Nepal has seen rapid growth in mobile phone adoption over the past few years. The telecom market presents opportunities for value added services (VAS) like mobile payments, gaming, and content delivery as SMS is currently the dominant VAS technology. There are around 15 VAS players currently but only 8 that are actively providing services across multiple domains. New technologies like 3G could further expand the VAS market in Nepal. The document outlines case studies of successful VAS implementations and provides contact information for a company looking to partner with others to develop innovative VAS ideas for the Nepalese market.

1. NEPAL : Rising Telecom Value Added Services (VAS) Market An Approach Note

2. NEPAL 2

3. TELECOM SCENARIO 3

4. The Players 4 New Telecom Players entering into market each year

5. The Numbers 5 Mobile Subscriber rised 12 times in 3 years ( 2008 – 2011 ) Approx 20 Million by 2014

6. Telephony Penetration More than Half Bare hands for Mobile phones, NEPAL has large VAS prospects ahead 6

7. Connecting…. 3G speed is upto 3.6 MBps and still NO 3G VAS Players 7

8. VAS – Now and Ahead 8

9. 9 The VAS Value Chain

10. What's up ? SMS still is the leader for VAS technology 10

11. The weather 11 Around 15 VAS players Around 8 Currently Active Less than 5 active in diverse domain Clear Weather for New flight

12. VAS Financial Market 12

13. VAS prospects in Nepal Large number of Domains to be Explored Right time to Identify and capture the sky Technologies like USSD, IVR, SIP, 3G etc still to be explored and Implemented 3G (audio and video content provider) Content Aggregator Mobile TV Mobile Payments Stock Market Trading Travel Related Information m-Commerce Mobile Gaming SIM based services M-Governance Enterprise Solutions 13

14. Who we Are ? 14

15. What’s in it for you? What we bring to the table? International Presence Entry to an under developed market with good prospects Execution capability due to our association with Janaki Technologies Good networking in the Telecom and other industries due to our existing business setup in Nepal What we expect from you? Tie-up to quickly turn around innovative and proven ideas Execution and strategic inputs Operational support Technology sharing 15

17. Close to a 100,000 subscribers within 3 months.

18. The venture resulted in a successful operational setup and annual revenues of Rs. 5 million NPR.

20. It is proven that SMS VAS can be used to create awareness.