Care World is a brand that offers a wide range of baby products including apparel, cosmetics, and baby care items. The brand aims to care for babies' delicate skin and sees its products not just as items but as expressions of emotion. Care World enjoys less competition in the market than competitors and offers affordable prices. Its goal is to enhance growth through investments in products, talent, and research and development.

1. Where faith is a tradition

2. It is a brand for baby products where one can find
all the products related to babies. Care world
presents various product lines and ranges like
apparels , oil , bathing soaps , cream, massage oil,
lotions ,nail paints and other beauty products for
girls and boys both and many more related
products.
Care World is named as we cares about the kids
and understands their skin . Care world is not just
a product its an emotion which makes it more
connected to the customers.

4.  Care world’s products will widely used for non
baby occasions like elders with very sensitive skins
can also prefer these products.
 Care world products are enriched with cream and
milk and helps moisturize your baby’s delicate skin .
 These products are so gentle and are made after a
recommendations of great doctors across country.
 Cosmetics and beauty products are also available
made up from natural and are not harsh over baby’s
skin.
 Due to lack of competition the brand enjoys the
duopoly or say oligopoly market .

5.  Product
Care world products are basically in 3 main
categories : Apparels, Cosmetics and beauty
products and baby care.
The following are the examples of the CARE
WORLD product inventory : clothes , creams ,
lotions, wipes, soap, lipsticks, shadows etc .
 Price
The prices for products are comparatively cheaper
than the competitor’s .
Whole kit – rs 300
soap,cream, lotion, powder ,oil , wipes– RS 60 each
 Clothing – starting from 300

7. 1)CARE WORLD takes a disciplined management
approach to increasing the efficiency in order to
invest in existing products and new product launches.
2)Invest in talented people and organisational
capabilities to enhance the growth globally in present
and future .
3)Great concern will be given in the R&D so to reach
the brand to the top with transformational
innovations.

9. STRENGTH WEAKNESS
 Broad diversity of
products . Not reliant
on a sole product for
majority of revenues.
 Strong brand ,” gentle
shampoo ,cream ,lotion,
soaps etc
 Enjoys less competitive
market
 People are more
concerned to their
baby’s skin therefore its
difficult to make them
switch to your products.
 Existing brands have a
stronger brand loyalty
from their customers.

10. OPPORTUNITIES THREATS
 Continued smart
purchasing of
companies with
complementary
products.
 Be the one to catch the
areas where we can
establish our products
and set deep roots in the
market.
 Increasing pressure
from competitors and
other groups.
 Stiff competition in
baby care products
especially from johnson
and johnson and newly
launched patanjali
shishu.