1) Media consumption in Asia is rapidly shifting from traditional to digital as smartphones and internet access grow. While television remains dominant, online and mobile media usage is rising fast.
2) Digital marketing achieves higher returns on investment than other channels in Asia, with returns up to 3x higher in China, indicating marketers should allocate more budgets to digital.
3) Different Asian markets have unique media consumption behaviors, so successful campaigns understand local audience habits and have tailored strategies between markets.
AdReaction : Insights on perceptions of advertising, particularly digital for...Philippe KHATTOU
AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
Adobe's Kapil Verma presented results from an extensive survey of STC members. The survey helps answer the following questions: (a) Who is a technical communicator and where does she work? (b) How does she do her work? (c) Is she leveraging the latest technology in her work?
Technology and the Future of Fitness | Fitlife Club Network 2011 Bryan K. O'Rourke
Presented at the 2011 summer conference in Bend, Oregon for the FitLife Club Network, this presentation provides a view to the future of the health club and fitness industries.
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
A presentation I did for the Turkish advertising association in Istanbul, November 2006. It looks at the various societal changes that have meant the rise of new ways of communication and gives examples and cases of how to use digital media to conduct your marketing communications.
Coronavirus Effect of Chinese Consumer Behavior by daxue consultingDaxue Consulting
How the Coronavirus changes Chinese consumer behavior? We observed the Chinese consumer behavior during the Coronavirus and witnessed a radical shift from brick and mortar physical services towards online services in China. What did Chinese consumers buy the most during the epidemic? Where did Chinese consumers shop during the epidemic? How did Chinese consumers entertain themselves at home? Will the consumption boom after COVID-19?
A comprehensive report on the coronavirus effect of Chinese consumer behavior is offered by daxue consulting
Differences in cultures and climate conditions affect the level of the respondents’ concerns on UV rays. More than 70% of Vietnamese concerned about the skin cancer. While 62.2% of Thais are most worried about freckles. Lastly, among Indonesians, sunburn protection is a priority for more than half of the respondents (59.4%).
Marketplace Sites Begin To Dominate E-Commerce Market In Indonesia Irsyad Ramli
Research Method : Omnibus Popular Brand Index
Fieldwork Period : September 2015
Research Area : Indonesia (Nationwide)
Respondent Criteria : Male and Female aged 17 years old and above
Sample Size : 685 samples
AdReaction : Insights on perceptions of advertising, particularly digital for...Philippe KHATTOU
AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
Adobe's Kapil Verma presented results from an extensive survey of STC members. The survey helps answer the following questions: (a) Who is a technical communicator and where does she work? (b) How does she do her work? (c) Is she leveraging the latest technology in her work?
Technology and the Future of Fitness | Fitlife Club Network 2011 Bryan K. O'Rourke
Presented at the 2011 summer conference in Bend, Oregon for the FitLife Club Network, this presentation provides a view to the future of the health club and fitness industries.
A. Research background
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
A presentation I did for the Turkish advertising association in Istanbul, November 2006. It looks at the various societal changes that have meant the rise of new ways of communication and gives examples and cases of how to use digital media to conduct your marketing communications.
Coronavirus Effect of Chinese Consumer Behavior by daxue consultingDaxue Consulting
How the Coronavirus changes Chinese consumer behavior? We observed the Chinese consumer behavior during the Coronavirus and witnessed a radical shift from brick and mortar physical services towards online services in China. What did Chinese consumers buy the most during the epidemic? Where did Chinese consumers shop during the epidemic? How did Chinese consumers entertain themselves at home? Will the consumption boom after COVID-19?
A comprehensive report on the coronavirus effect of Chinese consumer behavior is offered by daxue consulting
Differences in cultures and climate conditions affect the level of the respondents’ concerns on UV rays. More than 70% of Vietnamese concerned about the skin cancer. While 62.2% of Thais are most worried about freckles. Lastly, among Indonesians, sunburn protection is a priority for more than half of the respondents (59.4%).
Marketplace Sites Begin To Dominate E-Commerce Market In Indonesia Irsyad Ramli
Research Method : Omnibus Popular Brand Index
Fieldwork Period : September 2015
Research Area : Indonesia (Nationwide)
Respondent Criteria : Male and Female aged 17 years old and above
Sample Size : 685 samples
This slide show gives a general overview regarding the income opportunity associated with partnering with Nu Skin Enterprises. Rated as a "buy" stock by analysts, this is a strong company that will continue to innovate into the forseen future.
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
Identifying Millennials’ Attitudes and BehaviorsGen Re
Millennials are all around you, and they’re important to your business. However, it’s clear that this group - which numbers 2.5 billion globally - possesses specific attitudes and behaviors that call for a fresh approach to marketing financial services, especially when it comes to insurance products.
Read more from our series "Millennials in Insurance" at: www.genre.com/millennials
a collective of data from different sources and summarize into 7 insights for easy to understand.
GDP Venture is a venture builder, focusing on digital communities, media, commerce and solution companies in the Indonesian consumer internet industry.
Coronavirus Effect of Chinese Consumer Behavior Report by daxue consultingDaxue Consulting
How the Coronavirus changes Chinese consumer behavior? We observed the Chinese consumer behavior during the Coronavirus and witnessed a radical shift from brick and mortar physical services towards online services in China. What did Chinese consumers buy the most during the epidemic? Where did Chinese consumers shop during the epidemic? How did Chinese consumers entertain themselves at home? Will the consumption boom after COVID-19?
A comprehensive report on the coronavirus effect of Chinese consumer behavior is offered by daxue consulting - strategic market research firm.
(Graham Brown mobileYouth) Mobile Youth Presentation to Telenor Djuice Oct 2008Graham Brown
Presentation by Graham Brown of MobileYouth.org to Telenor Djuice focusing on Youth trust, increasing customer loyalty and key factors required by a mobile brand to create relevant dialogue
Product Camp Presentation by Samantha Yorke - June 2013IAB Australia
Acting CEO/Director of Regulator Affairs, Samantha Yorke presented at Product Camp Sydney in June 2013 on the topic 'Future Trends in Digital Advertising'. Emerging trends were highlighted, which will have a direct impact on marketing and advertising strategies including Omnichannel, Singularity and Multiscreen Behaviours.
Check us out if you are interested to learn more about emerging trends in digital advertising and how marketers can seize these new engaging opportunities.
Now, Next, Beyond is our take on how to make sense of changes in the media landscape, including new technologies, trends in consumer behaviour or demography, and our understanding of how marketing works.
A Project report on car branding / car advertising.
A summer internship project report on "An Indepth study on Perception towards the Car Branding in Ahmedabad City"
I livelli di diffusione raggiunti dalla tecnologia mobile, insieme alla possibilità di avere un device connesso durante tutta la giornata, offrono ai Marketers nuove opportunità di comunicazione e pubblicità, grazie ad un’audience consistente, variegata e fortemente segmentabile. Viene riconosciuta l’importanza del canale, inserendo il Mobile fra le priorità di investimento, sia a livello strategico, che tattico. Emergono però segnali di cautela fra gli operatoi di settore (Fonte: TNS per IAB Australia 2013): per un 32% risulta difficile individuare il value for money delle campagne mobile rispetto agli altri media.
Le nuove tecnologie però possono supportarci attraverso misurazioni dei comportamenti effettivi tenuti dagli utenti. In questo modo si può evidenziare una digital footprint tipologica, che coinvolge l'utilizzo dei device, le attività maggiormente effettuate, quando e dove, i canali di fruizione (app vs web) e i contenuti stessi.
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
the presentation shows how the world is consuming media. This report compares all categories of media advertising including audio, digital, mobile and OOH . The report also shows region wise media consumtion
Similar to Changing asian media landscape 2012 (20)
Marketing Attribution: Valuing The Customer JourneyDung Tri
Marketers want to do more than simply justify their digital spend; they want to optimize it. They’re looking to attribution to understand how different media perform so they can adjust the media mix and improve performance.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.