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Turtle Target Market
TARGET MARKET OF THE BRAND
INTRODUCTION OF THE BRAND
• Turtle’s journey began in Kolkata, in 1993
• A leading brand in menswear fashion
• 96 exclusive stores and 1200 multi-brand
outlets across the country
• Its two iconic brands – Turtle and London
Bridge
Target Market-Men’s Fashion
Market Segmentation
Geographic Demographic Psychographic Behavioural
 Country-India
 States-East and
North basically
 Area-Urban
 Age-18-40 years
 Sex-Male
 Family-Nuclear
as well as Joint
 Education-
College student
,Youngers
 Income-20,000-
35,000 pm
 Social Class
 Personality
 Life Style
 Attitude
 Loyalty
 Occasion
 Users Stats
 Usage Rate
Target Market
Turtle Target Market
Turtle Target Market
Turtle Target Market
COLOR STORY
I chose Tribal print colour for my collection that would complement the garment
and also make it a statement piece with my wardrobe .
Thank You

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Turtle Target Market

  • 2. TARGET MARKET OF THE BRAND
  • 3. INTRODUCTION OF THE BRAND • Turtle’s journey began in Kolkata, in 1993 • A leading brand in menswear fashion • 96 exclusive stores and 1200 multi-brand outlets across the country • Its two iconic brands – Turtle and London Bridge
  • 5. Market Segmentation Geographic Demographic Psychographic Behavioural  Country-India  States-East and North basically  Area-Urban  Age-18-40 years  Sex-Male  Family-Nuclear as well as Joint  Education- College student ,Youngers  Income-20,000- 35,000 pm  Social Class  Personality  Life Style  Attitude  Loyalty  Occasion  Users Stats  Usage Rate
  • 10. COLOR STORY I chose Tribal print colour for my collection that would complement the garment and also make it a statement piece with my wardrobe .