The document discusses the organizational design of Airtel Group 3. It describes Airtel's founding, operations in 20 countries, and product offerings. It then analyzes issues with Airtel's previous functional structure, including slow response to changes and lack of communication between groups. To address these issues, Airtel adopted a divisional structure with regional groupings and created business verticals to improve efficiency, flexibility, and customer focus. This enhanced decision making, coordination, and responsiveness to market dynamics.

1. STUDY ON THE
ORGANIZATIONAL DESIGN OF
Group -3
Gaurav Garg | Satadru Biswas | Noopur Singla |
Tarun Singh | Meghna Verma | AnkitaVerma |
Aditya Julka

2. Founded by Sunil Bharti Mittal
 Leading integrated telecommunications
company with operations in 20 countries across
Asia and Africa.
 Ranks amongst the top 3 mobile service
providers globally in terms of subscribers.
 Product offerings include 2G, 3G and 4G
services, fixed line, high speed broadband
through DSL, IPTV, DTH, enterprise services.


3. 
CULTURE


HR
Operation
Talent
Acquisition
Planning
Sourcing
Hiring
Induction
Support
Function
Learning and
Development
Career
Development
PMS
Training &
Development
Respect for all

HUMAN
RESOURCE
Entrepreneurship
Passion for work

Teamwork

Building
Collaborative
partnership

6. Venture into new B2B markets, new product
lines(Android based tablets, iPhone). Functional
structure had a slow response time to environmental
changes
 Concentration on the hierarchy of the operations inside
the company as a whole with poor accountability
 Structure lead to lack of communication between the
functional groups within an organization, which made
the organization slow and inflexible
 Global Acquisitions and Government policies:


As company expanded it operations in various geographies
(Warid Telecom of Bangladesh, Telecom Seychelles, Bharti Airtel Lanka),
these have different set of rules & regulations to operate
accordingly.

7. Divisional, Geographic,
functional and horizontal
characteristics
Enhanced Business
Efficiency
Proactive with Greater
Flexibility
Technology Orientation
to a Customer Oriented
Enhanced
empowerment to
employees

8. 
Regional Grouping
 West & National division,
 North, East & Bangladesh division,
 South & Sri Lanka divisions
Integrated Customer Centric

Better Customer & Distribution Reach

Best in dynamic environment

Best in new market development

Excellent Coordination

Creation of B2C and B2B
business verticals

Decentralization of the decision
making


9. 


Different functions having wide
operations spread across
countries
Partnered with 3rd party
vendors for different functions
like Ericsson(for
network),IBM(It services)
Lower cost solutions

Different units work together with B2B
units and B2C units in parallel

Computer and internet based
integration

Shift towards Horizontal Structure
through Reengineering- redesign the
vertical organization.

10. Issue of
Accountability
and
Responsibilty
Improving
quality of work
for employees
Benefits
Better
Coordination
across the
business units
More responsive
to dynamics of
market