In this PPT the viewer will able to understand the necessity of research. Why it is required, how it is going to helpful to other scholar, scientist, businessman, film maker, industrialist and public. The main purposes of research are to inform action, gather evidence for theories, and contribute to developing knowledge in a field of study. Portion explained: Research Is Necessary and Valuable: 1. It's a tool for building knowledge and facilitating learning. 2. It's a means to understand issues and increase public awareness. 3. It helps us succeed in business. 4. It allows us to disprove lies and support truths. 5. It is a means to find, gauge, and seize opportunities. 6. It promotes a love of and confidence in reading, writing, analyzing, and sharing valuable information. 7. It provides nourishment and exercise for the mind.

1. Need of Research
BY
Dr. Jitendra Patel
Associate Professor
AIPS, Hyderabad, India.

2. Why Research Is Important?
• The main purposes of research are to inform action,
gather evidence for theories, and contribute to
developing knowledge in a field of study.
• Research Is Necessary and Valuable:
1. It's a tool for building knowledge and facilitating
learning.
2. It's a means to understand issues and increase public
awareness.
3. It helps us succeed in business.
4. It allows us to disprove lies and support truths.
5. It is a means to find, gauge, and seize opportunities.
6. It promotes a love of and confidence in reading,
writing, analyzing, and sharing valuable information.
7. It provides nourishment and exercise for the mind.

3. 1. It's a tool for building knowledge and facilitating
learning.
• Research is required not just for students and
academics but for all professionals and non-
professionals alike.
• For non-professionals who value learning, doing
research equips them with knowledge about the world
and skills to help them survive and improve their lives.
• Among professionals, finding an interesting topic to
discuss and/or to write about should go beyond
personal experience.
• Determining either what the general public may want
to know or what researchers want others to realize or
to think about can serve as a reason to do research.
• Thus, research is an essential component in generating
knowledge, and vice-versa.

4. • Knowledge is commonly described as a factual
proposition in the mind of an individual.
• It essentially refers to facts based on objective
insights and/or study findings processed by the
human brain.
• It can be acquired through various means, such as
reading books and articles, listening to experts,
watching documentaries or investigative shows,
conducting scientific experiments, and interacting
with other people, among others.
• Facts collected during research can be checked
against other sources to ensure their truthfulness
and accuracy.

5. 2. It's a Means to Understand Issues and
Increase Public Awareness
• Using Research to Understand Current Issues:
• Television shows and movies—both fictional
and nonfictional—ooze with research.
• For instance, Oprah Winfrey would have not
achieved remarkable success as a news anchor
and television show host had she eschewed
doing her own research about certain topics
and public figures.

6. • Using Research to Understand People
• Many film and TV actors also take time to
interview individuals to better understand
their roles.
• Actors have worked with detectives, boxers,
scientists, business owners, criminals, and
teachers, among others to gain an inside
understanding of what it's like to have a
certain identity.

7. Using Research to Create Realistic Fiction and Stories
• A number of films, theater plays, broadcast
dramas, and online videos present stories
based on real-life events and problems.
• A serious writer or content producer sees how
vital research is in substantiating the context
of the stories they are telling to entertain and
educate audiences through different media
platforms.

8. 3. It Helps Us Succeed in Business
• The Importance of Research and Development (R&D)
• Research benefits business.
• Many successful Pharma and non pharma companies,
such as those producing consumer goods or mass-
market items, invest in research and development, or R
and D.
• Different industries that involve science and
engineering processes (like agriculture, food and
beverage, manufacturing, healthcare and
pharmaceuticals, computer software, semiconductor,
information and communication technology,
construction, robotics, aerospace, aviation, and
energy) have high R and D expenses because it is
critical to the creation and improvement of their
products and services.

9. Market Research and Targeted Marketing
• Research can also help a company maintain a
positive commercial image, retain existing
customers, and attract new customers
through targeted marketing.
• Marketing is a type of communication, and for
that communication to be effective,
businesses need to understand their
customers.

10. 4. It Allows Us to Disprove Lies and Support Truths
• Background Research and Private
Investigations
• Some findings already revealed like plant A is
having anti-diabetic activity and that is
doubtful. In such case background research
can be done.
• For the monogamous lot, doing research to
disprove or prove infidelity is one way to find
out the truth.

11. Field Testing and Peer Reviews
• Scientists also deal with research to test the validity
and reliability of their claims or those of other
scientists.
• Their integrity and competence depend on the quality
of their research.
• Nevertheless, not everything scientists come up with
gets accepted.
• Scientific work is typically peer-reviewed before being
published.
• This means that when an individual publishes research,
it is fact-checked and investigated for common biases,
statistical errors, and methodological issues by others
in the field before being shared with the scientific
community at large.

12. Fact-Checking to Discover Research Bias, Propaganda,
and Fake News
• With the use of internet technology and social
media, pseudo-journalism has become a social
concern.
• Fake news took center stage during the 2016
presidential campaign period in the United
States. For instance, Snopes.com, a rumor
research site, debunked the following "news
stories" posted online.

13. 5. It Is a Means to Find, Gauge, and Seize
Opportunities
• Research helps people nurture their potential
and achieve goals by taking advantage of
various opportunities.
• This can mean securing employment, being
awarded scholarships or grants, securing
project funding, initiating a business
collaboration, finding budget travel
opportunities, or securing other little wins.

14. Using Research to Maximize Job and Career
Options
• For those looking for a job or seeking greener
pastures, research is necessary.
• With thorough research, an individual can
increase their chances of finding employment
by scouring job-posting sites, contacting
employment agencies.

15. Using Research to Maximize Investment
• Research also benefits civil society and its
members.
• Securing funding for projects and research
initiatives is a top concern for those who want
to address social issues.
• However, not all funding organizations accept
proposals year-round, nor are they all
interested in solving the same types of social
problems.

16. 6. It Promotes a Love of Reading, Writing,
Analyzing, and Sharing Valuable Information
• Research for Critical Thinking
• Research entails both reading and writing.
• These two literacy functions help maintain critical
thinking and comprehension.
• Without these skills, research is far more difficult.
• Reading opens the mind to a vast reservoir of
knowledge, while writing helps us express our
own perspectives and transform our thoughts
into more concrete ideas in a way others can
understand.

17. Sharing Research for Wider Understanding
• With the wide array of ideas floating around
and the interconnectedness of people and
places through the internet, scholars and non-
scholars involved in research are able to share
information with a larger audience.
• Some view this process as ego-boosting, while
others see it as a means to stimulate interest
and encourage further research into certain
issues or situations.

18. 7. It Provides Nourishment and Exercise for the Mind
• Critical Thinking and Mental Health
• Several studies have shown that mentally stimulating
activities like doing research can contribute to brain
health. In "Educating the Brain to Avoid Dementia:
Can Mental Exercise Prevent Alzheimer
Disease?" Margaret Gatz (2005) enumerated
research findings that support such a position.
• Covid 19 vaccination

19. Thank You