
Pull Strategy
Extra Benefits for Wholesalers and Retailers

12. Marketing Strategy
Target Audience
Objective
Designing Message
Media
I. Billboard
II.Radio
III.Tv Commercial
Collecting Feedback
Brand Ambassador( Sakib-Al-Hasan)
Other Promotional Campaign