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Diagram of SWOT analysis of NCELL
S
• Strong Brand Name
• Strong Distribution
Network
• High Skilled Human
Resources
• Largest market share
• Product cost
W
• High Advertising
Costs
• Low signal strength
O
• Large domestic
market
• Untapped Rural
• Creation of new
business
T
• High competition
• Customers Demand
• Political Instability
• Health related
problems
Strengths:
 Strong Brand Name: Strong advertisements and promotions of Ncell are one of its
biggest strength. Today, from 10 years old child to 70 years old man, everyone is aware
from a brand name called Ncell, especially with the purple color due to its
advertisement and schemes. Thus, in the present situation Ncell has become a well
established Telecommunication Organization in Nepal.
 Strong Distribution Network: With the equal distribution of customer all over Nepal, it
has established many Ncell Centre in the major cities of Nepal that provides customer
care services to its customers. Besides, there are hundreds of Ncell shops all over the
country. Ncell’s 3G coverage is available in 54 major cities of Nepal.
 High Skilled Human Resources: Currently Ncell have more than 500 employees
working for them. All of them are high skilled and trained with knowledge of newly
released technology which is one of the main strength of Ncell.
 Largest market share: Ncell is the largest telecom service provider (GSM), having 43%
market share. It has crossed more than 80 lakhs customer. Besides, it is also a leading
ISP in Nepal.
 Product Cost : Ncell sim cards are one of the cheapest sim cards ever provided in
Nepal. Thus, they are attracting more customers with their product cost.
Weakness:
 High Advertising Costs: Ncell is been paying high cost for its advertising agency.
There is a significant increase in the advertising budget.
 Low signal strength: Large number of call drops and quality of connection is not
good which is one of the major weakness of Ncell.
Opportunities:
 Large domestic market: There is huge market development opportunity in urban
region of Nepal. At present it has only got 43% market share which can be
expanded for being a market leader.
 Untapped Rural areas: Most of the area of Nepal lies under rural area and the
telecommunication market over there is very poor. Thus, Ncell can get opportunity
to expand their business over there.
 Creation of new business opportunities: Though Ncell has entered as an ISP, it
has much more scope in other fields as well. It can expand itself within the industry
or in any other related industry such as cell phones.
Threats:
 High competition: Ncell is facing high competition mainly from NTC and other
companies such as UTL. NTC and Ncell have entered into a business war, as NTC is
giving tough competition to Ncell SIM cards and internet services.
 Customers Demand: Nowadays, customers are well known with various new
technologies around the world due to which they are demanding more quality and
features such as High internet(up to 4G) at low prices.
 Political Instability: Until now Nepal is facing problems with their Political
instability which is one of the major threat to business organizations because as the
new government forms their rules and regulation, market budget and all of the
running schedule of the country changes due to which organizations like Ncell are
facing problems.
 Health related problems: According to studies, there are also many health related
diseases like cancer which is caused due to the excessive use of mobile phones.
 Presented by: Bigyan Sapkota
 Source:
o (https://www.ncell.axiata.com/About-Us/Coverage),
o Wikipedia,
o (https://rameshtalks.wordpress.com

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社内勉強会資料_LLM Agents                              .
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社内勉強会資料_LLM Agents                              .
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Ncell swot analysis

  • 1.
  • 2. Diagram of SWOT analysis of NCELL S • Strong Brand Name • Strong Distribution Network • High Skilled Human Resources • Largest market share • Product cost W • High Advertising Costs • Low signal strength O • Large domestic market • Untapped Rural • Creation of new business T • High competition • Customers Demand • Political Instability • Health related problems
  • 3. Strengths:  Strong Brand Name: Strong advertisements and promotions of Ncell are one of its biggest strength. Today, from 10 years old child to 70 years old man, everyone is aware from a brand name called Ncell, especially with the purple color due to its advertisement and schemes. Thus, in the present situation Ncell has become a well established Telecommunication Organization in Nepal.  Strong Distribution Network: With the equal distribution of customer all over Nepal, it has established many Ncell Centre in the major cities of Nepal that provides customer care services to its customers. Besides, there are hundreds of Ncell shops all over the country. Ncell’s 3G coverage is available in 54 major cities of Nepal.  High Skilled Human Resources: Currently Ncell have more than 500 employees working for them. All of them are high skilled and trained with knowledge of newly released technology which is one of the main strength of Ncell.  Largest market share: Ncell is the largest telecom service provider (GSM), having 43% market share. It has crossed more than 80 lakhs customer. Besides, it is also a leading ISP in Nepal.  Product Cost : Ncell sim cards are one of the cheapest sim cards ever provided in Nepal. Thus, they are attracting more customers with their product cost.
  • 4. Weakness:  High Advertising Costs: Ncell is been paying high cost for its advertising agency. There is a significant increase in the advertising budget.  Low signal strength: Large number of call drops and quality of connection is not good which is one of the major weakness of Ncell.
  • 5. Opportunities:  Large domestic market: There is huge market development opportunity in urban region of Nepal. At present it has only got 43% market share which can be expanded for being a market leader.  Untapped Rural areas: Most of the area of Nepal lies under rural area and the telecommunication market over there is very poor. Thus, Ncell can get opportunity to expand their business over there.  Creation of new business opportunities: Though Ncell has entered as an ISP, it has much more scope in other fields as well. It can expand itself within the industry or in any other related industry such as cell phones.
  • 6. Threats:  High competition: Ncell is facing high competition mainly from NTC and other companies such as UTL. NTC and Ncell have entered into a business war, as NTC is giving tough competition to Ncell SIM cards and internet services.  Customers Demand: Nowadays, customers are well known with various new technologies around the world due to which they are demanding more quality and features such as High internet(up to 4G) at low prices.  Political Instability: Until now Nepal is facing problems with their Political instability which is one of the major threat to business organizations because as the new government forms their rules and regulation, market budget and all of the running schedule of the country changes due to which organizations like Ncell are facing problems.  Health related problems: According to studies, there are also many health related diseases like cancer which is caused due to the excessive use of mobile phones.
  • 7.  Presented by: Bigyan Sapkota  Source: o (https://www.ncell.axiata.com/About-Us/Coverage), o Wikipedia, o (https://rameshtalks.wordpress.com