This document discusses using social media and new media tools for organizations. It provides an overview of social media options like websites, blogs, Facebook, Twitter, YouTube and LinkedIn. It encourages organizations to think about their communications goals, audiences, and strategy before engaging with these tools. The document provides tips on getting started with social media, including listening first on Twitter, taking and sharing photos/videos, and building an online presence through a website and fan base on Facebook. It emphasizes the importance of being strategic and finding the right tools to fit an organization's goals.
The document provides guidance on becoming an effective ambassador and storyteller. It discusses the importance of listening to others, finding your unique voice, and using storytelling to share your message. Tips are given on framing issues, developing compelling stories, and using tools like video to share stories more widely. The goal is to help ambassadors spread the word about their organization and issues in an engaging way.
Social media tribe building: CALPACT Jan 2012Dan Cohen
This document provides an overview of using new media tools to build communities and engage key audiences. It discusses developing a communications strategy, understanding your target audiences, selecting appropriate tools like Facebook, Twitter and YouTube, and measuring the impact of your efforts. Examples are given of how organizations have successfully used tools like Twitter to connect people with shared interests and build "tribes" of supporters. The document stresses starting with clear goals and testing different approaches.
The document provides guidance on effective messaging and testimony for promoting policy goals. It discusses identifying key messages and stories, framing discussions positively, preparing fact sheets, and practicing question-and-answer sessions. Tips are given for public speaking, staying on message, telling impactful stories, and responding to different types of questions. The overall aim is to help participants communicate their policy expertise and goals in a clear, persuasive manner.
UC Berkeley Center for Health Leaders - Intro to Social MediaDan Cohen
This document provides an overview of a social media 101 training session that introduces Facebook, LinkedIn, and Twitter. The training aims to help participants understand the purpose and functionality of various social media tools. It encourages participants to connect with the presenters on social media platforms and engage with at least one new activity. The training covers topics like customizing profiles and newsfeeds, building lists, using data to understand audiences, and linking accounts across platforms. The goal is to help participants feel comfortable starting to use social media.
This document discusses using social media and new media tools for organizations. It provides an overview of social media options like websites, blogs, Facebook, Twitter, YouTube and LinkedIn. It encourages organizations to think about their communications goals, audiences, and strategy before engaging with these tools. The document provides tips on getting started with social media, including listening first on Twitter, taking and sharing photos/videos, and building an online presence through a website and fan base on Facebook. It emphasizes the importance of being strategic and finding the right tools to fit an organization's goals.
The document provides guidance on becoming an effective ambassador and storyteller. It discusses the importance of listening to others, finding your unique voice, and using storytelling to share your message. Tips are given on framing issues, developing compelling stories, and using tools like video to share stories more widely. The goal is to help ambassadors spread the word about their organization and issues in an engaging way.
Social media tribe building: CALPACT Jan 2012Dan Cohen
This document provides an overview of using new media tools to build communities and engage key audiences. It discusses developing a communications strategy, understanding your target audiences, selecting appropriate tools like Facebook, Twitter and YouTube, and measuring the impact of your efforts. Examples are given of how organizations have successfully used tools like Twitter to connect people with shared interests and build "tribes" of supporters. The document stresses starting with clear goals and testing different approaches.
The document provides guidance on effective messaging and testimony for promoting policy goals. It discusses identifying key messages and stories, framing discussions positively, preparing fact sheets, and practicing question-and-answer sessions. Tips are given for public speaking, staying on message, telling impactful stories, and responding to different types of questions. The overall aim is to help participants communicate their policy expertise and goals in a clear, persuasive manner.
UC Berkeley Center for Health Leaders - Intro to Social MediaDan Cohen
This document provides an overview of a social media 101 training session that introduces Facebook, LinkedIn, and Twitter. The training aims to help participants understand the purpose and functionality of various social media tools. It encourages participants to connect with the presenters on social media platforms and engage with at least one new activity. The training covers topics like customizing profiles and newsfeeds, building lists, using data to understand audiences, and linking accounts across platforms. The goal is to help participants feel comfortable starting to use social media.
CALPACT - Engaging Target Audiences march 15 2012Dan Cohen
The document provides guidance on using new media tools to educate the public and target audiences. It discusses planning communications strategies, identifying key audiences, and adjusting messaging for different audiences and media. Specific tools covered include social media platforms like Facebook, Twitter, Pinterest, Tumblr, and video sharing sites. The document also provides reality checks on reaching students and millennials with strategies like offering personal connections, soliciting user-generated content, and using mobile technologies.
Marin Leadership Team 2011: Social Media for EveryoneDan Cohen
This document discusses using social media to engage communities. It provides tips on assessing organizational readiness for social media, listening to audiences, telling stories through photos and videos, building websites and social media presences, and using tools like Facebook, Twitter and LinkedIn to connect with others. The goal is to start simple by listening first before engaging, and to use new media to better inform communities and strengthen networks.
Alameda County Public Health - Social Media ConvosDan Cohen
This document provides questions to brainstorm goals and strategies for social media conversations. Part 1 focuses on determining organizational goals for social media use and measuring success. Part 2 involves building on these goals by identifying target audiences, desired actions, messaging, and representatives. Part 3 is developing a social media strategy by determining roles, prioritizing initial steps, securing support and resources, establishing metrics, and choosing appropriate tools. The overall document aims to guide a collaborative discussion around establishing a comprehensive yet practical social media approach.
The document provides an overview of using social media for organizational purposes. It discusses assessing organizational readiness, listening to audiences and peers, being strategic with goals and messaging, using tools like LinkedIn, Twitter, websites and Facebook to connect, share information and build an online presence and following. The document emphasizes starting small, listening before engaging, and seeing social media as a way to further organizational goals and connect with key audiences.
Worksheets - Putting a positive face on public serviceDan Cohen
This document provides guidance for becoming an ambassador and effective communicator for CEMA (the organization is not defined). It suggests identifying key allies and critics, understanding your audience and impact. It also includes questions to help craft a personal vision and story, identify target audiences, and develop a communications plan. Sample interview questions are provided to help craft another person's story about their work.
The document provides tips on effective storytelling and messaging. It discusses how storytelling can help humanize issues and make them more relatable through the use of anecdotes. Several steps for crafting a good story are outlined, including starting with a common assumption, introducing conflict, identifying heroes and villains, including memorable details, and showing a path to resolution. Effective framing and developing clear key messages are also addressed.
Goyette FCP Cook session 2 - Rapid Fire Comm PlanningDan Cohen
The document discusses communications planning and provides guidance on answering "The Big 5 Questions" to develop an effective plan. The questions address determining clear and measurable objectives, identifying key decision-makers and influencers, assessing organizational strengths and weaknesses, defining target audiences and their needs, and selecting appropriate tactics and timelines. Chevron's campaign to promote oil use while addressing climate change is discussed as an example of targeting the open middle audience.
The document provides guidance on strategic communications and the role of associations in a post-Wisconsin political environment. It recommends developing a communications plan that goes beyond traditional media to reach target audiences, prioritizing dissemination over media relations. Associations are advised to determine their strengths and priorities, find consensus to avoid division, and focus initially on internal communications to solidify their position.
The document provides guidance and questions for an individual to reflect on their role as an ambassador for their organization. It prompts the individual to identify their most important allies and toughest opponents. It also encourages developing a vision statement, identifying target audiences to communicate with, and sharing past successes. The individual is asked to consider their organization's best assets and weaknesses as well as strengths in engaging with local leadership. They are provided with questions to help in interviewing another officer to craft their story in bringing positive change.
The document discusses using Twitter to connect with key audiences and make social change. It provides tips on listening to others on Twitter, taking the plunge to start tweeting, and tools like TweetDeck and Hootsuite that can help manage tweets. The goal is to help members of the HHS Network CA learn strategies for effectively using Twitter to advocate, share information, and collaborate.
Social media for health advocacy. UC Berkeley Ctr Health LdrshpDan Cohen
This document summarizes a presentation on using social media tools for advocacy and communication. It discusses how to use LinkedIn to build professional networks, Twitter to share short updates and engage in conversations using hashtags, YouTube and Flickr to share videos and photos, and blogs and websites to establish an online presence. The presentation emphasizes listening first before broadcasting, telling your own story, building audiences, and tracking metrics to measure success. Attendees are encouraged to start using one new tool and to find ways their organizations can better connect with key audiences online.
The document provides tips and strategies for public relations, event planning, communications, and media relations. It discusses developing key messages and stories, understanding audiences, framing issues, responding to questions from reporters, and tips for effective interviews. The overall focus is on planning communications to achieve organizational goals and priorities through various media and dissemination strategies.
Fighting Mental Health Stigma through social mediaDan Cohen
This document provides guidance on using social media for organizations. It recommends starting with LinkedIn to build connections, then using Twitter to listen to conversations and share short updates. Taking photos or videos and sharing them on Flickr or YouTube is also suggested. The document advises creating a website to host content and track engagement. Using Facebook to connect with supporters, ask their opinions, and add applications is presented as a way to build a following. Throughout, the document emphasizes listening before broadcasting and starting small with one new tool.
Comm. Foundation of San Benito - Quick Steps to comm planningDan Cohen
The document provides guidance on developing an effective communications plan by focusing on key questions:
1) Define clear objectives and how success will be measured.
2) Identify who the key decision-makers are and who influences them.
3) Understand your organizational strengths and weaknesses.
4) Determine your target audiences and what messages will resonate with them.
5) Select appropriate tactics and set a timeline to achieve your objectives.
The document provides guidance for brainstorming and developing a social media plan. It prompts visualization of current social media efforts and gathering feedback. Participants are asked to define goals and key audiences, consider messaging and platforms, and discuss implementation including resources, measurement, and gaining support. The goal is to collaboratively outline an actionable social media strategy.
Storytelling - Its not just the why, but its the howDan Cohen
The document provides guidance on effective storytelling and communication strategies. It discusses framing issues, sharing stories on social media, developing a story bank, and telling stories to further organizational goals. Specific tips include starting with a common assumption, introducing conflict, including memorable details, and showing a path to resolution.
This worksheet provides guidance for conducting an interview to craft someone else's story. It includes questions to ask the interview subject about what they are proudest of, who was involved in the event or experience, what happened, why it mattered, when it took place, details of what occurred, what challenges were overcome, larger lessons learned, and any remaining legacy. The goal is to gather comprehensive first-person details and perspectives to retell their story.
CALPACT - Engaging Target Audiences march 15 2012Dan Cohen
The document provides guidance on using new media tools to educate the public and target audiences. It discusses planning communications strategies, identifying key audiences, and adjusting messaging for different audiences and media. Specific tools covered include social media platforms like Facebook, Twitter, Pinterest, Tumblr, and video sharing sites. The document also provides reality checks on reaching students and millennials with strategies like offering personal connections, soliciting user-generated content, and using mobile technologies.
Marin Leadership Team 2011: Social Media for EveryoneDan Cohen
This document discusses using social media to engage communities. It provides tips on assessing organizational readiness for social media, listening to audiences, telling stories through photos and videos, building websites and social media presences, and using tools like Facebook, Twitter and LinkedIn to connect with others. The goal is to start simple by listening first before engaging, and to use new media to better inform communities and strengthen networks.
Alameda County Public Health - Social Media ConvosDan Cohen
This document provides questions to brainstorm goals and strategies for social media conversations. Part 1 focuses on determining organizational goals for social media use and measuring success. Part 2 involves building on these goals by identifying target audiences, desired actions, messaging, and representatives. Part 3 is developing a social media strategy by determining roles, prioritizing initial steps, securing support and resources, establishing metrics, and choosing appropriate tools. The overall document aims to guide a collaborative discussion around establishing a comprehensive yet practical social media approach.
The document provides an overview of using social media for organizational purposes. It discusses assessing organizational readiness, listening to audiences and peers, being strategic with goals and messaging, using tools like LinkedIn, Twitter, websites and Facebook to connect, share information and build an online presence and following. The document emphasizes starting small, listening before engaging, and seeing social media as a way to further organizational goals and connect with key audiences.
Worksheets - Putting a positive face on public serviceDan Cohen
This document provides guidance for becoming an ambassador and effective communicator for CEMA (the organization is not defined). It suggests identifying key allies and critics, understanding your audience and impact. It also includes questions to help craft a personal vision and story, identify target audiences, and develop a communications plan. Sample interview questions are provided to help craft another person's story about their work.
The document provides tips on effective storytelling and messaging. It discusses how storytelling can help humanize issues and make them more relatable through the use of anecdotes. Several steps for crafting a good story are outlined, including starting with a common assumption, introducing conflict, identifying heroes and villains, including memorable details, and showing a path to resolution. Effective framing and developing clear key messages are also addressed.
Goyette FCP Cook session 2 - Rapid Fire Comm PlanningDan Cohen
The document discusses communications planning and provides guidance on answering "The Big 5 Questions" to develop an effective plan. The questions address determining clear and measurable objectives, identifying key decision-makers and influencers, assessing organizational strengths and weaknesses, defining target audiences and their needs, and selecting appropriate tactics and timelines. Chevron's campaign to promote oil use while addressing climate change is discussed as an example of targeting the open middle audience.
The document provides guidance on strategic communications and the role of associations in a post-Wisconsin political environment. It recommends developing a communications plan that goes beyond traditional media to reach target audiences, prioritizing dissemination over media relations. Associations are advised to determine their strengths and priorities, find consensus to avoid division, and focus initially on internal communications to solidify their position.
The document provides guidance and questions for an individual to reflect on their role as an ambassador for their organization. It prompts the individual to identify their most important allies and toughest opponents. It also encourages developing a vision statement, identifying target audiences to communicate with, and sharing past successes. The individual is asked to consider their organization's best assets and weaknesses as well as strengths in engaging with local leadership. They are provided with questions to help in interviewing another officer to craft their story in bringing positive change.
The document discusses using Twitter to connect with key audiences and make social change. It provides tips on listening to others on Twitter, taking the plunge to start tweeting, and tools like TweetDeck and Hootsuite that can help manage tweets. The goal is to help members of the HHS Network CA learn strategies for effectively using Twitter to advocate, share information, and collaborate.
Social media for health advocacy. UC Berkeley Ctr Health LdrshpDan Cohen
This document summarizes a presentation on using social media tools for advocacy and communication. It discusses how to use LinkedIn to build professional networks, Twitter to share short updates and engage in conversations using hashtags, YouTube and Flickr to share videos and photos, and blogs and websites to establish an online presence. The presentation emphasizes listening first before broadcasting, telling your own story, building audiences, and tracking metrics to measure success. Attendees are encouraged to start using one new tool and to find ways their organizations can better connect with key audiences online.
The document provides tips and strategies for public relations, event planning, communications, and media relations. It discusses developing key messages and stories, understanding audiences, framing issues, responding to questions from reporters, and tips for effective interviews. The overall focus is on planning communications to achieve organizational goals and priorities through various media and dissemination strategies.
Fighting Mental Health Stigma through social mediaDan Cohen
This document provides guidance on using social media for organizations. It recommends starting with LinkedIn to build connections, then using Twitter to listen to conversations and share short updates. Taking photos or videos and sharing them on Flickr or YouTube is also suggested. The document advises creating a website to host content and track engagement. Using Facebook to connect with supporters, ask their opinions, and add applications is presented as a way to build a following. Throughout, the document emphasizes listening before broadcasting and starting small with one new tool.
Comm. Foundation of San Benito - Quick Steps to comm planningDan Cohen
The document provides guidance on developing an effective communications plan by focusing on key questions:
1) Define clear objectives and how success will be measured.
2) Identify who the key decision-makers are and who influences them.
3) Understand your organizational strengths and weaknesses.
4) Determine your target audiences and what messages will resonate with them.
5) Select appropriate tactics and set a timeline to achieve your objectives.
The document provides guidance for brainstorming and developing a social media plan. It prompts visualization of current social media efforts and gathering feedback. Participants are asked to define goals and key audiences, consider messaging and platforms, and discuss implementation including resources, measurement, and gaining support. The goal is to collaboratively outline an actionable social media strategy.
Storytelling - Its not just the why, but its the howDan Cohen
The document provides guidance on effective storytelling and communication strategies. It discusses framing issues, sharing stories on social media, developing a story bank, and telling stories to further organizational goals. Specific tips include starting with a common assumption, introducing conflict, including memorable details, and showing a path to resolution.
This worksheet provides guidance for conducting an interview to craft someone else's story. It includes questions to ask the interview subject about what they are proudest of, who was involved in the event or experience, what happened, why it mattered, when it took place, details of what occurred, what challenges were overcome, larger lessons learned, and any remaining legacy. The goal is to gather comprehensive first-person details and perspectives to retell their story.