Snapdeal, launched in February 2010, has emerged as a leading e-commerce platform in India with 60 million products and 100,000 sellers. The company has shown remarkable growth, achieving a year-on-year growth of nearly 600% and becoming one of the top 100 Indian websites by traffic. Snapdeal targets various customer segments through a mix of demographic, behavioral, geographic, and psychographic strategies, utilizing social media, email marketing, and partnerships to enhance customer engagement.

1. Marketing Strategies
• Zainab Qureshi
• 314047

2. Table of Content
1. Introduction
2. Market
Facts
3. Marketing
Mix of
Snapdeal
4. STP-
Segmentation
, Targeting
and
Positioning of
Snapdeal

3. Introduction
• Snapdeal was launched
in February 2010 by
Kunal Bahl and Rohit
Bansal, IIT Alumini.
• This start up is the top
E-commerce place in
India and is ahead of
Amazon and Flipkart.

4. 60 Million
Products
1,00,000 Sellers
6000+ Towns 6000+ Brands
Snapdeal

5. Market Facts

6. Foundation
• When launched it was one of a kind in the market and there was a
monopoly of E-bay.
• Expanded in the year 2011 and became an online marketplace.
And it is growing
• The year on year growth is almost 600%.
• The average age of workforce of Snapdeal is 25.
With Milestones
• It has its own app and they receive about their 70-80% of order
through this app.
• Snapdeal has entered in top-100 Indian websites in terms of
traffic.

8. Products of Snapdeal

9. 60 Million Products
From Apparel to electronics to
cameras.
They have got complete range of
products.
With over 6000+ Brands with 1,00,000
sellers.

10. Place

11. Headquaters
in Delhi
• It has its
headquater
in Delhi.
Regional
offices in more
than 30 cities
• Like Chennai, Mumbai,
Kolkata, Pune,
Hyderabad
Covering
4000+ Towns
• Network in all
across the
country from
metro cities to
two tier cities

13. Tie-Ups
• The company has tie-ups with various companies to get the
products delivered at the lowest price. Example, it has FreeCharge
as a partner and provides recharge coupons on shopping
Funding and
Acquisition
• It has got 7 funding so far and has over 13 acquisition and it
utilizes the revenues and funding for the lowest cost availability of
its products.
Payment
Options
• It has various payment options like cash on delivery, debit card
payment, net banking etc. which makes shopping easier and
hassle free.

15. Various
Discounts and
Deals
Viral Advertising
Referral
Programs
Aggressive Email
Marketing

17. Segmentation
Targeting
Positioning

19. Demographic Segmentation
A.16-30 Age Group
B. People in middle and upper
middle class
Behavioural Segmentation
A. Internet savvy users
B. People not afraid of online
shopping
C. People who want to try new
products or services.
Geographic Segmentation
A. Indian Urban Class
B. Semi Rural Areas
Psychographic Segmentation
A. People in above lower
middle class and specifically
upper middle class, middle
class is targeted.
Segmentation is
grouping customers
on the basis of
certain criteria.

21. Snapdeal target its segments by
a few listed ways
Social Media; Email Marketing
Word of
Mouth
Use of mobile
app.
Online
Advertisement
Partnering
with corporate
houses.

23. By focusing more
on the quality.
Working on the
new
advertisements
Increasing the
product ranges.