DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
Understanding Communication Through NLP Principles
1.
2. ‘…We must learn to understand the ‘out-of-awareness’
aspects of communication. We must
never assume that we are fully aware of what we
communicate to someone else. There exists in
the world today tremendous distortions in
meaning as men try to communicate with one
another.
3. JOHN GRINDER RICHARD BANDLER
NLP was devised by Richard Bandler and John Grinder in
1975 and is based on studying people who displayed
excellence in fields including Professional Communication,
Psychotherapy, Hypnosis, Law and Education.
Understanding the influence of language on the brain
allows
you to use it deliberately to communicate more
4.
5. “ Neuro-Linguistic Programming is the study of
how the interaction of your brain (NEURO), your
language (LINGUISTIC) and body produces
patterns of behaviour (PROGRAMMING).”
NLP is an attitude and a methodology, which leave
behind a trail of techniques— Richard Bandler
NLP is an accelerated learning strategy for the detection
and utilization of pattern in the world– John Grinder
6. THERE ARE 6 BASIC PRINCIPLES TO
NLP:
You are the most important part of the system.
The presuppositions are the guiding principles
of NLP.
Rapport is the essence of communication.
Outcome - where you are, where do you want
to be and how are you going to get there
Feedback tune into your senses to become
more effective
Flexibility the desire to learn and make
changes
7. Everyone has a unique model of the world.
Respect other peoples model of the world.
The map is not the territory.
People are not their behaviour.
All behaviour has a positive intention.
There is no failure, only feedback
There are no un-resourceful people, only un-resourceful
states.
The meaning of communication is the
response you get.
Everyone can be taught to do anything
8. Create effective ways to sway others
Develop courage to cope tough situations
Improved memory and concentration
Unique Communication skills
9. • Define your objective
• Build rapport through words
• Build rapport through body language
• Master words that change minds
11. When two or more people feel that they
are in a sync or on same wavelength
because they feel similar or relate with
each other.
The word rapport derives from French
verb “rapporter” which means to carry
something back and in the sense how
people relate to each other
12. The second leg is to know what you want.
Without knowing what you want you cannot
define success, celebrate when you achieve,
or map your journey towards your goals.
You need to ask yourself the following
questions:
What do I want?
What do I want?
What do I want?
What do I want?
Outcome
Orientation
13. The third leg is to notice what is
happening to you and to others
around you. Become more
curious and aware of the effects
and impact of what you do. Only
then will you truly know if you
are on course to achieve your
goal. You can then use this
feedback to adjust what you are
doing.
Sensory
Acuity
14. If what you are doing isn’t working do
something different.
If you always do what you’ve always
done, you will always get what
you’ve always got
Remember, you always have a choice of
what action you take and how you act
and react to situations. It is useful to look
at the world from different perspectives
and points of view. The more behavioural
flexibility you have the more choices you
will discover.
Keep changing what you do until
you get what you want
Behavioural
Flexibility
16. Getting into rhythm with the
person on as many as levels
as possible.
Mirroring is the behavior in
which one person copies the
other person usually while in
social interaction with them
It may include miming
gestures , body language,
movements, tone, words,
expressions etc.