The document summarizes market research findings about the brand Lux soap from Hindustan Unilever. It finds that Lux has near 100% brand awareness in India and is known as a premium beauty soap. Television is the main source of awareness about Lux. The brand is strongly associated with actress Aishwarya Rai. Strawberry and cream is the best-selling variant. Lux has a large distribution and sales network in India.

1. Brand Management Of Presented By Group One Manika Kaushik Aastha Mishra Nitin Bansal Ashish Khullar Divyanshu Mishra

2. Introduction- HUL Hindustan Unilever Limited (HUL) is India's largest FMCG company, touching the lives of two out of three Indians with over 20 distinct categories in home & personal care products and food & beverages. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of over Rs. 13,000 crores

4. INTRODUCTION-LUX 1916 LUX launched in USA as Laundry soap 1929 LUX launched in India 1925 LUX launched in USA as Toilet soap 1960 LUX went colored

8. Shift in positioning from Stars to Common Girl

10. PRODUCT LIFE CYCLE

11. Introduction (1929- 1950s) Company Objectives Actions Sales Low Cost of manufacturing High Profits Negative Marketing Objective Create product awareness in major cities Product strategy Offer a basic product Price strategy Higher than Lifebuoy Distribution Created network in major cities Advertising strategy Awareness among early adopters.

12. Growth- (1950s- 1990s) Company Objectives Actions Sales Rising Sales Cost of manufacturing Average cost reduction Profits Positively increasing Marketing Objective Maximise market share Product strategy Offer variants Price strategy To penetrate the market Distribution Intensive network in the entire country Advertising strategy Awareness an interest in mass market

13. Maturity-(1990s to till date ) Company Objectives Actions Sales Peak sales Cost of manufacturing Low Profits High Marketing Objective Maximize profit while defending market share Product strategy Diversify brand Price strategy To match the nearest competitor Distribution More intensive focusing on rural area Advertising strategy Multiple brand ambassadors for different variants.

19. Sponsoring TV shows

21. Gold Coin Offer

23. Source- The Economic Times

29. HUL Analysis Source- The Economic Times

30. Trend Analysis of LUX Source- The Economic Times

33. Survey Videos

34. Survey Videos

36. Which of the following product range are you aware about- Shampoo-33% Bodywash-37% Facewash-30% Which Indian celebrity you associate the brand lux most- Katrina kaif-27% Kareena Kapoor-6% Priyanka Chopra-3% Aishwarya- 64%

48. Thank You