A presentation to early-career health services researchers about working with institutional communicators, interacting with the media, and using social media to advance their professional careers.
Reputable Sources in a Pandemic: How to Find and Evaluate Information You Can...Kara Gavin
A look at the news media and medical publishing realms in the time of COVID-19, with information and resources for finding and evaluating information.
Presented 2/12/21 to the Metropolitan Detroit Medical Library Group
Slides from the Making an Impact through Social Media Workshop at the University of Edinburgh Digital Humanities: What Does It Mean? information session, organised by Forum Journal, in Edinburgh.
Next-generation Scientist: Communication Skills for Small and Large AudiencesInsideScientific
The American Physiological Society (APS) and InsideScientific are pleased to announce a joint webinar series focused on providing the next-generation scientists with the necessary tools to succeed in science, specifically the skillsets and key tools that are most relevant in today’s modern world.
Dr. Christopher Banek
In a world that is becoming progressively smaller with the expansion of virtual conferences and meetings, small group presentation skills are arguably more important than ever. This presentation will cover various small-group presentation scenarios and tactics to simplify and strengthen the message conveyed.
Dr. Kelly Hyndman
As technology advances so does the way and means that we communicate science. These days, it is more than presenting a seminar at a conference where we can communicate with a large audience. For the next-generation scientist, incorporating social media and developing effective digital content will be key for growing your scientific reach.
Reputable Sources in a Pandemic: How to Find and Evaluate Information You Can...Kara Gavin
A look at the news media and medical publishing realms in the time of COVID-19, with information and resources for finding and evaluating information.
Presented 2/12/21 to the Metropolitan Detroit Medical Library Group
Slides from the Making an Impact through Social Media Workshop at the University of Edinburgh Digital Humanities: What Does It Mean? information session, organised by Forum Journal, in Edinburgh.
Next-generation Scientist: Communication Skills for Small and Large AudiencesInsideScientific
The American Physiological Society (APS) and InsideScientific are pleased to announce a joint webinar series focused on providing the next-generation scientists with the necessary tools to succeed in science, specifically the skillsets and key tools that are most relevant in today’s modern world.
Dr. Christopher Banek
In a world that is becoming progressively smaller with the expansion of virtual conferences and meetings, small group presentation skills are arguably more important than ever. This presentation will cover various small-group presentation scenarios and tactics to simplify and strengthen the message conveyed.
Dr. Kelly Hyndman
As technology advances so does the way and means that we communicate science. These days, it is more than presenting a seminar at a conference where we can communicate with a large audience. For the next-generation scientist, incorporating social media and developing effective digital content will be key for growing your scientific reach.
Nicola Osborne gives pointers to how to increase exposure of academic research using various social media channels. Delivered to the Heriot Watt Crucible VI, 14 March 2014, Edinburgh.
Presented by Nicola Osborne from a talk "Using Social Media to Communicate Your Research" on using social media for engagement that she gave as part of the public engagement session at the Heriot Watt Crucible VI, Dynamic Earth, Edinburgh, 14th March 2014.
Enhancing your online presence with social mediaAnne Osterrieder
How can scientists use social media to enhance their online profile? Becoming pro-active and increasing your visibility is essential for your career development. Social media is a very useful tool to help you to get your name out there and to extend your professional network.
This is a talk which I gave on 2nd July in the "Advanced Communications" session at the SEB (Society for Experimental Biology) Annual Meeting, Salzburg 2012.
More information: http://www.sebiology.org/meetings/Salzburg2012/education.html
Social Media for The Scientific Community (and scientists) AOCS presentationKrista Neher
Krista Neher (www.kristaneher.com) the CEO of Boot Camp Digital gave this presentation at the annual AOCS (Your Global Fats and Oils Connection) at their annual conference in Long Beach California.
Krista presented on how scientists and the scientific community can harness the power of social media to better collaborate and communicate.
This presentation includes:
- Introduction to social media
- Why social media is important
- The changing state of our environment
- How the scientific community can use social media
- Case studies and examples of how the scientific community is using social media to collaborate
- The benefits of social media
Krista Neher is a professional international social media speaker, bestselling author of the Social Media Field Guide, co-author of the first textbook on social media marketing and the CEO of Boot Camp Digital.
Social Media use and opportunities for academic researchersHeather Doran
A summary of thoughts, current literature and ideas relating to social media use by academic researchers. This presentation was delivered at the Ryerson Social Media Lab in June 2015 as part of my Winston Churchill Memorial Trust Travel Fellowship.
You Are What You Tweet - Physicians, Professionalism, and Social MediaDavid Marcus
A brief intro to social media and discussion on the way that GME educators should approach SoMe. Delivered at the Lenox Hill Hospital GME Sub-Committee Retreat on March 31st, 2016.
Talk delivered to EMS Instructors at the FDNY EMS Academy on 4/12/16. Includes a general introduction to Free Open Access Medical Education as well as key EMS accounts and hashtags.
Explains social media platforms; how patients, researchers & physicians are using social media; and presents the CTN study CHIWOS: our first study to have a social media strategy and ethics approval.
You FOAM, I FOAM, We All FOAM: Shouldn't My Residency Have a Blog Too?David Marcus
Reviewing the current landscape of Emergency Medicine residency affiliated blogs and educational websites and the opinions of academic leadership. Presented at the 2017 Academic Assembly of the Council of Residency Directors in Emergency Medicine. April, 2017. Ft. Lauderdale, FL.
Presentation given to the Houston CPA Society Sept. 23, 2011 on Social Media in the workplace, specifically in regard to healthcare entities.
To learn more about BrandExtract, visit www.brandextract.com.
Social Media for Researchers - presentation from the University of Minnesota Clinical and Translational Science Institute (CTSI)
From @cancerassassin1 and @UMN_CTSI
Here is the link to video of this presentation:
https://umconnect.umn.edu/p24577731/?launcher=false&fcsContent=true&pbMode=normal
or via the UMN CTSI website, under "past events":
http://www.ctsi.umn.edu/news-and-events/events/past-events
Why Do We Need Twitter? For Health Professionals In Oncology, Hematology & Tr...Navneet Majhail
Presentation on how healthcare providers in oncology, hematology and blood/marrow transplantation can use Twitter for professional purposes. Presented at the 41st Annual Meeting of the European Society for Blood and Marrow Transplantation (EBMT), March 23, 2015, Istanbul, Turkey.
Communicating Research to the Real World through News Media and MoreKara Gavin
A presentation about interacting with news media, institutional communicators and general audiences directly, created for the CHOP Fellows at the University of Michigan, October, 2020
Nicola Osborne gives pointers to how to increase exposure of academic research using various social media channels. Delivered to the Heriot Watt Crucible VI, 14 March 2014, Edinburgh.
Presented by Nicola Osborne from a talk "Using Social Media to Communicate Your Research" on using social media for engagement that she gave as part of the public engagement session at the Heriot Watt Crucible VI, Dynamic Earth, Edinburgh, 14th March 2014.
Enhancing your online presence with social mediaAnne Osterrieder
How can scientists use social media to enhance their online profile? Becoming pro-active and increasing your visibility is essential for your career development. Social media is a very useful tool to help you to get your name out there and to extend your professional network.
This is a talk which I gave on 2nd July in the "Advanced Communications" session at the SEB (Society for Experimental Biology) Annual Meeting, Salzburg 2012.
More information: http://www.sebiology.org/meetings/Salzburg2012/education.html
Social Media for The Scientific Community (and scientists) AOCS presentationKrista Neher
Krista Neher (www.kristaneher.com) the CEO of Boot Camp Digital gave this presentation at the annual AOCS (Your Global Fats and Oils Connection) at their annual conference in Long Beach California.
Krista presented on how scientists and the scientific community can harness the power of social media to better collaborate and communicate.
This presentation includes:
- Introduction to social media
- Why social media is important
- The changing state of our environment
- How the scientific community can use social media
- Case studies and examples of how the scientific community is using social media to collaborate
- The benefits of social media
Krista Neher is a professional international social media speaker, bestselling author of the Social Media Field Guide, co-author of the first textbook on social media marketing and the CEO of Boot Camp Digital.
Social Media use and opportunities for academic researchersHeather Doran
A summary of thoughts, current literature and ideas relating to social media use by academic researchers. This presentation was delivered at the Ryerson Social Media Lab in June 2015 as part of my Winston Churchill Memorial Trust Travel Fellowship.
You Are What You Tweet - Physicians, Professionalism, and Social MediaDavid Marcus
A brief intro to social media and discussion on the way that GME educators should approach SoMe. Delivered at the Lenox Hill Hospital GME Sub-Committee Retreat on March 31st, 2016.
Talk delivered to EMS Instructors at the FDNY EMS Academy on 4/12/16. Includes a general introduction to Free Open Access Medical Education as well as key EMS accounts and hashtags.
Explains social media platforms; how patients, researchers & physicians are using social media; and presents the CTN study CHIWOS: our first study to have a social media strategy and ethics approval.
You FOAM, I FOAM, We All FOAM: Shouldn't My Residency Have a Blog Too?David Marcus
Reviewing the current landscape of Emergency Medicine residency affiliated blogs and educational websites and the opinions of academic leadership. Presented at the 2017 Academic Assembly of the Council of Residency Directors in Emergency Medicine. April, 2017. Ft. Lauderdale, FL.
Presentation given to the Houston CPA Society Sept. 23, 2011 on Social Media in the workplace, specifically in regard to healthcare entities.
To learn more about BrandExtract, visit www.brandextract.com.
Social Media for Researchers - presentation from the University of Minnesota Clinical and Translational Science Institute (CTSI)
From @cancerassassin1 and @UMN_CTSI
Here is the link to video of this presentation:
https://umconnect.umn.edu/p24577731/?launcher=false&fcsContent=true&pbMode=normal
or via the UMN CTSI website, under "past events":
http://www.ctsi.umn.edu/news-and-events/events/past-events
Why Do We Need Twitter? For Health Professionals In Oncology, Hematology & Tr...Navneet Majhail
Presentation on how healthcare providers in oncology, hematology and blood/marrow transplantation can use Twitter for professional purposes. Presented at the 41st Annual Meeting of the European Society for Blood and Marrow Transplantation (EBMT), March 23, 2015, Istanbul, Turkey.
Communicating Research to the Real World through News Media and MoreKara Gavin
A presentation about interacting with news media, institutional communicators and general audiences directly, created for the CHOP Fellows at the University of Michigan, October, 2020
Researchers, Reporters & Everything in BetweenKara Gavin
A talk about how academic researchers can understand and navigate the news media and institutional communications landscape, prepared for the University of Michigan National Clinician Scholars Program
Information for health care researchers on understanding the information landscape in which they can build their own "brand" through social media and more.
Only Connect: Reaching New Audiences via Public Relations & External Communic...Kara Gavin
Presented to faculty, staff and students on Sept. 15, 2016, as part of the University of Michigan Medical School's Communicating Science series. Addresses how academics can and should engage in the public sphere directly and with the help of institutional communicators. (https://medicine.umich.edu/medschool/research/events/public-relations-external-audience-communication )
A recording of my talk is available at https://medicine.umich.edu/medschool/research/office-research/research-news-events/communicating-science-seminar-series
Creating your personal brand and communicating work CSP students.pptxKara Gavin
A slide set presented to summer students in health services research at the University of Michigan Institute for Healthcare Policy and Innovation in July 2022, about the current communications ecosystem and how they can use it to build their personal professional brand.
Creating your personal brand and communicating work - For health services res...Kara Gavin
A set of slides aimed at summer students at the Univ. of Michigan Institute for Healthcare Policy and Innovation, on creating their personal "brand" online through social media activity and more.
Creating your personal brand and communicating work geriatricsKara Gavin
A presentation for the University of Michigan Division of Geriatrics and Palliative Care Medicine/Claude Pepper Center, given Jan. 21, 2021. Includes information about working with institutional communicators, using social media as a researcher, and writing commentary pieces for the general public.
Creating your personal brand and communicating as a health researcherKara Gavin
A presentation given to the University of Michigan NCSP and WIDTH groups in summer 2020, about how early-career healthcare researchers can build their personal brands and leverage institutional communications help to amplify their work.
A guide for STEM graduate students in the RELATE program at the University of Michigan about communicating directly with the general public and working with institutional communicators and reporters
Communicating via media and opinion writingKara Gavin
A presentation given to University of Michigan medical students in early March 2023, covering how to connect with the news media and writing opinion pieces for academic and mass media outlets.
Communicating for a Research InstitutionKara Gavin
Introduction to why universities and other research institutions employ science/medical communicators, and what their role is and how they can coordinate among communicators from different areas of the same institution or across institutions. Also includes slides on public understanding of science.
Presentation on Social Media presented Wednesday, November 19, 2014 at University of Minnesota, Division of Gynecologic Oncology Annual Translational Working Group Research Day
Expanding your horizons: communications for health service research staffKara Gavin
An overview of research-related media relations and social media. Presented to the research staff and trainees of several U-M health services research centers June 2018
Communicating Conflict of Interest 2024.pptxKara Gavin
Guide for communicators at the University of Michigan about why, when and how they should mention individual and institutional conflicts of interest related to anything they're communicating about
175 years of U-M Medical "Firsts" Michigan Medicine HistoryKara Gavin
An overview of the history of the U-M Medical School and health system, now called Michigan Medicine, with a focus on people, buildings and clinical/scientific achievements that were "firsts" in the nation or state, or for U-M.
Preparted for the History Club of the Ann Arbor City Club in October 2023.
LinkedIn for researchers: More than just a CV!Kara Gavin
A presentation given to members and staff of the University of Michigan Eisenberg Family Depression Center and Dept. of Psychiatry about using LinkedIn as professionals and researchers.
A video recording of this session, which also includes 30 minutes of demonstration of LinkedIn features, is available on request.
Presentation about creating opinion and explainer pieces for The Conversation and other sites, originally developed for a class at the University of Michigan School of Public Health
A primer on creating visual abstract to summarize research papers and other research products. Co-presented with a graphic designer (Emily Smith) at the U-M Institute for Healthcare Policy and Innovation
Writing for The Conversation & Beyond - opinion, commentary & explainers for ...Kara Gavin
Presented to faculty and trainees of the University of Michigan Institute for Healthcare Policy and Innovation, August 2018
Adapted from a presentation developed with Elyse Aurbach and Brian Zikmund-Fisher
Tips for academics (especially at the University of Michigan's Michigan Medicine academic medical center) about immediate response steps if they are contacted by a reporter
MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdfJim Jacob Roy
Cardiac conduction defects can occur due to various causes.
Atrioventricular conduction blocks ( AV blocks ) are classified into 3 types.
This document describes the acute management of AV block.
Prix Galien International 2024 Forum ProgramLevi Shapiro
June 20, 2024, Prix Galien International and Jerusalem Ethics Forum in ROME. Detailed agenda including panels:
- ADVANCES IN CARDIOLOGY: A NEW PARADIGM IS COMING
- WOMEN’S HEALTH: FERTILITY PRESERVATION
- WHAT’S NEW IN THE TREATMENT OF INFECTIOUS,
ONCOLOGICAL AND INFLAMMATORY SKIN DISEASES?
- ARTIFICIAL INTELLIGENCE AND ETHICS
- GENE THERAPY
- BEYOND BORDERS: GLOBAL INITIATIVES FOR DEMOCRATIZING LIFE SCIENCE TECHNOLOGIES AND PROMOTING ACCESS TO HEALTHCARE
- ETHICAL CHALLENGES IN LIFE SCIENCES
- Prix Galien International Awards Ceremony
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journeygreendigital
Tom Selleck, an enduring figure in Hollywood. has captivated audiences for decades with his rugged charm, iconic moustache. and memorable roles in television and film. From his breakout role as Thomas Magnum in Magnum P.I. to his current portrayal of Frank Reagan in Blue Bloods. Selleck's career has spanned over 50 years. But beyond his professional achievements. fans have often been curious about Tom Selleck Health. especially as he has aged in the public eye.
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Introduction
Many have been interested in Tom Selleck health. not only because of his enduring presence on screen but also because of the challenges. and lifestyle choices he has faced and made over the years. This article delves into the various aspects of Tom Selleck health. exploring his fitness regimen, diet, mental health. and the challenges he has encountered as he ages. We'll look at how he maintains his well-being. the health issues he has faced, and his approach to ageing .
Early Life and Career
Childhood and Athletic Beginnings
Tom Selleck was born on January 29, 1945, in Detroit, Michigan, and grew up in Sherman Oaks, California. From an early age, he was involved in sports, particularly basketball. which played a significant role in his physical development. His athletic pursuits continued into college. where he attended the University of Southern California (USC) on a basketball scholarship. This early involvement in sports laid a strong foundation for his physical health and disciplined lifestyle.
Transition to Acting
Selleck's transition from an athlete to an actor came with its physical demands. His first significant role in "Magnum P.I." required him to perform various stunts and maintain a fit appearance. This role, which he played from 1980 to 1988. necessitated a rigorous fitness routine to meet the show's demands. setting the stage for his long-term commitment to health and wellness.
Fitness Regimen
Workout Routine
Tom Selleck health and fitness regimen has evolved. adapting to his changing roles and age. During his "Magnum, P.I." days. Selleck's workouts were intense and focused on building and maintaining muscle mass. His routine included weightlifting, cardiovascular exercises. and specific training for the stunts he performed on the show.
Selleck adjusted his fitness routine as he aged to suit his body's needs. Today, his workouts focus on maintaining flexibility, strength, and cardiovascular health. He incorporates low-impact exercises such as swimming, walking, and light weightlifting. This balanced approach helps him stay fit without putting undue strain on his joints and muscles.
Importance of Flexibility and Mobility
In recent years, Selleck has emphasized the importance of flexibility and mobility in his fitness regimen. Understanding the natural decline in muscle mass and joint flexibility with age. he includes stretching and yoga in his routine. These practices help prevent injuries, improve posture, and maintain mobilit
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
Couples presenting to the infertility clinic- Do they really have infertility...Sujoy Dasgupta
Dr Sujoy Dasgupta presented the study on "Couples presenting to the infertility clinic- Do they really have infertility? – The unexplored stories of non-consummation" in the 13th Congress of the Asia Pacific Initiative on Reproduction (ASPIRE 2024) at Manila on 24 May, 2024.
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?bkling
Are you curious about what’s new in cervical cancer research or unsure what the findings mean? Join Dr. Emily Ko, a gynecologic oncologist at Penn Medicine, to learn about the latest updates from the Society of Gynecologic Oncology (SGO) 2024 Annual Meeting on Women’s Cancer. Dr. Ko will discuss what the research presented at the conference means for you and answer your questions about the new developments.
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
1. Communicating about
Research & Discovery
Kara Gavin, M.S.
Lead Public Relations Representative,
Michigan Medicine Dept. of Communication
Policy & Research Media Relations, U-M IHPI
News media, social media & beyond
2. Who am I?
• Member of Michigan Medicine Dept. of Communication
and the IHPI Communication team
• Trained in biology, science writing & journalism
• 20+ years’ experience publicizing research (U-M, BNL)
• Find & tell stories
• Handle news media inquiries
• Push stories out any way I can
What do I do?
3. Why does U-M* have staff like me?
• our institution’s work should reach people who care
• U-M expertise can have impact
• taxpayers & policymakers who fund research
need to know what they’re paying for
• most Americans need science/medicine translated
• it’s easier than ever
*and lots of other places too
Because…
4. IHPI: Investing in communication
• Staff: Communication manager, Government Relations,
Media Relations, Writer, Designer, Communication specialist
• Channels: Website, member profiles, news & feature articles,
issue briefs, Twitter, LinkedIn, internal & external newsletters,
videos, infographics, digital signs
• Training: Twitter, LinkedIn, Government Relations, more to come
5. What does the public know?
• 71% extremely/very confident: mental illness is a medical
condition affecting the brain (21% somewhat confident)
• 69% extremely/very confident: a genetic code in cells
helps determine who we are (22% somewhat confident)
• 53% extremely/very confident: childhood vaccines are
safe and effective (30% somewhat confident)
• 31% extremely/very confident: life evolved through
natural selection (24% somewhat confident)
AP poll published April 2014; 1,012 adults rated confidence in a scientific concept
6. Are genetically modified foods safe to eat?
Scientists: 88% Public: 37%
Should childhood vaccines be required?
Scientists: 86% Public: 68%
Is research involving animals OK?
Scientists: 89% Public: 47%
Did humans “evolve”?
Scientists: 98% Public: 65%
The survey of the general public was conducted using a probability-based sample of the adult population by landline and
cellular telephone Aug. 15-25, 2014, with a representative sample of 2,002 adults nationwide.
http://www.pewinternet.org/2015/01/29/public-and-scientists-views-on-science-and-society/
Their views vs. scientists’ views
8. Pew Research Center – Sept. 2017
http://www.journalism.org/2017/09/20/science-news-and-information-today/
Where they’re getting science info
Plus: 81% watch
science-related
entertainment
media
(crime dramas,
hospital-based
shows or sci fi)
9. Research & policymakers
• Policy should be based on
evidence
• Take aim at ‘wasteful
spending’ and research that
interest groups take issue
with
• Seize on controversies &
safety lapses
• Staffers may have little or no
medical/scientific background
10. What do we do?
• Connect with faculty about upcoming
publications, grants, major events, etc.
• Plan the best communication course
• Write & get feedback on what we write
• Commission or create visuals & videos
• Disseminate content via all appropriate
channels -- including reporters & social media
• Act as intake for media requests
• Coach faculty on media interactions
• Approach reporters with ideas or experts
• Handle “hot button” issues
11. Connect via the media
• Press release/blog post
on research or other work
• Expert opinion
on a topic in your specialty
• Commenting
on research by others
or on a societal/policy issue
• In-depth stories on a weighty topic
• Crisis/problem situations
12. Talking to reporters
• Prepare with PR person
• three key points
• Use layperson’s terms
• avoid jargon
• speak colloquially
• If there’s a press release, use it
• Respect deadlines
• Understand the news outlet
• Respect their independence
13. Use the time AHEAD of publication
The “Scout’s honor”
embargo system
for research news
• Institution/journal reaches
out to reporters a few days ahead
• Reporter agrees not to publish or
broadcast results until a set date/time
• Used by all major journals &
scientific/medical societies
14. A new era of communication
• Traditional news media’s
gatekeeper role is eroding
• Big institutions =
trustworthy news sources
• Everyone’s a publisher
15. Who needs reporters anyway?
• Social media & search
• Institutions & individuals
create & share directly
• Visuals & videos are vital
• Fast response to
controversy
16. News
Media
• Immediate coverage
• Later coverage
• Later expert source
requests
PR
services
• Eurekalert
• Newswise
• PR Newswire
• Futurity
• News aggregators
U-M
outlets
• Record /
Headlines
• Magazines
• Websites & blogs
• Newsletters
• Email: donors,
alumni, others
Social
media
• U-M/UMHS fans
• Shares of our
stories
• Shares of news
coverage
• Reddit, etc.
Publish U-M
content in a
way that
anyone can
freely use
(as long as
they mention us
as the source)
Our Answer:
18. • 1-2 stories a day
• Aimed at sophisticated
general audience
• Easily shareable
• Custom graphics
• Paid social media
promotion
• Search engine
optimization
• Open copyright
19. Researchers using social media
• Connect with others in the field & beyond
• Share new findings, publications, news items,
observations, opinions, timely links
• Retain professional tone while engaging
• Get the most out of conferences & events
21. Your personal brand…
• NOT a logo
• Must be built, over time
• Comes from the ways you present yourself
to the world…
… and what people can find about you
• Affects how people will interact with you &
your work
22. Why engage publicly?
• Connect with others in your field & beyond
• Raise the visibility of your work
• Share new findings, publications, news items,
observations, opinions, timely links
• Engage with individuals and institutions
around the world & right next door
• Get the most out of conferences & events
• Raise awareness of YOU for career purposes
23. Why else? Altmetrics!
• Aggregating activity around individual
journal articles:
• media coverage
• blog posts
• social media activity
• more
• Traces links & specific mentions of
individual papers by DOI
• Assigns a score & percentile
• Not perfect! But getting better
24. Brummett et al
New Persistent Opioid Use After Minor and
Major Surgical Procedures in US Adults
JAMA Surgery, April 2017 (online first)
An example…
15,042
views
12
citations
Since
April
2017
25. Jargon = words not in common vocabulary
Words that people in a
given field use exclusively,
or in a different way from
how others use them
“Robust” – an adjective for data?
Or coffee?
“Significant” – passed a statistical threshold?
Or another word for important?
To reach the public, avoid jargon
27. Communicating with the public
Logical
organization
“You” and
other
pronouns
Active voice
Common,
everyday
words
Short
sentences,
short
paragraphs
Easy-to-read
design
features
28. Every researcher’s essentials
• A robust, updated
professional web profile
• Know your PR person &
when you should contact us
• Basic LinkedIn profile
• Google yourself/set up a
Google alert for your name
29. “Laying low”
• Start by “lurking” – follow
individuals, institutions,
organizations, news media
• Monitor Twitter traffic at
conferences via hashtags
(& use them!)
• Subscribe to lists of Twitter
users compiled by others in your field
• Join LinkedIn groups for professional societies
30. Take it to the next level
• Claim Twitter handle, write a
brief bio & link to your page
• Share links & posts on LinkedIn
• Write a “plain English” web
blurb on your research focus
• Post/tweet about each paper
you publish/talk you give
31. Engaging more fully
• Share links to your
own work & work of others
• Post slide sets on
your site or SlideShare
• Take part in tweet chats, Reddit AMAs, online
campaigns, virtual journal clubs, etc.
• On your personal social media, educate
friends by sharing news/observations
32. Join
• Platform to reach the public on timely topics
• Articles created by academics, shaped by
professional editors
• Open copyright for republishing
• Routinely republished by major media outlets, from
Time and Washington Post to IFL Science
• Easily shared via social media and the web
• Authors can see data on views & republishing
33. I challenge you…
• Speak their
language.
• Don’t just hope
someone else
will do it!
• See it as part of a
research career.
34. I need more help!
Resources for communicating
with press & public
My slide sets:
https://www.slideshare.net/KaraGavin
Help with writing in plain English:
www.aaas.org/pes/communicatingscience
Logos, photos, templates
http://med.umich.edu/branding/logos.html
http://mediabank.med.umich.edu/
