Too often user training gets a bad rep in the information security industry. Too often this is because training is done extremely poorly. In this presentation I show that training works, can be effective, and give suggestions for putting together a good training program.
This document discusses various leadership strategies and principles for leading change. It covers topics such as:
- Eight steps for transforming an organization, including establishing urgency, forming a coalition, creating a vision, and planning for short-term wins.
- Strategies for directing change like following what's working, scripting critical moves, and pointing to the destination.
- Principles of adaptive leadership including distinguishing technical vs. adaptive challenges and giving work back to people at a rate they can handle.
- Attributes of resilient leaders who can take on more change, such as being positive, flexible, and proactive.
- Six steps to effective leadership including clarifying the center, what others can contribute, and
Measuring Mission Value of Digital Communications in the Public Sector and 9 ...Scott Burns
This is the complete version of February 3, 2011 presentation by Scott Burns (CEO, GovDelivery) and Steve Ressler (Founder/President, GovLoop) on driving mission value from digital communications int he public sector and the 9 rules of engagement.
Measuring and Capturing Value of Government CommunicationGovLoop
Measuring and Capturing Value of Government Communication describes a methodology of government communications to go from clicks to engagement to real mission results
Step Seven of the Accountability in Action training kit.
In this step we learn about evidence-based advocacy. We will learn how to develop an advocacy strategy and consider who you should make your case to and how to communicate it.
The police chief is proposing a plan to address ongoing problems at Buffalo Bills home games using the SARA problem-solving model. The chief has identified 4 main problems: excessive alcohol consumption leading to risks on the road; crime such as car damage and theft and fights; issues with crowds treating the town poorly through littering, parking violations, and public drinking; and heavy traffic congestion raising accident risks. The chief will analyze these problems, develop responses, and later assess the effectiveness of the plan.
PROGRESS REPORTSUpdate the Client, Reader, or Your Instr.docxbriancrawford30935
PROGRESS REPORTS
Update the Client, Reader, or Your Instructor
Once you have written a successful proposal and have secured the resources to do a project, you are expected to update the client on the progress of that project. This updating is usually handled by progress reports, which can take many forms: memoranda, letters, short reports, formal reports, or presentations.
WHAT INFORMATION IS EXPECTED IN A PROGRESS REPORT?
Background on the project itself Discussion of achievements since last reporting Discussion of problems that have arisen. Discussion of work that lies ahead Assessment of whether you will meet the objectives in the proposed schedule and budget
BACKGROUND ON THE PROJECT
In many instances, the client, your Battalion Chief, is responsible for several projects. Therefore he or she will expect you to bring them up to speed as to what you project is. It’s also important to remind them what your objectives are and what the status of the project was at the time of last reporting period
DISCUSSION OF ACHIEVEMENTS SINCE LAST REPORTING
Outline the progress of the tasks presented in your proposal’s original schedule.
DISCUSSION OF PROBLEMS THAT HAVE ARISEN
Progress reports are not necessarily for the benefit of only the Chief. Often, you the engineer or firefighter benefit from the reporting because you can share or warn your supervisor about problems that have arisen. In some situations, the Chief might be able to direct you toward possible solutions. In other situations, you might negotiate a revision of the original objectives, as presented in the proposal.
DISCUSSION OF WORK THAT LIES AHEAD In this section, you discuss your plan for meeting the objectives of the project. In many ways, this section of a progress report is written in the same manner as the "Plan of Action" section of the proposal, except that now you have a better perspective for the schedule and cost than you did earlier.
ASSESSMENT OF WHETHER YOU WILL MEET THE OBJECTIVES IN THE PROPOSED SCHEDULE AND BUDGET In many situations, this section is the bottom line for the supervisor. In some situations, such as the construction of a highway, failure to meet the objectives in the proposed schedule and budget can result in the forfeiting of a contract. In other situations, such as a research project, the boss expects that the objectives will change somewhat during the project.
Research Proposal
Summary/ Purpose
This proposal presents the research that I would like to preform about the topic of (adolescent gang participation and violence). After explaining the background of the issue, I have developed a method and timeline to explore this topic.
Areas to be Studied / Background
One of the biggest problems facing American cities and families today is when kids get involved with gangs. This is a problem because it damages their future, hurts the community, increases the chances of being thrown in jail, and causes financial issues for .
The document provides 10 steps for integrating social media into crisis communication strategies to inform, reassure and motivate constituents. It discusses understanding different communication tools and their strengths, allocating resources, defining metrics for success, implementing the plan, tracking results and learning lessons to improve future responses. Real-life examples from snowstorms and arson fires show how social media kept people informed and engaged.
Too often user training gets a bad rep in the information security industry. Too often this is because training is done extremely poorly. In this presentation I show that training works, can be effective, and give suggestions for putting together a good training program.
This document discusses various leadership strategies and principles for leading change. It covers topics such as:
- Eight steps for transforming an organization, including establishing urgency, forming a coalition, creating a vision, and planning for short-term wins.
- Strategies for directing change like following what's working, scripting critical moves, and pointing to the destination.
- Principles of adaptive leadership including distinguishing technical vs. adaptive challenges and giving work back to people at a rate they can handle.
- Attributes of resilient leaders who can take on more change, such as being positive, flexible, and proactive.
- Six steps to effective leadership including clarifying the center, what others can contribute, and
Measuring Mission Value of Digital Communications in the Public Sector and 9 ...Scott Burns
This is the complete version of February 3, 2011 presentation by Scott Burns (CEO, GovDelivery) and Steve Ressler (Founder/President, GovLoop) on driving mission value from digital communications int he public sector and the 9 rules of engagement.
Measuring and Capturing Value of Government CommunicationGovLoop
Measuring and Capturing Value of Government Communication describes a methodology of government communications to go from clicks to engagement to real mission results
Step Seven of the Accountability in Action training kit.
In this step we learn about evidence-based advocacy. We will learn how to develop an advocacy strategy and consider who you should make your case to and how to communicate it.
The police chief is proposing a plan to address ongoing problems at Buffalo Bills home games using the SARA problem-solving model. The chief has identified 4 main problems: excessive alcohol consumption leading to risks on the road; crime such as car damage and theft and fights; issues with crowds treating the town poorly through littering, parking violations, and public drinking; and heavy traffic congestion raising accident risks. The chief will analyze these problems, develop responses, and later assess the effectiveness of the plan.
PROGRESS REPORTSUpdate the Client, Reader, or Your Instr.docxbriancrawford30935
PROGRESS REPORTS
Update the Client, Reader, or Your Instructor
Once you have written a successful proposal and have secured the resources to do a project, you are expected to update the client on the progress of that project. This updating is usually handled by progress reports, which can take many forms: memoranda, letters, short reports, formal reports, or presentations.
WHAT INFORMATION IS EXPECTED IN A PROGRESS REPORT?
Background on the project itself Discussion of achievements since last reporting Discussion of problems that have arisen. Discussion of work that lies ahead Assessment of whether you will meet the objectives in the proposed schedule and budget
BACKGROUND ON THE PROJECT
In many instances, the client, your Battalion Chief, is responsible for several projects. Therefore he or she will expect you to bring them up to speed as to what you project is. It’s also important to remind them what your objectives are and what the status of the project was at the time of last reporting period
DISCUSSION OF ACHIEVEMENTS SINCE LAST REPORTING
Outline the progress of the tasks presented in your proposal’s original schedule.
DISCUSSION OF PROBLEMS THAT HAVE ARISEN
Progress reports are not necessarily for the benefit of only the Chief. Often, you the engineer or firefighter benefit from the reporting because you can share or warn your supervisor about problems that have arisen. In some situations, the Chief might be able to direct you toward possible solutions. In other situations, you might negotiate a revision of the original objectives, as presented in the proposal.
DISCUSSION OF WORK THAT LIES AHEAD In this section, you discuss your plan for meeting the objectives of the project. In many ways, this section of a progress report is written in the same manner as the "Plan of Action" section of the proposal, except that now you have a better perspective for the schedule and cost than you did earlier.
ASSESSMENT OF WHETHER YOU WILL MEET THE OBJECTIVES IN THE PROPOSED SCHEDULE AND BUDGET In many situations, this section is the bottom line for the supervisor. In some situations, such as the construction of a highway, failure to meet the objectives in the proposed schedule and budget can result in the forfeiting of a contract. In other situations, such as a research project, the boss expects that the objectives will change somewhat during the project.
Research Proposal
Summary/ Purpose
This proposal presents the research that I would like to preform about the topic of (adolescent gang participation and violence). After explaining the background of the issue, I have developed a method and timeline to explore this topic.
Areas to be Studied / Background
One of the biggest problems facing American cities and families today is when kids get involved with gangs. This is a problem because it damages their future, hurts the community, increases the chances of being thrown in jail, and causes financial issues for .
The document provides 10 steps for integrating social media into crisis communication strategies to inform, reassure and motivate constituents. It discusses understanding different communication tools and their strengths, allocating resources, defining metrics for success, implementing the plan, tracking results and learning lessons to improve future responses. Real-life examples from snowstorms and arson fires show how social media kept people informed and engaged.
RUN - DCM - Digital Crisis Management by Scott WilderEdelman Digital
See some practical ways to monitor for crisis’ on the web and for preparing and handling what could become your worst web nightmare.
Presentation by Scott Wilder
This document provides an overview of digital crisis management presented by Gary Angel and Scott K. Wilder. They define crisis management and discuss how a crisis response has changed from taking days or weeks in the 1990s to taking hours today due to social media. They recommend having a cross-functional crisis management team, conducting mock drills, prioritizing issues, developing contingency plans, addressing critics, monitoring online channels, and conducting post-mortem reviews after a crisis. The key message is that crisis management requires an ongoing plan, practice, and monitoring before, during, and after a crisis occurs.
This document was created panel after an in-depth panel discussion that covered how different companies, airlines and government departments handled situations of crisis and particularly, their use of social media. This 9-page guide covers the role social media plays in a crisis and outlines key points to consider when such events occur.
Crisis Communications Webinar - June 10Ted Skinner
Staying Ahead of the Game: The Steps to Effective Crisis Communications Planning
Don't wait for a crisis to hit before considering your communications strategy. Getting caught off guard can mean the difference between success and failure, especially if your competitors are quick to respond. Take action today to ensure tomorrow's stability.
> Planning for crisis incidents and overcoming resistance
> Engaging in rapid response
> Putting crisis plans into action
> The role of social media in a crisis
Moderator: Ted Skinner, Vice President, Public Relations Products, PR Newswire
Panelists:
Anne Sceia Klein, APR, Fellow PRSA, President, Anne Klein Communications Group, LLC
Irv Lipp, Principal, LippService LLC
David Weiner, Senior Account Manager, PR Newswire
The project aims to create a system that allows people to contact emergency services via text message when speaking could endanger them further. The goals are to make emergency situations safer and eliminate the need for verbal communication. The document outlines the problem, possible solutions involving calling, emailing or texting emergency services, and the team's plan to research this issue further and develop prototypes.
Social Media Strategy Game Workshop FinalBeth Kanter
The document describes a workshop on using social media effectively for outward facing work and sharing best practices internally. It discusses principles for an effective social media strategy including listening first, engaging second, considering the social life of content, and using small pilots. It also describes an exercise where participants play a game to develop a social media strategy for a fictional organization.
Online Advocacy and Fundraising: Are You Doing Everything You Can?mcdavis7
In today’s technology-driven, “wired” world, advocacy and fundraising efforts are primarily practiced online. But with advancements in technology and tactics, what worked even a year ago may not work today. What are the latest best-practices for online advocacy and fundraising? And how can you optimize your advocacy to raise more money during an economic downturn? This session will give specific recommendations to optimize online advocacy for fundraising and will feature real world examples of dos and don’ts. Be prepared to leave with concrete action items that can transform your organization’s online advocacy and fundraising program.
The document discusses strategies for using social media in nonprofit organizations. It emphasizes the importance of listening first to understand audiences before publishing content. Examples are given of nonprofits that improved relationships by actively listening on social media and addressing issues that audiences raised. The document also discusses goals for social media strategies and metrics for measuring results, as well as best practices like emphasizing quality engagement over quantity and making social media part of everyone's jobs.
This document summarizes a presentation on measuring social media return on investment (ROI) for non-profits. The presentation discusses:
1) Selecting metrics that translate social media engagement into organizational value;
2) Analytical tools and techniques for social media strategy, including listening platforms to gain insights;
3) An example of how the American Red Cross improved relationships and identified influencers through social media listening.
Essay About Education System In Usa. Online assignment writing service.Erica Wright
The document provides an overview of hedge funds, including their history, types, key characteristics, size and market statistics, costs, risks and returns, structure, examples of success and failure, and the future of hedge funds. It discusses how hedge funds employ varied strategies to achieve their goal of positive returns in both up and down markets through strategies like short selling, leverage, and derivatives. The document also notes that while hedge funds have experienced success, their use of leverage and complex strategies can also lead to failures like the collapse of Long Term Capital Management.
The American Red Cross implemented Project Listen after Hurricane Katrina to better understand social media conversations and address customer service issues. Project Listen involved listening to social media discussions, documenting feedback both internally and externally, and using the insights to inform PR strategies and make systemic changes. It helped shift the culture towards embracing social media and showed that listening can build relationships and trust with stakeholders.
08NTC Social Media ROI Case Study Slam: ROI of ListeningBeth Kanter
The American Red Cross implemented Project Listen after Hurricane Katrina to better understand social media conversations and address customer service issues. By listening on social media, the Red Cross gained internal feedback, informed PR strategies, and improved awareness of customer service problems. While it was a major cultural shift, Project Listen helped build relationships and trust with stakeholders. Documenting conversations also created internal value by showing the need for social media integration across communications.
Emerging Media101: online marketing, social media and productivity toolsDebRobison
This document provides an overview of emerging media marketing. It discusses starting with online communities related to personal interests and using various tools to explore communities. It emphasizes authenticity, transparency, reciprocity, giving credit, listening, and making online campaigns adjustable based on user feedback. A case study example discusses the experience starting an online community and its growth over time. Resources for learning social media, productivity measurement, and project/financial management are also listed.
School District Crisis Communication: The Basicsdonovan-group
Over the years, the Donovan Group has worked with hundreds of districts across the country on various crisis communications efforts, from the merely embarrassing to the truly tragic. In this session, Joe Donovan will discuss his process for assessing the need to communicate, relaying key information quickly and handling sensitive situations.
The time to prepare for a crisis isn't when you get the call. The time is now to start putting a process in place to handle crisis communications to help save your organization's reputation.
Crisis Communications in a Social Media AgeJim Rettew
The document discusses crisis communication strategies and lessons from BP's response to the 2010 Gulf of Mexico oil spill. It covers developing a crisis communication plan, monitoring social media, being prepared to respond quickly, and the importance of transparency, accountability and engaging stakeholders. It notes that BP was slow to acknowledge and respond to the spill on social media, and that their initial response focused on damage control rather than addressing public concerns, a mistake others can learn from.
The document describes Grow Marion, a nonprofit organization seeking to legalize alcohol sales in restaurants seating at least 50 people in Marion, KY. The purpose is to educate people about alcohol policy through a pragmatic campaign. Volunteering opportunities are available to gain experience in political and social organizing. The program being developed uses Nationbuilder, Canvasser, and Facebook seamlessly to organize the campaign and drive traffic to digital materials. It addresses issues like driving online traffic, uses paid Facebook ads, and imports voter data to identify supporters.
Incident Reviews for a Learning Organisation
We all aspire to have a culture of learning and continuous improvement in our teams and organisations but learning and improving when things go wrong is far from easy.
When dealing with the fallout from failure - Incident reviews, Incident reports, investigations etc. - the way in which we respond to is a crucial to improving safety and the performance of our organisations.
Andy will talk about how Major Incident Reviews are run in IT Operations at Auto Trader. He’ll discuss what works well for them and will bring together practical advice from industry experts for creating a culture of safety and learning. Andy will also cover what mistakes they’ve made, what to avoid and the factors that can prevent learning.
CALPACT - Engaging Target Audiences march 15 2012Dan Cohen
The document provides guidance on using new media tools to educate the public and target audiences. It discusses planning communications strategies, identifying key audiences, and adjusting messaging for different audiences and media. Specific tools covered include social media platforms like Facebook, Twitter, Pinterest, Tumblr, and video sharing sites. The document also provides reality checks on reaching students and millennials with strategies like offering personal connections, soliciting user-generated content, and using mobile technologies.
RUN - DCM - Digital Crisis Management by Scott WilderEdelman Digital
See some practical ways to monitor for crisis’ on the web and for preparing and handling what could become your worst web nightmare.
Presentation by Scott Wilder
This document provides an overview of digital crisis management presented by Gary Angel and Scott K. Wilder. They define crisis management and discuss how a crisis response has changed from taking days or weeks in the 1990s to taking hours today due to social media. They recommend having a cross-functional crisis management team, conducting mock drills, prioritizing issues, developing contingency plans, addressing critics, monitoring online channels, and conducting post-mortem reviews after a crisis. The key message is that crisis management requires an ongoing plan, practice, and monitoring before, during, and after a crisis occurs.
This document was created panel after an in-depth panel discussion that covered how different companies, airlines and government departments handled situations of crisis and particularly, their use of social media. This 9-page guide covers the role social media plays in a crisis and outlines key points to consider when such events occur.
Crisis Communications Webinar - June 10Ted Skinner
Staying Ahead of the Game: The Steps to Effective Crisis Communications Planning
Don't wait for a crisis to hit before considering your communications strategy. Getting caught off guard can mean the difference between success and failure, especially if your competitors are quick to respond. Take action today to ensure tomorrow's stability.
> Planning for crisis incidents and overcoming resistance
> Engaging in rapid response
> Putting crisis plans into action
> The role of social media in a crisis
Moderator: Ted Skinner, Vice President, Public Relations Products, PR Newswire
Panelists:
Anne Sceia Klein, APR, Fellow PRSA, President, Anne Klein Communications Group, LLC
Irv Lipp, Principal, LippService LLC
David Weiner, Senior Account Manager, PR Newswire
The project aims to create a system that allows people to contact emergency services via text message when speaking could endanger them further. The goals are to make emergency situations safer and eliminate the need for verbal communication. The document outlines the problem, possible solutions involving calling, emailing or texting emergency services, and the team's plan to research this issue further and develop prototypes.
Social Media Strategy Game Workshop FinalBeth Kanter
The document describes a workshop on using social media effectively for outward facing work and sharing best practices internally. It discusses principles for an effective social media strategy including listening first, engaging second, considering the social life of content, and using small pilots. It also describes an exercise where participants play a game to develop a social media strategy for a fictional organization.
Online Advocacy and Fundraising: Are You Doing Everything You Can?mcdavis7
In today’s technology-driven, “wired” world, advocacy and fundraising efforts are primarily practiced online. But with advancements in technology and tactics, what worked even a year ago may not work today. What are the latest best-practices for online advocacy and fundraising? And how can you optimize your advocacy to raise more money during an economic downturn? This session will give specific recommendations to optimize online advocacy for fundraising and will feature real world examples of dos and don’ts. Be prepared to leave with concrete action items that can transform your organization’s online advocacy and fundraising program.
The document discusses strategies for using social media in nonprofit organizations. It emphasizes the importance of listening first to understand audiences before publishing content. Examples are given of nonprofits that improved relationships by actively listening on social media and addressing issues that audiences raised. The document also discusses goals for social media strategies and metrics for measuring results, as well as best practices like emphasizing quality engagement over quantity and making social media part of everyone's jobs.
This document summarizes a presentation on measuring social media return on investment (ROI) for non-profits. The presentation discusses:
1) Selecting metrics that translate social media engagement into organizational value;
2) Analytical tools and techniques for social media strategy, including listening platforms to gain insights;
3) An example of how the American Red Cross improved relationships and identified influencers through social media listening.
Essay About Education System In Usa. Online assignment writing service.Erica Wright
The document provides an overview of hedge funds, including their history, types, key characteristics, size and market statistics, costs, risks and returns, structure, examples of success and failure, and the future of hedge funds. It discusses how hedge funds employ varied strategies to achieve their goal of positive returns in both up and down markets through strategies like short selling, leverage, and derivatives. The document also notes that while hedge funds have experienced success, their use of leverage and complex strategies can also lead to failures like the collapse of Long Term Capital Management.
The American Red Cross implemented Project Listen after Hurricane Katrina to better understand social media conversations and address customer service issues. Project Listen involved listening to social media discussions, documenting feedback both internally and externally, and using the insights to inform PR strategies and make systemic changes. It helped shift the culture towards embracing social media and showed that listening can build relationships and trust with stakeholders.
08NTC Social Media ROI Case Study Slam: ROI of ListeningBeth Kanter
The American Red Cross implemented Project Listen after Hurricane Katrina to better understand social media conversations and address customer service issues. By listening on social media, the Red Cross gained internal feedback, informed PR strategies, and improved awareness of customer service problems. While it was a major cultural shift, Project Listen helped build relationships and trust with stakeholders. Documenting conversations also created internal value by showing the need for social media integration across communications.
Emerging Media101: online marketing, social media and productivity toolsDebRobison
This document provides an overview of emerging media marketing. It discusses starting with online communities related to personal interests and using various tools to explore communities. It emphasizes authenticity, transparency, reciprocity, giving credit, listening, and making online campaigns adjustable based on user feedback. A case study example discusses the experience starting an online community and its growth over time. Resources for learning social media, productivity measurement, and project/financial management are also listed.
School District Crisis Communication: The Basicsdonovan-group
Over the years, the Donovan Group has worked with hundreds of districts across the country on various crisis communications efforts, from the merely embarrassing to the truly tragic. In this session, Joe Donovan will discuss his process for assessing the need to communicate, relaying key information quickly and handling sensitive situations.
The time to prepare for a crisis isn't when you get the call. The time is now to start putting a process in place to handle crisis communications to help save your organization's reputation.
Crisis Communications in a Social Media AgeJim Rettew
The document discusses crisis communication strategies and lessons from BP's response to the 2010 Gulf of Mexico oil spill. It covers developing a crisis communication plan, monitoring social media, being prepared to respond quickly, and the importance of transparency, accountability and engaging stakeholders. It notes that BP was slow to acknowledge and respond to the spill on social media, and that their initial response focused on damage control rather than addressing public concerns, a mistake others can learn from.
The document describes Grow Marion, a nonprofit organization seeking to legalize alcohol sales in restaurants seating at least 50 people in Marion, KY. The purpose is to educate people about alcohol policy through a pragmatic campaign. Volunteering opportunities are available to gain experience in political and social organizing. The program being developed uses Nationbuilder, Canvasser, and Facebook seamlessly to organize the campaign and drive traffic to digital materials. It addresses issues like driving online traffic, uses paid Facebook ads, and imports voter data to identify supporters.
Incident Reviews for a Learning Organisation
We all aspire to have a culture of learning and continuous improvement in our teams and organisations but learning and improving when things go wrong is far from easy.
When dealing with the fallout from failure - Incident reviews, Incident reports, investigations etc. - the way in which we respond to is a crucial to improving safety and the performance of our organisations.
Andy will talk about how Major Incident Reviews are run in IT Operations at Auto Trader. He’ll discuss what works well for them and will bring together practical advice from industry experts for creating a culture of safety and learning. Andy will also cover what mistakes they’ve made, what to avoid and the factors that can prevent learning.
Similar to Goyette FCP Cook - Session 4 - Case Study and next steps (20)
CALPACT - Engaging Target Audiences march 15 2012Dan Cohen
The document provides guidance on using new media tools to educate the public and target audiences. It discusses planning communications strategies, identifying key audiences, and adjusting messaging for different audiences and media. Specific tools covered include social media platforms like Facebook, Twitter, Pinterest, Tumblr, and video sharing sites. The document also provides reality checks on reaching students and millennials with strategies like offering personal connections, soliciting user-generated content, and using mobile technologies.
The document provides guidance on effective messaging and testimony for promoting policy goals. It discusses identifying key messages and stories, framing discussions positively, preparing fact sheets, and practicing question-and-answer sessions. Tips are given for public speaking, staying on message, telling impactful stories, and responding to different types of questions. The overall aim is to help participants communicate their policy expertise and goals in a clear, persuasive manner.
Social media tribe building: CALPACT Jan 2012Dan Cohen
This document provides an overview of using new media tools to build communities and engage key audiences. It discusses developing a communications strategy, understanding your target audiences, selecting appropriate tools like Facebook, Twitter and YouTube, and measuring the impact of your efforts. Examples are given of how organizations have successfully used tools like Twitter to connect people with shared interests and build "tribes" of supporters. The document stresses starting with clear goals and testing different approaches.
UC Berkeley Center for Health Leaders - Intro to Social MediaDan Cohen
This document provides an overview of a social media 101 training session that introduces Facebook, LinkedIn, and Twitter. The training aims to help participants understand the purpose and functionality of various social media tools. It encourages participants to connect with the presenters on social media platforms and engage with at least one new activity. The training covers topics like customizing profiles and newsfeeds, building lists, using data to understand audiences, and linking accounts across platforms. The goal is to help participants feel comfortable starting to use social media.
The document provides guidance on becoming an effective ambassador and storyteller. It discusses the importance of listening to others, finding your unique voice, and using storytelling to share your message. Tips are given on framing issues, developing compelling stories, and using tools like video to share stories more widely. The goal is to help ambassadors spread the word about their organization and issues in an engaging way.
This document discusses using social media and new media tools for organizations. It provides an overview of social media options like websites, blogs, Facebook, Twitter, YouTube and LinkedIn. It encourages organizations to think about their communications goals, audiences, and strategy before engaging with these tools. The document provides tips on getting started with social media, including listening first on Twitter, taking and sharing photos/videos, and building an online presence through a website and fan base on Facebook. It emphasizes the importance of being strategic and finding the right tools to fit an organization's goals.
Marin Leadership Team 2011: Social Media for EveryoneDan Cohen
This document discusses using social media to engage communities. It provides tips on assessing organizational readiness for social media, listening to audiences, telling stories through photos and videos, building websites and social media presences, and using tools like Facebook, Twitter and LinkedIn to connect with others. The goal is to start simple by listening first before engaging, and to use new media to better inform communities and strengthen networks.
Alameda County Public Health - Social Media ConvosDan Cohen
This document provides questions to brainstorm goals and strategies for social media conversations. Part 1 focuses on determining organizational goals for social media use and measuring success. Part 2 involves building on these goals by identifying target audiences, desired actions, messaging, and representatives. Part 3 is developing a social media strategy by determining roles, prioritizing initial steps, securing support and resources, establishing metrics, and choosing appropriate tools. The overall document aims to guide a collaborative discussion around establishing a comprehensive yet practical social media approach.
The document provides an overview of using social media for organizational purposes. It discusses assessing organizational readiness, listening to audiences and peers, being strategic with goals and messaging, using tools like LinkedIn, Twitter, websites and Facebook to connect, share information and build an online presence and following. The document emphasizes starting small, listening before engaging, and seeing social media as a way to further organizational goals and connect with key audiences.
Worksheets - Putting a positive face on public serviceDan Cohen
This document provides guidance for becoming an ambassador and effective communicator for CEMA (the organization is not defined). It suggests identifying key allies and critics, understanding your audience and impact. It also includes questions to help craft a personal vision and story, identify target audiences, and develop a communications plan. Sample interview questions are provided to help craft another person's story about their work.
The document provides tips on effective storytelling and messaging. It discusses how storytelling can help humanize issues and make them more relatable through the use of anecdotes. Several steps for crafting a good story are outlined, including starting with a common assumption, introducing conflict, identifying heroes and villains, including memorable details, and showing a path to resolution. Effective framing and developing clear key messages are also addressed.
Goyette FCP Cook session 2 - Rapid Fire Comm PlanningDan Cohen
The document discusses communications planning and provides guidance on answering "The Big 5 Questions" to develop an effective plan. The questions address determining clear and measurable objectives, identifying key decision-makers and influencers, assessing organizational strengths and weaknesses, defining target audiences and their needs, and selecting appropriate tactics and timelines. Chevron's campaign to promote oil use while addressing climate change is discussed as an example of targeting the open middle audience.
The document provides guidance on strategic communications and the role of associations in a post-Wisconsin political environment. It recommends developing a communications plan that goes beyond traditional media to reach target audiences, prioritizing dissemination over media relations. Associations are advised to determine their strengths and priorities, find consensus to avoid division, and focus initially on internal communications to solidify their position.
The document provides guidance and questions for an individual to reflect on their role as an ambassador for their organization. It prompts the individual to identify their most important allies and toughest opponents. It also encourages developing a vision statement, identifying target audiences to communicate with, and sharing past successes. The individual is asked to consider their organization's best assets and weaknesses as well as strengths in engaging with local leadership. They are provided with questions to help in interviewing another officer to craft their story in bringing positive change.
The document discusses using Twitter to connect with key audiences and make social change. It provides tips on listening to others on Twitter, taking the plunge to start tweeting, and tools like TweetDeck and Hootsuite that can help manage tweets. The goal is to help members of the HHS Network CA learn strategies for effectively using Twitter to advocate, share information, and collaborate.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
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Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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