If you want to find a good job after college, create change in your community, and make an impact on this world, you need to build successful relationships. However, before you build that relationship, you have to get the person interested in what you’re working on. So you will learn how to develop an effective message to inspire people to join your campaigns. You will also learn how to navigate the 3 No’s and how you can turn a no into a yes. Beyond that, you will learn how you can make a hard ask so they won’t say no in the first place. Then you will learn the skill that will take you over the top: the one-to-one.

1. Building Relationships for Success
LEADMN | Building Relationships for Success

2. Outline-
During this training you will learn how to:
o Create an effective message
o Make a hard ask to get them
involved
o Navigate the 3 No’s
o Build a relationship through an extra
special tool- the one-to-one
Leadership is about the journey
not the destination.

3. Crafting your message
How to persuade people to
join you:
Step One: Audience Breakdown- Who are we trying to
persuade?
Step Two: What does our audience care about?
- Write this out & then highlight any words that stick out to you.
Step Three: Why do you care about this issue?
- Write this out & then highlight any words that stick out to you.
Step Four: Combine the sentence your wrote about your
audience with the sentence you wrote about yourself into one
message.
SLIDE / XX

4. Hard Asks
• Make it personal
• Connect to their interests
• Specific
• Tell them exactly how they can get involved. For example, ask them to
table or come to a phone bank.
• Clear Time
• Keep in mind what their capacity is to get involved.
• The stealth tool- Active Listening
• Example, “Rhonda, you are so passionate about preserving the TRIO program can
you help us out by sharing your personal story about how TRIO has helped you
succeed? We could meet up to start developing it Tuesday at 1 pm.
www.yourwebsite.com

5. www.yourwebsite.com
Not Now
•They may be busy at that time and would be
willing to volunteer at a different time.
Not That
•Maybe they are more of an introvert so tabling
isn’t up their alley, but they would be willing to
share their personal story or sit on a campus
committee.
Not Ever
•This is the for sure no. They perhaps aren’t
that interested in the issue or don’t have the
time to get involved.
Not Unless I Get Some Help
•This person has the passion and wants to
help, but perhaps isn’t quite sure how to help
you do what you are asking.
The 3 Types of “No”

6. Putting it all together:
Example & Practice
SLIDE / XX
• Take the message you crafted and approach your
partner like you would a student you are talking
to for the first time on campus.
o Focus on starting a small conversation with
them.
• Get them to sign something- a petition, senate
interest form, etc.
• Then make a hard ask to get them involved.
• Finally, your partner should give you one of the
no’s and you can practice a response to that no.

7. The Power of the One-to-One
Good for
Networking & Team
Building:
What is a one-to-one?
•An intentional conversation with another person with the goal of getting to
know them and engage them in your campaign.
What is not a one-to-one?
•A DATE!
•An interrogation- you are simply getting to know this person and what they
care about so that you can plug them into your campaign.

8. Group Practice
• Partner Up!
• Ask open ended questions and get to know them.
o Refer to the sample questions
• I will give you each 5 minutes to be the question asker (usually the
person that set up the meeting) and the other person will answer.
• Remember- Silence is okay! Taking time to think of your next question is
perfectly fine.
www.yourwebsite.com

9. Building Relationships
for Success-
Group Takeaways
1. When crafting an effective
message keep your audience in
mind, but don’t forget why that
issue matters to you.
1. Hard Asks
1. 3 No’s
1. The key to building strong
relationships- the one-to-one.

10. Questions?
• Outreach Coordinator Samantha Beck
osbeck@leadmn.org
o651-203-9462
www.yourwebsite.com