Product mix Pricing mix Place Promotion mix People Process Physical evidence It offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries and affiliates in the areas of investment banking, life and non life insurance, venture capital and asset management. Currently, it has subsidiaries in the UK, Russia, Canada, branches in the US, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai international Finance Centre and representative offices in UAE, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. It’s equity shares are listed in India on BSE and NSE.

1. SUBMITTED BY:
MD Wahidullah

2.  It is the India's largest bank with total assets of US$ 388 billion.
 It has a network of 17000 branches and 30000 ATMs in India and presence in 34
countries.
 It offers a wide range of banking products and financial services to corporate and
retail customers through a variety of delivery channels and through its specialised
subsidiaries and affiliates in the areas of investment banking, life and non life
insurance, venture capital and asset management.
 Currently, it has subsidiaries in the UK, Russia, Canada, branches in the US,
Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai international
Finance Centre and representative offices in UAE, China, South Africa,
Bangladesh, Thailand, Malaysia and Indonesia.
 It’s equity shares are listed in India on BSE and NSE.

3.  Product mix
 Pricing mix
 Place
 Promotion mix
 People
 Process
 Physical evidence

4.  Deposits
 Investments
 Anywhere banking
 Loan
 Cards
 DEMAT services
 Mobile banking

5. Pricing in case of services is quite more difficult than in case of products. The price
of the product depends upon the services provided by the Bank on the individual
product to the customers. The pricing strategies of SBI are discussed below.
 The pricing decisions and the decisions related to interest and fee or commission
charged by banks are found instrumental in motivating or influencing the target
market.
 The IBA and the RBI are concerned with regulations. The rate of interest is
regulated by the RBI and other charges are controlled by IBA.
 The banking industry is required to frame two- fold strategies. First, the strategy
is concerned with interest and fee charged and the second strategy is related to
the interest paid.

6.  Another component to consider in the pricing of earning assets is the risk of loss.
Most notably, this is relevant in loan pricing. Many banks allocate a risk
weighting to individual loans over a definite size or based on loan type and assign
a credit risk charge based on those ratings.
 Asset and liability mix also impacts pricing results. Generally speaking, banks
operating with higher loan-to-asset ratios are able to afford to pay more for
deposits. Likewise, banks can afford to be further competitive with sure deposit
products if they have fewer maturities in a particular timeframe or less total
outstanding balances in a product line.
 Customer relationships are not easy to assign a value to in the pricing process.
Customers will generally press for some price concessions in consideration of other
relationships they have with the bank.

7. The place part of the marketing mix is where the customer receives the product or
service. Place in case of services determine where is the service product going to be
located. SBI has 17,000 branches in India, as on December 2013, of which 9,851
(66%) were in Rural and Semi-urban areas and had 190 overseas offices extend
over 34 countries. The selection of a appropriate place for the establishment of a
branch is important with the viewpoint of making places accessible. Researchers
find the following reasons why SBI select a specific place as a branch?
 The safety and security provisions
 Infrastructure facility
 Market coverage
 Convenient to both the parties, such as the users and the bankers

8.  Advertising
 Print media
 Publicity
 Sales promotion
 Personal selling

9. The word People is used in services marketing into two perspectives.
 One for employees, i.e., internal marketing
 while another for customers, i.e., external marketing
Knowledge Workers, Employees, Management and other Consumers often add significant
value to the total product or service offering.
It is the employees of a bank which represent the organization to its customers.
SBI become conscious in its potential in internal marketing – the attraction, development,
motivation and retention of qualified employee-customers through need meeting job-
products.
Internal marketing paves method for external marketing of services.
In internal marketing a variety of activities are used internally in an active, marketing
like manner and in a coordinated way.

10. Service process is the way in which a service is delivered to the end customer. A
process is a particular operation or method of a series of actions, typically involving
multiple steps that often need to take place in defined sequence. Process is
something related to:
 How do people consume services?
 What processes do they have to go through to obtain the services?
The process of SBI possess following component.
 Flow of activities
 Standardization
 Customization
 Number of steps
 Simplicity
 Customer involvement

11.  It includes
 internet/ web pages
 Paperwork
 Brochures
 Furnishing
 Business cards
 The building itself
 Signage
 Reports
 Punch lines
 Mobile ATMs
 Other tangibles