The document describes Leo PVT LTD's hair coloring shampoo product called Killer Strands. It is available in 5 colors and provides immediate hair coloring in 15 minutes without damage. It retails for Rs. 250 per 100ml bottle. The product aims to make hair coloring easy and affordable as an alternative to salon treatments. It contains natural dyes and nourishes hair. The document outlines the company's marketing strategy to promote brand awareness and increase demand among youth.

1. Leo PVT LTD

2.  Hair colouring shampoo.
 Available in 4 variants (red, blue,
orange, blonde and purple).
 Styling made easy.
 Immediate result.
 Price of the product- Rs. 250 For 100 ml
bottle.
 Ammonia free.

3.  Hair coloring in parlor and salon is
costly.
 Time consuming process.
 Chemicals damage hair.
 Monotonous and boring hair colors.

4.  Hair coloring made easy with natural
dyes which will nourish hair and make
them trendy at the same time.
 Color hair whenever you want.
 Just 15 minutes to get stylish, funky
or trendy look.

5.  Ravishing Red:
Red Ochre (chemical formula-F2O3), a
non toxic natural herb.
 Boisterous Blue:
Dye Indigotin obtained from plant
Indigo.
 Blissful Blonde:
Brown Ochre (Goethite) along with
partly hydrated Iron Oxide.
 Passionate Purple:
Made of natural dye obtained from

6.  Ostentatious Orange:
Lawsone dye obtained from Henna
Plant.
 The base in all the hair coloring
shampoo will be Amla, which nourishes
the hair and scalp and prevent
premature grey hair.

7.  Drench you hair.
 Take a streak that you want to color.
 Apply shampoo to the streak and rub
properly for 10 minutes.
 Keep it for another 10 minutes.
 Wash it properly.
 The color will last for 4-5 wash.

8.  To make the masses aware of Killer
Strands.
 To establish as the brand in the market.
 To create the product image.
 To increase the demand of the product
in the market.
 To target the youth.

9. On the basis of:
 Geographic
 Demographic
 Psychographic

10.  The plan is to collect samples from the
cities like Delhi, Mumbai, Kolkata,
Chennai, Bangalore, Ahmadabad,
Chandigarh, and Lucknow.
 Its important due to variations in
consumer preferences and purchase habits.
 To recognize the market potential.
 To decide the concentration of marketing
efforts required.

11.  Women belonging to the age group of
16 to 36 (especially college goers),
college goers, belonging to the socio-
economic class of middle and upper
middle class.
 To target the age group which enjoy
experimenting different life style
activities.
 To promote on the basis of
“socioeconomic classification”.

12.  Ones who enjoy the west lifestyle,
socialites.
Women who look out for quality and
reliability.
 To target to innovators- high self-
esteem, always look for changes.
 To understand the psychographic
segment for better market planning.

13.  Killer Strands is the first ever product
to have been introduced with the unique
feature of coloring hair instantly.
 As of now there have been no such
competitors against us to compete with
our instant hair coloring shampoo.

14.  To create image to occupy a distinctive
place In the minds of target market.
 The goal is to the brand in the minds of
consumers to maximize the potential
benefit.
 For the Economic segment, Better
quality & quantity, and Colours hair
instantly and with ease.

15.  The “Big Five” of brand personality are:
Sincerity, Excitement, Competence,
Sophistication and Ruggedness
 Amongst brand personality, our
product can be described in terms of
Excitement and Competence factor.
 That is the product is spirited,
imaginative, up to date, reliable.

16.  Positioning requires that similarities
and differences between brands to be
defined and communicated.
 The product is positioned in relation to
its attributes.
 Since Killer Strands is a complete
different category of product, which is
never been touched or thought of before,
so we would position the product on the
basis of its characteristics i.e. the whole
idea of instant coloring with a wash

17.  To set ‘Demand Chain Planning” i.e.
considering target market , design the
supply chain backward from the point.
 Product should cater to people from
middle & upper middle class.
 Positioning of the product should not be
restricted at standalone company
outlets.
 Should be available at beauty parlors,
malls like Palladium, Infinity, etc.

22.  Tie-up with Mad-o-Wot and Juice
 Demonstration available in various
malls for some time post-launch.
 Sponsoring all the college events
especially Section branding of the
Fashion Show.
 Mock Band Performance .

23.  All the Ads of our campaign portray the
colors that can be applied on hair with
just an instant wash. We have shown
multiple colors which specify the
multiplicity of our innovation, invention
and production of new color.
 In the Print Ad we have superfied the
Mohawk with peacock feathers showing
the different colors that can be applied to
the hair using Killer Strands.
 The spray paint poster portrays the
multiple colors that Killer Strands has

24.  A group on facebook.
 Creating a buzz via twitter.
 And presence on linkedIn.
 www.leokillers.com

25. Print Ads
 Newspaper
 The Times of India
 Hindustan Times
 Magazines
 Air line magazines
 Filmfare
 Femina
 Posters
 Standees at malls, college fests, workshops
 Demonstrations at malls, colleges
 Posters at MAD-O-WOT.