Fashion industry internship and training

Fashion Industry Internship and Training
INTERNSHIP REPORT ON BUSINESS
DEVELOPMENT EXECUTIVE
(FASHION SALES) IN AVOLOGI
INFOTECH PRIVATE LTD
Submitted by:
Rahul Hela
Under the Supervision of:
Dr.Anannya Deb Roy
Assistant Professor
IN PARTIAL FULFILLMENT OF THE POST GRADUATE DEGREE
"MASTER OF FASHION MANAGEMENT"
Submitted to:-
Department of Fashion Management Studies
National Institute of Fashion Technology
NIFT Campus, Plot-3B, Block-LA, Sector III, Salt Lake City Kolkata - 700 098
August, 2016

BUSINESS DEVELOPMENT EXECUTIVE (FASHION SALES)
NATIONAL INSTITUE OF FASHION TECHNOLOGY, KOLKATA Page 2
DECLARATION
I Rahul Hela hereby declare that the Project entitled “Business Development
Executive(Fashion Sale) in Avologi InfoTech Private Ltd. “submitted towards, partial
fulfilment of the Degree of Master of Fashion Management is our original work and no part
of the project has been copied from any other reports or any other work carried by someone
else which has been submitted for any other degree/award.However,any material taken from
any other published source has been suitably referred and acknowledged at various places.
Rahul Hela
National Institute of Fashion Technology
Kolkata

CERTIFICATE
This is to certify that Mr. Rahul Hela of National Institute of Fashion
Technology, Kolkata has successfully completed his Fashion Industry
Internship and Training (FIIT) work titled –Business Development Executive
(Fashion Sales) in Avologi InfoTech Private Ltd in partial fulfilment of
requirement for the completion of 2 Years Post Graduate Programme "Master of
Fashion Management" as prescribed by the Department of Fashion Management
Studies, National Institute of Fashion Technology.
This 'Fashion Industry Internship and Training' report is carried out by him
during the period from 01/06/2016 to 30/07/2016 under my mentorship.
Dr.Anannya Deb Roy Assistant Professor
National institute of Fashion Technology
Kolkata

ACKNOWLEDGEMENT
I grateful to NIFT for providing us an opportunity to do internship work on “Business
Development Executive (Fashion Sale) in Avologi InfoTech Private Ltd... I express our
whole hearted thanks to my internship mentor, Dr.Anannya Deb Roy, Assistant Professor,
NIFT Kolkata for the encouragement and moral support in organizing my work and giving us
valuable tips for making it presentable.
I am indebted to Mr. Sachin Kumar, my industry mentor who has guided and supervised me
throughout this study. I have no words to express my gratitude to him
My thanks are also due to Mr. Dibyendu Bikas Dutta, Associate Professor, and NIFT
Kolkata for his advice in collecting data and other relevant information and being a source of
motivation always.
My thanks are also due to Ms.Ritu Malhotra for his advice in collecting data and other
relevant information.
I will be failing in my duty if I do not mention the name of my CP Ms.Bharti Moitra and
other faculty members for their help in my Degree Project.
I will be failing in our duty if I do not mention the name of our faculty, Dr.Sougata
Banerjee, Assistant Professor, NIFT Kolkata for his constant support and other faculty
members for their help in my Degree Project.
I also thankful to all the students of National Institute of Fashion Technology (N.I.F.T.)
who participated in the study, for their valuable contribution and the time they gave so
willingly.
I thanks to my family and friends, for their feedback and support during this study.
NAME-RAHUL HELA
ADDRESS: NIFT KOLKATA
MASTER OF AFSHION MANAGEMENT
DATE OF SUBMISSION: 17/08/2016

EXECUTIVE SUMMARY
Avologi InfoTech Private Limited is one of the biggest apparel companies in Kolkata,
commenced its operations from mid-2015 and has since been able to establish one of the
largest networks of five branches in four different sectors. Avologi InfoTech Private Limited
offers all kinds of Commercial Corporate and Personal garment sell based services include
business Development solutions. Avologi InfoTech Private Limited is one of the marketing
firms which facilitate all kind of facilities that an marketing firm offers. It is working locally
as well as nationally.
Customers are very important for every business. Garment sector in Kolkata has grown
significantly as “marketing-industry” overtime. My report is based on the marketing strategy
of Avologi InfoTech Private Limited for Monohar Textile. In this report I tried to lift up a
general condition of marketing strategy of Avologi InfoTech Private Limited as marketing
promised and delivered to the customers.
The first part of the report contains information of the organization itself, the products and
Services that marketing sector is providing to the customer and vision for the future. The
second part of the report contains the nature of job, my duties and responsibilities towards the
job and some suggestions how they can improve their current marketing strategy. The third
part contains the project part that I was involved in my internship. In this part I have
discussed about marketing strategy of Avologi InfoTech Private Limited, employee’s
behaviour and cooperation to the customer. The last part contains the concluding part. Before
drawing any conclusion based on this report it may be noted that there might be lack in data,
but still it may be useful for designing any further study.

TABLE OF CONTENTS
ACKNOWLEDGEMENT..............................................................................4
EXECUTIVE SUMMARY ............................................................................5
1. Introduction of the Company:- ...................................................................9
1.1 Overview of Avologi InfoTech Private Ltd: ............................................9
1.2 Company Specialization:-.........................................................................9
1.3 Company Service:- ...................................................................................9
2. Our Procedure:- ........................................................................................11
3. Description of the Job:- ............................................................................11
3.1 Responsibilities:......................................................................................11
3.1.1 Mass/Direct Marketing:.......................................................................11
4.1 Summary:- ..............................................................................................13
4.2 Objective of the Project:.........................................................................13
4.4 Limitations:.............................................................................................14
5. Overview of Monohar Textile..................................................................14
6.1 Marketing................................................................................................14
6.2 Marketing Strategy .................................................................................15
6.2.1 Marketing Mix:-...................................................................................16
6.2.2. Target Market:-...................................................................................16
6.2.3. Competition:-......................................................................................17
6.3 Relating marketing mix with project:- ...................................................20
6.3.1.2. Double Bed Sheet ............................................................................21
6.3.1.3. Pillow Covers:-................................................................................22
6.3.1.4 Blankets: ...........................................................................................23
6.3.2. Price:-..................................................................................................24
6.3.3 Place:....................................................................................................25
6.3.4 Promotion:-..........................................................................................25
6.4 Competitors Analysis:-...........................................................................25
7. SWOT Analysis of Avologi InfoTech Private Limited............................25
8. My learning from the Project....................................................................26
9. Conclusion:-..............................................................................................27
10. Reference ................................................................................................27

LIST OF FIGURES
FIGURE 1 COMPANY WEBSITE PAGE ..........................................................9
FIGURE 2 COMPANY SERVICE 2 .................................................................10
FIGURE 3 COMPANY SERVICES 2 ...............................................................11
FIGURE 4 MARKETING ..................................................................................15
FIGURE 5 MARKETING STRATEGY ............................................................15
FIGURE 6 MARKETING MIX .........................................................................16
FIGURE 7 TARGET MARKET ........................................................................16
FIGURE 8 COMPETITORS ..............................................................................17
FIGURE 9 PRODUCT........................................................................................18
FIGURE 10 PRICING ........................................................................................18
FIGURE 11 PLACE............................................................................................19
FIGURE 12 PROMOTION ices.........................................................................19
FIGURE 13 SINGLE BED SHEET ...................................................................20
FIGURE 14 DOUBLE BED SHEET .................................................................21
FIGURE 15 PILLOW.........................................................................................22
FIGURE 16 BLANKET .....................................................................................23

LIST OF TABLE
TABLE 1 SINGLE BED SHEET.......................................................................21
TABLE 2 DOUBLE BED SHEET.....................................................................22
TABLE 3 PILLOW.............................................................................................23
TABLE 4 BLANKET........................................................................................24
TABLE 5 PRICING............................................................................................25

1. Introduction of the Company:-
1.1 Overview of Avologi InfoTech Private Ltd:
Avologi InfoTech Private Limited is committed to providing HR-related solutions & IT
related solutions to its clients. Established in 2015, we source employees for clients from all
over the India.
Avologi InfoTech Private Limited offers total recruitment services for both employers as well as
employees. We have expertise in IT, ITES and Non-IT Recruitment. We are mainly focused into IT,
ITES, BPO/KPO, and Telecom, Networking, Software development and Security solutions and Sales.
FIGURE 1 COMPANY WEBSITE PAGE
1.2 Company Specialization:-
 Consulting Service
 Placement Service
 Software Development
 IT-Hardware and Networking
 Sales
1.3 Company Service:-

Avologi InfoTech Private Limited Provides quality cost-effective staffing solutions through
state-of-the-art technologies.
We have managed to identify our clients’ needs and fulfil them, while constantly
coordinating with the client. Some of the services we provide include:
 Training
 Consulting
 Sourcing
 Placement Services
 Software development
 Telecom
 IT-Hardware & Networking
 Security Solutions
 Sales
FIGURE 2 COMPANY SERVICE 2
Company provide different kinds of training including Voice Accent Training, Personality
Development Training, Communication Skills Training, and Spoken English Classes.
Company provide training for job seekers and after assessing their capabilities, we train and source
them for the appropriate industry. We offer quality training on a one-to-basis, through our expert
faculty, and continuous monitoring.
Avologi InfoTech Private Limited aims to accurately identify our clients’ needs and fulfil
their needs, while constantly coordinating with the client. We have a well-trained staff of
technical and managerial manpower. They are experts in their respective fields and they work

together to provide you with effective solutions. We understand the industry well and can
provide you with the exact solutions.
FIGURE 3 COMPANY SERVICES 2
2. Our Procedure:-
3. Description of the Job:-
In Avologi InfoTech Private Limited I have worked as a Business Development Officer. As a
service and product oriented company the major responsibilities were to visit the clients
physically and take the requirement for their apparel products. I have done some other works
too. In the following there is a short description of my work.
3.1 Responsibilities:
3.1.1 Mass/Direct Marketing:
Avologi InfoTech Private Limited is mainly works locally. Recently they have started local
marketing. For this reason they have recruited some Business Development Officer and I was
also an officer of them. In a new market their need some mass marketing where capturing and
increasing client profile is very important. So there need some field work. In a week at least
three days I have visited 10 offices per day for meeting clients. Also I have visited those
clients who called me on phone.

3.1.2 Taking Requirements:
By visiting clients directly and giving them our offer/proposal who were interested to give
work to us, I have visited there again to take the requirements for product and Services.
Sometimes we show some demo products for attracting clients or giving them an idea of our
products..
3.1.3 Maintain Database:
After visiting of our clients when I came to the office, I have putted all the visited
information to our office database for future work. This database was always updated by me.
From this database I have called the clients time to time for knowing their updates. This will
help to keep in touch with the clients. Phone call is very much important for an marketing in
our industry as it is not so much well known to our local and people have lack of information
about product information.
3.1.4 Managing Clients:
Understanding a client about product, fabric or features is a tough work in marketing.
There are lots of organizations where the owner is not so much well educated. I have done a
Massive work for those who don’t know what is product, how this helpful and why
this is necessary for an organization. This direct marketing helped me because I have closely
Monitored the client’s behaviour and their demand. So understanding client’s psychology is
an achievement for me.
3.2 Different Aspect of Job Performance:
During my internship program my job performance was an important issue for myself as well
as for the company. As local marketing was started by a new team where I was a member, it
was a challenging task for me to perform perfectly. Throughout the two months internship
period first month was my training period. In the first month my learning was perfect to work
in field. From the second month I have started field work as well as the office task. I have
managed of average 7-8 work in every month for the company which was as impressive as a
new employee for marketing. My supervisor was very pleased for my work and depending on
me he recruited five new developers in the firm to doing work timely and efficiently. There
was some lacking in my work too. As a business graduate I do not have sufficient knowledge
about apparel, so sometimes I could not talk to my clients on fabric and design knowledge.
3.2 Critical observations and recommendations:
Avologi InfoTech Private Limited is one of the potential marketing firm in the marketing
sector. It is quite difficult to give suggestions on how to improve the condition of Avologi
InfoTech Limited. As we know that nothing is perfect, there is always room for
improvement, so I have found during my internship that Avologi InfoTech Private Limited
can take the following suggestions.
 General working conditions ought to be improved.
 Should increase the manpower for quick client service.
 Branches can be increased in the city for local marketing.
 They have many attractive product/ services but they do not promote their products.
 They can do advertise of their product/ services so that more people get attracted to it.

 They can give massive add to the television, billboard and newspaper as well as social
networking sites like Facebook or Twitter.
 Management should arrange appropriate training facilities to their staff to be always
helpful, courteous and knowledgeable.
 Should have complaint management where the customers can give their feedback
about the services.
 Take the customer’s problem as their own responsibility to solve quickly and
personally follow up to make sure the customer is satisfied.
 They should either renovate the office space or let it have a larger space to their need.
4.1 Summary:-
Marketing performs an essential function in the economy of a country. Being a marketing
industry an marketing provides various services to its customers. So, every marketing have to
think about their customer first, because the customers are the sovereign. Marketing is one of
the most essential parts of any organization. Starting with the product promotion to giving the
best service to the customers marketing is everywhere. Financial success often depends on
marketing ability. My report basically prepared on how Avologi InfoTech Private Limited
applied their marketing strategy on Monohar Textilefor delivering superior service, better and
faster answering the inquiries, delivery the services on-time and quicker resolution of
complaints etc. and the topic is
“Marketing Strategy of Business Development officer for Monohar Textile.”
Description
4.2 Objective of the Project:
(a) Broad Objective:
The ultimate objective of the study is to gain real life exposure in any kind of product
and get a clear idea about marketing and sales strategy as well as promoting brand.
(b) Specific Objectives:
 Clients perceptions about product design and development
 Different positioning strategy of Avologi InfoTech Private Limited
 Market monitoring of Avologi InfoTech Private Limited program
 To determine the origin of consumer perception and positioning strategy in terms of
Marketing.
 Informative promotional activity to inform consumer about the product and services
 About the Communication of different media
 To understand the selling activity and working climate
 To experience the problem solving strategy
4.3 Methodology:
Methodology contains two types‟ of data, information we got for presenting the internship
Report. First we used Primary data and then Secondary.
Primary Data:

In Avologi InfoTech Private Ltd. I was recruited as a Business Development Officer where
my job is to do mass marketing to capture and increase the client profile in local market as
Avologi InfoTech Private Ltd. is mainly work locally. During my job I have experienced a lot
of important things about marketing strategy which is now helping me to do my report. In
Avologi InfoTech Private Ltd. we have arranged a team meeting of marketing people lead by
our marketing head where we have shared our every day‟s experience. We have also
discussed about whether we need to change our marketing strategy or we will continue with
our current marketing strategy.
From those team meeting I have gathered a lot of vital information about the marketing
strategy of Avologi InfoTech Private Ltd.
Secondary Data:
For secondary data I have used the catalogue of company. Besides this I have also used the
profile of my fashion skill. which has been provided by my onsite supervisor Mr.Sachin
Kumar.
4.4 Limitations:
The present study was not out of limitations. I have faced some obstacles at the time of
preparing this report. But as an intern it was a great opportunity for me to know the sales
activities and the marketing strategy. Some constraints are as follow-
1. One of the major limitations is the shortage of time. Since the officials had no enough
time to respond toward my query but they had tried their best to help me to provide
Information.
2. Because of the limitations of various sources of information the report doesn't contain
many important information and data. So, I was incapable to provide valuable information.
3. The main constraints of the study are inadequate access of information, which has
hampered the scope of analysis required for the study.
5. Overview of Monohar Textile
 Monohar textile is a upcoming growing company in Kolkata.
 Its located at Burr bazar in Kolkata, West Bengal
 It produces Single Bedsheet,Double Bedsheet,Pillow cover, White Blankets
 It price range is very affordable.
 Their customer basically Hotels and Hospitals,Nurshing Home in Kolkata
6.1 Marketing
Marketing is the management process through which goods and services move from concept
to the customer. As a philosophy, marketing is based on thinking about the business in terms

of customer needs and their satisfaction. Marketing differs from selling because selling
concerns itself with the tricks and techniques of getting people to exchange their cash for
your product. It is not concerned with the values that the exchange is all about. And it does
not, as marketing invariably does, view the entire business process as consisting of a tightly
integrated effort to discover, create, arouse, and satisfy customer needs.
FIGURE 4 MARKETING
6.2 Marketing Strategy
A marketing strategy defines objectives and describes the way company going to satisfy
customers in own chosen markets. It does not have to be written down but it is easier to
communicate to outsiders.
FIGURE 5 MARKETING STRATEGY

Marketing Strategy includes –
6.2.1 Marketing Mix:-
FIGURE 6 MARKETING MIX
6.2.2. Target Market:-
FIGURE 7 TARGET MARKET

6.2.3. Competition:-
FIGURE 8 COMPETITORS
Marketing Mix
The Marketing mix is a set of four decisions which need to be taken before launching any
new product. These variables are also known as the 4P‟s of marketing. These four variables
help the firm in making strategic decisions necessary for the smooth running of any product /
organization.
THESE VARIABLES ARE
1. PRODUCT
2. PRICE
3. PLACE
4. PROMOTIONS
Product:-
Product and Service is the main item for an Textile Industry. Therefore Product is also the
first variable in the marketing mix. Product decisions are the first decisions which need to

take before making any marketing plan. A product can be divided into three parts - The core
product, the augmented product and the tertiary product.
FIGURE 9 PRODUCT
PRICE:-
Pricing of a product depends on a lot of different variables and hence it is constantly
updated. Major consideration in pricing is the costing of the product, the advertising and
marketing expenses, any price fluctuations in the market, distribution costs etc. Pricing
affects the targeting and positioning of a product. Pricing is used for sales promotions in the
form of trade discounts. Thus based on these factors there are several pricing strategies, one
of which is implemented for the marketing mix.
FIGURE 10 PRICING

Place:-
Place refers to the distribution channel of a product. The place where the product is
distributed depends on the product and pricing decisions, as well as any STP (situation/
target/ proposal) decisions taken by a firm.
FIGURE 11 PLACE
Promotion:-
Promotions in the marketing mix include the complete integrated marketing communications
as well as sales promotions. If the product is completely new in the market, it needs brand /
product awareness promotions, whereas if the product is already existing then it will need
brand recall promotions. Promotions also decide the segmentation targeting and positioning
of the product. The right kind of promotions affects all the other three variables – the product,
price and place. If the promotions are effective, a company might have to increase
distribution points, might get to increase the price because of the rising brand equity of the
product, and the profitability might support a company in launching even more products.
FIGURE 12 PROMOTION ices

6.3 Relating marketing mix with project:-
For Manohar Textile how Avologi InfoTech Private Ltd. applied marketing mix strategy, I
am describing below: Software Development
6.3.1 Product:-
6.3.1.1 Single Bed sheet
FIGURE 13 SINGLE BED SHEET
Feature Units
Colour White
Size Single
Material Cotton

Thread Count 200
Dimensions 59 inches X 90 inches
Item Weight 172gm
Upholstery Material
Cotton
TABLE 1 SINGLE BED SHEET
6.3.1.2. Double Bed Sheet
Figure 14 Double Bed Sheet

Feature Unit
Colour White
Size Double
Material Cotton
Thread Count 136
Dimensions 90 inches X 96 inches
Item Weight 821 gm
Upholstery material Cotton
Table 2 Double Bed Sheet
6.3.1.3. Pillow Covers:-
FIGURE 15 PILLOW

Feature Unit
Size 17" X 27"
Material: Cotton
Pattern Solid
Product Dimensions 31.6 x 23 x 0.2 cm
Colour White
TABLE 3 PILLOW
6.3.1.4 Blankets:
FIGURE 16 BLANKET

Feature Unit
Style Traditional
Material Down cotton
Pattern Solid Colour
Thread Count 233 TC
SIZE
TWIN: 70 INCHES WIDE X 90
INCHES LONG
QUEEN: 90 INCHES WIDE X 96
INCHES LONG
KING: 107 INCHES WIDE X 96
INCHES LONG
TABLE 4 BLANKET
6.3.2. Price:-
Sl No. Product Name Price(Rs)
1 Single Bed sheet 599
2 Double Bed Sheet 699
3 Pillow Covers:- 265
4 . Blankets 5056

TABLE 5 PRICING
 Value of the product to the Buyer
 Price sensitive customer or not. Reason of a small decrease in price
 Price competitors.
6.3.3 Place:-
 Place where monohar customer look for product.
 Kind area where customers will look for.
6.3.4 Promotion:-
 Promotional activity of Monohar Textlle by Avologi InfoTech Private Limited.
 Marketing Promotion
 Business Development
6.4 Competitors Analysis:-
 Competitors that threaten Monohar Success:-
 Main competitor’s tactical strategies
7. SWOT Analysis of Avologi InfoTech Private Limited:-
Strengths:-
 ISO 9001-2005
Avologi Infotech Private ltd is certified under ISO 9001-2005 and so it meets the
Requirement of international standard and has a value in the mind of concern people. It
helped Avologi InfoTech Private Limited to attract Monohar Textile.
 High quality product:
Monohar Textile products are so high and customer choice likes products. Customer prefers
these products. Many Hospital and hotel buy Monohar textile products.
 Tremendous market positioning:

Monohar Textilehave great market share and partner. They have large customer and vendors
who were buy their products.
 Highly qualified and skilled management:
They have large and professional management team.
 Highly motivated workforce:
Highly motivated workforce and cheap labour costing.
 Adequate financial resources:
They have more financial resource
Weakness
 Capitalization decision making
 Less promotional Activities
Opportunity
 Promotional Activity planning
 Organization except can product line
 Organization hired more expertise and educated person
 Technological Factor
Threads
 Changing demand due to buyers need
 Unsupportive government policy
 Client looks knowledge about Product and Market price
8. My learning from the Project
From the project of Monohar Textile Marketing I have learnt a lot of things
which are-

 How to communicate with the customers
 What manners should follow when communicate with a customer
 How to attract/influence a customer
 How a marketing helps an organization in the long run
 How to beat the competitors
 How to fix the price
 How to sell/bargain with customers
 What are the times of promoting products
 How to promote products
Strategically development of Marketing
9. Conclusion:-
We should study marketing strategy because we all use marketing techniques in every aspects
of business. If we want to work in business, we need to know about marketing strategy
because marketing people play a vital role in business activities. Marketing jobs are
inherently interesting because of the variety of people encountered and activities undertaken.
In addition, it offers the opportunities for financial rewards and promotions. After conducting
this report successfully I have found that Bengal Solutions Limited can be able to create a
significant position to our economy and try to boost up the economy of Marketing Sector.. In
conclusion I can strongly predict that Avologi InfoTech Privated Limited contains a great
future ahead of it
10. Reference
 Philip Kotler, Principles of Marketing, Prentice – Hall, 1980
 Marketing Mix: http://www.mindtools.com/pages/article/newSTR_94.htm
 Avologi InfoTech Private Limited- www.avologi.net/careers
 Monohar Textile- www.indiamart.com/company/23048729/
 Google
 Wikipedia
 answer.com

Fashion industry internship and training

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (20)

Similar to Fashion industry internship and training

Similar to Fashion industry internship and training (20)

More from Rahul Hela

More from Rahul Hela (16)

Recently uploaded

Recently uploaded (20)

Fashion industry internship and training