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FASHION FORECASTING AND PRODUCT
DEVELOPMENT
BRAND -TURTLE
A report submitted in partial fulfilment of the requirement for the completion of
Semester II in Master of Fashion Management
Under the guidance by:
Mr.Souvik Basu
Submitted by:
RAHUL HELA
DEPARTMENT OF FASHION MANAGEMENT STUDIES
NATIONAL INSTITUTE OF FASHION TECHNOLOGY
KOLKATA
TURTLE LIMITED
National Institute of Fashion Technology, Kolkata PAGE 2
DECLARATION
I Rahul Hela hereby declare that the Project entitled “Fashion Forecasting and Product
Development “submitted towards, partial fulfilment of the Degree of Master of Fashion
Management is our original work and no part of the project has been copied from any other
reports or any other work carried by someone else which has been submitted for any other
degree/award.However,any material taken from any other published source has been suitably
referred and acknowledged at various places.
Rahul Hela
Fashion Management Studies
National Institute of Fashion Technology
Kolkata
TURTLE LIMITED
National Institute of Fashion Technology, Kolkata PAGE 3
Acknowledgement
I, the students of Semester II from “National Institute of Fashion Technology “pursuing of
my“Master of Fashion Management” take great pleasure in presenting our efforts of
developing a complete project in a very satisfactory and appreciable manner.
My efforts have been a success due to the Co-operation of the entire Fashion Management
Studies (F.M.S.) Department without which a project of this magnitude, given restriction of
time, could not have been possible.
I owe this project to “Guest faculty Mr.Souvik Basu “whose help, expert guidance and
invaluable Co-operation guided us throughout the research phase.
Thanking You.
Rahul Hela
Fashion Management Studies
National Institute of Fashion Technology
Kolkata
TURTLE LIMITED
National Institute of Fashion Technology, Kolkata PAGE 4
CERTIFICATE FROM GUIDE REGARDING COMPLETION OF WORK
This is to certify that the Project entitled “Fashion Forecasting and Product
Development“submitted towards the partial fulfilment of the Degree of Master of Fashion
Management by Rahul Hela is their original work under my guidance and the results are
based on the research done by him.
Mr.Souvik Basu
Department of Fashion Management Studies
National Institute of Fashion Technology
Kolkata
TURTLE LIMITED
National Institute of Fashion Technology, Kolkata PAGE 5
CONTENT
1. INTRODUCTION
2. FROM THE FOUNDER
3. ACCOLADES
4. OUR PRESENCE
5. BRAND
6. RESOURCE CENTRE
7. CORPORATE SOCIAL RESPONSIBILTY
8. VISUAL BOARD
9. TARGET MARKET
10.THEME BOARD
11.COLOR BOARD
12. CONCEPT BOARD
TURTLE LIMITED
National Institute of Fashion Technology, Kolkata PAGE 6
1. INTRODUCTION
Turtle‟s journey began in Kolkata, in 1993 as an aspiring yet steadfast enterprise that went on
to become one of India‟s fastest growing companies in the industry. From a company
primarily into men‟s readymade shirts, to a leading brand in menswear fashion, Turtle has
indeed, come a long way. After all, what started with a production capacity of just 20 shirts a
day, today has an exhaustive in-house retail unit that caters to more than 96 exclusive stores
and 1200 multi-brand outlets across the country. With trendsetting fashion and redefining
styles, its two iconic brands – Turtle and London Bridge have become favourites among men
who wish to stand out and make a statement.
2. FROM THE FOUNDER
Sanjay Jhunjhunwalla
Chairman, Director and Founder, Turtle Limited, Mr. Sanjay Jhunjhunwalla's drive for
success can only be rivalled by his passion for positivity. No wonder, when he's not busy
taking the company from one milestone to another, he can be found either conducting
personality development classes or engrossed in social welfare activities.
TURTLE LIMITED
National Institute of Fashion Technology, Kolkata PAGE 7
Amit Ladsaria
Director, Turtle Limited, Amit Ladsaria has been at the helm of the company since its
inception, nurturing it to become the respectable brand it is, today. With a keen eye for
perfection and vast expertise in retail,
Mr. Ladsaria has been successful in building the culture of customer satisfaction and
corporate ethics within the company.
Shitanshu Jhunjhunwalla
Director, Turtle Limited, Shitanshu Jhunjhunwalla, has been single-handedly responsible for
transforming the company from an apparel manufacturer to a lifestyle brand. With his global
TURTLE LIMITED
National Institute of Fashion Technology, Kolkata PAGE 8
exposure, dynamic leadership and cutting-edge business acumen, he has instilled new zeal
and greater passion in the company.
3. ACCOLADES
Be it for being a company with a conscience or a brand with an edge, Turtle has been
appreciated by its customers, applauded by its peers and awarded by the industry alike.
4. OUR PRESENCE
Turtle Limited has a wide reach with a presence in over 400 cities across the world, at more
than 96 exclusive stores and 1200 multi-brand outlets.
TURTLE LIMITED
National Institute of Fashion Technology, Kolkata PAGE 9
5. BRAND
I) TURTLE:-
Hottest runway looks. Designers‟ pick. And the fashionista‟s favourite. This summer, the
turtle ss16 collection is styled on the best of what‟s trending around the world of fashion. A
cool, curated line of menswear featuring an exclusive range of prints, indigos, khakis, denims
and khadi. Right from the runway to your wardrobe this season.
TURTLE LIMITED
National Institute of Fashion Technology, Kolkata PAGE 10
II) LONDON BRIDGE
Vibrant colours to choose from. Trendy patterns to pick. And fascinating designs to go
for. This summer, it‟s the season to be let out and be what you want to be. Because being
you is the new way to be.
TURTLE LIMITED
National Institute of Fashion Technology, Kolkata PAGE 11
KHADI
FABRIC OF FREEDOM
Hand spun. Hand woven. And handcrafted. Khadi, referred to, by Mahatma Gandhi as the
„livery of freedom‟ is today a style statement that celebrates free-spirited fashion both in
attitude and feel.
TURTLE LIMITED
National Institute of Fashion Technology, Kolkata PAGE 12
6. RESOURCE CENTRE
7. CORPORATE SOCIAL RESPONSIBILTY:-
For a new-age lifestyle brand, Turtle Limited uniquely comes across as a company with a
conscience. Putting the planet before profits, and society ahead of the company, Turtle has
always been at the forefront when it comes to corporate social responsibility.
TURTLE FOR TURTLES
TURTLE LIMITED
National Institute of Fashion Technology, Kolkata PAGE 13
Furthering its commitment towards a better world, Turtle Limited has entered a partnership
with Turtle Survival Alliance [TSA], a global body that works for turtle conservation.
SAVE LITTLE SHELLY
#SaveLittleShelly
TURTLE LIMITED
National Institute of Fashion Technology, Kolkata PAGE 14
Why let World Turtle Day be another non-descript day in the year when one can create
and celebrate an entire World Turtle Month? That too, in an interesting and engaging
way, giving people a real time experience of saving a Turtle!
#iDroppedMyClothes
A fun and engaging donation drive. Creating awareness towards the cause of those who
spend harsh winters without even a single piece of cloth on their bodies.
TURTLE LIMITED
National Institute of Fashion Technology, Kolkata PAGE 15
8. VISUAL BOARD
TURTLE LIMITED
National Institute of Fashion Technology, Kolkata PAGE 16
9. TARGET MARKET:-
TURTLE LIMITED
National Institute of Fashion Technology, Kolkata PAGE 17
10. THEME BOARD:-
TURTLE LIMITED
National Institute of Fashion Technology, Kolkata PAGE 18
11. CONCEPT BOARD:-
TURTLE LIMITED
National Institute of Fashion Technology, Kolkata PAGE 19
12. COLOR BOARD:-
TURTLE LIMITED
National Institute of Fashion Technology, Kolkata PAGE 20
13. ILLUSTRATION:-
TURTLE LIMITED
National Institute of Fashion Technology, Kolkata PAGE 21
TURTLE LIMITED
National Institute of Fashion Technology, Kolkata PAGE 22
TURTLE LIMITED
National Institute of Fashion Technology, Kolkata PAGE 23
TURTLE LIMITED
National Institute of Fashion Technology, Kolkata PAGE 24
13. REFERENCE:-
www.turtlelimited.com/
www.turtleonline.in/
www.turtle-foundation.org/

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Turtle Target Market

  • 1. FASHION FORECASTING AND PRODUCT DEVELOPMENT BRAND -TURTLE A report submitted in partial fulfilment of the requirement for the completion of Semester II in Master of Fashion Management Under the guidance by: Mr.Souvik Basu Submitted by: RAHUL HELA DEPARTMENT OF FASHION MANAGEMENT STUDIES NATIONAL INSTITUTE OF FASHION TECHNOLOGY KOLKATA
  • 2. TURTLE LIMITED National Institute of Fashion Technology, Kolkata PAGE 2 DECLARATION I Rahul Hela hereby declare that the Project entitled “Fashion Forecasting and Product Development “submitted towards, partial fulfilment of the Degree of Master of Fashion Management is our original work and no part of the project has been copied from any other reports or any other work carried by someone else which has been submitted for any other degree/award.However,any material taken from any other published source has been suitably referred and acknowledged at various places. Rahul Hela Fashion Management Studies National Institute of Fashion Technology Kolkata
  • 3. TURTLE LIMITED National Institute of Fashion Technology, Kolkata PAGE 3 Acknowledgement I, the students of Semester II from “National Institute of Fashion Technology “pursuing of my“Master of Fashion Management” take great pleasure in presenting our efforts of developing a complete project in a very satisfactory and appreciable manner. My efforts have been a success due to the Co-operation of the entire Fashion Management Studies (F.M.S.) Department without which a project of this magnitude, given restriction of time, could not have been possible. I owe this project to “Guest faculty Mr.Souvik Basu “whose help, expert guidance and invaluable Co-operation guided us throughout the research phase. Thanking You. Rahul Hela Fashion Management Studies National Institute of Fashion Technology Kolkata
  • 4. TURTLE LIMITED National Institute of Fashion Technology, Kolkata PAGE 4 CERTIFICATE FROM GUIDE REGARDING COMPLETION OF WORK This is to certify that the Project entitled “Fashion Forecasting and Product Development“submitted towards the partial fulfilment of the Degree of Master of Fashion Management by Rahul Hela is their original work under my guidance and the results are based on the research done by him. Mr.Souvik Basu Department of Fashion Management Studies National Institute of Fashion Technology Kolkata
  • 5. TURTLE LIMITED National Institute of Fashion Technology, Kolkata PAGE 5 CONTENT 1. INTRODUCTION 2. FROM THE FOUNDER 3. ACCOLADES 4. OUR PRESENCE 5. BRAND 6. RESOURCE CENTRE 7. CORPORATE SOCIAL RESPONSIBILTY 8. VISUAL BOARD 9. TARGET MARKET 10.THEME BOARD 11.COLOR BOARD 12. CONCEPT BOARD
  • 6. TURTLE LIMITED National Institute of Fashion Technology, Kolkata PAGE 6 1. INTRODUCTION Turtle‟s journey began in Kolkata, in 1993 as an aspiring yet steadfast enterprise that went on to become one of India‟s fastest growing companies in the industry. From a company primarily into men‟s readymade shirts, to a leading brand in menswear fashion, Turtle has indeed, come a long way. After all, what started with a production capacity of just 20 shirts a day, today has an exhaustive in-house retail unit that caters to more than 96 exclusive stores and 1200 multi-brand outlets across the country. With trendsetting fashion and redefining styles, its two iconic brands – Turtle and London Bridge have become favourites among men who wish to stand out and make a statement. 2. FROM THE FOUNDER Sanjay Jhunjhunwalla Chairman, Director and Founder, Turtle Limited, Mr. Sanjay Jhunjhunwalla's drive for success can only be rivalled by his passion for positivity. No wonder, when he's not busy taking the company from one milestone to another, he can be found either conducting personality development classes or engrossed in social welfare activities.
  • 7. TURTLE LIMITED National Institute of Fashion Technology, Kolkata PAGE 7 Amit Ladsaria Director, Turtle Limited, Amit Ladsaria has been at the helm of the company since its inception, nurturing it to become the respectable brand it is, today. With a keen eye for perfection and vast expertise in retail, Mr. Ladsaria has been successful in building the culture of customer satisfaction and corporate ethics within the company. Shitanshu Jhunjhunwalla Director, Turtle Limited, Shitanshu Jhunjhunwalla, has been single-handedly responsible for transforming the company from an apparel manufacturer to a lifestyle brand. With his global
  • 8. TURTLE LIMITED National Institute of Fashion Technology, Kolkata PAGE 8 exposure, dynamic leadership and cutting-edge business acumen, he has instilled new zeal and greater passion in the company. 3. ACCOLADES Be it for being a company with a conscience or a brand with an edge, Turtle has been appreciated by its customers, applauded by its peers and awarded by the industry alike. 4. OUR PRESENCE Turtle Limited has a wide reach with a presence in over 400 cities across the world, at more than 96 exclusive stores and 1200 multi-brand outlets.
  • 9. TURTLE LIMITED National Institute of Fashion Technology, Kolkata PAGE 9 5. BRAND I) TURTLE:- Hottest runway looks. Designers‟ pick. And the fashionista‟s favourite. This summer, the turtle ss16 collection is styled on the best of what‟s trending around the world of fashion. A cool, curated line of menswear featuring an exclusive range of prints, indigos, khakis, denims and khadi. Right from the runway to your wardrobe this season.
  • 10. TURTLE LIMITED National Institute of Fashion Technology, Kolkata PAGE 10 II) LONDON BRIDGE Vibrant colours to choose from. Trendy patterns to pick. And fascinating designs to go for. This summer, it‟s the season to be let out and be what you want to be. Because being you is the new way to be.
  • 11. TURTLE LIMITED National Institute of Fashion Technology, Kolkata PAGE 11 KHADI FABRIC OF FREEDOM Hand spun. Hand woven. And handcrafted. Khadi, referred to, by Mahatma Gandhi as the „livery of freedom‟ is today a style statement that celebrates free-spirited fashion both in attitude and feel.
  • 12. TURTLE LIMITED National Institute of Fashion Technology, Kolkata PAGE 12 6. RESOURCE CENTRE 7. CORPORATE SOCIAL RESPONSIBILTY:- For a new-age lifestyle brand, Turtle Limited uniquely comes across as a company with a conscience. Putting the planet before profits, and society ahead of the company, Turtle has always been at the forefront when it comes to corporate social responsibility. TURTLE FOR TURTLES
  • 13. TURTLE LIMITED National Institute of Fashion Technology, Kolkata PAGE 13 Furthering its commitment towards a better world, Turtle Limited has entered a partnership with Turtle Survival Alliance [TSA], a global body that works for turtle conservation. SAVE LITTLE SHELLY #SaveLittleShelly
  • 14. TURTLE LIMITED National Institute of Fashion Technology, Kolkata PAGE 14 Why let World Turtle Day be another non-descript day in the year when one can create and celebrate an entire World Turtle Month? That too, in an interesting and engaging way, giving people a real time experience of saving a Turtle! #iDroppedMyClothes A fun and engaging donation drive. Creating awareness towards the cause of those who spend harsh winters without even a single piece of cloth on their bodies.
  • 15. TURTLE LIMITED National Institute of Fashion Technology, Kolkata PAGE 15 8. VISUAL BOARD
  • 16. TURTLE LIMITED National Institute of Fashion Technology, Kolkata PAGE 16 9. TARGET MARKET:-
  • 17. TURTLE LIMITED National Institute of Fashion Technology, Kolkata PAGE 17 10. THEME BOARD:-
  • 18. TURTLE LIMITED National Institute of Fashion Technology, Kolkata PAGE 18 11. CONCEPT BOARD:-
  • 19. TURTLE LIMITED National Institute of Fashion Technology, Kolkata PAGE 19 12. COLOR BOARD:-
  • 20. TURTLE LIMITED National Institute of Fashion Technology, Kolkata PAGE 20 13. ILLUSTRATION:-
  • 21. TURTLE LIMITED National Institute of Fashion Technology, Kolkata PAGE 21
  • 22. TURTLE LIMITED National Institute of Fashion Technology, Kolkata PAGE 22
  • 23. TURTLE LIMITED National Institute of Fashion Technology, Kolkata PAGE 23
  • 24. TURTLE LIMITED National Institute of Fashion Technology, Kolkata PAGE 24 13. REFERENCE:- www.turtlelimited.com/ www.turtleonline.in/ www.turtle-foundation.org/