1. Presentation on
Marketing Management
Submitted to: Submitted by:
Mr. Anoop R Ohri Ankush Singla
Harshul Singla
Monika Rawat
Kanika Dhawan
Ashima Gupta

2.  Our topic is how to enhance
the sales of our product(after
shave)

3. Shaving scrapes natural oils off your face, So
the next most important item is some sort of
saving gel to keep your skin from becoming
too dry and reduce friction from the razor…..

4. GILLETTE’S
After Shave Lotion

5. • Product
•6 variants in after shave(metallic cylinders)
• 3 variants in after shave(Tubes)
•4 variants in after shave
•Price
•30 gm worth rs 30
•210 ml worth Rs 249
•210 ml worth rs 225
•Promotion
•It has high recognition rate, massive influence, recall
and reminder ad.

6. WOW!!!(after shave ) a product by MAAKH
Co. Ltd. This after shave is purely
manufactured on the basis of problems and
suggestions provided by consumers during a
survey by our team by going to various
categories of people in different areas.

7.  Based on State of After shave:-
1. Lotion
2. Gel
 Based on different classes of people :-
1. High and Middle class
2. Low class

8.  WOW!!! is available in bottles(lotion) and
tubes(gel) of different quantities.
 We are providing the same product in small
sachets and pouches, so that every one can buy
it.
WOW!!!

9.  No burning sensation
 No dryness
 Various fragrances
 For different skin types
 Act as antiseptic
Also the material used for packing is Bio-
degradable , hence preventing the pollution
caused by waste throw of sachet or , tubes etc.

10.  PROMOTION
For promotion , we are sending our team to various saloons
and making them aware of what we are using and we are
also giving them free samples of our product to use them
and get customer feedback and send it to us.
We are also publishing advertisement in Newspaper and
also internet for every category on various search engines
like yahoo and also on networking sites like Facebook ,
Twitter .
We are approaching Infosys for SEO(search engine
optimization). So when people search for any after shave,
our product comes on top. We are also using various types
of posters and banners to advertise. For advertising on TV
we hired Salman Khan as our Brand ambessedor.

11.  PRICE
For sachet of 5gm gel , we are charging 6 Rs.
For 60 ml we are charging 71 Rs.
For 100 ml we are charging only 118 Rs.
For 200 ml we are charging only 230 Rs.
For 70 + 10 gm gel tubes we are charging 80 Rs.
For 140 gm gel we are charging 155 Rs.
And you will get a discount on bulk purchase.
These prices are reasonable and with so many
choices for individuals.

12.  PRODUCTION
We are planning to manufacture our product
on large scale by establishing plant for every 5
nearby states. By this we can provide these
products on same price all over India and
within very short time it will reach to every
state on time of order.

13.  PLACE
As we are planning to manufacture products at
large scale and these will be available easily in
every city and every village and these will also
be available on medical stores instead of only
on cosmetics store.

14.  Customer Relationship Management
This means maintaining good relations with
customers and retaining them for a long period
or forever.
For this we are providing various schemes such
as a SCRATCH coupon which contain free
assured gifts Or it may contain a chance to get
the customer’s photo to be pasted on the tube
or bottle of our product.
We also encourage our customer’s suggestions
and there views and there demands.

16. To educate consumers on product advancements
and improve after shave performance.

17.  M:- Monika Rawat
 A:- Ankush Singla
 A:- Ashima Gupta
 K:- Kanika Dhawan
 H:- Harshul Singla

18. THANK YOU FOR YOUR
KIND CO- OPERATION