Visual Board Color Board Concept Board Theme Board Mood Board

1. FASHION FORECASTING AND PRODUCT
DEVELOPMENT
BRAND -TURTLE
A report submitted in partial fulfilment of the requirement for the completion of
Semester II in Master of Fashion Management
Under the guidance by:
Mr.Souvik Basu
Submitted by:
RAHUL HELA
DEPARTMENT OF FASHION MANAGEMENT STUDIES
NATIONAL INSTITUTE OF FASHION TECHNOLOGY
KOLKATA

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DECLARATION
I Rahul Hela hereby declare that the Project entitled “Fashion Forecasting and Product
Development “submitted towards, partial fulfilment of the Degree of Master of Fashion
Management is our original work and no part of the project has been copied from any other
reports or any other work carried by someone else which has been submitted for any other
degree/award.However,any material taken from any other published source has been suitably
referred and acknowledged at various places.
Rahul Hela
Fashion Management Studies
National Institute of Fashion Technology
Kolkata

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Acknowledgement
I, the students of Semester II from “National Institute of Fashion Technology “pursuing of
my“Master of Fashion Management” take great pleasure in presenting our efforts of
developing a complete project in a very satisfactory and appreciable manner.
My efforts have been a success due to the Co-operation of the entire Fashion Management
Studies (F.M.S.) Department without which a project of this magnitude, given restriction of
time, could not have been possible.
I owe this project to “Guest faculty Mr.Souvik Basu “whose help, expert guidance and
invaluable Co-operation guided us throughout the research phase.
Thanking You.
Rahul Hela
Fashion Management Studies
National Institute of Fashion Technology
Kolkata

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CERTIFICATE FROM GUIDE REGARDING COMPLETION OF WORK
This is to certify that the Project entitled “Fashion Forecasting and Product
Development“submitted towards the partial fulfilment of the Degree of Master of Fashion
Management by Rahul Hela is their original work under my guidance and the results are
based on the research done by him.
Mr.Souvik Basu
Department of Fashion Management Studies
National Institute of Fashion Technology
Kolkata

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CONTENT
1. INTRODUCTION
2. FROM THE FOUNDER
3. ACCOLADES
4. OUR PRESENCE
5. BRAND
6. RESOURCE CENTRE
7. CORPORATE SOCIAL RESPONSIBILTY
8. VISUAL BOARD
9. TARGET MARKET
10.THEME BOARD
11.COLOR BOARD
12. CONCEPT BOARD

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1. INTRODUCTION
Turtle‟s journey began in Kolkata, in 1993 as an aspiring yet steadfast enterprise that went on
to become one of India‟s fastest growing companies in the industry. From a company
primarily into men‟s readymade shirts, to a leading brand in menswear fashion, Turtle has
indeed, come a long way. After all, what started with a production capacity of just 20 shirts a
day, today has an exhaustive in-house retail unit that caters to more than 96 exclusive stores
and 1200 multi-brand outlets across the country. With trendsetting fashion and redefining
styles, its two iconic brands – Turtle and London Bridge have become favourites among men
who wish to stand out and make a statement.
2. FROM THE FOUNDER
Sanjay Jhunjhunwalla
Chairman, Director and Founder, Turtle Limited, Mr. Sanjay Jhunjhunwalla's drive for
success can only be rivalled by his passion for positivity. No wonder, when he's not busy
taking the company from one milestone to another, he can be found either conducting
personality development classes or engrossed in social welfare activities.

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Amit Ladsaria
Director, Turtle Limited, Amit Ladsaria has been at the helm of the company since its
inception, nurturing it to become the respectable brand it is, today. With a keen eye for
perfection and vast expertise in retail,
Mr. Ladsaria has been successful in building the culture of customer satisfaction and
corporate ethics within the company.
Shitanshu Jhunjhunwalla
Director, Turtle Limited, Shitanshu Jhunjhunwalla, has been single-handedly responsible for
transforming the company from an apparel manufacturer to a lifestyle brand. With his global

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exposure, dynamic leadership and cutting-edge business acumen, he has instilled new zeal
and greater passion in the company.
3. ACCOLADES
Be it for being a company with a conscience or a brand with an edge, Turtle has been
appreciated by its customers, applauded by its peers and awarded by the industry alike.
4. OUR PRESENCE
Turtle Limited has a wide reach with a presence in over 400 cities across the world, at more
than 96 exclusive stores and 1200 multi-brand outlets.

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5. BRAND
I) TURTLE:-
Hottest runway looks. Designers‟ pick. And the fashionista‟s favourite. This summer, the
turtle ss16 collection is styled on the best of what‟s trending around the world of fashion. A
cool, curated line of menswear featuring an exclusive range of prints, indigos, khakis, denims
and khadi. Right from the runway to your wardrobe this season.

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II) LONDON BRIDGE
Vibrant colours to choose from. Trendy patterns to pick. And fascinating designs to go
for. This summer, it‟s the season to be let out and be what you want to be. Because being
you is the new way to be.

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KHADI
FABRIC OF FREEDOM
Hand spun. Hand woven. And handcrafted. Khadi, referred to, by Mahatma Gandhi as the
„livery of freedom‟ is today a style statement that celebrates free-spirited fashion both in
attitude and feel.

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6. RESOURCE CENTRE
7. CORPORATE SOCIAL RESPONSIBILTY:-
For a new-age lifestyle brand, Turtle Limited uniquely comes across as a company with a
conscience. Putting the planet before profits, and society ahead of the company, Turtle has
always been at the forefront when it comes to corporate social responsibility.
TURTLE FOR TURTLES

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Furthering its commitment towards a better world, Turtle Limited has entered a partnership
with Turtle Survival Alliance [TSA], a global body that works for turtle conservation.
SAVE LITTLE SHELLY
#SaveLittleShelly

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Why let World Turtle Day be another non-descript day in the year when one can create
and celebrate an entire World Turtle Month? That too, in an interesting and engaging
way, giving people a real time experience of saving a Turtle!
#iDroppedMyClothes
A fun and engaging donation drive. Creating awareness towards the cause of those who
spend harsh winters without even a single piece of cloth on their bodies.

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8. VISUAL BOARD

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9. TARGET MARKET:-

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10. THEME BOARD:-

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11. CONCEPT BOARD:-

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12. COLOR BOARD:-

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13. ILLUSTRATION:-

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13. REFERENCE:-
www.turtlelimited.com/
www.turtleonline.in/
www.turtle-foundation.org/