This show gives a behind-the-scenes look at the strategy behind the WE CAN DO THAT brand developed by MB Piland for GO Topeka - and how it's executed in multiple media for both internal and external audiences.
The document lists 31 fun facts about the number 31, including that:
- 31 is a prime number
- The Mir Space Station docked with 31 spacecraft
- 31 milligrams of cholesterol are in a tablespoon of butter
- 31 is the largest prime factor of 1953, the year Baskin-Robbins debuted their "31" sign
Air barrier paper and proper attic ventilation, including soffit vents, ridge vents, gable vents, and roof turbines, help control moisture and temperature in buildings. Backhoes are excavating equipment with a digging bucket, and batter boards are used to lay out foundations. Different types of bricks, mortar joints, roofing materials, and building methods were also described.
Robin Faith F. Medrano is a Filipino citizen born on January 15, 1990 in Manila, Philippines. She graduated from the University of the Philippines - Diliman in 2012 with a Bachelor of Science degree in Business Administration majoring in Marketing Management. After graduation, she worked as a Marketing Associate for an advertising firm in Manila for two years before relocating to the United States in 2015.
A simple 12 step assessment to see if you or your client is truly ready to generate leads. Often we do not do our homework and buy tools and create pretty campaigns that have no chance of working without these 12 steps completed first.
Many organizations are so focused on outward marketing they forget the importance of internal marketing: helping employees embrace and love the brand. This presentation shows techniques for working across silos (HR, Marketing, IT, Operations etc) to build a powerhouse brand from the inside out.
The document lists 31 fun facts about the number 31, including that:
- 31 is a prime number
- The Mir Space Station docked with 31 spacecraft
- 31 milligrams of cholesterol are in a tablespoon of butter
- 31 is the largest prime factor of 1953, the year Baskin-Robbins debuted their "31" sign
Air barrier paper and proper attic ventilation, including soffit vents, ridge vents, gable vents, and roof turbines, help control moisture and temperature in buildings. Backhoes are excavating equipment with a digging bucket, and batter boards are used to lay out foundations. Different types of bricks, mortar joints, roofing materials, and building methods were also described.
Robin Faith F. Medrano is a Filipino citizen born on January 15, 1990 in Manila, Philippines. She graduated from the University of the Philippines - Diliman in 2012 with a Bachelor of Science degree in Business Administration majoring in Marketing Management. After graduation, she worked as a Marketing Associate for an advertising firm in Manila for two years before relocating to the United States in 2015.
A simple 12 step assessment to see if you or your client is truly ready to generate leads. Often we do not do our homework and buy tools and create pretty campaigns that have no chance of working without these 12 steps completed first.
Many organizations are so focused on outward marketing they forget the importance of internal marketing: helping employees embrace and love the brand. This presentation shows techniques for working across silos (HR, Marketing, IT, Operations etc) to build a powerhouse brand from the inside out.
This document lists the names of various actors and characters including Clint Eastwood, Uma Thurman, Bruce Willis, Jack Nicholson, Sylvester Stallone's character Rambo, Antonio Banderas, James Bond 007, Tom Hanks, Steven Seagal, Sharon Stone, Tom Selleck, Robin Williams, Tom Cruise, Pamela Anderson, Jim Carrey, Whoopi Goldberg, Will Smith, and Woody Allen. The document provides a list of names of famous actors and characters without any additional context or information.
This document lists the names of various actors and characters including Clint Eastwood, Uma Thurman, Bruce Willis, Jack Nicholson, Sylvester Stallone's character Rambo, Antonio Banderas, James Bond 007, Tom Hanks, Steven Seagal, Sharon Stone, Tom Selleck, Robin Williams, Tom Cruise, Pamela Anderson, Jim Carrey, Whoopi Goldberg, Will Smith, and Woody Allen. The document provides a list of names of famous actors and characters without any additional context or information.
1) The document summarizes a media studies evaluation of a horror/mystery film product created by the authors for their class.
2) It discusses how the product used conventions like dark atmosphere, eerie music, and death to resemble real horror films.
3) The intended audience was identified as teenagers aged 15+ based on feedback from classmates and the planned 15/18 age rating.
4) The product was shared on YouTube and social media to attract this target audience and get worldwide feedback on the project.
This presentation has HOWs and WHYs, tips and examples of organizations who were successful in creating strong internal brands and aligning their communications both internally and externally for better ROI.
The document provides a book review of "The IBM Way" by Buck Rodgers. It summarizes the key points made in the book about IBM's marketing success, including that IBM focused on: 1) Having a sales-oriented culture where everyone prioritized customers; 2) Building a strong marketing organization through talent recruitment and training; 3) Taking a future-oriented and solution-focused approach to marketing.
Analysis Post Recession Consumer An AnalysisNikita Jain
The document analyzes anticipated trends in consumer behavior following a recession. It discusses 8 trends identified in the research: 1) A demand for simplicity, 2) A focus on corporate governance, 3) Discretionary thrift, 4) Mercurial consumption, 5) Reduced green consumerism, 6) A decline in deference to authority, 7) Arrested ethical consumerism, and 8) Slowed extreme experience seeking. The analysis agrees with many trends but notes consumer behavior depends on marketer responses, and internet could also influence trends. The recession may impact music/entertainment, tours/travel, and hotels/restaurants, but marketer promotions could mitigate negative effects.
Human resource management (HRM) plays an important role in small and medium-sized enterprises (SMEs) due to their significant contributions to economic growth and employment. While SMEs face limitations like a low capital base and lack of access to technology, HRM can help SMEs overcome these challenges through functions like acquisition, development, motivation, and maintenance of employees. Networking also offers SMEs an important way to address common problems and improve competitiveness through initiatives within industry clusters.
The document discusses factors to consider when selecting retail store locations. It provides details on two categories studied - apparel store Pantaloons and coffee outlet Barista. The procedure involved assigning weights to location factors, scoring locations, and calculating weighted scores to compare locations. Store visit reports describe the companies, and considerations like target customers, store size, visibility and competitors differ between Pantaloons and Barista.
Daniel Priestley Key Person of Influence Trust ConferenceTalent Dynamics
This document appears to be notes from a talk or presentation given by Daniel Priestley on September 16th, 2013 about developing a personal brand and career in the new digital economy. Some of the main topics discussed include the transition from the agricultural to industrial to digital economies, developing key skills like public speaking, publishing content, monetizing expertise, building an online profile through channels like YouTube, and forming strategic partnerships. The presentation emphasizes that individuals must establish themselves as influential experts or "key persons of influence" in their niche or industry to find success in this new environment.
Roger James Hamilton 5 Levels Of Trust Trust ConferenceTalent Dynamics
The document discusses key concepts around talent dynamics and building trust and flow within organizations. It describes a framework for understanding talent as a function of value and leverage. Individuals, teams, and enterprises all have a primary purpose to add value and leverage the value of others profitably. Talents are measured based on factors like innovation, communication, service, and discipline. Implementing this framework can lead to outcomes like accelerating trust and flow, improving employee engagement, and building high performance teams. Benefits can include increased productivity, accuracy, attention, communication and results within organizations.
Seriously Good is the first ice cream with health benefits to hit the market. It's delicious and packed full of fiber. We gave Seriously Good a brand, developed a holistic launch campaign, and enjoyed a little too much ice cream throughout the process.
Creating Content for Community and Culture: adidasNewsCred
Frank Thomas, adidas' Director of Content Strategy and Content Marketing, on how the company uses content marketing to build its brand and recruit top talent.
The document summarizes upcoming events from the Portage County Business Council newsletter. It highlights a job fair on October 6th at the Noel Hangar from 10am to 7pm. It also promotes the annual Ag Tour on September 13th, which includes a tour of Heartland Farms and a presentation on innovative ways farmers work with electricity providers. Additionally, it advertises an upcoming Business X-Change roundtable discussion on September 14th about customer retention from a human approach, with a speaker from The Wellness Spa discussing keeping customers loyal.
The complete deck from the 2013 Littlefield Summit: The Evolution of Your Brand. Speakers included: William Pierce on How To Be A Change Agency; Steve Roop on Content Is Still King; Kurt Schweitzer on Digital Evolution to Revolution; Phill Nosworthy on The Value of Brand Purpose.
Keynote Magnitude innovatie dag 16 sept bij MagnusVincent Everts
The document appears to be notes from a presentation on digital trends by Vincent Everts. It discusses topics like the internet turning 25 years old in the Netherlands, connected devices and the internet of things, 3D printing, social media usage statistics, and BYOD/CYOD policies in companies. The presentation also mentions Dell's use of social media, Google AdWords, video consumption on YouTube, and the future of oil.
Every brand has a story to tell. Telling the right stories - and telling them well - can make the difference between passive and passionate donors, volunteers and friends.
kbs+ Ventures Fellows #1: Introduction to VC and NYC Tech 11.12.14kbs+ Ventures
In this class we focused on the history of Venture Capital and how funding has evolved over the years We also discussed different trades and newsletters entrepreneurs read, and how to get involved in the NYC startup community.
kbs+ Ventures Class 1 | Introduction to VC and the NYC Tech CommunityThe Media Kitchen
In this class we focused on the history of Venture Capital and how funding has evolved over the years We also discussed different trades and newsletters entrepreneurs read, and how to get involved in the NYC startup community.
United Lawnscape is preparing for the fall season by transitioning operations from summer services to fall leaf removal and snow services. This is a busy time of year that requires dedication from crews in the field and operational setup. The fall season brings fast-paced work including leaf removal that must be completed by Thanksgiving and beginning snow services. United Lawnscape aims to provide unparalleled customer service during this transition period through preparation and dedication from its employees. Additionally, the company is expanding into Chicago with a new director of operations overseeing the start-up of operations in a new market.
This document lists the names of various actors and characters including Clint Eastwood, Uma Thurman, Bruce Willis, Jack Nicholson, Sylvester Stallone's character Rambo, Antonio Banderas, James Bond 007, Tom Hanks, Steven Seagal, Sharon Stone, Tom Selleck, Robin Williams, Tom Cruise, Pamela Anderson, Jim Carrey, Whoopi Goldberg, Will Smith, and Woody Allen. The document provides a list of names of famous actors and characters without any additional context or information.
This document lists the names of various actors and characters including Clint Eastwood, Uma Thurman, Bruce Willis, Jack Nicholson, Sylvester Stallone's character Rambo, Antonio Banderas, James Bond 007, Tom Hanks, Steven Seagal, Sharon Stone, Tom Selleck, Robin Williams, Tom Cruise, Pamela Anderson, Jim Carrey, Whoopi Goldberg, Will Smith, and Woody Allen. The document provides a list of names of famous actors and characters without any additional context or information.
1) The document summarizes a media studies evaluation of a horror/mystery film product created by the authors for their class.
2) It discusses how the product used conventions like dark atmosphere, eerie music, and death to resemble real horror films.
3) The intended audience was identified as teenagers aged 15+ based on feedback from classmates and the planned 15/18 age rating.
4) The product was shared on YouTube and social media to attract this target audience and get worldwide feedback on the project.
This presentation has HOWs and WHYs, tips and examples of organizations who were successful in creating strong internal brands and aligning their communications both internally and externally for better ROI.
The document provides a book review of "The IBM Way" by Buck Rodgers. It summarizes the key points made in the book about IBM's marketing success, including that IBM focused on: 1) Having a sales-oriented culture where everyone prioritized customers; 2) Building a strong marketing organization through talent recruitment and training; 3) Taking a future-oriented and solution-focused approach to marketing.
Analysis Post Recession Consumer An AnalysisNikita Jain
The document analyzes anticipated trends in consumer behavior following a recession. It discusses 8 trends identified in the research: 1) A demand for simplicity, 2) A focus on corporate governance, 3) Discretionary thrift, 4) Mercurial consumption, 5) Reduced green consumerism, 6) A decline in deference to authority, 7) Arrested ethical consumerism, and 8) Slowed extreme experience seeking. The analysis agrees with many trends but notes consumer behavior depends on marketer responses, and internet could also influence trends. The recession may impact music/entertainment, tours/travel, and hotels/restaurants, but marketer promotions could mitigate negative effects.
Human resource management (HRM) plays an important role in small and medium-sized enterprises (SMEs) due to their significant contributions to economic growth and employment. While SMEs face limitations like a low capital base and lack of access to technology, HRM can help SMEs overcome these challenges through functions like acquisition, development, motivation, and maintenance of employees. Networking also offers SMEs an important way to address common problems and improve competitiveness through initiatives within industry clusters.
The document discusses factors to consider when selecting retail store locations. It provides details on two categories studied - apparel store Pantaloons and coffee outlet Barista. The procedure involved assigning weights to location factors, scoring locations, and calculating weighted scores to compare locations. Store visit reports describe the companies, and considerations like target customers, store size, visibility and competitors differ between Pantaloons and Barista.
Daniel Priestley Key Person of Influence Trust ConferenceTalent Dynamics
This document appears to be notes from a talk or presentation given by Daniel Priestley on September 16th, 2013 about developing a personal brand and career in the new digital economy. Some of the main topics discussed include the transition from the agricultural to industrial to digital economies, developing key skills like public speaking, publishing content, monetizing expertise, building an online profile through channels like YouTube, and forming strategic partnerships. The presentation emphasizes that individuals must establish themselves as influential experts or "key persons of influence" in their niche or industry to find success in this new environment.
Roger James Hamilton 5 Levels Of Trust Trust ConferenceTalent Dynamics
The document discusses key concepts around talent dynamics and building trust and flow within organizations. It describes a framework for understanding talent as a function of value and leverage. Individuals, teams, and enterprises all have a primary purpose to add value and leverage the value of others profitably. Talents are measured based on factors like innovation, communication, service, and discipline. Implementing this framework can lead to outcomes like accelerating trust and flow, improving employee engagement, and building high performance teams. Benefits can include increased productivity, accuracy, attention, communication and results within organizations.
Seriously Good is the first ice cream with health benefits to hit the market. It's delicious and packed full of fiber. We gave Seriously Good a brand, developed a holistic launch campaign, and enjoyed a little too much ice cream throughout the process.
Creating Content for Community and Culture: adidasNewsCred
Frank Thomas, adidas' Director of Content Strategy and Content Marketing, on how the company uses content marketing to build its brand and recruit top talent.
The document summarizes upcoming events from the Portage County Business Council newsletter. It highlights a job fair on October 6th at the Noel Hangar from 10am to 7pm. It also promotes the annual Ag Tour on September 13th, which includes a tour of Heartland Farms and a presentation on innovative ways farmers work with electricity providers. Additionally, it advertises an upcoming Business X-Change roundtable discussion on September 14th about customer retention from a human approach, with a speaker from The Wellness Spa discussing keeping customers loyal.
The complete deck from the 2013 Littlefield Summit: The Evolution of Your Brand. Speakers included: William Pierce on How To Be A Change Agency; Steve Roop on Content Is Still King; Kurt Schweitzer on Digital Evolution to Revolution; Phill Nosworthy on The Value of Brand Purpose.
Keynote Magnitude innovatie dag 16 sept bij MagnusVincent Everts
The document appears to be notes from a presentation on digital trends by Vincent Everts. It discusses topics like the internet turning 25 years old in the Netherlands, connected devices and the internet of things, 3D printing, social media usage statistics, and BYOD/CYOD policies in companies. The presentation also mentions Dell's use of social media, Google AdWords, video consumption on YouTube, and the future of oil.
Every brand has a story to tell. Telling the right stories - and telling them well - can make the difference between passive and passionate donors, volunteers and friends.
kbs+ Ventures Fellows #1: Introduction to VC and NYC Tech 11.12.14kbs+ Ventures
In this class we focused on the history of Venture Capital and how funding has evolved over the years We also discussed different trades and newsletters entrepreneurs read, and how to get involved in the NYC startup community.
kbs+ Ventures Class 1 | Introduction to VC and the NYC Tech CommunityThe Media Kitchen
In this class we focused on the history of Venture Capital and how funding has evolved over the years We also discussed different trades and newsletters entrepreneurs read, and how to get involved in the NYC startup community.
United Lawnscape is preparing for the fall season by transitioning operations from summer services to fall leaf removal and snow services. This is a busy time of year that requires dedication from crews in the field and operational setup. The fall season brings fast-paced work including leaf removal that must be completed by Thanksgiving and beginning snow services. United Lawnscape aims to provide unparalleled customer service during this transition period through preparation and dedication from its employees. Additionally, the company is expanding into Chicago with a new director of operations overseeing the start-up of operations in a new market.
United Lawnscape is preparing for the fall season by transitioning operations from summer services to fall leaf removal and snow services. This is a busy time of year that requires coordination between the company's crews, equipment maintenance, and account management teams. The article discusses how the fast pace and high volume of work during the fall transition period keeps the company very busy. It also emphasizes the dedication of United Lawnscape's employees as being key to the company's success in completing its challenging fall schedule each year.
Contoso helps organizations foster collaborative thinking and workplace innovation through closing feedback loops and leveraging agile frameworks. Their product aims to fill a market gap by making consumer lives easier in a niche market where few other products exist. They believe their minimalist and easy-to-use product, developed with customer input, will appeal to their target market of Gen Z consumers by being affordable and the first beautifully designed option for this need.
The document provides an overview of the PRSSA 2016 Southeastern Regional Conference hosted by The University of Alabama in Tuscaloosa, Alabama from January 28-30, 2016. The conference aimed to help students dive deeper into the PR industry and go beyond traditional lessons by focusing on topics like personal branding, entrepreneurship, and international PR. The schedule outlines events like keynote speakers from Edelman and Popeyes, breakout sessions on ethics, research, and leadership led by professors and industry professionals. Sessions were to take place at various locations on campus, and attendees were given information on parking, hotels, and etiquette for the professional event.
The document provides the program for the PRSSA 2016 Southeastern Regional Conference hosted by The University of Alabama from January 28-30, 2016. The three day conference included a networking mixer, keynote presentations, breakout sessions, a formal dinner, and career fair. Sessions covered topics such as leadership in PR, personal branding, maintaining corporate brands, entrepreneurship, and diving deeper into the PR industry. The schedule provides details on session times and locations as well as speaker bios highlighting their expertise. The conference aimed to help students understand PR on a deeper level beyond traditional lessons.
The document appears to be notes from a presentation on content marketing strategies. It discusses different approaches like thought leadership, storytelling, and being content aware. It provides examples of companies that improved metrics like traffic, leads, and sales by implementing these approaches. It also includes several quotes from marketing executives about the importance of creativity, brand storytelling, and making space for iterative idea development in content marketing.
Similar to GO Topeka: the Strategy behind the Brand Story (20)
Brand Touchpoint diagram shows 3 main influencers of brand: company, employees and customers. Note how employees are the true power brokers of the brand promise.
When employees are in love with the brand and united with purpose and passion, they sell more and stay longer. This infographic illustrates how internal and external marketing strategies should align with each other to generate more loyalty, revenue and profit.
MB Piland Advertising + Marketing's Pink Paper No. 10. Why high-growth companies prosper with a campfire culture. Three ways to build a more profitable company by building a stronger internal brand. Marshmallows, anyone?
The document provides tips and strategies for effective networking based on Martha Bartlett Piland's philosophy and experience. Some key points include:
1) Networking is about generosity and helping others, which will come back to benefit you through expanded connections.
2) The most important steps are to listen first when meeting someone, find common interests and how you can help them, and then look for ways to connect them with others in your network.
3) Asking for help yourself is also important after you've established your generosity and expanded your network of contacts who will want to help you in return. Reciprocity and ongoing engagement are essential to strong networking.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
3. A PARTNERSHIP
our role
goals and objectives
processes
pain points
understand all this from the POV of GO Topeka’s
target audiences
Monday, September 16, 13
5. target the right people
understand their decision-
making (buying) process
what they read
OUR APPROACH
understanding the audience
how they read (print,
online)
conferences they attend
alliances/associations
Monday, September 16, 13
56. GoTopeka.com
Topeka, Kansas, USA
NITRO NIGHT CROWNS FIRST CHAMPION!
David Sours of Dallas, Texas, roared ahead of 12 top
national site consultants to win the Inaugural Nitro
Night Consultants Challenge at NHRA-sanctioned
Heartland Park Topeka. Sours captured the trophy
and a full year of bragging rights in a grueling night
of racing competition. Who will win next year?
Find out more about Topeka and put your company
in the winner’s circle—contact Steve Jenkins
at 785.234.2644 or sjenkins@GoTopeka.com.
San Francisco
Seattle
Denver
Dallas
Houston
Kansas City
Chicago
Los Angeles
Boston
New York
Houston
Dallas
HoustonHouston
TOPEKA, KANSAS
SHAWNEE COUNTY/USA
David Sours
First Vice President
Food Facilities Group
CB Richard Ellis
Dallas, TX
2011 Nitro Challenge Winner
NitroNiteAd_r.indd 1 6/13/11 3:35:31 PM
Monday, September 16, 13
73. SEDC (Southern Economic Development
Council, Inc.) Special Judges Citation
Numerous Silver and Gold ADDYS
ADDY Best in Show
AWARDS
Monday, September 16, 13