The document summarizes Vaseline's "Be Prepared" campaign in India, which aimed to promote their skin whitening cream line for men. The campaign focused on social media like Facebook and created an app allowing men to lighten their photos. While it was popular in India, it received international backlash for promoting fairness. Vaseline eventually took the campaign down voluntarily due to the outrage, but it may have helped their brand in India despite damaging their global image.
this presentation gives us the insights of how Dove developed as a brand and what were the strategies adopted by it to succeed in the highly competitive market
very popular campaign by dove, using real models/customers to creat the comercials, was very sucessful. Presented in my Consumer Behavior class by D. Jomaa.
this presentation gives us the insights of how Dove developed as a brand and what were the strategies adopted by it to succeed in the highly competitive market
very popular campaign by dove, using real models/customers to creat the comercials, was very sucessful. Presented in my Consumer Behavior class by D. Jomaa.
Areas Covered :
Evolution of the Brand
Brand Identity
Brand Personality
Logo of the Brand
Tagline of the Brand
Brand Connect with intended customer
Where does the Brand fit in the company’s scheme of things??
Ad campaign analysis (both Print and TVC)
Surf excel and their strong positioning making dirt good if it is for a social cause, their positioning, target market, segment and strong association with mother sentiments and ariel counter campaign, success of dirt is good campaign
Areas Covered :
Evolution of the Brand
Brand Identity
Brand Personality
Logo of the Brand
Tagline of the Brand
Brand Connect with intended customer
Where does the Brand fit in the company’s scheme of things??
Ad campaign analysis (both Print and TVC)
Surf excel and their strong positioning making dirt good if it is for a social cause, their positioning, target market, segment and strong association with mother sentiments and ariel counter campaign, success of dirt is good campaign
This slide include the analysis of Harvard Business Review's Case on Dove's brand evolution and its support to Unilever to grow to other market category.
This slide has been created on the base of a Harvard Business School Case's analysis "Dove :evolution of a brand". The case focuses on the strategy behind the media, mass and personal communication of Unilever's top brand Dove.
This paper presents an understanding of Personal Care Industry in India. The formal definition of personal care products is presented along with the categorization of personal care products. The paper highlights the consumer’s brand preferences of the Five Personal Care Products ( shaving creams, shaving blades, face cream, hair dye and deodorants). The present study is a sample study based on empirical data. The study is carried out by applying a focus group and survey method. Data for the study was collected from male visitors of different super markets, malls and specialty stores from twin cities of Hyderabad & Secunderabad. The primary data was collected from 1062 male respondents: Out of these 1062 responses, only 916 were considered for the purpose of analysis as these were complete and usable in all respects. An Empirical Study of Brand Consciousness prevalent among males is presented in this paper. Males who are generally considered as not being very particular about the brand they use in case of personal care products have proved to be otherwise.
Week 4 Written AssignmentFor this assignment, students will add.docxlillie234567
Week 4: Written Assignment
For this assignment, students will address the following questions, based on Chapter 7 of their textbook.
1. Create scenarios from research or personal experience to illustrate how each of the following affect a consumer’s motivation to conduct an external search: involvement, perceived risk, perceived costs and benefits, and the consideration set
2. When would a consumer be more likely to conduct an external search by brand rather than by attribute?
3. What variables affect the consumer’s ability to process information in an external search?
Week 3: Written Assignment
Please, read and analyze the case study
Nostalgia Marketing Brings Memories back, located in the folder
Recommended Readings for this Week (Downloadable) and also below.
Write a 4-page essay answering the discussion questions at the end of the case, including a cover and reference page. Essay must be in APA format with at least two (2) citations and references; one can be the textbook.
Nostalgia Marketing Brings Memories Back
Many different marketers, from cat-food manufacturers to insurance firms, are evoking positive memories of the past to capture the imagination of consumers through nostalgia marketing. Whether they’re bringing back old jingles, slogans, images, logos, characters, or brands, marketers want to jolt consumers’ memories. Feeling pressured by today’s fast-paced, high-tech world, many consumers are receptive to familiar ads and products they associate with their younger days and bygone times they remember fondly.
Meow Mix cat food, owned by
Del Monte Foods, recently resumed the use of its decades-old advertising jingle, after a 16-year hiatus. The jingle is a series of “meows” set to a simple tune that plays as viewers watch cats “mouth” the words during the commercials. “The Meow Mix Jingle brings back a sense of nostalgia and is a classic advertising spot that many people can even recite by memory,” explained the brand’s marketing director. The jingle is so memorable that 50 percent of consumers surveyed
before the new ads aired said they had heard the jingle during the previous 18 months, even though it had not been used for more than a decade.
Comic-strip characters from the 1960s are helping
MetLife appeal to consumers who smile when they see Charlie Brown, Snoopy, and other Peanuts characters in the insurance company’s ads and social media posts. Before debuting a new commercial during the Super Bowl, MetLife used its
Facebook page to post “comments” by Peanuts characters. After the game, MetLife posted additional character scenes online to keep the buzz going. Why use nostalgia for Snoopy to market life insurance? “It definitely takes people back, and we wanted to start a dialogue,” says a company executive.
Volkswagen, Audi, and other car companies frequently play on nostalgia for old rock songs to reach target audien.
ColourPop - The Budget-Friendly and High Quality Brand Everyone LovesOctoly
The ColourPop brand is very different from the traditional industry, where you’ll see top-down campaigns. Instead of massive companies that plan and concept their launches a year or more ahead of time, John and Laura Nelson, founders of Seed Beauty and ColourPop have 20-something staffers on social media asking the brand's consumers what they want; then roll it out as soon as it's ready.
India personal wash market outlook, 2021Sophia Jones
Market Reports on India presents the latest report on “India Personal Wash Market Outlook, 2021”. http://www.marketreportsonindia.com/consumer-goods-market-research-reports-13825/personal-wash-india.html The report also covers the leading companies that are involved in the manufacturing of the personal wash products.
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
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Prix Galien International 2024 Forum ProgramLevi Shapiro
June 20, 2024, Prix Galien International and Jerusalem Ethics Forum in ROME. Detailed agenda including panels:
- ADVANCES IN CARDIOLOGY: A NEW PARADIGM IS COMING
- WOMEN’S HEALTH: FERTILITY PRESERVATION
- WHAT’S NEW IN THE TREATMENT OF INFECTIOUS,
ONCOLOGICAL AND INFLAMMATORY SKIN DISEASES?
- ARTIFICIAL INTELLIGENCE AND ETHICS
- GENE THERAPY
- BEYOND BORDERS: GLOBAL INITIATIVES FOR DEMOCRATIZING LIFE SCIENCE TECHNOLOGIES AND PROMOTING ACCESS TO HEALTHCARE
- ETHICAL CHALLENGES IN LIFE SCIENCES
- Prix Galien International Awards Ceremony
Pulmonary Thromboembolism - etilogy, types, medical- Surgical and nursing man...VarunMahajani
Disruption of blood supply to lung alveoli due to blockage of one or more pulmonary blood vessels is called as Pulmonary thromboembolism. In this presentation we will discuss its causes, types and its management in depth.
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...Oleg Kshivets
RESULTS: Overall life span (LS) was 2252.1±1742.5 days and cumulative 5-year survival (5YS) reached 73.2%, 10 years – 64.8%, 20 years – 42.5%. 513 LCP lived more than 5 years (LS=3124.6±1525.6 days), 148 LCP – more than 10 years (LS=5054.4±1504.1 days).199 LCP died because of LC (LS=562.7±374.5 days). 5YS of LCP after bi/lobectomies was significantly superior in comparison with LCP after pneumonectomies (78.1% vs.63.7%, P=0.00001 by log-rank test). AT significantly improved 5YS (66.3% vs. 34.8%) (P=0.00000 by log-rank test) only for LCP with N1-2. Cox modeling displayed that 5YS of LCP significantly depended on: phase transition (PT) early-invasive LC in terms of synergetics, PT N0—N12, cell ratio factors (ratio between cancer cells- CC and blood cells subpopulations), G1-3, histology, glucose, AT, blood cell circuit, prothrombin index, heparin tolerance, recalcification time (P=0.000-0.038). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and PT early-invasive LC (rank=1), PT N0—N12 (rank=2), thrombocytes/CC (3), erythrocytes/CC (4), eosinophils/CC (5), healthy cells/CC (6), lymphocytes/CC (7), segmented neutrophils/CC (8), stick neutrophils/CC (9), monocytes/CC (10); leucocytes/CC (11). Correct prediction of 5YS was 100% by neural networks computing (area under ROC curve=1.0; error=0.0).
CONCLUSIONS: 5YS of LCP after radical procedures significantly depended on: 1) PT early-invasive cancer; 2) PT N0--N12; 3) cell ratio factors; 4) blood cell circuit; 5) biochemical factors; 6) hemostasis system; 7) AT; 8) LC characteristics; 9) LC cell dynamics; 10) surgery type: lobectomy/pneumonectomy; 11) anthropometric data. Optimal diagnosis and treatment strategies for LC are: 1) screening and early detection of LC; 2) availability of experienced thoracic surgeons because of complexity of radical procedures; 3) aggressive en block surgery and adequate lymph node dissection for completeness; 4) precise prediction; 5) adjuvant chemoimmunoradiotherapy for LCP with unfavorable prognosis.
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?bkling
Are you curious about what’s new in cervical cancer research or unsure what the findings mean? Join Dr. Emily Ko, a gynecologic oncologist at Penn Medicine, to learn about the latest updates from the Society of Gynecologic Oncology (SGO) 2024 Annual Meeting on Women’s Cancer. Dr. Ko will discuss what the research presented at the conference means for you and answer your questions about the new developments.
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
These lecture slides, by Dr Sidra Arshad, offer a quick overview of physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar leads (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
The prostate is an exocrine gland of the male mammalian reproductive system
It is a walnut-sized gland that forms part of the male reproductive system and is located in front of the rectum and just below the urinary bladder
Function is to store and secrete a clear, slightly alkaline fluid that constitutes 10-30% of the volume of the seminal fluid that along with the spermatozoa, constitutes semen
A healthy human prostate measures (4cm-vertical, by 3cm-horizontal, 2cm ant-post ).
It surrounds the urethra just below the urinary bladder. It has anterior, median, posterior and two lateral lobes
It’s work is regulated by androgens which are responsible for male sex characteristics
Generalised disease of the prostate due to hormonal derangement which leads to non malignant enlargement of the gland (increase in the number of epithelial cells and stromal tissue)to cause compression of the urethra leading to symptoms (LUTS
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
2. Hindustan Unilever Limited India’s largest fast moving consumer goods company. Distribution covers over 1 million retail outlets across India directly and its products are available in over 6.3 million outlets in the country, nearly 80% of all retail outlets in India. The market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers using its products.
3. “Be Prepared” Purpose The campaign was created by Omnicom in efforts to utilize social media, its tools (images and applications) in order to promote their skin whitening cream line for Vaseline men.
4. Objective Skin lightening has long been an obsession of image-conscious women in India. Now, men on the subcontinent are also rabid for a paler complexion. The main objective of the campaign was to encourage male consumers to pick up and try the product.
5. Plan Focus on social media, and reach the young adult males that care about their looks. Create an app that allows men to lighten their photos and see the difference for themselves. Keep the campaign simple and fun to be a part of. Use national celebrities to endorse the product such as ShahidKapoor.
6. Communication Facebook was the primary tool of communication with the target market. They also created an app to accompany Vaseline’s facebook page that “transforms your face”. People participated largely in the Facebook posts that asked users about different shades of complexion ShahidKapoor could have.
7. Evaluation There was a huge response to the campaign’s facebook app, and not all of them were good. People from all over the world accused the brand of reinforcing the notion that fairness is more desirable, superior and causing great harm to society (racism). On the other hand, the response from Indian people was much more positive. The gift and the curse of internet; borderless digital world.
8. Evaluation (cont.) There are currently 212.886 people that like Vaseline’s facebook page, however a baseline study was inapplicable since we do not know the likes they had before the campaign. The campaign had about a four month run, but it was eventually taken down by Vaseline voluntarily after the international outrage. Overall, it seems like it has helped Vaseline in India, but might have damaged its image globally. It’s the dilemma such global companies have when promoting a special product to a specific target market at an international platform such as Facebook.
9. Evaluation (cont.) According to the stock market information available from www.reuters.com, Hindustan Unilever Limited’s index has raised from 263 Indian Rupee (July, 2010) to 312 Indian Rupee (October, 2010) and currently is at 320 Indian Rupee. This comparison is very limited in relevance to the campaign in hand since Hindustan Unilever Limited supplies products in over 20 consumer categories.
10. Statement from Unilever Vaseline is committed to creating culturally relevant products that meet the needs of its consumers in markets around the world. Much like self-tanning products in North America and Europe, skin lightening products are culturally relevant in India. In India, men use these products to lighten and even out their natural skin tone and to reduce the appearance of spots while protecting their skin from the sun. The Facebook application was created for the Indian market as a culturally relevant and engaging way for Indian men to interact with this product.