NEW PRODUCT DEVELOPMENT
•Download as PPTX, PDF•
0 likes•998 views
Imbue is a skin corrector cream that comes in one shade and changes color to match a person's skin tone. It is targeted at urban individuals ages 18 to 60 worldwide, especially females from middle to high income groups who prefer using skin correctors. The product will be offered in 30ml and 50ml packaging at a price of Rs. 3000 with wholesalers and retailers receiving margins of 10% and 25% respectively.
More Related Content
What's hot
What's hot (18)
Viewers also liked
Similar to NEW PRODUCT DEVELOPMENT
Similar to NEW PRODUCT DEVELOPMENT (20)
More from Rahul Hela
More from Rahul Hela (18)
Recently uploaded
Recently uploaded (20)
NEW PRODUCT DEVELOPMENT
- 3. Overview Imbue is a skin corrector crème range which does not have any color pigmentation it takes the color of your skin by matching itself with the melenin concentration of the skin and skin composition. So , you don’t have to worry about the lighting in the surronding or the quantity
- 5. geographic All around the world Urban people demographic Age group: 18 yrs to 60 and above Female Middle to high income group
- 6. PSYCHOGRAPHIC Attitude and belief People who prefer to use skin correctors and those who do not
- 8. “We offer a hussle free non oily skin corrector range which takes the shape and color of your skin , aged between 20 to 50 years.”
- 10. PRODUCT Our product would be offered in 30ml & 50 ml pack. The design of the product would be attractive. The U.S.P. of our product “” would be that it will come in just one shade and will vary according to skin tone after application
- 11. PRICE The imbue would be introduced in the market at a price of Rs3000. A margin of 10% would be kept for the wholesalers and a margin of 25% would be kept for the retailers.
- 12. • Our product “” would be launched in the national market. • It will be available in every major city of India. We will sell our product at retail outlets like sephora.
- 13. CHANNELS OF DISTRIBUTION . MANUFACTURER WHOLESALER RETAILER CUSTOMER We will be distributing our product via supermarkets around the world like spehora,neteporter, macy’s. We would also use traditional channel i.e. unorganised stores. Our distribution channel length would two level distribution that will include manufacturer, wholesaler, retailer, customer
- 14. CHANNEL MEMBERS . To get adequate shelf space in the stores we would provide some discounts to channel members. Initially we would keep our margins low and allow more margins to the channel members
- 15. Our packaging would be attractive and the bottle would be made of glass . we would be printing a health tips for keeping skin healthy on each bottle that we will be produced. We will also be providing sample for trial purpose but that would be done only in selected stores and with the collaboration of specified brands.
- 16. Newspapers Magazine Social networking sites Radio Television Internet ( Social Networking Sites) Brouchers Bill boards Promotional Events
- 17. our promotion strategy would include promoting product by providing skin corrector in miniature bootles for trial purpose (only in selected stores).