Turtle began in 1993 in Kolkata and has grown to 96 exclusive stores and 1200 multi-brand outlets across India. Their target market is men aged 18-40 in urban areas of East and North India from nuclear or joint families who are college students or young professionals earning 20,000-35,000 rupees per month. They segment the market geographically, demographically, psychographically, and behaviorally.

2. TARGET MARKET OF THE BRAND

3. INTRODUCTION OF THE BRAND
• Turtle’s journey began in Kolkata, in 1993
• A leading brand in menswear fashion
• 96 exclusive stores and 1200 multi-brand
outlets across the country
• Its two iconic brands – Turtle and London
Bridge

4. Target Market-Men’s Fashion

5. Market Segmentation
Geographic Demographic Psychographic Behavioural
 Country-India
 States-East and
North basically
 Area-Urban
 Age-18-40 years
 Sex-Male
 Family-Nuclear
as well as Joint
 Education-
College student
,Youngers
 Income-20,000-
35,000 pm
 Social Class
 Personality
 Life Style
 Attitude
 Loyalty
 Occasion
 Users Stats
 Usage Rate

6. Target Market

10. COLOR STORY
I chose Tribal print colour for my collection that would complement the garment
and also make it a statement piece with my wardrobe .

11. Thank You