This ppt is basic from imaginary brand ,in which i make imaginary brand like HAIRD BEARD BARON.

1. Presented By-
Ashish Prashar
(Pharmaceutical Management)

2. Products
Hair colouring shampoo and beard oil.
 Available in 4 variants (red, blue, orange, and
purple).
 Styling made easy.
 Immediate result.
Price of the shampoo product- Rs. 250 For 100
ml bottle.
Price of the beard oil product is 500-700 for
50ml bottle.
 Ammonia free.

3. Why not a salon or parlor?
 Hair coloring in parlor and salon is costly.
 Time consuming process.
 Chemicals damage hair.
Monotonous and boring hair colors
Haird Beard baron Hair coloring made easy with
natural dyes which will nourish hair and make
them trendy at the same time.
 Color hair whenever you want.
Just 15 minutes to get stylish, funky or trendy
look.

4. Ingredients of Beard oil
1) Eucalyptus Essential Oil-Eucalyptus oil includes
antibacterial and anti-inflammatory properties that give a
good boost to your beard growth.
2) Coconut Oil-is an excellent moisturising agent and quite
helpful for a full-grown mane.
3) Argan oil- it doesn’t leave a greasy residue it makes it an
excellent choice for hair and skincare.
4) Jojoba Oil- Jojoba should not give you more acne or have
any adverse effects
5) Sweet almond oil-It softens and conditions hair and skin
and which helps protect the hair from breakage.

5. Ingredients of Hair shampoo
Ravishing Red: Red Ochre , a non toxic natural herb.
Boisterous Blue: Dye Indigotin obtained from plant
Indigo.
 Blissful Blonde: Brown Ochre along with partly
hydrated Iron Oxide.
 Passionate Purple: Made of natural dye obtained
from Purple Ochre

6. Procedure hair shampoo
 Drench you hair.
Take a streak that you want to color.
 Apply shampoo to the streak and rub properly
for 10 minutes.
 Keep it for another 10 minutes.
 Wash it properly.
The color will last for 4-5 wash.

7. Procedure Beard oil
1) Apply two to three drops of beard oil in your palm and rub your
hands together to spread the oil around your palms and fingers.
2) Rub your palms and fingers across the hair on both your cheeks.
3) Next, rub your hands down the front of your face so that it
covers your mustache and chin.
4) Go over your mustache again with your fingertips.
5) Run a comb through your beard to evenly distribute the oil.
Comb both with and against the growth of your hair.

8. Advertisiment objective
To make the masses aware of HAIR BEARD
BARON.
To establish as the brand in the market.
 To create the product image.
To increase the demand of the product in the
market.
 To target the youth.

9. Target Audience
 On the basis of:
 Geographic
 Demographic
 Psychographic

10. Target Audience-Geographic
 The plan is to collect samples from the cities like
Delhi,haryana, Chandigarh, and h.p.
 Its important due to variations in consumer
preferences and purchase habits.
 To recognize the market potential.
 To decide the concentration of marketing
efforts required.

11. Target Audience -Demographic
 Women and man belonging to the age group of 16
to 36 (especially college students), college girls and
boy, belonging to the socioeconomic class of middle
and upper middle class.
 To target the age group which enjoy experimenting
different life style activities.
To promote on the basis of “socioeconomic
classification”.

12. Target Audience-
Psychographic
 Ones who enjoy the west lifestyle, socialites both
man and Women who look out for quality and
reliability.
To target to innovators- high selfesteem, always look
for changes.
To understand the psychographic segment for better
market planning.

13. Competitive Product Advantage
 Haird beard baron is the first ever product to have
been introduced with the unique feature of coloring
hair instantly and beard oil in good quality.
As of now there have been no such competitors
against us to compete with our instant hair coloring
shampoo and beard oil.

14. Product Image
To create image to occupy a distinctive place In the
minds of target market.
The goal is to the brand in the minds of consumers
to maximize the potential benefit.
For the Economic segment, Better quality &
quantity, beard oil and Colours hair instantly and
with ease.

15. Product Personality
The “Big Five” of brand personality are: Sincerity,
Excitement, Competence, Sophistication and
Ruggedness
 Amongst brand personality, our product can be
described in terms of Excitement and Competence
factor.
 That is the product is spirited, imaginative, up to
date, reliable.

16. Product Positioning
Positioning requires that similarities and differences
between brands to be defined and communicated.
 The product is positioned in relation to its
attributes.
 Since Haird beard baron is a complete different
category of product, which is never been touched or
thought of before, so we would position the product
on the basis of its characteristics i.e. the whole idea
of instant coloring with a wash and oil give good
shine and smoothness.

17. Product Distribution
To set ‘Demand Chain Planning” i.e. considering
target market , design the supply chain backward
from the point.
 Product should cater to people from middle & upper
middle class.
Positioning of the product should not be restricted at
standalone company outlets.
 Should be available at beauty parlors, malls like
DLF,Elante , Infinity, etc.

18. Below the Line
Tie-up with Mad-o-Wot and Juice
Demonstration available in various malls for
some time post-launch.
Sponsoring all the college events especially
Section branding of the Fashion Show.
Mock Band Performance .

19. Creative Plan
All the Ads of our campaign portray the colors that
can be applied on hair with just an instant wash.
We have shown multiple colors which specify the
multiplicity of our innovation, invention and
production of new color.
 In the Print Ad we have superfied the Mohawk
with peacock feathers showing the different colors
that can be applied to the hair using Haird beard
baron.
The spray paint poster portrays the multiple colors
that Haird beard baron has

21. Online Campaign
 A group on facebook.
 Creating a buzz via twitter.
 And presence on linkedIn.
 www.HBbaron.com

22. Media Plan
Print Ads
 Newspaper
 The Times of India
 Hindustan Times
Magazines
 Air line magazines
 Filmfare
 Femina
 Posters
 Standees at malls, college fests, workshops
 Demonstrations at malls, colleges
 Posters at MAD-O-WOT.