It's not about you: networking 101
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The document provides tips and strategies for effective networking based on Martha Bartlett Piland's philosophy and experience. Some key points include: 1) Networking is about generosity and helping others, which will come back to benefit you through expanded connections. 2) The most important steps are to listen first when meeting someone, find common interests and how you can help them, and then look for ways to connect them with others in your network. 3) Asking for help yourself is also important after you've established your generosity and expanded your network of contacts who will want to help you in return. Reciprocity and ongoing engagement are essential to strong networking.
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It's not about you: networking 101
- 1. NETWORKING 101 AND BEYOND presented by Martha Bartlett Piland president + ceo ! @MarthaPiland martha@mbpiland.com
- 3. MY PHILOSOPHY it’s not about you. you. you. ! it’s always about someone else
- 4. MY PHILOSOPHY networking is about generosity… but what you give always comes back to you exponentially
- 5. MY PHILOSOPHY it isn’t rocket science… but like the Big Bang, it rarely happens by chance
- 7. STEP #1 LISTEN When you meet someone, listen first. ! Find out about challenges, goals, hobbies and aspirations. What do you have in common? What can you learn? How can you be of help?
- 8. STEP #2 CONNECT Connect the dots.
- 9. STEP #2 CONNECT Pay attention. Connect the dots in your head. Make mental notes or written notes so you can remember.
- 10. STEP #2 CONNECT Facilitate a connection for other people. (Remember those dots?) Think about what they need through their eyes, not your own.
- 12. STEP #3 ASK The equation only works if you’ve added to your “social capital.” Once you a positive number, it’s easier to ask for help and feel confident that you’ll receive it with warmth.
- 13. STEP#4 THANK + RECIPROCATE It’s a circle.
- 14. STEP#4 THANK + RECIPROCATE When done well, you have ever widening circles that overlap, change and grow.
- 16. DOs 101 get a contact management system ! use it
- 17. DOs EVENTS • • • • • • wear your name tag on the right side smile and make eye contact have a goal for # of people to meet have business cards in your pocket have a drink, but skip the food don’t sit down till the last minute
- 18. DOs EVENTS be brave • seek out loners for practice • walk up to groups of 3 or 4+ introduce yourself • Bond, James Bond • tell something interesting • hush up remember a name • repeat it out loud • look at the name tag • create a mnemonic
- 19. DOs EVENTS … hmmmmm listen • ask about the person • ask open-ended questions • be present think • about how you could help
- 20. DOs EVENTS after the event • make notes for your reference • send a “nice to meet you” note • remember • stay in touch way after the event • remember • stay in touch • i mean it: stay in touch
- 21. DOs SOCIAL • • • • be strategic be integrated be polite be consistent HIGH POINTS Not enough time in today’s presentation to cover in depth so here’s some food for thought for your industry.
- 22. DOs SOCIAL LinkedIn • create a robust profile • keep it updated • participate in groups • reach out • reciprocate
- 23. DOs SOCIAL Tailor start with a personal note ! please no: “since you are a person I trust” Engage start a conversation
- 24. DOs SOCIAL HIGH POINTS Not enough time in today’s presentation to cover in depth so here’s some food for thought for your industry. twitter • follow and listen • post at least 1x/day • thank others (please no auto reply) • no more than 2 hash tags • invite conversation pinterest • post often • share google+ • follow and listen • post at least 1x/day • thank others • invite conversation
- 25. DOs SOCIAL it’s OK to experiment: social media is just like a cocktail party conversation
- 26. pa rty ne IR DONTs pa rty nk nk pa rty ed In IR L ne IRL pa tw rty or kin g LR I in ev ne Le k tw Go ent dI or og kin n le gR Li + Ie nk Le v ed nt In Goo pa gl e+ rty IR L ne IRL tw o IR L or Li In IR ne tw or ed kin g Go L ev og en le t + L L tw Li IR gl kin g Go ev e og nt le + e+
- 27. DON’T EVENTS do not • have an icky handshake • hang out with your friends • sit • monopolize • be an eye roamer
- 28. DON’T SOCIAL do not make the mistake of thinking there’s a distance between business and personal sharing